“The Blueprint by Globe” Lights Up the Holidays with Purposeful Connectivity and Meaningful Connections

Globe marked the season of giving and togetherness with the second installment of The Blueprint by Globe, celebrating the year-end holidays at The Globe Tower, Bonifacio Global City in Taguig. With the theme “Lighting Up the Season with Purposeful Connectivity and Meaningful Connections,” the event showcased how Globe continues to shape the Filipino digital lifestyle, not just through innovation, but with intention.

The Blueprint by Globe charts the evolving design of a connected future where technology is built not for its own sake, but to include, protect, and empower every Filipino. From frictionless digital experiences to nation-building infrastructure, Globe’s forward-thinking approach lays the foundation for a truly inclusive digital nation.

“Through each quarter, we’ve explored the different layers of this design, from innovation and inclusion to sustainability and digital empowerment,” said Roche Vanderberghe, Chief Marketing Officer at Globe. “And today, as we close the year, we celebrate how all these pieces come together to form something greater: a future where every connection we build becomes meaningful.”

Purposeful Connectivity

Globe spotlighted how its strategic collaborations, inclusive platforms, and customer-first solutions enable seamless, secure, and equitable access to essential services, empowering Filipinos to thrive in work, learning, and everyday life. From reliable 5G and AI-powered experiences to seamless connections at home and abroad, Globe continues to build technology with purpose, proving that real progress is driven by care.

Globe is equipping businesses with tools that drive meaningful digital transformation. Through the Globe API Ecosystem, enterprise partners gain access to secure, next-generation authentication capabilities. Anchored on the GSMA-certified Number Verification API, the multi-party ecosystem brings together Globe Business, m360 and Concati. Together, these enable new standards of trust, security, and seamless customer experiences across industries. 

Complementing this is Digitest, Globe Business’s digital maturity assessment tool that helps organizations gauge their current capabilities, identify gaps, and align their digital initiatives into a clear strategy for growth. Together, these innovations enable  Philippine enterprises to scale with confidence, strengthen customer trust, and drive progress across industries, business sectors and communities.

Connectivity that Brings Us Together

Globe opened the segment with the heartbeat of the nation’s digital life, its network. Whether at home or abroad, Globe ensures that every Filipino stays connected, especially during the most connected season of the year.

From GoRoam’s “roam like a local” offer for leisure travelers, and the Roam Kabayan 3-in-1 pack that empowers Overseas Filipino Workers to stay close to their families through affordable call, text, and data bundles, to Globe At Home’s AI-powered partnerships that redefine future living with secure, seamless digital experiences — Globe ensures that connection is always within reach. Whether it’s managing life abroad, sending love back home, or building a digitally enabled household, Globe makes every moment count.

This season, Globe celebrates the power of 5G to unlock everyday potential, backed by the widest 5G coverage in the Philippines according to Ookla. With smoother gaming, clearer video calls, faster streaming, and real-time content creation, 5G enables young Filipinos to stay productive, expressive, and connected wherever they are.

Through Globe Prepaid’s Go5G TURBO 50 and Go+ 99 plus AI, hyper-connected youth gain access to fast, reliable 5G and powerful digital tools that support learning, creativity, and self-expression. Together, these innovations light up Filipino lives with seamless, meaningful connections that bring us closer to who and what matters most this holiday season and beyond.

Meaningful Connections

Globe’s commitment to Meaningful Connections comes to life through campaigns, community programs, and personalized experiences that celebrate relationships that matter most. Whether connecting families, educators, creators, or changemakers, Globe transforms connectivity into community. This segment is about people: families gaining meaningful access to digital tools and opportunities, students building their dreams, local designers and entrepreneurs shaping businesses and culture, and the partners who help make these stories possible.

The Globe Student Program and The Globe Caravan embody this mission. The Student Program, co-created with Filipino youth stakeholders, empowers over 30 million students nationwide to turn ambition into action through mentorship, real-world opportunities, and access to telco tools. From student-led events to digital literacy and career-building experiences, Globe helps young Filipinos grow as creators and community builders. 

Meanwhile, the Globe Caravan brings digital know-how to families and aspiring social entrepreneurs  in underutilized communities, showing them how to turn connectivity into livelihood. Through hands-on learning and practical demonstrations, it transforms hesitation into hope and simple connections into stepping stones for progress. 

In the spirit of bringing the nation together, Globe proudly supports the FIFA Futsal Women’s World Cup 2025, the world’s international women’s futsal tournament, hosted for the first time by the Philippines. As our national team competes, Globe brings the global stage closer to the Filipinos through heartfelt hospitality, ticket giveaways, and providing strong and reliable connectivity to the delegates and their supporters. More than a game, this historic moment unites fans, inspires young athletes, and celebrates Filipino excellence and sportsmanship. 

Globe of Good

To cap off the event, Globe of Good took center stage as a testament to the company’s compassion in action. In the wake of devastating typhoons and earthquakes that displaced millions and triggered a national state of calamity, it stood as a beacon of hope and collective resilience. By transforming everyday connectivity into an opportunity to directly help our vulnerable kababayans, Globe empowers customers to turn data usage, Rewards points, and digital engagement into sustained support for their communities and chosen advocacies. 

Through the GlobeOne app’s platforms like Globe Rewards, over 300,000 Globe customers have already donated their rewards points to collect over Php5 million to support programs of our Globe of Good Community Alliance NGO partners to address disaster relief and recovery, hunger alleviation, child stunting, livelihood assistance,, education, persons with intellectual disabilities, child protection, environmental conservation, animal welfare, health and well-being, and other advocacies proving that small acts such as donating their rewards points can drive lasting impact. For our Prepaid customers, Globe offers GoGIVE, which is impact without interruption. Prepaid customers can sign up for free in the GlobeOne app to automatically send hearts to their chosen causes every time they use mobile data. In addition, this year’s G-Gantic Goals campaigns brought together 150,000 customers through the GlobeOne app, proving that even one Rewards point can make a difference, whether it’s feeding rescued animals or donating tablets to public schools in need. Globe of Good perfectly captured the heart of The Blueprint, showing that true progress shines brightest when powered by compassion and collective care.

“This holiday season, The Blueprint by Globe celebrates how technology and connectivity, when guided by purpose, can spark meaningful connections, empower communities, and light up lives through inclusive, intuitive, and intentional innovation,” said Darius Delgado, Chief Commercial Officer at Globe. “We believe in purposeful connectivity, where every product, service, and initiative is designed to provide meaningful connections to Filipino lives.”

The event reinforced Globe’s leadership in shaping the Filipino digital lifestyle, spotlighting how its innovations, from mobile platforms to fiber broadband and digital solutions, enable meaningful connections during the most connected time of the year.

For more information about Globe, visit www.globe.com.ph.

Telco Eastern Communications Launches in Calbayog City, Samar

Eastern Communications, the Philippines’ pioneer telecommunications and ICT solutions provider, has officially launched its services in Calbayog City, Samar, extending its network and digital services across Eastern Visayas.

The milestone was celebrated through the company’s signature “Via Eastern” event held on October 15, 2025, at Baypark Hotel, Calbayog, gathering local business leaders, government representatives, and community stakeholders to explore how Eastern is driving digital transformation and enabling inclusive growth in the region.

Local officials and partner organizations, including Calbayog City Mayor Raymund Uy, Vice Mayor Rex Daguman, and ICT Council President Nancy Lanuza, joined the Via Eastern Calbayog celebration, recognizing Eastern’s contribution to advancing the city’s development agenda and promoting technology-driven progress across Samar.

"It is with great pride and excitement [that I join] today's launch of Eastern Communications, a new [telco] player in our city. We know that connection should not only be faster, but it needs to be stable with the modern digital era at this time. Congratulations to Eastern Communications and thank you for helping move our city forward,” said Calbayog City Mayor Hon. Raymund Uy.

Driving digital growth in Samar’s emerging business hub

The expansion underscores Eastern Communications' commitment to bridging digital gaps and empowering emerging business cities nationwide. As part of its strategy to strengthen regional presence, Eastern Communications identified Calbayog as a key business city in its joint Philippine Domestic Submarine Cable Network (PDSCN) project, the largest submarine cable infrastructure project in the country. The PDSCN Express Route is made up of 80% undersea cables, allowing it to deliver resilient and reliable connectivity and bring world-class telecommunications services to more Filipinos.

As Calbayog positions itself to become a premier economic, ecological, and tourism center in Samar, Eastern Communications' entry will play a vital role in building the city’s ICT backbone. The telco will provide advanced business connectivity services, including Eastern Fiber 1 shared internet and Internet Direct Service (IDS) dedicated connectivity. These solutions are designed to empower local MSMEs, agribusinesses, retail enterprises, and hospitality establishments to thrive in the digital economy.

Beyond connectivity, Eastern Communications will also offer a complete suite of ICT solutions such as Network Solutions, Cybersecurity, Cloud and Data Center Services, and Business Applications. These tools enable enterprises to enhance productivity, efficiency, and customer engagement.

“Our expansion to Calbayog aligns with Eastern Communications’ vision to strengthen our presence across the Visayas region,” said Edsel Paglinawan, Eastern Communications Chief Revenue and Innovation Officer. “By making Calbayog our entry point to reach more areas in Samar, we aim to empower local communities and businesses with resilient and reliable internet services. Through our strong connectivity and comprehensive ICT solutions, we’re committed to helping the region thrive and support the country’s digital growth.”

Eastern’s services are expected to benefit Calbayog’s key industries, starting with agribusiness, where reliable connectivity will support operations across farming, processing, and logistics. The trade, retail, and services sector will also gain from improved efficiency and business continuity through dependable internet and ICT solutions. Meanwhile, the hospitality and tourism industry will be strengthened as hotels, restaurants, and tourist destinations enhance their guest experience and digital access, helping promote Calbayog as a vibrant destination for both local and international visitors.

With over 145 years of expertise, Eastern Communications remains steadfast in its mission to deliver “High Tech” and “High Touch” solutions that empower enterprises and communities. As it continues to expand its reach one city at a time, the company reaffirms its commitment to building a digitally empowered Philippines where progress and connectivity go hand in hand.

For more information on Eastern Communications’ products and services, contact 5300-7000 or visit www.eastern.com.ph.

Globe Strengthens Bacolod’s 5G Network as the City of Smiles Celebrates MassKara Festival 2025

BACOLOD CITY, October 2025 – As Bacolod celebrates the MassKara Festival, Globe powers the celebration with reliable, high-speed 5G connectivity, underscoring its strong support for the City of Smiles.

More than a celebration of music and masks, MassKara represents the Bacolodnon spirit of resilience and optimism. This same spirit drives Globe to keep building stronger, faster, and more meaningful connections that enable progress and empower communities.

“MassKara is all about joy, connection, and resilience, the same values that define Globe,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “We’re proud to bring world-class connectivity, including Globe 5G, to Bacolod, so everyone can share their stories, celebrate, and go forward together.”

This year, Globe is ensuring that every smile and every story from MassKara can be shared in real time through expanded 5G coverage across Bacolod City. To support the surge of festival-goers, the company has boosted network capacity through additional broadband lines in major activity zones, including Lacson Street, SM Bacolod, Robinsons, Paglaum Sports Complex, and the Public Plaza. These enhancements guarantee smooth livestreams, quick uploads, and seamless connectivity throughout the celebrations.

Bacolod and Negros Occidental now have more than 300 Globe cell sites, including 5G, providing fast and dependable coverage across the province. In 2025, Globe is expanding further with more than 30 5G improved sites, reinforcing Bacolod’s position as a 5G-powered digital hub in the Visayas.

Across Negros Oriental, Globe operates over 100 sites, bringing the total to nearly 600 Globe cell sites across the island. This makes Negros one of the most connected provinces in the country, supporting both everyday life and large-scale events like MassKara.

To complement its network upgrades, Globe is enhancing the festival experience through the GlobeOne app, which serves as an all-in-one digital companion for visitors. From October 17 to 19, festival-goers can drop by the Globe Festival Experiential Platform along Lacson Street to spin the “Wheel You Win,” redeem Globe Rewards for personalized MassKara merchandise, join the GFiber’Oke and enjoy fun games and raffles.

Arriving passengers at the Bacolod-Silay Airport from October 13 to 17 are also welcomed by Globe SIM booths, helping them stay connected from the moment they land. The celebration peaks on October 17 with the G Music Fest at Capitol Lagoon, featuring performances by The Dukes, Earl Agustin, and Infinite Ridge, bringing together locals and visitors for a night of music, smiles, and connection.

Globe’s partners GCash, Jollibee and Pettr add more excitement through on-ground activities, prizes, and exclusive experiences that make MassKara brighter and more connected than ever.

As the festivities conclude, Globe’s network continues to drive Bacolod’s growth in tourism, education, retail, and logistics. With each new 5G build, Globe helps ensure that the city’s smiles stay connected, strong, and future-ready.

For more information about Globe, visit www.globe.com.ph.

Award-Winning Link VIP Club Program Exceeds Customer Expectations in 2025

At a time when automation and price wars dominate the telecom landscape, Eastern Communications sets itself apart with a powerful differentiator: personalized service with a human touch. Eastern’s unique approach was recently recognized at the Asian Experience Awards 2025 in Singapore, where its 2024 “Partners in Progress” brand campaign and Link VIP Club customer loyalty program, earned honors for Brand Experience of the Year and Customer Experience of the Year, respectively.

Launched in 2018 to nurture Eastern’s relationships with its most valued B2B partners, the Link VIP Club has since evolved into a full-fledged experience offering exclusive perks, elevated service touchpoints, and access to premium lifestyle events tailored to the needs of modern enterprises.

This year, the program saw a notable rise in both participation and satisfaction ratings, reflecting Eastern Communications’ deeper engagement with its clients. Among the key highlights was the launch of the Titanium Tier, the newest and most exclusive membership level of the Link VIP Club.

Elevated experiences through the Titanium Tier

Unveiled in April at the Metropolitan Museum of Manila in Bonifacio Global City, Taguig, the Titanium Tier launch was a celebration of partnership and progress. This newest Link VIP Club level offers premium benefits such as 24/7 priority care, managed connectivity solutions, exclusive event access, and curated learning sessions. Designed to deepen client relationships and elevate the customer experience, these perks align with Eastern Communications’ “High Tech, High Touch” philosophy.

“Customer-centric innovation is at the heart of everything we do,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “Through the expanded Link VIP Club perks, we’re elevating the way we serve with smarter solutions, faster resolution time, and exclusive access to experiences to empower our clients for the future. Our goal is not just to meet expectations but to stay ahead of them and anticipate challenges before they’re even felt. Because at Eastern, every client journey deserves excellence.”

Furthering its client-first approach, the telco provider hosted its first-ever golf tournament exclusively for Titanium members on July 17, 2025, in Laguna. This inaugural event brought together some of Eastern Communications’ most loyal clients for a day of friendly competition, networking, and shared celebration. 

“Our company has been with Eastern Communications since 2015, and we really feel special. This event is more on engagement and relationship building, which I think is the key to being long-time partners,” said Yeng Molero, owner of APN Philippines Inc.

Recognized commitment to client engagement

Aside from the 2025 Asian Experience Awards, Eastern’s “high touch” service has garnered significant acknowledgment across various regional marketing platforms.

Eastern Communications earned recognition at the 2025 Carrier Community Global Awards in Berlin, winning the Best Sales and Marketing Team of the Year award, highlighting the strength and impact of its customer engagement initiatives. The telco also took home a bronze award for Excellence in B2B Marketing at the Marketing Excellence Awards Philippines.

Most importantly, Eastern Communications’ dedication to exceptional service is reflected in the feedback of its clients.

“As an Eastern client, I really enjoyed the after-sales and pre-sales services. Most businesses really need reliability and fast connection, and in case there are downtimes, the team has to be very approachable. It’s truly great that we are partnered with Eastern. I would really recommend Eastern based on our company’s overall experience, knowing that we can confidently stand by our recommendation," said Shin Enriquez, Network Operation Section Head at Bank of Commerce.

Ross Garcia, Head of Public Relations at San Miguel Holdings, shared, "Eastern Communications is very proud of their service, [and] as they say, it is very personalized and exceeds every client's expectations. They go the extra mile and they provide services that really can't be matched by other competitors."

This reflects the company’s branding message to be its clients' Partners in Progress and embodies how Eastern views its clients as long-term collaborators in success. The telco continues to highlight this value through bespoke events, priority support, shared milestones, and building connections that go beyond business.

To learn more about the Link VIP Club Program and Eastern Communications’ commitment to High Tech, High Touch service, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications and Nexusguard Forge Strategic Collaboration to Strengthen Cybersecurity in the Philippines

Manila, Philippines – 25 September 2025 – Nexusguard, a global leader in Distributed Denial of Service (DDoS) mitigation and cybersecurity solutions, today announced a strategic collaboration with Eastern Communications, the Philippines’ premier telecommunications provider. The partnership was officially launched at an exclusive event held at Manila House, bringing together industry leaders, partners, and stakeholders to mark a new era in cybersecurity resilience across the country.

This collaboration leverages Nexusguard’s cutting-edge expertise in cloud-based DDoS protection and managed security services with Eastern Communications’ robust infrastructure and local market reach. Together, the two companies will deliver comprehensive, scalable, and highly reliable cybersecurity solutions tailored to the needs of Philippine enterprises, government agencies, and service providers.

“We are proud to partner with Eastern Communications to extend our mission of safeguarding businesses from evolving cyber threats,” said Andy Ng, CEO of Nexusguard. “With Nexusguard Bastions Technology, organizations in the Philippines can now access world-class protection against sophisticated attacks, ensuring business continuity and peace of mind.”

In a joint statement, Eastern Communications Co-Coordinators Atty. Aileen Regio and Jaeson Evangelista emphasized, “By joining forces with Nexusguard, we are reinforcing our commitment to provide our clients not only with reliable connectivity, but also with the world-class security solutions designed to help them thrive in today’s digital-first world.” 

The product launch complements Eastern’s connectivity solution, DDoS-Protected Eastern IDS (Internet Direct Service), which delivers a premium, dedicated, high-speed internet built for today’s business demands. Powered by fiber-leased line technology and fortified with advanced DDoS (Distributed Denial of Service) protection, Eastern IDS ensures 24/7 reliable connectivity with symmetrical upload and download speeds of up to 10 Gbps. Backed by resilient global internet backbone access, this solution not only drives workforce productivity but also shields businesses from costly cyber disruptions.

The launch event at Manila House celebrated the partnership with a symbolic awards presentation, industry networking, and the unveiling of the joint service portfolio. Guests included key leaders from the tech, telecom, and enterprise sectors, underscoring the growing importance of cybersecurity in the Philippines’ digital transformation journey. This collaboration comes just in time to fortify businesses as the local Cybersecurity Month celebration is observed throughout October.

To learn more about Eastern Communications’ DDoS-Protected Eastern IDS and other cybersecurity solutions, visit www.eastern.com.ph.

Globe Celebrates You: GDay 2025 Honors Ka-Globe Employees, Strengthens Community Engagement

Globe marked this year’s GDay with a heartfelt celebration centered on one of its most important stakeholders, its employees. Under the theme Globe Celebrates You, the company paid tribute to the passion, hard work, and dedication of Ka-Globe, while also turning the celebration into an opportunity to give back to communities through active partnership with cause-oriented groups.

 

Leaders kicked off the celebration by surprising employees with treats and tokens of appreciation. This was followed by a Thanksgiving Mass presided by Father Jerry Orbos SVD, setting a tone of gratitude for the day. Across offices, Ka-Globes enjoyed Activities such as food booths, games, personalized GDay pins featuring each employee’s avatar, buskers and an interactive video booth.

 

In the weeks leading up to the big day, employees joined the G Raffle Rush, which featured daily challenges and surprise prizes like travel vouchers, staycations, and exclusive 917 items. The GDay Shoutouts further spotlighted Ka-Globes, with teams nominating peers in categories such as Team Spirit, Hype Machine, Connector, Happy Helper, and Everyday Hero, recognitions that reflected everyday acts of kindness and teamwork.

 

91.7 Minutes of Globe of Good

GDay also underscored Globe’s enduring commitment to community service. Employees across the country dedicated 91.7 Minutes of Service with 7 partner NGOs, turning the celebration into a day of collective effort.

 

More than 3,000 volunteers were assigned to different activities. Some joined disaster response efforts by repacking relief and hygiene kits with ABS-CBN Foundation/Sagip-Kapamilya and Save the Children, while others worked with Ayala Foundation to prepare food packs for schoolchildren. Education and youth-focused initiatives included assembling Kindness Boxes for primary students with World Vision and holding livelihood projects with Project Pearls and GROW Nanays. To promote inclusion and well-being, Ka-Globes partnered with Special Olympics Pilipinas, an organization supporting athletes with special needs, for an athlete care kit preparation. Environmental action also played a role, as employees supported Hands On Manila’s Bokashi Project, creating eco-balls to help clean the filthy esteros in Manila.

 

Team Globe of Good Brand Ambassadors joined the efforts, dedicating their time alongside employee-volunteers and demonstrating the company’s culture of care in action.

 

Complementing volunteer efforts were fundraising initiatives such as T-Shirt for a Cause, where employees contributed a portion of their work hours or salaries. Through this collective spirit, Ka-Globes initially pledged to raise ₱917,000 for partner beneficiaries, and to date have surpassed expectations by generating over ₱2 million.

 

More Than a Celebration

For Carl Cruz, Globe’s President and CEO, his first GDay as chief executive carried special meaning. “You are the reason we are here. Every single one of you embodies the spirit of GDay, and your passion and commitment make it possible for us to serve our customers and our communities. Our employees are Globe’s greatest asset, and this celebration is more than a day of appreciation, it’s a testament to our shared purpose of care, malasakit, and innovation. Together, let’s make every day a GDay. Globe celebrates you.”

 

“Today we celebrate two milestones in our company’s history: 10 years of 917 GDay and 10 years of Employee Volunteer Time Off,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer. “Your small acts of kindness combined  create a resounding Globe of Good. And creating a Globe of Good is our purpose in action, it is relatable, impactful, and above all human and humane.”

 

For more information about Globe, visit https://www.globe.com.ph/.

Load Up, Level Up Smart Supports Sustainable Livelihoods through Digital E-Loading

For many Filipinos, selling mobile load is more than just a side hustle, it’s a lifeline. To make mobile load more accessible through the Hatchiko app, mobile services provider Smart Communications, Inc. (Smart) is enabling PLDT Employees Multi-Purpose Cooperative (TELESCOOP) members to earn extra income through a streamlined, digital e-loading experience.

“At Smart, we believe that technology should uplift lives,” said Smart Assistant Vice President and Head of Key Accounts Modern Trade Christian So. “By making load accessible through Hatchiko and TELESCOOP, we’re helping everyday earners build small but more sustainable side businesses, supported by our expanding 4G and 5G network.”

The Hatchiko app simplifies e-loading operations, allowing users to manage transactions, monitor earnings, and serve customers—all from their mobile phones. It’s a practical way to supplement income and reach more customers without needing a storefront. Hatchiko offers a range of services for its users, including solutions to integrate platforms, manage bulk transactions, or process e-load.

“Our goal is to reshape how load reselling works by offering a digital platform that simplifies the entire process,” said Bill Vergel Mendoza, President of Hatchiko. “Through the Hatchiko app, we’re empowering individuals with tools that make loading more efficient, transparent, and scalable—so they can manage their transactions with ease and grow their businesses sustainably.”

TELESCOOP, a long-standing cooperative serving PLDT employees and affiliates, has embraced digital transformation to better serve its members. Making Smart load accessible through Hatchiko adds a new income stream to its growing suite of digital services.

“This gives our members a meaningful opportunity to grow their income,” said Benedicto Portugal, Chairperson of TELESCOOP. “It’s a small shift with a big impact—especially for those looking to build something of their own.”

Smart e-load has been one of the fastest selling products for resellers and retailers across the country since it was introduced in 2003. A world-first innovation in mobile communication, Smart e-load marked the birth of prepaid services, democratizing access to mobile communication for Filipinos and enabling easier communication across the nation and overseas.

As Smart continues to expand its network nationwide, this initiative reflects its commitment to inclusive growth—where technology becomes a tool not just for connection, but for progress.

Connecting the Unconnected: Eastern Advances Inclusive Education Through Connectivity and Digital Literacy Efforts

Eastern Communications, the Philippines' pioneering telecommunications company and ICT solutions provider, continues to exceed expectations in championing digital equity and inclusive progress through its sustained community and digital literacy efforts. The company's initiatives, led by its digital enablement program, Project Maaasahan, are advancing access to connectivity and digital literacy for underserved communities, ensuring that every Filipino has the tools to thrive in a digital-first world.

Bringing connectivity where it matters

The Philippines continues to face a significant digital divide. According to the World Bank, the access gap in broadband internet between social classes is rapidly expanding, with fixed broadband penetration in the top wealth quintile being significantly higher than in the bottom quintile.

This disparity is further highlighted in a study by the Department of Information and Communications Technology (DICT), which shows that while 92% of barangays have access to a cellular signal, only about 12% have access to free Wi-Fi, and about 29% have access to fiber optic cable. These statistics underscore the urgent need for initiatives that directly address connectivity and infrastructure gaps, particularly in geographically isolated and disadvantaged areas (GIDA).

Eastern Communications is tackling this challenge head-on with Project Maaasahan, a multi-year initiative in partnership with unconnected.org and the Department of Education (DepEd). The program aims to bring vital internet connectivity to 10 GIDA schools across Luzon, Visayas, and Mindanao. Through this initiative, Eastern will provide free internet access and digital literacy programs to students, teachers, and their communities. To date, 4 out of 10 target sites have been successfully connected, with satellite devices fully functional and official turnovers completed.

“Our mission is to help close the digital divide by connecting the unconnected,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “We believe in the power of connectivity to transform lives. By providing these schools with the right tools, we are not just giving them internet access; we are opening up a world of information and opportunity, and helping to secure a brighter future for our young learners.”

Internet access reaches more learners

The impact is already being felt on the ground, with over 805 students and 30 teaching staff from the connected sites now having access to the internet. Among the first beneficiaries are Panicuason Elementary School in Naga City, San Jose Elementary School in Dipolog City, Namabbalan Integrated School in Tuguegarao City, and Pao-Pao High School in General Santos City.

For Panicuason Elementary School Principal Winnife Urot, Project Maaasahan represents more than just a CSR effort. "This is a partnership with purpose, anchored in love for Filipino learners and belief that education is the greatest equalizer," she said.

In General Santos City, the access to connectivity is a game-changer for Pao-Pao High School's 340 students, many of whom are from indigenous communities and travel up to four hours a day to attend classes.

"Ang dating pangarap lamang na magkaroon ng maayos, mabilis at maaasahang internet connection, ay isa nang katuparan ngayon," shared Mr. Dexter Tejedor, Principal of Pao-Pao High School. "Ang Project Maaasahan ay hindi lamang koneksyon sa internet. Ito ay tulay ng pag-asa, pag-unlad, at pagbabago. Patunay ito na kahit nasa tuktok ng bundok, ang kaalaman at oportunidad, ay maaaring umabot sa bawat batang mag-aaral."

(Translation: "What was once just a dream of having a good, fast and reliable internet connection is now a reality. Project Maaasahan is not just about providing connectivity. It is a bridge of hope, progress, and change.It is proof that even at the top of a mountain, knowledge and opportunity can still reach every student.")

Nurturing the next generation of innovators

Furthering its advocacy for Science, Technology, Engineering, and Mathematics (STEM) education, Eastern Communications continues to foster digital literacy through its partnerships with organizations like TeamAsia and the Payatas Orione Foundation Inc. (PAOFI).

The company once again collaborated with the My Dream in a Shoebox (MDIAS) program, providing 100 public school student beneficiaries from PAOFI with an immersive visit to The Mind Museum in Bonifacio Global City, Taguig. The activity included a Tech Career Talk from Eastern’s own employees to inspire students to pursue opportunities in the technology sector, culminating in the gift-giving of Dream Kits filled with essential learning materials.

With its sustained investments in Project Maaasahan and other education-focused partnerships, Eastern Communications reaffirms its belief that education is the greatest equalizer. By delivering both “High Tech” solutions and a “High Touch” approach, the company remains committed to building a digitally empowered Philippines where every learner has the chance to connect, learn, and succeed.

To learn more about Eastern Communications and its commitment to social responsibility, please call 5300-7000 or visit www.eastern.com.ph. For more information on how to support the My Dream in a Shoebox initiative, visit www.shoeboxcampaign.teamasia.com.

PLDT, Smart, ADZU Launch Literacy Apps to Support Chavacano and Tausug Communities

As the world becomes more and more digitally borderless, helping children retain and learn in their native languages safeguards the Philippines' rich linguistic heritage and makes education more accessible, meaningful, and culturally rooted for future generations. Toward this, PLDT and Smart Communications, Inc., in partnership with Ateneo de Zamboanga University (ADZU) and with the support of the Department of Education – Division of Zamboanga City, have officially launched the literacy mobile applications called "Apprende" for Chavacano and "Hinduan" for Tausug.

“The launch of ‘Apprende’ and ‘Hinduan’ is close to our hearts because it allows children to learn in their own mother tongue, making education more meaningful. At the same time, it helps preserve our local languages so that the next generation can continue to value and celebrate their heritage. These apps are among the many learning tools we’ve developed with our partners to make education more inclusive and impactful for the communities we serve,” said Stephanie Orlino, Stakeholder Engagement Head, PLDT and Smart.

Designed to promote literacy and numeracy in mother tongues, the mobile applications also aim to preserve local heritage while making learning more accessible for younger generations.

ADZU Grade School Principal Ellen Segurigan expressed heartfelt gratitude to PLDT and Smart for bringing these innovative learning tools to the community. “Today, we celebrate more than the launch of two mobile applications; we celebrate the preservation, appreciation, and joyful learning of our local languages. With these apps, students will not only gain knowledge but also discover the richness of our heritage, enjoy the beauty of our words, and connect with one another in meaningful ways," said Segurigan.

The "Apprende" and "Hinduan" literacy applications complete a set of 13 mobile applications developed by PLDT and Smart with various partners as part of their long-standing commitment to advancing education and promoting digital inclusion.

This initiative also supports the United Nations Sustainable Development Goal (SDG) 4: Quality Education, as it fosters inclusive, equitable, and quality learning opportunities for all. Moreover, it contributes to SDG 11: Sustainable Cities and Communities by helping to preserve cultural heritage and strengthen community identity through language.

Dream It, Do It: BINI and Students #GoForIt with Globe

Globe is creating spaces where ambition meets opportunity, offering internships, mentorship, grants, volunteering, and youth-led events that spark inspiration. Globe recently launched their #GoForIt campaign with BINI, pairing eight student dreamers with the eight members of BINI, not just as stars on a pedestal, but as peers who know the same late nights, doubts, and pressures.

Together, they showed that dreams come in all shapes and sizes, whether it’s becoming a photographer, digital illustrator, model, journalist, scientist, game designer, or performer. From rocking the stage to creating the next big breakthrough, every path is worth pursuing.

 

“Globe not only connects people through a network, but through communities as well,” says Clareene, a Polytechnic University of the Philippines  student dreaming of becoming a digital artist.

 

One Beat, Many Dreams

BINI knows what it’s like to chase a dream that feels out of reach. From long training days to topping the charts, they have faced the same doubts and roadblocks as many students today.

 

“Kahit din may mga doubts kami nung una, since Globe believed in us, that allowed us to believe in ourselves,” shares BINI Aiah.

 

“‘Di kailangan magmadali para magwagi, buhay ay ‘di karera,” adds BINI Maloi, reminding everyone that life and dreams are not a race against anyone else, but a personal journey you take at your own pace.

 

These moments with BINI show that they’re not just stars, but young women who once dreamed like today’s students. Whether in music, medicine, entrepreneurship, or digital art, one truth stands: no matter the dream, hold on to it, and go for it.

 

Globe’s Game Plan for Student Success

“It’s a lasting commitment, this is Globe’s promise to give young people the tools, skills, and support to turn ambition into achievement.  We empower today’s youth through the Globe Student Program, which connects classroom learning with real-world experiences. Students can explore opportunities to join special Globe events, volunteer initiatives, and exclusive student raffles designed to inspire and engage,” says Roche Vandenberghe, Globe’s Chief Marketing Officer.

 

Beyond experiences, the program also unlocks Student Rewards on the GlobeOne app, where exciting perks await. From partners like Ayala Museum, Museo Pambata, beep™ card, Timezone, Jollibee, and more, students can enjoy discounts, treats, and learning experiences tailored just for them.

 

Simply search “Student Specials” on the Globe Rewards page in the GlobeOne app to discover offers tailored to students. Whether through reliable connectivity, learning platforms, digital tools, or mentorship, the challenge isn’t being alone, but being ready to Go For It!

 

The Rhythm of Ambition

Like BINI’s music, Globe’s message speaks to Filipino student youth from all walks of life. There is no single path to success, it starts with courage, grows with persistence, and flourishes when the right support is within reach. That is why #GoForIt is not just a message but a movement for every student, dreamer, and future leader to take their shot.

 

Different Dreams. Same Drive. #GoForIt with Globe.

Find out how Globe can help you chase your own dreams at globe.com.ph/student-program

 

For more information about Globe’s network security efforts, visit https://www.globe.com.ph/.

Smart, Billease Team Up to Make Mobile Services More Affordable—Even During Petsa de Peligro

For many Filipinos, staying connected is not just a convenience but a necessity—whether it’s for work, school, or keeping in touch with loved ones. Yet, managing mobile expenses can be especially challenging during petsa de peligro, when budgets run tight. To help ease this burden, mobile services provider Smart Communications, Inc. (Smart), has teamed up with Billease, a leading Buy Now, Pay Later (BNPL) platform in the Philippines to give subscribers more flexible and affordable payment options, making digital connectivity accessible even when cash flow is limited.

“This partnership is rooted in our shared commitment to making digital services available for all.  This marks a significant step toward enhancing financial and digital inclusion for Filipino consumers,” said Lloyd Manaloto, First Vice President at Smart. “By integrating Billease’s Buy Now Pay Later solutions into our ecosystem, we’re empowering more Filipinos to stay connected and with greater ease.”

The announcement was made during a ceremonial signing ceremony held in the telco’s headquarters in Makati City, attended by key representatives from both organizations, highlighting the partnership’s alignment with national goals for financial inclusion and digital transformation.

Billease enables users to shop and pay in flexible installments without a credit card, supporting a wide range of transactions including e-commerce, travel, retail, and mobile services. Under this partnership, new payment options will open for Smart subscribers, allowing them to use Billease's flexible installment plans for things like buying devices, paying postpaid bills, or topping up prepaid accounts-- a practical way to make staying connected more manageable, especially during those tight-budget days. Smart also becomes the exclusive telco marketing partner for Billease's 8th Birthday celebration, a month-long campaign happening this September.

As part of the Billie's Birthday campaign, Smart customers who register for a Billease account and avail of mobile loading and other services will be eligible for raffle entries and prizes, including smartphones, cash rewards, and household appliances.

“This collaboration with Smart allows us to reach more users and offer them meaningful financial solutions at a time when they need it most—especially during petsa de peligro,” said Georg Steiger, CEO at Billease. “We’re excited to celebrate our 8th birthday by giving back to our users and helping them stay connected.”

The partnership also introduces a new channel for mobile loading across Smart, TNT, and Smart Bro Home WiFi brands, further expanding Smart’s reach and enhancing customer experience.

Smart continues to lead the way in expanding 4G/5G connectivity in the Philippines, covering 97% of the population and offering unparalleled coverage and availability. This expansion allows customers to enjoy faster internet speeds, seamless streaming, and improved mobile gaming experiences, further enhancing their digital lifestyle.

This partnership is aligned with PLDT’s mission to contribute to the country's achievement of the United Nations Sustainable Development Goals (UNSDG), particularly SDG 9 – Industry, Innovation, and Infrastructure.

Globe Wins Top Honors at HR Excellence Awards 2025 11 Awards Cement Employer of Choice Status in PH and ASEAN

Globe Telecom reaffirmed its leadership in  people and culture innovation after being named Overall Grand Winner at the prestigious HR Excellence Awards 2025, held on August 7, 2025 at the Grand Hyatt Manila in Bonifacio Global City.

The company achieved a landmark victory with 11 awards across multiple categories, further strengthening its position as one of the most awarded and admired employers in the Philippines and Southeast Asia.

 

The HR Excellence Awards celebrate organizations that demonstrate exceptional innovation, leadership, and measurable impact in human resources. Globe’s sweeping win underscores its long-standing commitment to people-first strategies, progressive HR practices, and a workplace culture anchored on its Employee Value Proposition (EVP), Create Everyday Possibilities.

 

This year’s honors include Gold for Excellence in Employee Advocacy and Brand Ambassadors, Excellence in Learning and Development, Excellence in Talent Management, and Excellence in Addressing Urban Workforce Challenges.

 

Globe also earned Gold for two of the night’s most prestigious individual awards: HR Manager of the Year for Mark Dimaisip and HR Leader of the Year for Renato Manuel Jiao.

 

The company’s breadth of expertise was further recognized with Silver for Excellence in Hybrid Working and Excellence in Employee Volunteerism, as well as Bronze for Excellence in Talent Mobility and Excellence in Talent Acquisition.

 

Globe’s 2025 performance marks its strongest showing yet at the HR Excellence Awards. In 2022, it secured five awards including Overall Winner, followed by nine awards in 2023 and six in 2024. This year’s record-breaking 11 wins, capped by the Ultimate Grand Winner title, reinforce its role as a trailblazer in employee experience and workplace transformation.

 

Empowering People, Shaping the Future of Work

“These awards are a testament to the passion, resilience, and creativity of every Ka-Globe,” said Renato Manuel Jiao, Globe’s Chief Human Resource Officer. “Our people are at the heart of everything we do, and this recognition validates our unwavering commitment to creating everyday possibilities, whether by empowering careers, fostering inclusivity, or shaping the future of work in the Philippines and beyond.”

 

Globe’s success is powered by its ability to integrate technology, inclusivity, and employee empowerment into a comprehensive approach to talent management. From pioneering hybrid work models and advancing diversity and inclusion, to cultivating leadership excellence and enabling robust career mobility, Globe continues to set the benchmark for workplace innovation in the region.

 

Globe’s remarkable showing at the HR Excellence Awards 2025 underscores its standing as an Employer of Choice and demonstrates how its people-first philosophy drives business success and industry leadership.

 

Be part of Globe’s story. Explore careers and partnerships with one of the Philippines’ most awarded employers at https://globe.wd3.myworkdayjobs.com/GLB_Careers.

 

 

For more information about Globe’s network security efforts, visit https://www.globe.com.ph/.