Thursday, January 29, 2026
Vena Energy Turns Over 1,000 “Seats for Sustainability” to Talim Island Schools, Improving the Learning Environment for Students While Creating Livelihood for Locals
Tuesday, September 23, 2025
Mulanay: Finding ‘Paraiso’ Through Digital Empowerment for Persons with Disabilities
The town of Mulanay in Quezon province has come a long way from the underserved rural community portrayed in the 1996 award-winning film Mulanay: Sa Pusod ng Paraiso, directed by Gil Portes. While the movie depicted a village lacking in infrastructure and a community deeply rooted in tradition and reluctant to embrace modern medicine, present-day Mulanay is now a first-class municipality where diversity and inclusion thrive, opening opportunities for
These opportunities pave the way for programs that uplift Mulanay’s most vulnerable sectors, including a partnership that the local government, through the Municipal Social Welfare and Development (MSWD) office, forged with ATRIEV, PLDT, and Smart to train residents with disabilities on the basics of entrepreneurship and the use of digital innovations to grow their businesses. This partnership aligns with the PLDT Group’s Inclusion, Diversity, Equity, Advocacy through Technology (IDEATe) program.
“As a father to a child with autism, I understand the challenges that persons with disabilities face,” said Mulanay Mayor Aristotle Aguirre. “That is why we are working with like-minded organizations to provide them with digital skills and entrepreneurial opportunities, so they can start or grow their own businesses and thrive in today’s economy.”
Conducted by ATRIEV and also supported by NORFIL Foundation, more than 20 persons with disabilities and carers of persons with impairments attended the Digital Business Basics Training (DBBT). The eight-day workshop was divided into two modules. The first focused on starting a business, covering essential topics such as branding, connecting with target markets, fund sourcing, and pricing and costing strategies.
Sergio Macarang, 55, saw his clients dwindle after he got into a vehicular accident that limited his mobility. He was a construction foreman prior to the accident. He turned to selling medical masks and wipes to supplement his income. And now, he wants to grow his business.
“You need careful planning,” Macarang said. “You have to learn proper costing, so you don’t end up selling your products at a loss.”
Pricing was also the most important skill for 26-year-old Jerald Regencia, a reseller of beauty products born with physical impairments. “I was intimidated at first because I have forgotten my Math,” he recalled. “But I brushed up on my Math skills to ensure that I am earning from my business. You have to factor in all your expenses.”
The second module gave participants hands-on experience using digital tools and social media platforms to expand their reach, such as setting up Facebook and Tiktok accounts and creating content for their pages.
“I was even able to design a logo for my business using a mobile app,” Macarang added. “Through Facebook and other online platforms, I can now reach more people and potential customers. My business is no longer limited to foot traffic on our street — it has grown beyond our community.”
“Selling online has really made things easier for me,” Regencia shared. “Before, I had to personally visit my suki to show them new items or ask if they wanted to order again — which wasn’t easy because of my condition. Now, I can just promote my products online and connect with them through messaging apps.”
Through inclusive initiatives like this, the stories of persons with disabilities in Mulanay are moving toward brighter chapters. Equipped with digital skills and business know-how, their journeys are only just beginning.
“At PLDT and Smart, we believe that technology is a powerful equalizer,” said Stephanie Orlino, AVP and Head of Stakeholder Engagement Team. “Through programs like IDEATe, we are opening doors for persons with disabilities to participate fully in the digital economy, giving them the tools and opportunities to improve their lives and contribute meaningfully to society.”
IDEATe activities are aligned with PLDT and Smart’s commitment to help the country achieve UNSDG 8 on decent work and economic growth, and UNSDG 10 on reducing inequality by empowering and promoting the social, economic and political inclusion of all, including persons with disabilities.
TP, TESDA Launch Training Program for Work-Ready Mear-Hires
Tuesday, September 16, 2025
Load Up, Level Up Smart Supports Sustainable Livelihoods through Digital E-Loading
For many Filipinos, selling mobile load is more than just a side hustle, it’s a lifeline. To make mobile load more accessible through the Hatchiko app, mobile services provider Smart Communications, Inc. (Smart) is enabling PLDT Employees Multi-Purpose Cooperative (TELESCOOP) members to earn extra income through a streamlined, digital e-loading experience.
“At Smart, we believe that technology should uplift lives,” said Smart Assistant Vice President and Head of Key Accounts Modern Trade Christian So. “By making load accessible through Hatchiko and TELESCOOP, we’re helping everyday earners build small but more sustainable side businesses, supported by our expanding 4G and 5G network.”
The Hatchiko app simplifies e-loading operations, allowing users to manage transactions, monitor earnings, and serve customers—all from their mobile phones. It’s a practical way to supplement income and reach more customers without needing a storefront. Hatchiko offers a range of services for its users, including solutions to integrate platforms, manage bulk transactions, or process e-load.
“Our goal is to reshape how load reselling works by offering a digital platform that simplifies the entire process,” said Bill Vergel Mendoza, President of Hatchiko. “Through the Hatchiko app, we’re empowering individuals with tools that make loading more efficient, transparent, and scalable—so they can manage their transactions with ease and grow their businesses sustainably.”
TELESCOOP, a long-standing cooperative serving PLDT employees and affiliates, has embraced digital transformation to better serve its members. Making Smart load accessible through Hatchiko adds a new income stream to its growing suite of digital services.
“This gives our members a meaningful opportunity to grow their income,” said Benedicto Portugal, Chairperson of TELESCOOP. “It’s a small shift with a big impact—especially for those looking to build something of their own.”
Smart e-load has been one of the fastest selling products for resellers and retailers across the country since it was introduced in 2003. A world-first innovation in mobile communication, Smart e-load marked the birth of prepaid services, democratizing access to mobile communication for Filipinos and enabling easier communication across the nation and overseas.
As Smart continues to expand its network nationwide, this initiative reflects its commitment to inclusive growth—where technology becomes a tool not just for connection, but for progress.
Friday, August 8, 2025
Kuya Kim Takes On MOVE IT’s Rider Onboarding, Proves It’s No Easy Pass
Saturday, April 27, 2024
Farming Futures
While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations.
One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture.
“Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.
SM Foundation’s training program focused on high-value crop cultivation was the breakthrough Garcia needed to revitalize his farming techniques. These included selecting the best seeds and caring for them as well as strategic planting schedules.
Jayson attends the SM City Clark’s Weekend Market to observe best practices and gain insights into new agricultural techniques.
The livelihood program also gave way for him to discover alternative sales channels that enhanced his earning potential while extending fair prices to his customers. The knowledge and confidence he gained led him to expand his farm, and in effect, increased his monthly income to more than Php25,000.
Aside from directly selling his harvests, he is now planting a variety of vegetables–on his farm, including lemongrass, malunggay, and madre de cacao, which he sells online to small businesses that process the produce into other products.
Embracing new techniques
Sharing the same story of hope is another KSK farmer from Pampanga, Juanito Dela Cruz. Despite his age, he actively pursued and adopted modern farming techniques. Building on his current success, he shared the importance of adaptability for farmers, calling for others to try and explore new practices.
From a modest monthly income of Php10,000, Juanito experienced an upsurge in his earnings, notably through participation in the Weekend Market at SM City Clark, yielding around Php30,000 weekly. “Kailangan maging bukas tayo sa makabagong pamamaraan ng pagsasaka para makahabol tayo sa demands ng panahon ngayon—ito ang itinuo sa akin ng SM Foundation-KSK,” he said.
Juanito, alongside his wife, actively participates in the SM City Clark Weekend Market. They credit the market with contributing to their increased profitability.
The SM Group’s KSK program has changed the lives of roughly 30,000 Filipino farmers, including Jayson and Juanito. Through its initiatives, farmers who once lost hope have been able to embrace modern farming techniques, leading to adaptability in the face of the evolving agricultural landscape.
The SM Group, through SM Foundation, remains steadfast in its commitment to spreading social good. This dedication extends to SM’s forthcoming endeavors to be led by its future smart city property development – with focus on enhancing positive social impact in the communities where SM operates.
Monday, April 1, 2024
DTI-Laguna Conducts Livelihood Orientation Seminar to CMDC’s Graduates and Trainees
Calamba City — On March 22, 2024, the Calamba Manpower Development Center (CMDC), in collaboration with the Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna), through its Negosyo Centers, spearheaded a livelihood orientation seminar for the graduates and trainees of CMDC held at 3rd floor lobby, New City Hall, Calamba City, Laguna. It was attended and participated in by 262 graduates and trainees from different courses.
The said livelihood orientation program commenced with an opening prayer led by Ms. Zenisa Alinsunurin, followed by the welcome remarks delivered by Mr. Crisolo Gamboa, Senior Manpower Development Officer.Continuing with the program, Ms. Avegail Agojo, Business Counselor from Bay, led a discussion on how to start a business. She discussed the pros and cons of managing a business based on ownership, as well as the step-by-step process of starting a small business.
Following Agojo’s presentation, Ms. Rica Mae Garcia, Business Counselor from Majayjay, tackled business ideas. She presented some small business ideas and the required capital needed to start them, along with the type of business they want to engage with.
Next, Garcia imparted knowledge on consumer education, specifically addressing the consumer’s eight (8) rights and five (5) responsibilities, which should be practiced and exercised by every consumer.
Lastly, Mr. Carl Eric Villanueva, Business Counselor from Magdalena, provided information on the difference between business and entrepreneurship and the characteristics and traits an entrepreneur must possess. He also named some entrepreneurs who experienced failures and hindrances but remained successful in operating their businesses nowadays.
The event concluded with a question-and-answer portion wherein participants were able to clarify some points and share their insights.
Overall, the seminar received positive comments from the participants and they expressed their satisfaction with the learning activity.
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