Wednesday, September 22, 2021

XTREME Appliances Continues to Soar with 148% Increase in 2021 Sales


Manila, Philippines (September 20, 2021) — XTREME Appliances, the country’s leading one-stop shop appliance brand, continues to strengthen its standing in the local appliance market. Despite the economic challenges brought by the COVID-19 pandemic, the brand managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, aircons, washing machines, and refrigerators.

According to XTREME Appliances Vice President for Marketing, Stephen Cheng, the exponential growth of sales was fueled by the increasing demand of home improvement and the desire for household upgrades. 

XTREME Appliance Vice President for Marketing, Stephen Cheng

“Some Filipinos are looking for ways to make their quarantine bearable and worthwhile. The surge in home improvements including appliances upgrade has been really impactful to the local appliance market, most especially to our brand. The fact of the matter is, these home projects and lifestyle upgrades cater to the lifestyle changes in this new normal world.”

Since the first quarter of 2021, the growth of sales in XTREME televisions, most specifically Android TVs, has reached 52% growth in sales compared to 2020 and it is expected to continue in the last quarter to support the overall sales at the end of the year. Meanwhile, XTREME Cool products including air conditioning units, refrigerators, and washing machines showed a high demand with an average of 30% increase. The brand also noted that a good number of Filipino households have been investing in premium quality kitchen products hence the rapid increase of sales of gas range, and other kitchen appliances in both offline and online platforms. This year’s impressive sales performance of hero products solidified XTREME Appliances’ growing market share in the local appliance landscape.

True to its commitment in bringing premium quality yet affordable appliances to the Filipino market, XTREME Appliances launched new products that are designed to help every Filipino adapt to the new normal setting. These products include portable aircon, electric oven, large-capacity air fryer, twin tub washing machines, inverter double-door refrigerator, deep fryer, and a variety of gas stoves. Collectively, these new additions to the ever-growing product lines have contributed an immense increase in sales — a clear evidence that the brand’s effective product pipeline has been focused on adapting to lifestyle and economic changes.

On the other hand, XTREME Appliances continues to expand its reach across the country through its 40 concept stores as of September 2021. A total of concept stores are expected to be launched by the end of the year. Aside from Lazada and Shopee, the brand has been partnering with various online platforms including Ayala Malls Zing, Linkshop, MetroMart, Nest Genie, and GLife-Gcash. Earlier this year, the brand established partnerships with most trusted retail stores like Abenson, Ansons, SNR, All Homes, and Puregold.

As part of the brand’s efforts in maintaining its standing as the leading one-stop shop appliance brand, XTREME Appliances just launched its newest endorser, actress and fashion icon Heart Evangelista-Escudero. According to Mr. Cheng, the brand is gearing up for a new chapter as it is now ready to leverage their brand visibility through aggressive marketing efforts.

“XTREME Appliances is a brand for Filipinos. We always make sure to cater every Filipino’s needs and preferences. That's why we are continuously developing new product lines, and building better relationships with our customers, dealers, media, and everyone in between. We are 101% ready!”

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.



About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 5,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

Tuesday, September 21, 2021

ASUS Powers On-The-Go Professionals with the All-New ASUS ZenBook 14 (UX425EA)


Manila, Philippines, September 14, 2021 — ASUS announced the all-new ZenBook 14 (UX425EA) – a 14-inch ultraportable laptop now packed with more power and speed, advancing productivity and creativity wherever, whenever. 

Screen queen

Known for its stunning design and portability, the all-new ASUS ZenBook 14 now comes in an incredible 2.8K resolution QHD Display – making still and moving images brighter and more alive. With 1.7 times more pixels than the FHD panels, the all-new ZenBook 14 delivers smooth picture and video quality of up to 300 nits of brightness. The QHD display is made more power-efficient, so the battery life is not compromised.


Viewing experience, may it be for work or play, has never been this immersive, all thanks to the ZenBook 14’s 90% screen-to-body ratio. Users can also multitask efficiently as the bigger screen allows multiple windows to be viewed all at the same time. One can simultaneously work on a document while on an online meeting.


More powerful, same portability

Powered by the latest 11th Generation Intel Core processors, the ZenBook 14 allows users to multitask efficiently. Under the hood are also its next-level Intel Iris Xe graphics and 16 GB RAM, supplemented by 512GB PCIe 3.0 x2 NVMe SSD and the latest WiFi 6 (802.11ax), offering a performance one needs to tick off every single box in that to-do list.


Remote working is also made more efficient with the ZenBook 14, thanks to its battery that can last up to 15 hours[i] on a single charge. It also has a fast charge feature that lets users juice up to 60% in under 49 minutes so that urgent reports can finally be completed without worrying about running out of battery.


Moreover, the all-new ZenBook 14 supports the new ASUS USB-C Easy Charge feature[ii], which allows them to be conveniently charged from a wide range of standard USB-C chargers, as well as enjoy ultrafast charging with any USB-C Power Delivery-certified charger, such as portable chargers or power banks. USB-C Easy Charge takes the frustration out of long journeys or travels in locations with limited mains power.


Full I/O setup

While working outside the four corners of an office is a kind of freedom many have been enjoying, connectivity has been pushed at the forefront of one's essentials. Without comprising its portability, the all-new ZenBook 14 is packed with full I/O capabilities. This includes full-size HDMI and USB Type-A ports, two high-speed Thunderbolt 4 USB-C ports, and a microSD card reader for easy mobile data transfer. The two Thunderbolt 4 USB-C ports support fast charging, up to two 4K UHD external displays for an expanded visual workspace, and up to 40 Gbps data speeds for ultrafast file transfers.


Design done right


For those who prefer working in flexible workplaces, the ZenBook 14 is the perfect on-the-go device. Weighing at approximately 1.17 kg, users can be productive, whether in a café or the beachside. It's also dressed in a compact and elegant all-metal chassis that's a mere 13.9 mm thin, putting sleekness in portability. The all-new ZenBook 14 epitomizes design done right with its array of physical features that provide its users a luxurious experience even when working hours on end.


Typing on the ZenBook 14 is made more satisfying and comfortable with its edge-to-edge ergonomic keyboard design. The precision-engineered ErgoLift hinge automatically tilts the keyboard to the optimum typing angle when the lid is opened. This also provides an extra cooling airflow under the laptop.


For easy data entry, there's the productivity-enhancing ASUS NumberPad 2.0. This is a dual-function touchpad with an integrated LED-illuminated full-size numeric keypad: simply tapping the icon on the touchpad turns NumberPad on and off.


An integrated infrared (IR) camera on the top bezel makes password-free face login fast and easy with Windows Hello. It also works in dim lighting conditions, so accessing ZenBook 14 is easier and quicker than ever in any environment.


The ZenBook 14 features an ASUS ClearVoice Mic with AI-trained noise-canceling technology to ensure clear voice outgoing communications in online meetings or internet voice calls. They also use ASUS ClearVoice Speaker technology to filter out ambient noise from incoming audio streams.


The all-new ASUS ZenBook 14 comes in Windows 10 out of the box, but it will be upgradeable to Windows 11 for free upon availability.

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Availability & pricing

The all-new ASUS ZenBook 14 (UX425EA) comes pre-installed with genuine Windows and Office Home & Student 2019, a ZenBook sleeve, USB-A to RJ45 gigabit ethernet adapter, and USB-C to audio jack adapter. It is available today in ASUS Concept Stores and ASUS Official Lazada Store for Php 64,995. Check here for the complete list of authorized stores. 


ASUS ZenBook 14 (UX425EA)


Intel® Core i5-1135G7 processor


14” LED-backlit QHD (2560 x 1440)

Slim 2.5 mm bezels with 90% screen-to-body ratio

Operating system 

Windows 10 Home


Intel® Iris® Xe Graphics

Main memory 

16 GB 4266 MHz LPDDR4X onboard


512GB PCIe® 3.0 x2 NVMe SSD


WiFi 6 (802.11ax)

Bluetooth® 5.0


HD infrared (IR) webcam (supports Windows Hello)

I/O ports 

2 x Thunderbolt 4 USB-C® with ASUS USB-C® Easy Charge

1 x USB 3.2 Gen 1 Type-A

1 x Standard HDMI 2.0

1 x MicroSD card reader


ASUS NumberPad 2.0


Certified by Harman Kardon

ASUS SonicMaster stereo audio system with surround-sound; smart amplifier for maximum audio performance

Array microphone with Cortana and Alexa voice-recognition support


67 Wh lithium-polymer battery up to 15 hr battery life 

AC adapter 

65-watt power adapter

Output: 20 V DC

Input: 100-240 V AC, 50/60 Hz universal


319 x 208 x 13.9 mm


Approx. 1.17 kg


About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards, and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards every day in 2019 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.  

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Rides of All Kinds and Sizes can Get a Chance to Win Brand New Wheels through McDonald’s All Wheels, All Wins Promo!


September 13, 2021 - Manila Philippines — If there’s a wheel, there’s surely a way—especially at McDonald’s Ride-Thru! Starting September 5, riders, drivers, and passengers-on-the-go can look forward to McDonald’s All Wheels, All Wins Promo, giving them a shot at winning exciting and awesome raffle prizes. All they need are their wheels and a minimum McDonald’s Ride-Thru purchase receipt of PHP 100. 

McDonald’s All Wheels, All Wins Promo will be raffling off different types of rides starting off with one brand-new Chevrolet Tracker LT Redline Edition! This new crossover SUV combines practical functionality, modern athletic design, intelligent connectivity features, and refined engine technology that are ideal for future McDo Ride-Thru drives. The Chevrolet Tracker is also powered by a lightweight, new generation 1.0 Turbo engine packed with smart technologies, giving its riders the best excellent performance it can ever provide. 

On top of that, one lucky winner will also receive a set of Yokohama Tires while 10 riders will enjoy Php10,000 worth of Yokohama Gift Certificates each! The Geolandar A/T tire delivers greater durability and longer Life. It provides excellent wet grip and off-road traction. 

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And since McDonald’s welcomes all kinds of wheels in their Ride-Thru, joining the raffle lineup are the following rides ready to be taken out for an adventurous spin: 

  • Three Vespa Primavera Motorcycles

  • Three Yamaha Mio Sporty Motorcycle

  • Three Marlin 5 Mountain Bikes

Joining is really just as easy as riding-thru because from September 5 to October 29, customers who will Ride-Thru with a minimum purchase of PHP 100 are entitled to one e-raffle entry that must be registered through the McDonald’s App. Customers may just follow these easy steps:

So what are you waiting for? Take your 4-wheelers, 2-wheelers, and 3-wheelers out for a ride starting today until October 29 to get higher chances of winning these amazing and exciting rides and prizes. Make sure to be in it, to win it! 

Raffle draw will happen on the first week of November, so stay tuned because you might just be the lucky winner. For more information, visit McDonald’s Philippines Facebook, Twitter, or Instagram pages. And because sharing is caring, share the news with friends and family by posting about your experience with the tags #McDoAllWheelsAllWins and #McDoRideThru!