Friday, July 27, 2012

Raycop brings cleaner air for everyone

At the Raycop presscon are (from left) Bukang Sems Co., Ltd. President Dr. Sung Jin Lee, Zinven International Corp. General Manager Catherine Dy and Allergologist Dr. Manuel Po of Fe Del Mundo Hospital

The threat to the health and well-being of Filipino families’ and homes’ brought by various bacteria, allergens and those dangerous dust mites now has a new nemesis: the Raycop UVC Anti-Allergy Cleaner.

Launched today in Pasig City, the Raycop UVC Anti-Allergy Cleaner is a compact, easy and totally convenient smart vacuum cleaner that uses “UVC,” a type of germicidal ultraviolet ray that has been safely and effectively used for disinfection in hospitals, clinics and laboratories for decades.

Using “UVC,” the Raycop UVC Anti-Allergy Cleaner has been proven to effectively eliminate 99% of bacteria and almost 94% of dust mites, and even shown to deactivate the perilous H1N1 Influenza A virus, according to studies done by the Tokyo Allergy Research Center and the Japan Food Research Laboratories.

The Raycop UVC Anti-Allergy Cleaner uses a patented 3-step vibrating, sterilizing and double-filtering cleaning process to remove the bacteria. The vibrating pad first shakes the bacteria and dust mites from the fabric. Then, a powerful UVC sterilization lamp takes over by killing these dangerous bacteria, dust mites and virus. Lastly, the Raycop UVC Anti-Allergy Cleaner’s powerful vacuum sucks the dead dust mites and bacteria and then traps them using a Micro Allergy Filtration system to make sure they don’t re-enter the room and land again on any fabric.

This cleaning device is designed for use in homes, offices, hotels, lodges, or just about any structure where there are beds, linens, sofas, curtains, futons, cribs, beddings, pillows and other types of furnishings that use fabrics. These are where microscopic allergens, bacteria and the dreaded dust mites that attack both adults and children usually stay deep beneath the fabric, and cannot be removed by mere shaking. 
Magnus series
The traditional practice of Filipino families, particularly with family members who are susceptible to air-borne allergens, is to take out the beddings or fabrics and place them under direct sunlight to remove allergens, bacteria and dust mites. Studies made by the Tokyo Allergy Research Center, however, revealed that direct exposure to sunlight even for up to 6 hours only manages to remove dust mite population by only 3.8%. But now that the Raycop UVC Anti-Allergy Cleaner is available in the Philippines, this practice of putting beddings under the sun will now be a thing of the past.

“We know that dust mites, allergens and other types of bacteria are common problems in Filipino homes that affect family members with respiratory ailments. However, through the Raycop UVC Anti-Allergy Cleaner, they can now eliminate these bacteria faster, safer and more effectively so they won’t have to take their beddings out into the sun,” explains Catherine Dy, General Manager of Zinven International Corp., the exclusive distributor of Raycop UVC Anti-Allergy cleaner in the Philippines.

“Our goal as a company is to provide homes all over the world with a cleaner and healthier environment with the use of the Raycop vacuum cleaner. We believe that Filipino homes deserve the best products they can have to clean their homes, and we know that Raycop is the product they can truly trust,” says Sung Jin Lee, President of the Health and Home Appliances Division of Bukang Sems Co., Ltd., makers of Raycop.

Available in the Philippines will be two models: the “Smart” and “Hera” product lines.  Raycop “Smart” is the original model and best-selling Raycop product, with more than 1,000,000 units sold in more than 30 countries. This lightweight model kills 99% of E.Coli, Staphylococcusand Candida bacteria, and kills almost 94% of dust mites. It has a replaceable Micro Allergy Filtration filter that filters more than 99.97% of dust remnants and keeps cleaning with utmost efficiency. 
Smart series
 On the other hand, the Raycop “Hera” is the latest model in the Raycop line, boasting of an ergonomic design and comes with a removable handle. Its double vibrating pad removes allergens more effectively and has the same bacteria- and allergen-killing efficiency as that of the Raycop “Smart.” Both products come with a transparent window that tells the user when it is time to empty the dust bin of particles.

Hera series
The Raycop UVC Anti-Allergy cleaner is the first anti-allergy vacuum cleaner with the Seal of Approval of the prestigious British Allergy Foundation, the Trophée de la Maison from the French Consumers’ Union and the LOHAS Seal of Approval from the Korea Standards Association. Sold in more than 30 countries around the world including the United States, Germany, France, the United Kingdom, Japan and South Korea, Raycop UVC Anti-Allergy cleaner is manufactured by the Health and Home Appliances Division of Bukang Sems Co., Ltd., the global and award-winning Incheon, Korea-based company whose aim is to help people live healthier and create a better home environment.

For more information about the Raycop product line and its outstanding features, visit

Monday, July 2, 2012

Conquering the Challenge of Changing Business Landscapes

In a constantly changing marketing landscape subject to unpredictable interactions between market forces, it is necessary to be updated on emerging trends and practices in the field of Marketing. According to a Philippine Marketing Association (PMA) official, it is crucial to be always a step ahead and to always ask “what’s next” in order to maintain competitiveness.

“It’s every marketing professional’s responsibility to be aware of new developments and trends in marketing to be able to grow and sustain the business and even become globally competitive,” explains Gwenn Albarracin, PMA President, adding that practices aren’t always timeless and professionals may be employing strategies that are no longer applicable or may need certain tweaks to be effective.

She shares that there are a lot of promising new theories in the field that may change or re-define marketing practices. Among which are ‘Marketing 3.0’ and ‘New Wave Marketing’ espoused by the Founder and CEO of MarkPlus Inc. – a leading marketing professional service firm (Consulting, Education, Research, Media) based in Indonesia and Malaysia – Hermawan Kartajaya.

“Kartajaya perceives changes in the business landscape as an indication that marketing has turned from vertical to horizontal; that it should no longer be viewed from a top-down perspective but should be seen as a level playing field instead,” adds Albaraccin.

Described as a unique combination of practitioner and theorist, Kartajaya has written several international books and has even co-authored some with the Father of Modern Marketing, Philip Kotler.

His co-authored book, Marketing 3.0: from Products to Customers to the Human Spirit, explains that there are three forces that set forth the birth of Marketing 3.0: The Age of Participation and Collaborative Marketing, The Age of Globalization Paradox and Cultural Marketing, and The Age of Creative Society and Human Spirit Marketing. It also describes Marketing 3.0 as the period by which practices are very much influenced by changes in consumer behavior and attitude.

He will be among the speakers in the upcoming Asian Marketing Conference to be held on July 19-20 at the Makati Shangri-La Hotel. Albaraccin says that Kartajaya’s insights will be helpful in understanding how practitioners and business owners can adjust strategies and practices in response to political, technological, socio-cultural, economic changes in the business scene.

As one of the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing United Kingdom, sharing theories and experiences has been a fact of life for Kartajaya, “I have been speaking in several marketing conferences since 1995 in US, Asia, Europe, and Australia. In fact, I have been in the Philippines several times already for various speaking engagements.”

He claims that global marketing practice has a lot of shortcomings. “There are generally a lot of bad practices that we should slowly do the correction. I hope that the attendees of the upcoming Asian Marketing Conference will be part of correcting these bad practices and become aware that Marketing is shifting from ‘vertical’ to ‘horizontal.’”

Albarracin encourages marketing practitioners and key decision-makers to take part in this opportunity to learn from globally-renowned experts and interact with fellow practitioners. “As marketing professionals, we need to play an active role in advancing our knowledge of the craft and be able to better conquer its challenges,” she concludes.

For more information about the Asian Marketing Conference, kindly visit or call +632 634-5722.