Smart Levels Up Customer Experience in Nueva Ecija with Upgraded Cabanatuan Store

PLDT’s wireless unit, Smart Communications, Inc. (Smart), has officially unveiled its newly upgraded Smart Store at the 2nd Floor Cyberzone of SM City Cabanatuan, reaffirming its commitment to delivering world-class customer service and digital experiences to communities in Nueva Ecija and nearby provinces.

Originally located at NE Pacific Mall, the store was transferred to SM City Cabanatuan in 2016 to meet the growing needs of the region. Today, it continues to be a vital touchpoint for customers seeking a full suite of services  —from SIM activations and device sales to billing inquiries, technical support, and access to Smart’s latest digital innovations.

“This new Smart Store is more than just a retail space—it’s a hub for connection, empowerment, and service,” said Eden Techico, Vice President and Head of Retail Operations and Transformation at Smart. “We are proud to bring a more personalized and elevated customer experience to Cabanatuan City, a place rich in heritage and heart, and known as the Gateway to the North.”

The store’s opening was graced by distinguished guests including Cabanatuan City Mayor Myca Vergara, Camp Tinio Barangay Captain Anita Pascual, officers from SM City Cabanatuan, and Smart executives, who together celebrated this milestone in bringing closer and more meaningful service to the people of Nueva Ecija.

Customers can explore the latest Smart Prepaid and Postpaid, and PLDT Home offers, switch their mobile numbers to Smart or TNT, and discover new gadgets to enhance their productivity and lifestyle, whether at home or on-the-go. The store also features self-care kiosks and is staffed by knowledgeable specialists who ensure every visit is meaningful and efficient.

Cabanatuan City, the largest in Nueva Ecija -- dubbed the “Rice Granary of the Philippines”—is home to vibrant communities and historical landmarks such as Plaza Lucero and the Cabanatuan Cathedral. It is a dynamic city that continues to thrive as a center of commerce and culture.

This initiative is part of the PLDT Group’s broader mission to expand its retail footprint and bring reliable connectivity closer to every Filipino. 

Robinsons Kidz Club Fair Brings a World of Learning and Fun for Kids at Robinsons Townville

Play, learn and having fun are just some of the things that kids can expect from the first Robinsons Kidz Club Fair happening across the Robinsons Townville malls for the whole month of March. Robinsons Kidz Club is the membership club of the Robinsons Townville malls for kids 3 to 12 years old. Members get exclusive access to the various kiddie events of Robinsons Townville including the Robinsons Kidz Club Fair, and a free birthday gift each year.

Last March 23, the Robinsons Kidz Club Fair was a massive hit among kids at the Robinsons Townville Buhay Na Tubig. Various activities were prepared for Robinsons Kidz Club members wherein they learned the science of colors through interactive games and activities which include coloring activities, color wheel making and a special light & color science presentation. They also had fun putting their creativity into action by mixing and matching colorful beads during the friendship bracelet making activity.

“We believe that children best learn through fun and play that’s why we are continuously coming up with events and activities that will not only entertain children but would serve as a platform as well for our Robinsons Kidz Club members to learn,” says Joel Delfin, the AVP for the Robinsons Townville malls.

There are a lot of events in store for the Robinsons Kidz Club members this year continuing with the grand event this April 21 entitled ‘A Magical Easter’. Members can expect fun games and a whole lot of fun as they are invited to come in their cutest unicorn costumes. That’s a magical and one of a kind Easter celebration for the Robinsons Kidz Club members.

Sounds exciting? Register to Robinsons Kidz Club in the link below.

https://docs.google.com/forms/d/e/1FAIpQLSctpIDAbsnvKziM3kbiEHFU7sN-1EeHzWZDPyQ6MpZ5mJmHBQ/viewform

The Robinsons Townville malls is the chain of community malls of the Robinsons Retail Holdings, Inc. in six locations in Cabanatuan, Nueva Ecija, Pulilan and Meycauayan in Bulacan, Fairview in Quezon City, BF Homes in Parañaque, and Buhay na Tubig in Imus. Several locations are already in the pipeline to aggressively increase its portfolio.

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