Thursday, March 21, 2019

Enjoy Multiple Freebies When You Visit the Grand Opening of Vivo Concept Store at Menara PGRM and Aeon Nilai on 22nd & 23rd March 2019


Kuala Lumpur, 21st March 2019 – vivo will be offering a special promotion for the Grand Opening of their vivo concept store at Menara PGRM on 22 Mar, 8pm & Aeon Nilai on 23 Mar, 10am. You may visit any of the vivo concept store to purchase a brand new V15 or V15Pro to grab exciting free gifts.
In order to thank you for the support, you may enjoy discount up to 50% for all accessories at the vivo concept store located at Menara PGRM on 22 March and Aeon Nilai on 23 March. You may also enjoy 0% interest for instalment plan when you purchase with selected banks.
Customers are also able to enjoy a complimentary phone spa when you walk-in. The staff will assist to clean, disinfect and freshen up your smartphone.
With the purchase any vivo smartphone at these vivo concept stores, you will have a  chance to win a unit of robotic vacuum cleaner and other attractive prizes in the lucky draw.
For more information, please visit Vivo Malaysia on FacebookInstagramTwitter and Youtube.

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About Vivo
Vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers in the US (San Diego) and China (Dongguan, Shenzhen, Nanjing, Beijing and Hangzhou). These centers focus on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design.

Vivo has over two hundred million users enjoying its mobile products and services around the world. Vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide.

Blackbeard’s Seafood’s Multi-Sport Café opens at Vermosa Sports Hub


Pasig City—March 18, 2019—Santé Fitness Lab announces today its partnership with Blackbeard’s Seafood Island, conceptualized to serve athletes and fitness enthusiasts of Vermosa Sports Hub with healthy and delicious food options. The Vermosa Sports Hub is located in Imus, Cavite.

Founded in 2004, Blackbeard’s Seafood Island is the leading seafood destination of the Philippine islands and currently operates 40 stores nationwide. The company then went on to open an auxiliary store called the ’Biker’s Café,” which caters to a community of bikers and fitness enthusiasts.

“We’re happy to partner with Santé Fitness Lab and put up something for the Vermosa community. For us, this is not just about doing business but most importantly, our multi-sports café is about building goodwill with our customers, especially when it comes to health and wellness,” said Raymund Magdaluyo, president of The Blackbeard's Seafood Island Group.

Santé’s CEO Joey Marcelo said that he and Magdaluyo belong to the same community. He explained that they first met through triathlon and that they’ve always wanted a foot inside the food business.

“Our niche is health and wellness and, I wanted to focus on that once I venture into the food business. I was adamant about doing it with Raymund since it’s his area of expertise. So, we’re pleased that we now have the opportunity since Vermosa Sports Hub asked us for a possibility of setting up a restaurant that will not only serve the community in Vermosa but the sports hub, as well,” said Marcelo.

To know more about Santé Fitness Lab and other upcoming events, visit their official Facebook page at https://www.facebook.com/santefitnesslab/.

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About Santé

Founded in 2007, Santé promotes, produces and distributes premier natural health and wellness products; as well as services, designed to help people live better lives. With Santé Barley as its flagship brand, Santé has dominated the local market with its barley grass – grown and harvested in New Zealand – which is certified organic by BioGro, New Zealand’s largest and best-known certifier for organic produce and products. With the proven health benefits of Santé Barley, Santé has developed a comprehensive selection of everyday barley-based products. Today, Santé has expanded its offerings to include a fitness and rehabilitation center with its Santé Fitness Lab; and an array of natural products that are true to the company's thrust in promoting a healthy lifestyle. Headquartered in the Philippines, Santé has offices worldwide such as New Zealand, Hong Kong, Singapore, UAE, Qatar, Nigeria, and Cyprus.

Landlite Reveals Lighting Design Trends for 2019


Eco-friendliness and sustainability. Multifunctionality. Mobility. Human-centeredness. These are the key lighting design trends to look forward to this 2019, as revealed by Landlite Philippines Corporation (LPC), a leading distributor of lighting fixtures and solutions in the country, as it gathered members of the media, industry partners, and their top clients at the sleek LuxDecor showroom in Bonifacio Global City, Taguig.


“We’re excited to share the latest lighting design trends for this year 2019,” said LPC CEO Jocelyn Li, during Lighting Trends and Designs 2019 where the top lighting distributor shared with key customers and media the latest lighting design and technology innovation.  “We would like to uplift the lighting standards of our market into a new level. We have three main priorities we focus on: Quality and service, evolving trends, design and innovation and product sustainability”.

During the event, LPC also presented its new brand ambassador top host and celebrity Marc Nelson who will appear in the company’s marketing campaigns and share news about LPC products and industry insights.


Below are the key lighting trends for 2019:

Eco-lighting
As the world becomes more conscious about the environment particularly in the reduction of waste and the promotion of recycling, lighting products are also responding to this call.

The Hook portable eco-lamp for one, designed by OiKo Design Office for Faro Barcelona, has been optimized for all stages of their life cycle, reducing the environmental impact between 30 percent and 70 percent. Free of harmful PVC, a harmful material present in most wires and plugs, the housings of The Hook portable eco-lamp are also made entirely of recycled plastic.

Human-centric
Another lighting trend that is fast gaining traction is human-centric design. Proponents of this movement say that CCT shifting, which refers to the correlated color temperature of LED bulbs, can help regulate circadian rhythms, moods, visual acuity and one’s performance.

Towards this end, Bohman&Folenius created the Inviting Light for home lighting, whose main characteristic is how the light moves to accompany you according to your different needs and moods. The head of the lamp adjusts both in its horizontal and vertical axis, while regulating light intensity, changes in color temperature, and also has a dimmable feature.

Its various versions—table, wall or clip—allow for multiple  locations, such as shelving units, headboards, study and work desks, as well as in the kitchen.


Multi-functional
Consumers of today now also seek out lighting solutions that can replace multiple pieces of equipment, in their desire for value for money as well as space-saving needs especially for those who reside in condominium units.

Thus, the stylish NIKO by Nahtrang—a homage to scientist and inventor Nikolai Tesla—was borne, which is actually two objects in one: a lamp and mobile charger, with a surface on which we can charge our smartphone without cables getting in the way. With its Nordic design with dual functionality, NIKO is perfect for illuminating bedrooms and living rooms, and is a good choice for hotels.

Mobility
Another interesting trend coming to the fore is mobility in lighting products, which is a response to those who are more outdoorsy in nature. The Take Away lamp designed by Nahtrang addresses this need, taking inspiration from lanterns coupled with the versatility of Japanese ceramic bowls: small, light, cable-free, and nomadic—allowing it to be placed anywhere.

Landlite took the opportunity as well to present its other range of lighting solutions: the Le Vita by Nahtrang, delicate and simple in design; the MOY by Nahtrang, a modern round light that provides a uniform illumination ideal for living rooms or busy areas; the Cometa which allows for uniform and high-quality illumination with anti-glare technology; and designer lamps inspired by different world cultures such as the Akane by Pepe Llaudet and the Aladino.

Top Bonsai, Ikebana and Suiseki Masters in First-Ever Philippine Show


The first one-of-a-kind exhibit of precious bonsai trees in pots, viewing stones, and ikebana arrangements and workshops by Masters of the craft is all set at Sanib Pwersa, a show that puts the spotlight on over 200 bonsai trees, suiseki viewing stones, and ikebana creations. It’s also the first time these three Japanese art forms and culture will be featured in one big Philippine show.

To be held at The Block Atrium at SM North EDSA from March 22 to 25, the show promises to be the biggest, grandest, and most attended exhibit because of its lineup of distinguished lecturers – National Bonsai Association of Taiwan Bonsai Master Amy Liang, Bonsai Master Kunio Kobayashi from Japan, Bonsai Master Yen Zi Jing from Taiwan, Bonsai Master Wu Jian Zhang from Taiwan, Expert on Viewing Stones Thomas Elias from USA, Expert on Viewing Stones Hiromi Nakaoji from Japan, and Ikenobo Professor Romeo Balderrama, Jr. from the Philippines.

Through the continuous efforts of SM Supermalls, in partnership with The Philippine Bonsai Society (PBSI) and major organizations such as the Natural Stone Society of the Philippines, and Ikebono Ikebana Society of Manila #67, nature lovers can experience yet another ‘green’ malling experience.

SM and PBSI continue to hold events in support of their shared advocacy for the environment. Just last month, a memorandum of agreement was signed by SM Supermalls and PBSI officers so that all PBSI shows and exhibits will be held exclusively in SM malls nationwide.

The show is open to the public, so don’t miss out on learning something new about the wonder of Bonsai, Ikebana and Suiseki from experts!


For schedule of activities, go to www.smsupermalls.com or follow SM Supermalls official social media accounts on Facebook, Twitter, and Instagram @smsupermalls and SM North EDSA official social media accounts on Facebook, Twitter, and Instagram @smnorthedsa.

Score Millions of Deals and a Sponsored Trip to El Nido


MANILA, MAR 20, 2019 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off the Summer season with Shopee 4.4 Summer Bazaar from March 21 to April 4. Shopee will fuel the Summer excitement with special contests and activities lined up across Shopee platforms, offering huge prizes including four free round-trip tickets to El Nido and ₱100,000 in cash. In addition, users can enjoy over 1 million deals, flash deals from 44 from top brands and retailers, and ₱4 million in Shopee coins on Shopee Quiz.


Martin Yu, Associate Director, Shopee Philippines, said, “Summer is one of the most awaited times of the year in the Philippines, and we are thrilled to kick it off with the Shopee 4.4 Summer Bazaar. Summer is a time for fun and adventure for Filipinos and in line with this, we have introduced challenges and activities across all Shopee platforms to engage and entertain users at Shopee 4.4 Summer Bazaar. In addition, users can enjoy over 1 million deals on Shopee from leading brands and sellers to enjoy greater cost-savings. We look forward to a fun Summer at Shopee and we invite all Filipinos to join us at Shopee 4.4 Summer Bazaar.”


Score Huge Prizes for Summer at Shopee


From March 25 to April 5, Filipinos can fuel their Summer hype with the brand-new in-app game, Shopee Summer Quest. Users can accumulate points by completing various activities daily on the Shopee app, including checking in, playing Shopee Shake, and purchasing selected products. The top-ranking users on the live in-app leaderboard will receive a grand prize of ₱100,000 cash, as well as prizes worth ₱4,000 from top brands, namely Anker, MET Tathione, Maybelline, The Playbook Store, Silverworks, Huawei, Honor, A&S, Unilever, Mossimo, Mass, Snail White, Black + Decker, Stanley, and Meizu.


From March 22 to April 4, Shopee will also launch the nationwide Shopee Human Flatlay social media contest. Users stand a chance to get four round-trip tickets to El Nido by posting creative photos of them and their friends featuring Summer products from Shopee on Facebook and Instagram, with the hashtag #ShopeeHumanFlatlay.


15 Days of Sizzling Promotions with over a Million Deals




The Shopee 4.4 Summer Bazaar promises offers 15 days of promotions and games from March 21 leading up to the highly-anticipated big sale day on April 4. Users can look forward to over 1 million deals from leading brands and sellers across all categories. Key highlights include:
  • Up to 90% off leading brands from all categories, including Maybelline, Dove, Surf, Realme, Huawei, Pedigree, Hanford, and Seaoil.
  • Flash deals starting at ₱44 across all categories from the hottest brands and sellers. Up to 10 rounds of flash sales will be available daily to give users greater cost-savings on their favorite items.
  • 4M worth of Shopee coins to be given away on Shopee Quiz. Users can participate to earn coins daily with upsized sessions on Shopee 4.4 Games Day on March 26; Shopee 4.4 Quiz Tuesday on April 2; and the peak on April 4.


Win an iPhone XS Max by buying load and data on Shopee


Finally, users can also score a brand-new iPhone XS Max at Shopee 4.4 Summer Bazaar. Users stand a chance to win by spending at least 50 on prepaid mobile load and data on Shopee from March 21 to April 4.


For more information about Shopee 4.4 Summer Bazaar, visit http://shopee.ph/4-4 starting March 21.
Download the Shopee app for free via the App Store or Google Play.



About Shopee 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Caring for our Most Overused Body Sense


The eyes are perhaps the most misused, ignored and overused part of the body. We use it while working in front of the computer, staying connected throughout the day via our mobile phones and tablets and even while entertaining ourselves watching movies and videos. Until we feel there’s something wrong, we tend to ignore our eyes because they are just there.

Now, more than ever, our eyes suffer even more abuse. According to Dr. Joy Go, assistant vice president for marketing and merchandising of  Ideal Vision Center (IVC), Because of all the electronic gadgets we use continuously throughout the day IVC deemed it necessary to upgrade its campaign from combating computer vision syndrome to digital vision syndrome.

“In the early 2000s, we had PCs so we’re talking about computers then. But now that almost everyone has a smartphone or a tablet, our eyes are constantly exposed to harmful blue light and at such a close range that they are easily absorbed by our eyes,” said Dr. Go,  a graduate of optometry from the Centro Escolar University. Since she became a doctor and joined the family business, she has been involved in various eye health care campaigns to educate the public on the importance of eyecare and prevention of vision problems.

Staring at our gadgets for eight straight hours can be very harmful because they emit harmful blue light. Our eyes have holes, called iris, through which lights pass, she explained.  “These harmful lights, when absorbed excessively by our retina, can cause eye damage and blindness.”

So how does one prevent vision problems? First, Dr. Go said, one should set a time limit on electronic device usage.  “Don’t stare at your gadgets continuously for long hours, especially not at night before going to bed because that’s the time when our body needs to “heal and recuperate.””

Those who are working in the office must practice the 20/20 rule. “After every 20 minutes of working in front of the computer, take a break and look outside for about 20 minutes, or if not possible, five to ten minutes. Then you go back to working again.”

She added that proper distance from the computer should also be observed. “It helps a lot. Kasi hindi lang mata ang masisira, pati ulo at likod.”  It is a must to blink and rest our eyes from time to time.

Lastly, Dr. Go stressed on the importance of wearing protective glasses with right lenses. “We want to raise awareness on the importance of wearing protective glasses which mean fewer headaches and less eye fatigue and damage caused by harmful lights from computer and devices screens.”

As a testament to their advocacy campaigns, IVC has been working with Essilor, the leading ophthalmic company in the country, for more than three decades now. Both companies share the same vision of raising awareness on proper eye care. The partnership also helps IVC provide advanced products to their clients.

Among the Essilor brands available at Ideal Vision are Crizal, Essilor’s flagship brand that provides complete protection against harmful UV rays; Transitions, the leading photochromic lenses that adapt to the changing light indoors and outdoors; and Varilux, the world’s most advanced progressive lens for those 40 years old and above.

Dr. Go is hopeful that one day, people will realize how important vision care is. She considers it a challenge and finds the thrill in finding new ways to raise awareness on quality eye care for Filipinos.

DTI Promotes Digital Economy at the 1st TNK Lecture Series in Indonesia

(left to right) Commercial Attaché Jeremiah C. Reyes, PTIC-Jakarta, Ms. Thelma Victorio, Incoming President of PWA Indonesia, Ms. Marvie Rances Samala, Senior Vice President, Blibli.com, Ms. April Cabello, TRANSDIGITAL, Ms. Stella Arungayan, Outgoing President of PWA Indonesia, and Vice Consul Jacqueline Arquiza, Philippine Embassy in Indonesia.

JAKARTA - The Department of Trade and Industry, through the Philippine Trade and Investment Center – Jakarta (PTIC-Jakarta) conducted its first Trabaho, Negosyo, Kabuhayan (TNK) Lecture Series: Entrepreneurship in the Digital World on 16 March 2019 at the Embassy of the Philippines in Jakarta, Indonesia.

Attended by more than seventy (70) would-be entrepreneurs, the TNK Lecture Series is part of the year-long events for the commemoration of the 70th year of Philippines-Indonesia bilateral relations. The TNK Lecture Series: Entrepreneurship in the Digital World is the first for the year, which tackled opportunities and promotion of women entrepreneurship through e-commerce and social media.

Commercial Attaché Jeremiah C. Reyes shared that, “We in DTI have actively been encouraging our kababayan overseas to have an entrepreneurial mindset as this will provide more opportunities for employment and economic growth, especially in the age of digitalization and disruptive technologies that can change people’s day to day lives.”

Ms. Marvie Rances Samala of Blibli.com and Ms. April Cabello of TRANSDIGITAL served as the resource speakers during the lecture. Blibli.com is one of Indonesia’s largest e-commerce platforms while TRANSDIGITAL, part of CT Corp, is the largest consumer conglomerate in Indonesia.

The TNK Lecture Series: Entrepreneurship in the Digital World is brought to you by PTIC-Jakarta in partnership with the Embassy of the Philippines in Indonesia, and the Philippine Women’s Association – Indonesia (PWA Indonesia). The next TNK Lecture Series will be conducted in July 2019.

Expert Mentors Help Kids Shine in Promil Four i-Shine Talent Camp 7




All kids are born with a gift. While it is often up to parents to discover their child's unique gift or talent, making sure this gift is nurtured and honed requires the guidance of an experienced mentor. Mentors play a vital role in developing a kid’s talent – they have the ability to bring a kid out of her shell, expose her to new experiences and polish her talent until she is ready to shine.

This is the reason why, for this year's Promil Four i-Shine Talent Camp, six of the country's best and most recognized mentors have been commissioned to guide and nurture kids’ gifts through meaningful and memorable talent camps across Metro Manila, Cebu, Davao, and Batangas.

This year, Promil Four i-Shine Talent Camp 7 is presenting Teachers Robert Alejandro and Kara Escay for the Art Camp, Maestro Ryan Cayabyab for the Music Camp, Teacher Georcelle Dapat-Sy for the Dance Camp, Audie Gemora for the Theatre Camp, and Lisa Macuja-Elizalde for the Ballet Camp.


An artist who knew that she was born to dance is Georcelle Dapat-Sy, the brains behind the country’s premier dance company G-Force. She has mentored many young dancers, as well as countless artists. Teacher Georcelle, who believes that anyone can learn to dance, continues to share her knowledge and skills through mentoring kids in the i-Shine Talent Camp.

In the music industry, there’s no one like Ryan Cayabyab. Warmly known as Mr. C, Cayabyab has proven to be a true musical genius as he received the highest national honor for Filipino artists, the National Artist Award for Music. His gift and passion for music earned him several accolades as a composer, musical director, conductor, and accompanist.

Kids are in for a treat as visual artists Robert Alejandro and Kara Escay believe that those who love creating something out of nothing are truly gifted children because they learn how to see the world with wonder and imagination. Born into a family of artists, Alejandro is an accomplished journalist, TV show host, and designer for Papemelroti, a specialty shop that carries a wide array of gifts and decorative accessories owned by his family. He also enjoyed brief stints as a store and mall designer, book illustrator and package designer for various companies in the Philippines.

Meanwhile, Escay is an Art Therapist who received her Fine Arts degree from the University of the Philippines. She is also the Co Founder & Head Teaching Artist at Masterpiece Movement, a creative, wholehearted and transformative multi-arts movement which goals to spark hearts, shift views and stretch ways of being through creativity and the multi-arts.


This season, i-Shine makes things more exciting for kids as it introduces two new camps: Theater and Ballet. With the newest additions, children can explore and discover their talents in the fields of acting and classical ballet!

To help bring out your kid’s talent in acting is veteran theater actor Audie Gemora. With a three-decade old career that has seen him playing all kinds of roles, Gemora has been lauded as the “King of Philippine Musical Theatre” and is known for his work on Bliss (2017), Batch '81 (1982), and Paglipad Ng Anghel (2011).


When it comes to classic ballet, Lisa Macuja-Elizalde is surely the person you’d want your kids to learn from. The prima ballerina started taking lessons at 8 years old and the first foreigner to join Russia’s Kirov Ballet and was the first artist-in-residence of the Cultural Center of the Philippines. In 1995, Macuja established her very own ballet company, Ballet Manila.

May it be singing, dancing, acting, or painting, your kids’ talent will surely shine and stand out with the help of world-class mentors from Promil Four!

Know more about #Promil4iShine7 and reserve a camp slot for your child now! Visit www.promilnurturethegift.com.ph for more details.

Team Lakay’s Joshua Pacio Driven By Hunger To Recapture World Title


If there is one thing that Joshua “The Passion” Pacio wants to regain heading into his rematch with ONE Strawweight World Champion Yosuke “Tobizaru” Saruta, it is his never-say-die mindset in a crucial bout.

Pacio admitted that he lost a bit of confidence in their first outing, and he vows to showcase that when they go at it again in the co-main event of ONE: ROOTS OF HONOR, set for 12 April at the 20,000-capacity Mall of Asia Arena in Manila, Philippines.

“Now I need to focus even more, I need to be more confident,” he said.

“From what I saw in our last bout, my confidence was really low, and now I need to be more confident than ever.”

Saruta put together a tremendous performance, scoring a monumental upset of Pacio to capture the ONE Strawweight World Championship.


The Japanese phenom was relentless with his chain wrestling, taking Pacio down on numerous occasions while trading powerful combinations on the feet.

Throughout five action-packed rounds, both Saruta and Pacio put forth their best effort. In the end, it was Saruta who was able to garner two of the three judges’ nods to win by split decision.

Although Pacio truly believes that he won the first contest, the 23-year-old Team Lakay standout understands where the judges are coming from and it is one of his key takeaways from his first meeting with Saruta.

“I hope to showcase the things that I wasn’t able to show last January,” he stated.

The difference for Pacio now is he comes in as a hungry challenger, who is eager to prove himself as a mixed martial arts competitor.

“I need to be more aggressive, especially being the challenger. I’m hungry to prove myself again and bounce back,” he declared.

Now that he gets his rematch, in his home country nonetheless, Pacio is certainly fueled to get back to the top of his division and give the hometown crowd something to cheer about.

There is pressure, especially with the hopes of the country resting on his shoulders. But rest assured, his drive and willingness to win far outweighs that.  

“It’s pretty much the same. I’m excited and even more motivated because the rematch will happen here in the Philippines,” Pacio shared.

“I must admit that there’s a bit of an added pressure on my part to perform, but at the same time, the hunger and the will to win far outweighs that.”

Wednesday, March 20, 2019

EFI’s Boundary Hulog pPogram to Help PUJ Modernization Program



Manila, March 20, 2019 –Top jeepney manufacturer Elmer Francisco Industries (“EFI”) and Hong Kong-based firm Madison Holdings Group (“Madison”) look forward to a potential business collaboration that will make brand new jeepneys affordable to transport groups and individuals through a flexible financing program. The financing program will help operators and drivers abide by the government’s Public Utility Vehicle Modernization Program (PUVMP). This is pursuant to Department of Transportation’s (DOTr) Department Order No. 2017-011, the Omnibus Guidelines on the Planning and Identification of Public Road Transportation Services and Franchise Issuance.

Under the PUVMP, jeepneys that are at least 15 years old are deemed road unworthy. The Land Transportation Franchising and Regulatory Board (LTFRB) noted that by 2020, around 180,000 jeepneys should be replaced with safer, more efficient and environment-friendly jeepneys.

However, it is likely to be challenging for the transport groups to be able to afford a new jeepney that costs up to two million pesos each. EFI Founder and Chairman Elmer Francisco said, “The main concern is the investment needed to buy a brand new jeepney.”

After a series of consultations with the transport groups, EFI formulated the flexible financing program called the Boundary Hulog. Francisco explained, “This is why EFI’s Boundary Hulog program is designed to match the paying capability of the operators/drivers. They can choose to complete the payment in eight, nine, or even 15 years. What’s important is their income is not affected by the purchase of the jeepney as they follow the law.”

Madison believes there will be significant upfront and recurring demand for electric-powered jeepneys which are compliant with the program. Under the cooperation agreement with EFI, Madison will exclusively supply these electric-powered jeepneys to EFI, as well as provide financial and blockchain services, including a cryptocurrency fare payment system. 

The transport sector expressed interest in this potential business collaboration. This includes transport groups Alliance of Concerned Transport Operators (ACTO), Alliance of Transport Operators and Drivers Association of the Philippines (ALTODAP), Federation of Jeepney Operators and Drivers Associations of the Philippines (FEJODAP), Juan TSC, Luzviminda Transport Federation, Nobablum Transport, Western Bicutan TSC, Tubojoda, and Twelve Star TSC.

EFI last year launched its Francisco Passenger Jeepney (FPJ) in response to the jeepney modernization program. These were designed to be environment-friendly and to operate for the safety and convenience of the riding public.

FPJs come in Euro IV-compliant diesel-powered variant, and electric-powered jeepneys (e-jeep). Other features include automated fare collection, CCTV cameras, free wifi, speed limiters, and air conditioner for some units. FPJs also have a capacity of passenger capacity of 34, which is almost twice more than the standard jeepneys with 20-passenger capacity.



About Madison Holdings Group

Madison Holdings Group Ltd. (“Madison”) is a fintech services company  headquartered in Hong Kong with businesses across the globe and is the only full-suite blockchain financial services company listed on the Hong Kong Stock Exchange (Ticker: 8057 HK). Madison delivers a comprehensive financial services platform providing both traditional and blockchain financial services, ranging from securities brokerage, investment advisory, asset management, cryptocurrency exchange platform licensed in Japan to high performance computing and cryptocurrency mining facilities in Sweden. The team comprises an executive team of financial industry veterans from global investment banks, and a comprehensive software team from blue chip institutions.

About Elmer Francisco Industries

Elmer Francisco Industries (EFI) is an established local assembler, distributor and manufacturer widely known in the Philippine automotive industry. The company started as small shop that specialized in painting jeepneys in 1947 before they became a reputable jeepney body builder and was called Francisco Body Builder (FBB) four years later. Since it was incorporated in 1960 as Francisco Motor Corporation, it intends to serve the Filipino market through continuous innovations of their product and services. Now, Elmer Francisco Industries undertakes the mass production of the modernized version of the Philippine work-horse dubbed as the King of the Road, the Jeepney.

Tuesday, March 19, 2019

DTI - Sydney Partners with Expand Franchising and other Organizations to Promote Franchising in Australia


The Department of Trade and Industry (DTI) through the Philippine Trade and Investment Center (PTIC) in Sydney, Australia, partnered with Expand Franchising and other organizations in organizing franchising seminars and small group business consultations to promote franchising in Australia.

The first franchising seminar was conducted on February 19, 2019 in Campbeltown in partnership with Narra Co-operative, Inc., a membership co-op comprised of Filipino-Australians involved in community events.

On February 20, 2019, PTIC-Sydney hosted a coffee talk on franchising and a series of small group business consultations with Expand Franchising.

A seminar on “Franchising Trends and Opportunities” was likewise hosted by the Australia Philippines Business Council (APBC) on February 21, 2019.

Ms. Alma Argayoso, the Philippine Consul Commercial to Australia said the franchising seminars and business consultations are initiatives under the Trabaho, Negosyo, Kabuhyan (TNK) program that the DTI overseas office in Sydney supports.  

The TNK is a project of the DTI in partnership with other government agencies, private sector, academe and civil society organizations, to promote entrepreneurship and generate employment.

“We aim to help our Kababayans or their families back home invest in viable economic activities in the Philippines by providing them with information and resources to help them succeed as entrepreneurs”, Argayoso said.

“Franchising is one of the business opportunities that we promote because it’s an important tool for economic development that creates thousands of enterprises and generates millions of jobs,” Argayoso added.

Mr. Ignacio Gimenez of Expand Franchising brought to Australia its partner in the Philippines, RK Franchise Consultancy,Inc., represented by its founder, Mr. Rudolf Kotik. Mr. Kotik has over 40 years in the franchising business and developed over 800 brands in the Philippines and abroad.

Mr. Kotik presented franchising trends and opportunities and the benefits, procedures and steps to becoming a franchisee or a franchisor for those who would like to scale up and open their business for franchising.

“We believe owning a franchise is a good investment. It has less risk than an independent start-up with an average ROI of two years and the opportunity to grow the business more rapidly than an independent business,” Kotik said.

“It’s the biggest and most successful business system in the world and the Philippines is in the top ten with the most number of franchise units globally. Among the latest trends are innovative food and beverage outlets, self-service laundromats, education and tutorial services, specialized beauty services, and animal care services,” Kotik added.

While most of the interested parties were overseas or former Filipinos, looking for a franchise to set-up in the Philippines or bring to Australia, a number of foreigners also expressed interest in the co-ownership arrangements where several investors can buy 80% share in the franchise while 20% remains with the franchisor. The franchisor will run the business and provide monthly financial reports and quarterly dividends. This is a win-win arrangement where a franchisor uses OPM or Other People’s Money to grow the business, while a franchisee invests in a business without having to worry about the day-to-day operations.

 
In photo: Mr. Rudolf Kotik presents franchising trends and opportunities to APBC
      members and guests.



In photo: PTIC-Sydney hosts a coffee talk on franchising at the Descano Café.