Neuropathy, a disorder affecting nerves, is
experienced by many people in the Philippines. Despite this high frequency,
many men and women who have it are not even aware of their condition. In fact,
nerve health is not a topic that many people actually think about.
The symptoms of nerve damage, or Neuropathy,
are often nothing out of the ordinary. Numbness, muscle weakness, and pins and
needles can be caused by other conditions as well. In fact, they are often
attributed to more mundane causes, such as fatigue or wrong sleeping position.
While these symptoms can indeed be linked to such causes, it is undeniable that
Neuropathy is a possible cause.
Such symptoms are often thought of as so
inconsequential that sufferers do not seek medical advice. Frequently, sufferers report minor discomfort
or irritation at their symptoms and tend to ignore their persistence.
Other possible symptoms of Neuropathy
include increased sensitivity to touch, sharp pains, extreme sensitivity to
pain, a burning feeling, reduced sensitivity to pain, loss of sensation, and
reduced sense of touch.
There are also a number of conditions in
which nerve damage appears or can be a secondary complication. Causes and risk
factors are multiple and include causes and conditions such as genetics (a
family member suffers from Neuropathy), chronic diseases (like diabetes),
environmental toxins (such as smoking), alcoholism, nutritional deficiencies
(including B Vitamin deficiency), and even side effects of certain medications.
This condition can be idiopathic (have no known cause).
get worse and lead to permanent nerve damage, it is of vital importance to
consult a doctor immediately. Taking
daily maintenance for nerve nourishment may also prevent nerve damage or
Merck Inc., the maker of Neurobion, understands just how serious and
difficult nerve health issues can be, especially for the people who work hard
every day to provide for the ones they care about. This holds true especially
in the case of people who perform repetitive motions as part of their daily
The act of daily commuting puts pressure on
and feet, and
on the nerves.
With the traffic and the sheer number of
commuters out there, commuting conditions are far from ideal for nerves.
Crowded vehicles, jostling for position in a full train, standing in a moving
bus – these can all take their toll on nerves
after some time.
This is why Merck came up with its Neuropathy
Awareness Campaign. This is in line with the company’s WE100 corporate vision
of helping humankind live longer, fuller lives of quality and good health, and
is intended to educate Filipinos on Neuropathy, its causes and common symptoms,
and ways to prevent it from happening.
Salute to True Heroes
This campaign brings the spotlight
onto the everyday True Heroes, the men and women who work hard daily to take
care of the people they care about.
As Merck Inc.’s Head of Marketing
Ming Arroyo-Cunanan put it, “The people who wake up extra early to commute, and
then selflessly pour out all their time and energy just to provide for their
families — these people are the True Heroes. To be able to work like this every
day without complaint and hesitation is very admirable, more so, deserving of
some kind of recognition.”
Given the important role of these
True Heroes in their families, they undoubtedly deserve recognition and care.
These are part of the Neuropathy Awareness Campaign, in which people are urged
to take care of their nerves so they can continue their important roles. Nerves
deserve to be taken care of.
This comes amid the reality that,
while damaged nerves repair naturally via regeneration, after a certain time
(when approximately 50% or more of nerve tissue is damaged), the damage is
permanent. This so-called “point of no return” makes early detection and
Nerve Therapy Trip
In line with Neuropathy Awareness Month, Neurobion decided to give these True Heroes
a trip that they wouldn’t expect but most definitely deserve.
Loy Juan Dy-Buncio, Neurobion Brand Manager, said “Neurobion wanted to do something that not
only would spread awareness on nerve damage, but would also serve as a treat to
those who are susceptible to it, and these are the working-class
And with that, the Nerve Therapy
Trip was born.
Launched recently, the Nerve
Therapy Trip will provide an upgraded bus ride that keeps passengers relaxed as
they head to and from work.
The Nerve Therapy Trip will also teach them how to care for their nerves despite
their busy lives with the Neuro Motion video, a collection of simple exercises
that the regular person can perform on the way to work or even at the office. Video will be played during the
Nerve Therapy Trip.
To experience the Nerve Therapy
Trip for yourself, look for the Neurobion buses on the Alabang-Navotas route and vice versa for 25 days
beginning August 7. Take a ride to #LoveYourNerves!