Showing posts with label #SMCares. Show all posts
Showing posts with label #SMCares. Show all posts

Monday, August 17, 2026

PUBLIC SERVICE ADVISORY: SM Supermalls in Grand Central, Sangandaan, and Valenzuela Open Their Doors to Communities Affected by the Southwest Monsoon


SM Supermalls in Grand Central, Sangandaan, and Valenzuela are extending assistance to customers and nearby residents affected by the Southwest Monsoon by providing a safe and accessible place where they can seek temporary shelter.


As part of the malls’ public service efforts, SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela are making the following services available to communities in need:


Shelter for customers and nearby residents seeking a safe place during inclement weather

Free WiFi to help communities stay connected

Charging stations for mobile phones and other essential devices

Help desks ready to provide assistance and information

Waived overnight parking charges for those who need to leave their vehicles safely while seeking shelter

The public is encouraged to prioritize their safety and follow the latest advisories from local authorities. For the latest updates, information, and other public service announcements, please visit the official social media pages of the respective malls:

SM City Grand Central
https://www.facebook.com/smgrandcentral

SM Center Sangandaan
https://www.facebook.com/smcentersangandaan

SM City Valenzuela
https://www.facebook.com/smcityvalenzuela

Thursday, August 13, 2026

Universal Accessibility by Design and Practice Earns SM Group 23 Industry Distinctions

The SM Group reinforces its commitment to accessibility and inclusivity through the experiences cultivated in its spaces with the help of its Corporate Social Responsibility arm, SM Cares. Because of this pursuit, its properties were recently recognized by the Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA) for exemplary support for accessibility and upholding the dignity of Persons With Disabilities (PWDs).

With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).

Through its Corporate Social Responsibility arm, SM Cares, disability-friendly facilities are overseen and supported nationwide with manpower training in line with industry standards to effectively accommodate Persons With Disabilities.

“Every single person entering and engaging in the spaces built by SM deserves to feel welcomed and accommodated,” said Engr. Junias M. Eusebio, SM Supermalls Vice President for Operations and Program Director for Disability Affairs, SM Cares. “Our benchmark for true inclusivity expressed well is when every guest, visitor, and mallgoer can freely move around our spaces while still receiving the support they need when challenges arise.”

SM and SM Cares: Serving to supplement accessibility gaps

For SM Cares, accessibility is a priority—a crucial component of property planning for mobility and manpower training, ultimately contributing to community service. 

The results of this enduring commitment over the years were recognized at the 2026 Apolinario Mabini Awards, where SM’s mall, retail, and office properties received multiple citations for advancing accessibility and creating more inclusive environments for Persons With Disabilities.

Presented by the PFRD, the Apolinario Mabini Awards recognize organizations and institutions that have made outstanding contributions to the welfare and inclusion of Persons With Disabilities. 

SM’s largest network of real estate for retail, SM Supermalls, bagged 12 citations with SM Store, SM Commercial Properties Group, and SM Supermarket, taking home ten awards for the Disability Friendly Establishment category.

Among the recipients are SM City Roxas with silver and SM Center Angono, SM City Bacolod North Block Extension, SM City East Ortigas, SM City Sto. Tomas, SM Store J Mall, SM Store Puerto Princesa, E-Com Three, and E-Com Five with bronze. Special awards were also presented to several SM malls, SM Stores, and Savemore branches for initiatives ranging from substantial compliance with Batas Pambansa Blg. 344 to improvements that addressed accessibility gaps and expanded access for customers.


Additionally, SM Cares was recognized by the National Council for Disability Affairs (NCDA) for its sustained leadership and unwavering commitment to advancing disability inclusion in the Philippines through its Advocate for Equity Award.

The distinction highlights how SM Cares has consistently demonstrated exemplary support in creating accessible and inclusive spaces which enable meaningful participation of Persons With Disabilities in community life. SM Cares was further noted as an instrumental force in promoting awareness, accessibility and equal opportunities for the sector, generously opening mall spaces nationwide as venues for various disability-related events, fostering visibility, and engagement.

"Inclusion is intentional at SM because of our purpose on sharing social equity and our drive of becoming a truly inclusive Mall for All. It is woven into how we train our people, create our programs, and design our spaces. We believe accessibility is about making every person feel welcome, respected, and able to fully participate in the experiences we create every day," said Eusebio. 

Tuesday, August 11, 2026

Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

Manila, Philippines – SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time. 

From Vision to Transformation 

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties. 

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time.


Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program. 

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use. 

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills.


Turning circularity into movement 

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year's International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date.  

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

 “It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio. 

Championed by the SM Green Movement, the SM Waste Free Future continues to advance SM Prime's circular economy practices by bringing together employees, tenants, partners, and communities behind a shared vision of responsible waste circularity. 

 “This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI.

Thursday, August 6, 2026

Better Days at SM Brings Hope Closer to Youth

MANILA, Philippines. When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.


The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3 to be followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1  the caravan carried the theme, “A Space for Sharing of Hope, Creating Connections, and Building Better Communities.”

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them, said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls.  “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.”

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. The program encouraged young people to share their struggles, strengthen their resilience, and make every day self-care a routine.


Mental health advocates and friends of the cause such as broadcaster and television personality Kuya Kim Atienza joined the featured speakers at the SM North EDSA leg, helping inspire participants through conversations on well-being and resilience.

Better Days was implemented by SM Cares in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines, and was powered by the Global Youth Summit.


The caravan followed the June 24 signing of a memorandum of understanding among SM Cares, the National Youth Commission, represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega, and Mental Health Youth Hub PH. This formalized the shared commitment of all organizations to advance youth mental health and well-being and helped pave the way for the initiative.

Tuesday, August 4, 2026

Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

MANILA, Philippines — What if your used plastic bottle could become part of something much bigger? Through the right machine it can!

SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. 

The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling.

SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan, Pampanga, Baguio, Pangasinan, La Union, Rizal, and Cebu.

Each plastic bottle placed in the machines represents more than properly managed waste. It is a small but meaningful choice that helps keep recyclable materials in circulation, supports responsible consumption, and brings communities closer to an SM Waste-Free Future.

The partnership forms part of the SM Cares Environmental Sustainability Program under its Waste Management Pillar. It complements SM’s existing circular economy and waste management efforts, including the Trash to Cash Program and the Plastic Waste Collection Program.

Through initiatives like these, SM Cares seeks to make sustainable living easier to understand and practice. Rather than asking people to make sweeping changes all at once, the SM Green Recycling Machines show how everyday actions—repeated by families, students, young people, and communities—can collectively create lasting environmental impact.


With Sparklo’s technology and the reach of SM Supermalls, recycling becomes more than a responsibility. It becomes a convenient and rewarding habit that Filipinos can carry into their daily lives—one plastic bottle and one better choice at a time.

Sunday, August 2, 2026

The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding


QUEZON CITY, Philippines—SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026.

Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments.

“Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels seen, respected, and included.”

For a few moments, participants stepped into complete darkness. Without relying on sight, they navigated familiar tasks through touch, sound, scent, and the reassuring guidance of others.

What emerged was something lasting: a deeper appreciation of how persons with visual impairments experience and move through the world each day.

Previously mounted in SM malls, The Blackout Zone has featured sensory and everyday activities such as tying a shoe, preparing coffee and sandwiches, identifying candy and scents, and experiencing Movies for the Blind. Its CHED installation marked a meaningful step beyond the mall setting, allowing the initiative to reach people who help shape classrooms, institutions, and future generations.

Through its partnership with CHED, SM Cares hopes to deepen conversations around accessibility and encourage higher education institutions to strengthen inclusive practices both inside and outside the classroom. 

“Our united goal with SM for The Blackout Zone is for the program to serve as a catalyst for meaningful action,” said CHED Commissioner Michelle A. Ong. “Empathy allows us to dismantle the barriers that hamper inclusion and education of Filipinos with vision impairments. Through this shared effort, we hope to further guide policies tightly woven with real-life experiences to serve this sector better.  

The experience also served as a reminder that inclusion is not built through awareness alone. It grows through empathy translated into thoughtful actions—from offering clear assistance and respecting independence to creating spaces where people of all abilities can participate fully.

The Blackout Zone forms part of SM Cares’ continuing programs for persons with disabilities, which promote accessibility, sensitivity, inclusive employment, and meaningful participation in community life.

Because while participants entered the exhibit without sight, many left seeing inclusion more clearly.

Saturday, June 6, 2026

SM Malls in Grand Central, Sangandaan, and Valenzuela Help PREP Public Schools FOR SY 2026–2027

With only days before the opening of School Year 2026–2027, thousands of students in Caloocan and Valenzuela are returning to cleaner, safer, and more welcoming school environments following coordinated volunteer efforts led by SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela under the Department of Education’s Brigada Eskwela 2026.

Held on June 4 and 5, the two-day initiative mobilized employee-volunteers from the three SM malls to assist selected public schools in both cities, aligning with the DepEd’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” which underscores shared responsibility in preparing learning environments for the new academic year.
More than a routine clean-up activity, the effort highlighted a continuing public-private partnership aimed at improving school readiness and ensuring that classrooms remain safe, functional, and conducive to learning.

In Caloocan City, volunteers from SM City Grand Central were deployed to Bagong Barrio Elementary School, where they repainted walls, cleaned school grounds, and helped restore common areas that had weathered months of daily use. The mall also turned over hygiene kits, school supplies, cleaning materials, and gardening tools to support the school’s sanitation and greening programs.

At Libis Talisay Elementary School, employee-volunteers from SM Center Sangandaan conducted repainting activities, performed minor facility repairs, and reinforced sanitation efforts. The team likewise provided maintenance supplies such as paint, brushes, disinfectants, and learning materials to help sustain school upkeep beyond the Brigada Eskwela period.

SM City Valenzuela led parallel efforts at Caruhatan East Elementary School where volunteers repainted classroom interiors, cleaned and sanitized comfort rooms, repaired jalousie windows, and restored desks and chairs, helping transform learning spaces to more functional and welcoming conditions.

Despite intermittent rains, volunteer teams pressed on with scheduled activities, underscoring strong participation and commitment to completing school readiness work on time.

The simultaneous initiatives across the three malls were spearheaded by SM Supermalls’ Human Resources Department in partnership with SM Cares, reinforcing the company’s long-standing advocacy for education and community development.
As students prepare to return to school, the refreshed classrooms and improved facilities serve as a reminder that quality education is a shared responsibility, strengthened through collective action.

Monday, April 6, 2026

SM Reinforces Public Safety Through Nationwide Fire Prevention Month Programs

MANILA, Philippines, April 06, 2026 - Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.

Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members. 
A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.
The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.

Tuesday, March 31, 2026

Skip the High Fuel Prices, Charge Your EV This Holy Week at Your Nearest SM

As the Holy Week travel season arrives, and fuel prices continue to rise, electric vehicle (EV) drivers across the country can count on their most-loved SM Supermalls as a convenient recharging stop along their journey. SM Cares, the corporate social responsibility arm of SM Supermalls, announced that with over 160 EV charging stations available across multiple SM locations nationwide, motorists can recharge their vehicles while maxing out their malling by enjoying the wide range of shopping, dining, and leisure experiences that SM malls offer.
The growing presence of EV charging infrastructure in SM Supermalls reflects the company’s continuing efforts to support more sustainable mobility options for Filipino motorists. With fluctuating fuel prices, electric vehicles are becoming an increasingly practical alternative for many drivers looking for more efficient and environmentally conscious transportation.
For EV users, the convenience goes beyond simply plugging in. At SM malls, drivers can make the most of their charging time, while having some free time for themselves—whether by enjoying a meal with family, shopping for essentials, or simply taking a break during a long trip.

As part of the larger SM Green Movement, and by making EV charging accessible in familiar community spaces, SM Supermalls helps make sustainable travel more practical, empowering, and accessible for everyday journeys and holiday road trips alike.
This Holy Week, motorists planning their travels can include SM malls along their route—making it easy to charge up while maxing out the SM malling experience.

For EV drivers on the road this season, the message is simple: plan your mall visit, charge up on the go, and choose SM for a greener, more sustainable trip.

Tuesday, March 10, 2026

Take Small Steps for Big Change: SM Waste-Free Future Illustrates Doable Actions for a Cleaner, Greener Planet

MANILA, Philippines - Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 
 
Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 
 
"The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” 
 
The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia.  Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. 
Back to Basics

To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:  
 
PET Bottles
Plastic Cutlery
Single-use plastic
Plastic cups from coffee or milk tea
Soiled coffee paper cups
Soiled food containers
Food packaging and sachets
Soiled tissue or napkins
Soiled diapers/ sanitary products
Food waste
 
The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls.
PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling.
Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins.
 
As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices. 
 
Take-action, join the movement
Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. The program promotes sustainable systems and the advancement of the circular economy. 

To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected.

Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates.

Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day.
  
"Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.
 

Monday, March 2, 2026

The Water Stewardship Journey Continues for SM Supermalls

MANILA, Philippines, 13th March 2026 - For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 
"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.
Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.
 
A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.
Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).
"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.