Wednesday, October 30, 2024

SM MOBILIZE RELIEF EFFORTS IN TYPHOON-AFFECTED COMMUNITIES

In the wake of Typhoon ‘Kristine,’ SM Supermalls and SM Foundation Inc., through its Operation Tulong Express (OPTE) program, mobilized simultaneous relief operations across the affected communities of Caloocan, Malabon, and Valenzuela.

In Caloocan and Malabon, volunteers from SM City Grand Central, SM Center Sangandaan, and SM Savemore Malabon distributed truckloads of “kalinga packs” containing rice, canned goods, noodles, and bottled water. Aid focused on the hardest-hit barangays, including Brgy. 35 Maypajo and Brgy. 2 Sangandaan in Caloocan and Brgy.Tinajeros in Malabon City. With support from the local rescue team, 850 families received direct assistance, providing critical relief in areas with significant displacement. 

Meanwhile, SM City Valenzuela went beyond standard relief measures, employing a door-to-door relief pack distribution in Brgy.Viente Reales in Valenzuela City. Volunteers visited homes individually, ensuring that those unable to reach relief centers were provided with necessities. This personalized distribution approach benefited 200 families. 

The kalinga pack distribution effort is a part of Operation Tulong Express (OPTE), a social program of the SM Foundation in collaboration with SM Supermalls and SM Markets. It aims to address the needs of communities during calamities and crises. Its implementation includes close coordination with SM Supermalls employees and volunteers. 

Coca-Cola Philippines and Bacolod City Promote Bottle Collection and Segregation at Masskara Festival

NEGROS OCCIDENTAL, 30 October 2024 - Coca-Cola Philippines, in partnership with the Bacolod City Environment and Natural Resources Office (BENRO), promoted PET plastic bottle segregation and collection at the 45th Masskara Festival, held from October 11-27, 2024, in Bacolod City, Negros Occidental. Together with Basic Environmental Systems and Technologies, Inc. and festival organizer Yuhum Foundation, the beverage company engaged festival-goers in responsible waste management practices by facilitating the segregation and collection of used PET bottles.


To raise awareness about bottle collection and segregation, Coca-Cola Philippines encouraged festival attendees to drop off their empty PET bottles at the Coca-Cola bottle counter and The Tindahan Extra Mile (TEM) exchange booths located at the Bacolod City Government Center (BCGC). Attendees also exchanged empty bottles to participate in various games and activities.