SM Malls in Grand Central, Sangandaan, and Valenzuela Help PREP Public Schools FOR SY 2026–2027

With only days before the opening of School Year 2026–2027, thousands of students in Caloocan and Valenzuela are returning to cleaner, safer, and more welcoming school environments following coordinated volunteer efforts led by SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela under the Department of Education’s Brigada Eskwela 2026.

Held on June 4 and 5, the two-day initiative mobilized employee-volunteers from the three SM malls to assist selected public schools in both cities, aligning with the DepEd’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” which underscores shared responsibility in preparing learning environments for the new academic year.

More than a routine clean-up activity, the effort highlighted a continuing public-private partnership aimed at improving school readiness and ensuring that classrooms remain safe, functional, and conducive to learning.

In Caloocan City, volunteers from SM City Grand Central were deployed to Bagong Barrio Elementary School, where they repainted walls, cleaned school grounds, and helped restore common areas that had weathered months of daily use. The mall also turned over hygiene kits, school supplies, cleaning materials, and gardening tools to support the school’s sanitation and greening programs.

At Libis Talisay Elementary School, employee-volunteers from SM Center Sangandaan conducted repainting activities, performed minor facility repairs, and reinforced sanitation efforts. The team likewise provided maintenance supplies such as paint, brushes, disinfectants, and learning materials to help sustain school upkeep beyond the Brigada Eskwela period.

SM City Valenzuela led parallel efforts at Caruhatan East Elementary School where volunteers repainted classroom interiors, cleaned and sanitized comfort rooms, repaired jalousie windows, and restored desks and chairs, helping transform learning spaces to more functional and welcoming conditions.

Despite intermittent rains, volunteer teams pressed on with scheduled activities, underscoring strong participation and commitment to completing school readiness work on time.

The simultaneous initiatives across the three malls were spearheaded by SM Supermalls’ Human Resources Department in partnership with SM Cares, reinforcing the company’s long-standing advocacy for education and community development.

As students prepare to return to school, the refreshed classrooms and improved facilities serve as a reminder that quality education is a shared responsibility, strengthened through collective action.

SM Reinforces Public Safety Through Nationwide Fire Prevention Month Programs

MANILA, Philippines, April 06, 2026 - Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.

Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members. 

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.

Skip the High Fuel Prices, Charge Your EV This Holy Week at Your Nearest SM

As the Holy Week travel season arrives, and fuel prices continue to rise, electric vehicle (EV) drivers across the country can count on their most-loved SM Supermalls as a convenient recharging stop along their journey. SM Cares, the corporate social responsibility arm of SM Supermalls, announced that with over 160 EV charging stations available across multiple SM locations nationwide, motorists can recharge their vehicles while maxing out their malling by enjoying the wide range of shopping, dining, and leisure experiences that SM malls offer.

The growing presence of EV charging infrastructure in SM Supermalls reflects the company’s continuing efforts to support more sustainable mobility options for Filipino motorists. With fluctuating fuel prices, electric vehicles are becoming an increasingly practical alternative for many drivers looking for more efficient and environmentally conscious transportation.

For EV users, the convenience goes beyond simply plugging in. At SM malls, drivers can make the most of their charging time, while having some free time for themselves—whether by enjoying a meal with family, shopping for essentials, or simply taking a break during a long trip.

As part of the larger SM Green Movement, and by making EV charging accessible in familiar community spaces, SM Supermalls helps make sustainable travel more practical, empowering, and accessible for everyday journeys and holiday road trips alike.

This Holy Week, motorists planning their travels can include SM malls along their route—making it easy to charge up while maxing out the SM malling experience.

For EV drivers on the road this season, the message is simple: plan your mall visit, charge up on the go, and choose SM for a greener, more sustainable trip.

Take Small Steps for Big Change: SM Waste-Free Future Illustrates Doable Actions for a Cleaner, Greener Planet

MANILA, Philippines - Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 

"The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” 

 

The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia.  Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. 

Back to Basics

To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:  

 

PET Bottles

Plastic Cutlery

Single-use plastic

Plastic cups from coffee or milk tea

Soiled coffee paper cups

Soiled food containers

Food packaging and sachets

Soiled tissue or napkins

Soiled diapers/ sanitary products

Food waste

 

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls.

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling.

Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins.

 

As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices. 

 

Take-action, join the movement

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. The program promotes sustainable systems and the advancement of the circular economy. 

To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected.

Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates.

Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day.

  

"Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

 

The Water Stewardship Journey Continues for SM Supermalls

MANILA, Philippines, 13th March 2026 - For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

 

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

SM Cares and National Bike Day 2025 Forge Alliance for a Safer, Greener, and More Bike-Friendly Philippines

PASAY CITY, METRO MANILA — November 22, 2025 — SM Cares, the corporate social responsibility arm of SM Supermalls, successfully hosted its annual celebration for National Bike Day 2025 at the SM Mall of Asia. The grand event, attended by thousands of cyclists, advocates, families, and community members, underscored a powerful shared commitment to promote active mobility and create a more accessible, inclusive, and sustainable future for all Filipinos.

​A Unified Movement for Change

​The celebration brought together a diverse group of stakeholders, including officials such as Councilor Luigi Rubiano, Metropolitan Environmental Office Director Rodelina de Villa, and mobility advocates. The key message of the day resonated with the theme: "Mobility is Freedom," a freedom powered by the everyday heroes who choose to bike to work, school, errands, or simply to connect with their communities.

​"It is inspiring to see so many cyclists today, Pati ang kanilang mga pamilya, advocates at lahat ng communities gathered together here with one mission and that is to create a safer, greener, and more bike friendly Philippines," stated an SM representative during the program [00:31]. The event emphasized the spirit of bayanihan—riding together not just for fun, but for a healthier future, a cleaner environment, and a resilient community.

​Enhancing the Biking Experience

​As a champion for active mobility, SM Cares reaffirmed its ongoing commitment to making its malls genuinely bike-friendly spaces. The program highlighted various initiatives under the SM Bike Friendly Champions banner:

• ​Enhanced Facilities: SM continues to improve its infrastructure, including the enhancement of bike racks, repair stations, and dedicated bike lanes.
• ​Safety and Convenience: The malls are equipped with essential safety signages and end-of-trip facilities to ensure a smooth and secure experience for cyclists.
• ​Data-Driven Improvements: SM is actively gathering real-world data through programs like "Bilang Siklista" to better understand and serve the needs of the cycling community, ensuring its facilities are highly relevant and effective [01:34].

​"This year, mas pinalakas pa natin ang support for active mobility across the malls... Lahat ito ay bahagi ng commitment namin sa SM to create spaces that are more accessible, inclusive and sustainable," the speaker added [01:14], stressing that small, everyday choices, such as biking, can spark big positive changes.

​SM Cares for National Bike Day 2025

Acknowledgments

​SM Cares extended its gratitude to all its partners, including mobility advocates, cycling groups, and the Pasay Local Government Unit (LGU), led by Mayor Emy, for their consistent support in making the annual National Bike Day event a success [02:26].

​As the movement pedals forward, SM Cares invites more Filipinos to join the push for a future that is safe, inclusive, and sustainable for all.

​About SM Cares

​SM Cares is the corporate social responsibility arm of SM Supermalls, committed to creating a better future for the communities it serves. Among its programs are the environment, persons with disabilities, women and breastfeeding mothers, children and youth, older persons, and disaster risk reduction.

SM Malls Invite Shoppers to Be Besties of Joy This Christmas

SM Malls in Grand Central, Sangandaan, and Valenzuela invite everyone to play Santa and share the warmth of the season through the SM Besties of Joy 2025 campaign, a heartwarming twist to SM Cares’ beloved holiday tradition.

Evolving from the iconic Bears of Joy, this year’s Besties of Joy introduces four charming bunnies who remind everyone that the best gifts aren’t always wrapped but are shared through kindness, connection, and friendship. For every plush toy purchased at ₱330, SM Cares donates another to a child from one of its 72 partner communities nationwide, doubling the joy and creating shared moments of happiness, one for you and one for a child in need.

Meet your new holiday Besties: Hannie, the soft white bunny of gratitude; Rumi, the lilac dreamer who sparks creativity and imagination; Tala, the sunny yellow ray of laughter and light; and Nana, the red-hearted bunny who embodies kindness and compassion. Together, they represent the values that make Christmas truly meaningful: gratitude, creativity, joy, and love.

Available until December 25, 2025, the Besties of Joy collection lets every shopper take part in a small but meaningful act of love. Visit the designated booths at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela to grab your own Bestie and share the gift of friendship this Christmas because every Bestie given is a best friend made.

SM Supermalls Wins Big at HR Asia Awards 2025, Marking 40 Years of Transformative Leadership

Pasay City, Philippines – August 29, 2025 — As SM Supermalls celebrates its 40th anniversary, it clinches four major honors at the prestigious HR Asia Awards 2025, reaffirming its legacy of people-first leadership and transformative workplace culture.

For the third consecutive year, SM Supermalls was named one of HR Asia’s Best Companies to Work For, alongside three standout category wins: the Sustainable Workplace Award, the Most Caring Company Award, and the Tech Empowerment Award.

“These awards are more than milestones—they reflect our enduring culture at SM, where people are at the heart of everything we do,” said SM Supermalls President Steven T. Tan. “We are proud of our teams whose passion and dedication make SM not only one of the best companies to work for, but a place where we create meaningful impact for our employees, communities, and the country.”

Award Highlights

Best Companies to Work For in Asia (3rd consecutive year)

SM’s workplace culture is anchored on the key messaging pillars of the SM LIFE framework—Purpose, Passion, and Performance. Initiatives such as Leadership Town Halls, Candid Coffee with Leaders, Feedback Fridays, and the Culture Caravan foster authenticity, inclusion, and growth across all levels.

Most Caring Company Award (2nd consecutive year)

SM’s 360 Wellness Programs include unlimited online mental health counseling, wellness learning series, and Celebrate YOU events such as PRIDE Month and Women Empowerment. Championing safe and brave spaces for all, programs such as Ethics Beat and Safe Spaces promote transparency, accountability, and DEIB across the organization. Employee engagement programs have a 100% employee reach. 

Sustainable Workplace Award

Sustainability is embedded in SM’s DNA. From the Trash to Cash recycling program and Coastal Clean-Up drives to its bold commitment to Net Zero by 2040, SM empowers employees to lead environmental and community efforts through its partnership with SM Cares. Employee volunteerism rises strongly with a 100% increase compared to the previous year.

Tech Empowerment Award

Innovation drives SM’s HR transformation. Tools like the SMILE HCM platform, SAM AI chatbot, DigiU eLearning, and the SM Life app deliver seamless employee experiences. With 90% utilization for the SM Life app and 80% for DigiU learning, digital adoption is high and impactful.

A Legacy of Leadership

Cheryll Ruth L. Agsaoay, Senior Vice President for Human Resources, shared:

“These recognitions affirm our belief that when we design positive employee experiences—caring for people’s wellbeing, embracing innovation, and championing sustainability—we create a workplace that inspires purpose and growth. We see our culture efforts as continuous work-in-progress because at SM, we never stop learning and aiming to be better every day.”

As SM Supermalls enters a new era beyond its 40th year, these accolades underscore a powerful truth: its greatest asset has always been its people—and its future will be shaped by the culture it continuously nurtures

Farming Futures

While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations.

One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture.

“Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.

SM Foundation’s training program focused on high-value crop cultivation was the breakthrough Garcia needed to revitalize his farming techniques. These included selecting the best seeds and caring for them as well as strategic planting schedules.

Jayson attends the SM City Clark’s Weekend Market to observe best practices and gain insights into new agricultural techniques.

The livelihood program also gave way for him to discover alternative sales channels that enhanced his earning potential while extending fair prices to his customers. The knowledge and confidence he gained led him to expand his farm, and in effect, increased his monthly income to more than Php25,000.

Aside from directly selling his harvests, he is now planting a variety of vegetables–on his farm, including lemongrass, malunggay, and madre de cacao, which he sells online to small businesses that process the produce into other products. 

Embracing new techniques

Sharing the same story of hope is another KSK farmer from Pampanga, Juanito Dela Cruz. Despite his age, he actively pursued and adopted modern farming techniques. Building on his current success, he shared the importance of adaptability for farmers, calling for others to try and explore new practices.

From a modest monthly income of Php10,000, Juanito experienced an upsurge in his earnings, notably through participation in the Weekend Market at SM City Clark, yielding around Php30,000 weekly. “Kailangan maging bukas tayo sa makabagong pamamaraan ng pagsasaka para makahabol tayo sa demands ng panahon ngayon—ito ang itinuo sa akin ng SM Foundation-KSK,” he said. 

Juanito, alongside his wife, actively participates in the SM City Clark Weekend Market. They credit the market with contributing to their increased profitability.

The SM Group’s KSK program has changed the lives of roughly 30,000 Filipino farmers, including Jayson and Juanito. Through its initiatives, farmers who once lost hope have been able to embrace modern farming techniques, leading to adaptability in the face of the evolving agricultural landscape.

The SM Group, through SM Foundation, remains steadfast in its commitment to spreading social good. This dedication extends to SM’s forthcoming endeavors to be led by its future smart city property development – with focus on enhancing positive social impact in the communities where SM operates.

SM Prime Marks 30th Anniversary with Record-Breaking Income, PHP 100 Billion Investment for 2024

Manila, Philippines - SM Prime Holdings, Inc. (SMPH), the leading integrated property developer in the Philippines, marks its 30th anniversary as a publicly listed company with the announcement of its highest-ever recorded income and a ₱100 billion investment for its partners, stakeholders, and communities they operate in. With eyes set on the future, SM Prime reaffirms its position as a catalyst for economic development and community advancement.

Record-Breaking Performance

During the Annual Stockholders Meeting held on April 23, 2024, SM Prime announced its highest-ever recorded income, reaching PHP40 billion in consolidated net income, marking a 33% increase from 2022. Additionally, the company's revenues surged by 21%, soaring to PHP128.1 billion, a notable growth from the previous year. The consolidated operating income also saw significant growth, rising by 24% to PHP61.3 billion.

The outstanding performance can be attributed to SM Prime's mall business, driving 56% of consolidated revenues and a 30% growth to PHP71.9 billion in 2023. This growth was bolstered by a 24% increase in mall rental income, amounting to PHP61.3 billion. Moreover, the opening of four new malls in 2023 expanded SM's retail presence to 85 malls in the Philippines and 8 malls in China.

Meanwhile, SM Prime's residential business group, led by SM Development Corporation (SMDC), recorded an 8% growth in revenues to PHP43.1 billion in 2023. The residential group's gross profit rose by 15% to PHP25.4 billion, with reservation sales standing at PHP102 billion.

In addition to its mall and residential businesses, SM Prime's other key segments, comprising offices, hotels, and convention centers, contributed 10% of consolidated revenues, reported PHP13.1 billion in revenues in 2023, marking a remarkable 26% increase from the previous year.

Commitment to Shared Growth

At the core of SM Prime's success is its unwavering commitment to shared prosperity in every city where they are present. With a strategic ₱100 billion investment capital expenditure in 2024, SM Prime aims to reinvest in its partners, stakeholders, and communities.

SM Prime aims to continuously expand and develop new places for every Filipino to enjoy. 60% will be dedicated to enhancing its malls, development of new residential properties under SMDC, and construction of new hotels and convention centers. 40% will be directed towards acquiring new properties and coastal developments to pave the way for modern, eco-friendly urbanization.

Commitment to Environmental Sustainability and Disaster Resilience SM Prime has always been committed towards creating a sustainable future. SM Prime continues to work towards its goal of achieving Net Zero carbon emissions by 2040, aligning with the Department of Energy's target of reaching a 35% renewable energy share by 2030. Through partnerships with renewable energy suppliers and organizations like the World Wildlife Fund for Nature (WWF), SM Prime endeavors to reduce its environmental footprint and advocate for sustainable practices in all areas of its operations.

SM Supermalls' SM Cares and SMDC's The Good Guys also remain actively engaged in various community initiatives, such as conducting community disaster preparedness programs, providing support programs for senior citizens and persons with disabilities, and promoting job generation and entrepreneurship through nationwide job fairs and MSME programs. Other initiatives include coastal clean-ups, the donation of school buildings and fire trucks, and the organization of eco-camps for youth.

Jeffrey C. Lim, President of SM Prime Holdings shared, “At SM Prime, we're not just building spaces; we're cultivating lifetimes of progress and shared growth. Our commitment lies in empowering Filipinos to thrive within their neighborhoods, whether through convenient shopping experiences at SM Supermalls, quality living in SMDC homes, or fulfilling work environments in our office properties. We believe that individual success fuels community prosperity, creating opportunities, and driving the nation's growth for many years to come.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.

SM CITY VALENZUELA’S OVERSEAS JOB FAIR OFFERS 2,977 GLOBAL OPPORTUNITIES

As the heat index in the Philippines continues to reach unprecedented levels, SM City Valenzuela has served as a beacon of hope for job seekers. Drawing a substantial crowd in the early hours of the morning, the mall transformed into a bustling sanctuary as eager individuals flocked to its atrium in search of employment. 

2,977 job opportunities were made available to eager applicants, all under one roof. This initiative not only provided relief from the scorching heat but also streamlined the job-hunting process for many individuals. 

"We understand the challenges that job seekers face, especially during these extreme weather conditions," said SM City Valenzuela Assistant Mall Manager Cenen Pamintuan. "By organizing this overseas job fair, we aimed to create a conducive environment where applicants can explore numerous employment opportunities conveniently without having to endure the sweltering heat," Mr. Pamintuan added. 

Employers from overseas employment agencies participated in the event, offering positions in sought-after destinations such as Australia, Canada, Germany, the United Arab Emirates, Japan, Singapore, China, and other Asian countries. Representatives from various industries, including healthcare, hospitality, engineering, and information technology, were also on hand to engage with potential candidates.

The event's success not only underscores SM City Valenzuela's dedication to economic development but also highlights its role in providing vital resources to the local workforce, serving as a catalyst for progress in the community.

10% OFF Every First Tuesday! Celebrate Kabayan Day at SM Malls with BDO Remit

Great news for Filipino families with overseas workers! BDO Remit, the trusted remittance service of BDO Unibank, partners with SM to launch “Kabayan Day,” an exclusive year-round treat happening every first Tuesday of the month.

Kabayan Day is more than just discounts. It's a way to say thank you to our hardworking Overseas Filipino Workers (OFWs) and their families. Enjoy up to 10% off at participating SM affiliates nationwide, including: SM Store, SM Appliance, SM Cinema, SM Skating, SM Bowling, SM Game Park, Sports Central, Toy Kingdom, Baby Company, Watsons, Miniso, Surplus, and Ace Hardware.

This initiative reflects the commitment of both BDO Remit and SM to empower and honor Filipinos. It goes beyond remittance services, creating a dedicated day to show appreciation for the sacrifices and contributions of OFWs.

Ready to celebrate Kabayan Day? Visit your nearest SM branch on the first Tuesday of the month and don't forget to bring your BDO Kabayan Savings ATM card, Passbook, or a validated remittance payment slip to avail the discounts.

For more details, you can visit http://www.bdo.com.ph or follow the BDO Kabayan Facebook page.

HIPPITY, HOPPITY, HOP AT SM

Hippity, hoppity, hop! While everyone else is hitting the road for the long weekend, why not stay put and soak up the rare urban tranquility this Holy Week? SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela have cooked up a basketful of fun activities just for you and your little ones!

Get ready for a crackin' good time this Easter Sunday, March 31, with the much-awaited Easter Artventures! From egg decorating and face painting to plushie-making workshops, there's something for kids of all ages to unleash their inner artist and have a blast.

Hop over to SM Supermalls' Easter Costume Contest and Parade for a chance to win amazing prizes! Strut your fun and festive Easter-inspired costume while capturing memorable photos at the mall’s IG-worthy spaces and TikTok spots.

Families can relive cherished childhood memories by joining the Easter Egg Hunt. Witness the joy on children's faces as they eagerly search for hidden Easter Eggs. And that's not all – families can also delight in the Easter Bunny Bunch Meet & Greet, promising heaps of laughter and entertainment.

But the fun doesn't end there! Make sure to swing by The SM Store's Kids' Accessories and Snack Exchange section, where a world of delights awaits. Discover the playful and practical Plush Bolster Bunnies and charming bunny headbands in the Kids' Accessories section. 

Meanwhile, the SM Snack Exchange boasts a wide array of chocolates, candies, and other delectable treats perfect for the Easter Egg Hunt. Kids will be thrilled with the egg-citing surprises tucked inside Kinder Joy eggs. Colorful baskets and lollipops in vibrant hues are also available, promising a festive touch to the Easter celebrations.

Have an easter-rific adventure! Head over to SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela for a hopping good time!