Globe Powers the Energy of MassKara 2026 with 5G

Bacolod City – The City of Smiles comes alive every October as colorful masks, music and festivities fill the streets for MassKara. This year, Globe is adding to the energy with a month-long lineup powered by Globe 5G, giving Bacolodnons and visitors more ways to enjoy and share one of the country’s most vibrant festivals.

The activities put Bacolod’s people and places at the center, giving students, artists, musicians, families, and local communities opportunities to participate while showcasing homegrown talent throughout the festival. “MassKara reflects the creativity, optimism and strong sense of community that Bacolod is known for. We want to give Bacolodnons more ways to come together, showcase their talents and make the most of the festival with connectivity that keeps up with them,” said KD Dizon, Globe Chief Marketing Officer.

The celebration kicked off on October 10 with 5G HyperMove, which brought the local running community together for a challenge to collectively reach one million steps. Young creatives also took part in 5G Building Craft: Paint Tomorrow, using mural art and Gemini AI to develop concepts inspired by Bacolod’s digital future.

Bacolod’s well-known destinations also became part of 5G EnergyTok, a TikTok dance challenge featuring San Sebastian Cathedral and Public Plaza, Negros Museum and Art District, The Ruins, and Capitol Park and Lagoon. Participants showcased their creativity while putting some of the city’s distinct landmarks in the spotlight.

Music will take center stage at G Music Fest on October 17 at the Bacolod Government Center, headlined by December Avenue. Selected student bands from 5G EnergyJam will also perform, giving young musicians from local universities a chance to bring their talent to the MassKara stage.

From October 16 to 18, festival goers can visit the Globe 5G Pitstop booth along Lacson Street for interactive activities, 5G SIM activations and device upgrade options. The hub will give visitors a place to explore Globe 5G while staying close to the main MassKara events.

Globe’s MassKara initiatives are made possible with the Bacolod Gugma Foundation Inc., GCash, Ayala Malls Capitol Central, Jollibee, Leslie’s Chips, and Viu, together with our official beneficiary, Pawssion Project. These collaborations help bring the activities to more people while highlighting the places and local talent that make MassKara distinctly Bacolod.

Beyond the festival

Beyond the festival, Globe will bring its digital programs to local entrepreneurs and students. The Globe Caravan will help micro and small business owners explore connectivity and digital tools for social commerce, while a campus initiative at Bacolod City National High School will provide 20 5G-enabled devices and Digital Thumbprint Program sessions to support digital learning and responsible technology use.

Through its MassKara activities, Globe is combining connectivity with opportunities for Bacolodnons to create, perform, learn, and participate in the digital economy. Its community programs extend that effort beyond the festival, helping students and entrepreneurs build practical skills they can use in their everyday lives.

For more information about Globe, visit www.globe.com.ph.

Globe Strengthens Bacolod’s 5G Network as the City of Smiles Celebrates MassKara Festival 2025

BACOLOD CITY, October 2025 – As Bacolod celebrates the MassKara Festival, Globe powers the celebration with reliable, high-speed 5G connectivity, underscoring its strong support for the City of Smiles.

More than a celebration of music and masks, MassKara represents the Bacolodnon spirit of resilience and optimism. This same spirit drives Globe to keep building stronger, faster, and more meaningful connections that enable progress and empower communities.

“MassKara is all about joy, connection, and resilience, the same values that define Globe,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “We’re proud to bring world-class connectivity, including Globe 5G, to Bacolod, so everyone can share their stories, celebrate, and go forward together.”

This year, Globe is ensuring that every smile and every story from MassKara can be shared in real time through expanded 5G coverage across Bacolod City. To support the surge of festival-goers, the company has boosted network capacity through additional broadband lines in major activity zones, including Lacson Street, SM Bacolod, Robinsons, Paglaum Sports Complex, and the Public Plaza. These enhancements guarantee smooth livestreams, quick uploads, and seamless connectivity throughout the celebrations.

Bacolod and Negros Occidental now have more than 300 Globe cell sites, including 5G, providing fast and dependable coverage across the province. In 2025, Globe is expanding further with more than 30 5G improved sites, reinforcing Bacolod’s position as a 5G-powered digital hub in the Visayas.

Across Negros Oriental, Globe operates over 100 sites, bringing the total to nearly 600 Globe cell sites across the island. This makes Negros one of the most connected provinces in the country, supporting both everyday life and large-scale events like MassKara.

To complement its network upgrades, Globe is enhancing the festival experience through the GlobeOne app, which serves as an all-in-one digital companion for visitors. From October 17 to 19, festival-goers can drop by the Globe Festival Experiential Platform along Lacson Street to spin the “Wheel You Win,” redeem Globe Rewards for personalized MassKara merchandise, join the GFiber’Oke and enjoy fun games and raffles.

Arriving passengers at the Bacolod-Silay Airport from October 13 to 17 are also welcomed by Globe SIM booths, helping them stay connected from the moment they land. The celebration peaks on October 17 with the G Music Fest at Capitol Lagoon, featuring performances by The Dukes, Earl Agustin, and Infinite Ridge, bringing together locals and visitors for a night of music, smiles, and connection.

Globe’s partners GCash, Jollibee and Pettr add more excitement through on-ground activities, prizes, and exclusive experiences that make MassKara brighter and more connected than ever.

As the festivities conclude, Globe’s network continues to drive Bacolod’s growth in tourism, education, retail, and logistics. With each new 5G build, Globe helps ensure that the city’s smiles stay connected, strong, and future-ready.

For more information about Globe, visit www.globe.com.ph.