SM Supermalls Brews Up the Country's Biggest Coffee Celebration with Coffee Fest 2026

Some of the best conversations don't happen around a dining table—they happen over coffee.

From catching up with friends after work and studying for hours to discovering a hidden café or simply taking a well-deserved break, coffee has become more than a daily ritual for Filipinos. Every cup tells a story, and every café becomes a space where people connect, create memories, and discover new experiences.

This July, SM Supermalls celebrates the country's thriving coffee culture through Coffee Fest 2026, bringing together coffee festivals, specialty cafés, local roasters, homegrown brands, and immersive experiences for coffee lovers nationwide.

Whether you're searching for your next favorite café, supporting local coffee entrepreneurs, or simply looking for a new place to unwind, Coffee Fest 2026 invites everyone to sip, discover, and Gala To The Max at your most-loved SM Supermalls.

Coffee N' Chill: Your Third Space for Coffee Stories

Choose from a variety of coffee selections with friends and loved ones at SM City Baliwag.

The celebration continues until August 2 as Coffee N' Chill transforms participating SM Supermalls into welcoming third spaces where every coffee break becomes a chance to slow down, connect, and discover something new.

Across participating malls, guests can look forward to:

Coffee N' Chill Bazaars featuring specialty cafés and local coffee brands

Coffee & Clicks Instagram-worthy photo spots

Exclusive coffee deals through SM Malls Online Swipe Deals

Coffee tasting sessions and pop-up experiences from participating coffee merchants

Special activities and promotions at select SM Supermalls, including SM Mall of Asia and other participating malls

Whether you're meeting friends, working remotely, or simply enjoying a quiet afternoon, Coffee N' Chill offers a maxed-out coffee experience at your most-loved SM Supermalls.

Discover the country's largest collection of cafés and coffee experiences

Whether you're café hopping with friends or searching for your next go-to brew, your most-loved SM Supermalls offer coffee experiences worth discovering.

SM City Marilao

SM City Baliwag

SM Center Pulilan

 

                    

The perfect blend of coffee, community, and culture

Visit your favorite coffee hangout spots at SM City Marilao.

This Coffee Fest 2026, discover why SM Supermalls has become the country's favorite third space for coffee lovers. From immersive festivals and specialty cafés to homegrown coffee brands and meaningful community experiences, every visit is an opportunity to discover new flavors, support Filipino coffee makers, and create memories over every cup.

Whether you're a seasoned coffee enthusiast or simply searching for your next favorite café, enjoy a maxed-out coffee experience and Gala To The Max—only at your most-loved SM Supermalls.

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Rainy days may bring gloomy skies, but they also provide an excellent opportunity to update everyday style with weather-resistant basics. Whether going to work, running errands, or spending a pleasant day indoors, there are plenty of ways to discover all essentials for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

SM Bulacan Malls Roll Out End of Season Sale with Up to 70% Off Until July 5

Hard to believe we’re already wrapping up the first half of 2026—but here we are, and your most loved SM malls in Marilao, Baliwag, and Pulilan have plenty lined up to celebrate. Their End of Season Sale runs until July 5, and the deals are wild: you can grab items across the mall for up to 70% off.

Thinking about updating your style? Now’s the time. The SM Store, Surplus, Simply Shoes, and Sports Central are rolling out the latest trends, and you’ll find markdowns popping up at beauty and wellness spots like Watsons. If you need a little something from Miniso, their shelves are full and their prices are low.

Maybe organizing your home is on your list. Swing by Our Home and Ace Hardware for discounted finds that’ll help you tidy up, or drop by SM Appliance Center for fresh pieces that’ll pull your DIY project together.

So—whether you call it bargain hunting, treating yourself to a maxed-out shopping experience, or just smart timing—don't miss the End of Season Sale at SM City Marilao, SM City Baliwag, and SM Center Pulilan until July 5. For more updates and events, check out their social media pages.

All Roads Lead to Fun at SM Bulacan Malls’ Summer Play

SM Supermalls brings a new flavor to summer as SM City Marilao, SM City Baliwag, and SM Center Pulilan turn into colorful play havens where shoppers can enjoy engaging activities, vibrant installations, and cool indoor and outdoor comfort all in one place—for a certified Gala To the Max getaway.

Introducing "Summer Play," SM Bulacan malls welcome shoppers into lively, sports-themed spaces that encourage movement and creativity. These spaces allow guests to discover, relax, and capture fun moments with friends and family.

Beyond being an attraction, "Summer Play" is designed to allow families to find time to bond, while groups of friends enjoy spontaneous hangout spots, proving that even a quick trip to the mall can transform into an unforgettable Gala To The Max experience.

For both indoor and outdoor fun, places like SM City Marilao, SM City Baliwag, and SM Center Pulilan offer the best of both worlds—sunny photo spots outside plus refreshing play areas inside!

With engaging spaces and a lively atmosphere, SM Bulacan malls remain a go-to destination for fun, connection, and remarkable Gala To the Max moments.

Elevate Your Summer Shopping at SM Center Pulilan’s 3-Day Sale

Exciting deals and big wins await shoppers as SM Center Pulilan presents its 3-Day Sale from April 17 to 19. 

Up to 70% off on a wide range of great finds from participating stores offer mallgoers the best opportunity to shop for summer essentials and more.

Customers also get the chance to drive home a brand-new Suzuki Dzire GL CVT Hybrid! Every ₱1,000 purchase earns one e-raffle entry bringing them closer to this stylish yet fuel-efficient sedan.

While shopping, shoppers may grab a bite from one of the food spots offering special deals just for the sale. Refuel, then dive back in.

With unbeatable deals and such a grand raffle prize at stake, SM Center Pulilan invites everyone to shop, save, and celebrate this limited-time retail event!

A Colorful Easter to Remember at SM Supermalls in Bulacan

Families and shoppers came together at SM City Marilao, SM City Baliwag, and SM Center Pulilan to celebrate Easter with lots of creativity, colors, and festive cheer.

One of the highlights of the event was the Art Lab, where kids enjoyed coloring activities. Each child left with a colorful piece they made themselves as a meaningful reminder of their happy Easter.

The fun didn't stop as Easter Costume Contest showed off a range of fun and creative outfits. Kids wore bunny costumes and spring-themed ensembles, bringing smiles and adding to the festive atmosphere.

Through these activities, the SM malls in Marilao, Baliwag, and Pulilan—home of everyday celebrations—offered families moments worth remembering, making Easter a truly enjoyable time.

Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

This Easter, SM Supermalls in Baliwag, Marilao, and Pulilan transform into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.

Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Walk proudly at the Easter Runway Costume Contest

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game

Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Honor tradition with a meaningful Easter Blessing

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re hunting for eggs, or enjoying a full day of activities, your most loved SM malls in Baliwag, Marilao, and Pulilan are the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

SM Supermalls Celebrates Women’s Month with Wellness, Beauty, and Exclusive Deals

This March, SM Malls in Marilao, Baliwag, and Pulilan honor women from all walks of life. In celebration of Women's Month, special deals and engaging experiences are offered to help women nourish their minds, bodies, and souls.

Self-Care

Holistic self-care takes center stage, encouraging women to prioritize their complete health. From skincare routines to relaxing techniques and inspiring self-care practices, SM's wellness stations and beauty zones provide opportunities to boost confidence, self-esteem, and empowerment.

Pampering spa treatments. After an exciting Zumba class or a mindfulness exercise, women can relax with a peaceful body massage at Gwiyomi Gluta Spa, Wat Pho Thai Massage, and SKS Massage at SM Center Pulilan.

Advanced beauty treatments. Rejuvenating experiences are provided by Royal Aesthetics' Sakura Drip treatment at SM City Baliwag and AesthetiQ's Pico Laser at SM City Marilao. Special discounts are also available on health and beauty services.

Relaxation and nails. For a genuinely soothing experience, professional therapists provide a variety of nail care services at Nails.Glow Essence in SM City Marilao and AiNails and Body Talk at SM Center Pulilan.

Enhancements to the skin. Professional beauty enhancement treatments are available at Dermcare in SM City Baliwag and Dermstrata at SM City Marilao for people looking for glowing skin.

The Pleasure of Exercise

Exercise enhances mental health in addition to physical fitness, and it's right at Anytime Fitness in SM City Baliwag. With its top-notch amenities and state-of-the-art facilities, Anytime Fitness provides a variety of cardio and strength training equipment as well as fitness classes. Members may also avail themselves of fitness consultation with coaches, as well as selected wellness programs.

Retail Therapy

Huge discounts on a selection of products and services designed specifically for women are available during the Women's Wednesday Sale on March 11, 18, and 25, and at the Women’s Wellness Sale, which runs until March 31 at SM Supermalls in Bulacan. 

As a true home of everyday celebrations, SM Supermalls in Marilao, Baliwag, and Pulilan advocate for health, joy, and self-care, encouraging women to put their health first both during and after the season.

Wendy’s & Buffalo’s Wings N’ Things: Your Go-To Flavor Fix at SM Center Pulilan

Craving something tasty while you’re at SM Center Pulilan? You’ve got two best options: Wendy’s and Buffalo’s Wings N’ Things.

Let’s kick things off with Wendy’s. You really can’t go wrong here: fresh burgers, big flavors, and no shortcuts. The Baconator? That thing’s a monster. Juicy patties and crisp bacon, all stacked up just right. If you want something lighter, grab their Spicy Chicken Sandwich, get some crispy fries, and don’t forget a Frosty. Seriously, it always hits the spot. Whether you’re racing through your lunch break or just hanging out, Wendy’s always delivers that comfort-food fix.

Now for something with a little more kick: Buffalo’s Wings N’ Things. Their wings are the main event. Pick your sauce; go mild with Garlic Parmesan or all-in with the Firehouse Classic if you’re up for the heat. And it’s not just about the wings; the sides are legit too. Chili N’ Cheese Nachos and Chicken Quesadilla, likewise, are excellent choices. Not into wings? The Boneless Chicken and Original Chicken Fingers are a total knockout.

The best part? Both spots are right inside the mall. So, you can eat, wander around, shop, or just hang out without ever leaving SM Center Pulilan. Swing by Wendy’s or Buffalo’s Wings N’ Things. Good food, easy to find, and always worth it.

Swoon-Worthy Eats for Valentine’s Day at SM

This Valentine’s Day, show your love the tastiest way you can—through food. SM malls in Marilao, Baliwag, and Pulilan have pulled together a bunch of Cupid-approved treats, from limited-edition cakes to meals made for two. Whether you’re planning a date or just want to spoil your favorite people, these picks are ready to make your day a little sweeter.

V-Day Treats

Nothing says “I care” quite like a handful of pastries from Brownies Unlimited, Goldilocks, and Dunkin. They’re not just a cute treat—they’re a simple way to make someone smile. Grab a box for your partner, your friends, or family, and share the love, one bite at a time.

Heart-Shaped Cakes

Go big on sweetness this year with a limited-edition Valentine’s Day cake from Mary Grace and Red Ribbon. It’s rich, festive, and almost too pretty to eat. Perfect for making your celebration feel extra special.         

Wines and Chocolates

Set hearts ablaze with the perfect chocolate gift from SM Snack Exchange at the SM Store, and find great wine bottles at every price and for every preference at SM Market.         

Better Two-gether Combo 

Spread love with the Valentine’s Day Just for Two promo of Max’s Restaurant consists of 2 Chicken Combo Meals of your choice that come with a drink or soup. Remember, a happy tummy makes a happy heart. 

As the home of everyday celebrations, SM makes Valentine’s Day extra special. Visit SM City Marilao, SM City Baliwag, and SM Center Pulilan, and celebrate with great food, great company, and unforgettable sweet moments.

Sip & Win— Only at SM

For coffee lovers, mornings are sacred, and at SM City Marilao, SM City Baliwag, and SM Center Pulilan, that daily ritual now comes with an exciting and rewarding twist.

Following the success of Morning Beats and Brews, SM brings back the spotlight on café culture with the Sip & Win Promo, a campaign created for those who see coffee not just as a beverage, but as part of their lifestyle.

From handcrafted brews to comforting everyday favorites, every coffee break now comes with the chance to win. Shoppers earn one (1) e-raffle entry for every ₱500 worth of single or accumulated purchases from participating tenants. Each sip brings you closer to winning a Suzuki S-Presso GL MT, turning ordinary coffee runs into something truly memorable.

Running until April 10, the Sip & Win Promo invites caffeine enthusiasts to slow down, discover new café favorites, and enjoy the vibrant coffee scene across SM City Marilao, SM City Baliwag, and SM Center Pulilan. Whether you prefer a bold espresso, a creamy latte, or an iced pick-me-up, your coffee moments could lead to a rewarding surprise.

Because at SM, coffee is more than part of your routine. It is an experience worth savoring and celebrating. Visit SM City Marilao, SM City Baliwag, and SM Center Pulilan today!

Fresh Year, Fresh Deals! Shop Big Savings at SM End of Season Sale

The shopping fun isn’t over yet, as SM City Marilao, SM City Baliwag, and SM Center Pulilan throw the most exciting New Year deals with their “End of Season Sale” until January 11.

Shoppers can take advantage of up to 70% discounts on selected items via mall-wide sales from well-loved stores such as the SM Store, Watsons, Surplus, Miniso, Sports Central, Simply Shoes, and many more. This is also the best time to give the house a makeover with the essentials from SM Appliance Center, Ace Hardware, and Our Home.

Refresh your wardrobe with the latest fashion purchases at the malls' fashion tenants, and begin the new year with the best experience possible through unbeatable offers from selected beauty and wellness brands. Whether it's self-care or style enhancements, there's something for everyone in 2025.

Don’t miss out on these exciting deals. Come and visit SM City Marilao, SM City Baliwag, and SM Center Pulilan and get all that you need for a great start to the year!