All Roads Lead to Fun at SM Bulacan Malls’ Summer Play

SM Supermalls brings a new flavor to summer as SM City Marilao, SM City Baliwag, and SM Center Pulilan turn into colorful play havens where shoppers can enjoy engaging activities, vibrant installations, and cool indoor and outdoor comfort all in one place—for a certified Gala To the Max getaway.

Introducing "Summer Play," SM Bulacan malls welcome shoppers into lively, sports-themed spaces that encourage movement and creativity. These spaces allow guests to discover, relax, and capture fun moments with friends and family.

Beyond being an attraction, "Summer Play" is designed to allow families to find time to bond, while groups of friends enjoy spontaneous hangout spots, proving that even a quick trip to the mall can transform into an unforgettable Gala To The Max experience.

For both indoor and outdoor fun, places like SM City Marilao, SM City Baliwag, and SM Center Pulilan offer the best of both worlds—sunny photo spots outside plus refreshing play areas inside!

With engaging spaces and a lively atmosphere, SM Bulacan malls remain a go-to destination for fun, connection, and remarkable Gala To the Max moments.

SM Prime Marks 30th Anniversary with Record-Breaking Income, PHP 100 Billion Investment for 2024

Manila, Philippines - SM Prime Holdings, Inc. (SMPH), the leading integrated property developer in the Philippines, marks its 30th anniversary as a publicly listed company with the announcement of its highest-ever recorded income and a ₱100 billion investment for its partners, stakeholders, and communities they operate in. With eyes set on the future, SM Prime reaffirms its position as a catalyst for economic development and community advancement.

Record-Breaking Performance

During the Annual Stockholders Meeting held on April 23, 2024, SM Prime announced its highest-ever recorded income, reaching PHP40 billion in consolidated net income, marking a 33% increase from 2022. Additionally, the company's revenues surged by 21%, soaring to PHP128.1 billion, a notable growth from the previous year. The consolidated operating income also saw significant growth, rising by 24% to PHP61.3 billion.

The outstanding performance can be attributed to SM Prime's mall business, driving 56% of consolidated revenues and a 30% growth to PHP71.9 billion in 2023. This growth was bolstered by a 24% increase in mall rental income, amounting to PHP61.3 billion. Moreover, the opening of four new malls in 2023 expanded SM's retail presence to 85 malls in the Philippines and 8 malls in China.

Meanwhile, SM Prime's residential business group, led by SM Development Corporation (SMDC), recorded an 8% growth in revenues to PHP43.1 billion in 2023. The residential group's gross profit rose by 15% to PHP25.4 billion, with reservation sales standing at PHP102 billion.

In addition to its mall and residential businesses, SM Prime's other key segments, comprising offices, hotels, and convention centers, contributed 10% of consolidated revenues, reported PHP13.1 billion in revenues in 2023, marking a remarkable 26% increase from the previous year.

Commitment to Shared Growth

At the core of SM Prime's success is its unwavering commitment to shared prosperity in every city where they are present. With a strategic ₱100 billion investment capital expenditure in 2024, SM Prime aims to reinvest in its partners, stakeholders, and communities.

SM Prime aims to continuously expand and develop new places for every Filipino to enjoy. 60% will be dedicated to enhancing its malls, development of new residential properties under SMDC, and construction of new hotels and convention centers. 40% will be directed towards acquiring new properties and coastal developments to pave the way for modern, eco-friendly urbanization.

Commitment to Environmental Sustainability and Disaster Resilience SM Prime has always been committed towards creating a sustainable future. SM Prime continues to work towards its goal of achieving Net Zero carbon emissions by 2040, aligning with the Department of Energy's target of reaching a 35% renewable energy share by 2030. Through partnerships with renewable energy suppliers and organizations like the World Wildlife Fund for Nature (WWF), SM Prime endeavors to reduce its environmental footprint and advocate for sustainable practices in all areas of its operations.

SM Supermalls' SM Cares and SMDC's The Good Guys also remain actively engaged in various community initiatives, such as conducting community disaster preparedness programs, providing support programs for senior citizens and persons with disabilities, and promoting job generation and entrepreneurship through nationwide job fairs and MSME programs. Other initiatives include coastal clean-ups, the donation of school buildings and fire trucks, and the organization of eco-camps for youth.

Jeffrey C. Lim, President of SM Prime Holdings shared, “At SM Prime, we're not just building spaces; we're cultivating lifetimes of progress and shared growth. Our commitment lies in empowering Filipinos to thrive within their neighborhoods, whether through convenient shopping experiences at SM Supermalls, quality living in SMDC homes, or fulfilling work environments in our office properties. We believe that individual success fuels community prosperity, creating opportunities, and driving the nation's growth for many years to come.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.

HORI7ON SETS SAIL AT SM CITY BALIWAG

HORI7ON, the newest South Korean-based, Filipino boyband, sets sail on SM City Baliwag in line with their comeback tour across the Philippines.

Rocking the stage at the Mall Atrium, HORI7ON delighted fans with a powerful performance and a thrilling fan signing event.

In collaboration with MLD Entertain PH, SM Malls Online presents an exclusive partnership with HORI7ON, offering fans the chance to treat themselves to special HORI7ON merchandise like never before.

HORI7ON’s exclusive photos from their new digital single “Lucky” and Friend-SHIP album, all packed with other special merchandise, will be available for purchase exclusively through SM Malls Online.

Fans may also grab the exclusive HORI7ON suitcase box set, offered solely through SM Malls Online and on-ground selling.

Purchasing this special product not only grants you access to the Manila showcase event in SM malls but also enters you into a draw to join the exclusive VIP Fan Meet, where 30 lucky winners will get up close and personal with their idols.

To know more about SM Supermalls’ exciting events, visit www.smsupermalls.com or follow @SMSupermalls on social media.

A Parent’s Guide to a Fun-Filled Summer for Kids at SM

Embrace the warmth and excitement of summer with your favorite SM malls in Bulacan – SM City Marilao, SM City Baliwag, and SM Center Pulilan. This guide is specifically crafted for parents looking for a blend of fun, education, and unforgettable experiences for their kids:

Toy Kingdom: Your Summer Fun Headquarters

Toy Kingdom offers a wide range of summer toys, including water toys, inflatable pools, and sports gear, to turn your backyard into a fun-filled paradise. Find everything from pools, water guns, and floats, to bikes, scooters, and sports balls for endless outdoor entertainment for kids.

Visit Toy Kingdom at SM City Marilao and Toy Kingdom Express inside the SM Store Baliwag. 

Keep Cool on the Go with Miniso

Keep your kids cool and trendy this summer with Miniso's Mini Handheld Fans. Enjoy a 20% discount on selected Minions, Disney, and Frozen collections with a Php 500 minimum purchase via GCash, from April 1 to May 31, 2024. Shop at Miniso in SM City Marilao, SM City Baliwag, and SM Center Pulilan. 

Journey Through Pages at National Bookstore

National Bookstore brings the magic of reading to life, offering stories that inspire, educate, and delight. A standout pick for this summer is “My Name Is Morena” by Ayn Bernos. This moving children’s book is a powerful ode to self-love and the beauty of embracing one’s morena complexion.

Drop by National Book Store at SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Ultimate Play Experience at SM Storyland, Kidzooona, Quantum, Ambika Kid’z Funbox, Baby Play, World of Fun, and Tom’s World

Transform any day into an extraordinary experience with various indoor play areas. Offering a mix of games, rides, and activities, there’s always something new and exciting for children to explore.

Creativity Unleashed with SM Stationery

Spark your child’s creativity with a wide selection of arts and crafts supplies from SM Stationery inside The SM Store Marilao and Baliwag. Check out the Artheraphy Diamond Art by Numbers Kit and Artheraphy Paint by Numbers Kit, perfect for kids and adults.

Turn this summer into a fun adventure for your kiddos, packed with giggles, cool discoveries, and loads of happiness. 

LITE EATS: MEAT-FREE FOOD OPTIONS AT SM BULACAN MALLS

Stay true to your Lenten commitment and still satisfy your discerning palate. Most restaurants and chains nowadays have prepared hearty food selections that you must try without feeling too deprived. Try these superb seafood and meat-free eats at SM malls in Marilao, Baliwag, and Pulilan to keep you full and delighted.

BOTEJYU Prawn Tempura Rice Bowl. Enjoy the Lenten season with Botejyu’s wide selection of seafood specials, from Prawn Tempura Rice Bowl to Salmon Teriyaki Steak and Assorted Sashimi. Botejyu’s variety of vibrant seafood dishes will satisfy your appetite during the Lenten season and beyond. Visit Boteyju branches at SM City Marilao and SM City Baliwag.

Kenny Rogers’ Grilled Fish. Trade in your roasted chicken meal for guilt-free KRR’s Grilled Fish, made with fresh and quality fish fillet dipped in a mixture of lemon-basil, garlic, and carefully selected herbs and spices to give you a mildly sweet and smoky taste. It is available in plated combinations with your choice of one or two sides and a corn muffin. Discover Kenny Rogers branches in SM City Marilao and SM City Baliwag.

Kuya J'S Sizzling Tofu. Enjoy the bold flavors of Filipino favorite sisig in a vegetarian way with Kuya J’s Sizzling Tofu, available at their branches in SM City Marilao and SM City Baliwag. This sautéed cheesy tofu dish with assorted vegetables topped with chopped spring onion and fried garlic will surely satisfy your taste buds!

Wendy’s Fish Sandwich. Experience the wonders of the sea with Wendy’s Fish Sandwich. With its delightful blend of classic fish fillet all smothered with tartar sauce, it makes up a perfect harmony of crunch and flavor. Head on to Wendy’s at the ground level of SM City Marilao.

Jollibee’s Tuna Pie. Dive into the delicious combination of crispy crust and creamy tuna filling with Jollibee Tuna Pie. It is also available in a trio pack to let you share the best of both the savory and sweet worlds with your family and friends. ‘Pie all you want’ at Jollibee branches in SM Center Pulilan, SM City Baliwag, and SM City Marilao.

Meanwhile, you may also opt to make your meals more personalized with delightful home recipes. Make use of frozen and fresh catch fish and seafood, or go all out with more nutritious dishes from freshly harvested vegetables and fruits from the local farmers available at SM Hypermarket. Head on over to SM malls in Marilao, Baliwag, and Pulilan and enjoy these delicious meat alternatives.

SM BULACAN MALLS CELEBRATE WMN 2024

SM City Marilao puts the spotlight on women this March with the Beauty Fair and captivating installations located at the Mall Atrium

SM malls in Marilao, Baliwag, and Pulilan mark International Women’s Month this March.

Igniting the celebration is the Women’s Beauty Fair at SM Bulacan malls, which promises a unique shopping experience featuring beauty bazaars and a chance to discover products suited to individual preferences in collaboration with top SM beauty brands and MSMEs.

This year's Women’s Month celebration will spotlight the influence of Generation Z on redefining beauty norms, emphasizing self-expression, individualism, and self-care. Gen Z individuals are known for their openness to experimenting with unconventional looks and styles, pushing boundaries, and sharing their creativity across various platforms.

Girls definitely rule this March at SM City Marilao with the Women's Beauty Fair, fun IG spots, and installations to celebrate the season.

Join the celebration as SM malls in Marilao, Baliwag, and Pulilan feature favorite beauty brands like Watsons, The SM Store, The Body Shop, The Face Shop, Miniso, and more, promoting inclusivity and equality.

Ladies may also unleash their creativity with SM’s IG spots and installations. These captivating spaces are dedicated to celebrating womanhood through glam shots and capturing memories.

SM City Baliwag celebrates WMN 2024 with a Women's Beauty Fair, IG spots, and installations perfect for capturing memories

At SM, we believe in championing all forms of beauty, embracing courage and fearlessness, and celebrating diversity and freedom—allowing everyone to define their own meaning of beauty. Visit your favorite SM malls in Bulacan and celebrate WMN 2024!

SM Cinema Pulilan Unveils a Retro Industrial Cinematic Haven

Brace yourself for the ultimate cinematic experience as SM Cinema Pulilan unveils its doors, ushering in a wave of classic charm harmonized with cutting-edge cinematic technology. Its three newest cinemas offer an unparalleled movie-watching experience as guests revel in a front-row spectacle.

 

Impeccable Visuals and Sonic Brilliance

Embark on a sensory feast with the state-of-the-art Standard Laser Projector System and Dolby 7.1 Surround Sound System. Witness the magic unfold on the silver screen with unmatched clarity, while the Dolby Surround Sound pulls you into a captivating realm, enhancing every scene for the ultimate cinematic experience.

 

Conveniently Plush Seating

Indulge in comfort with Opus Fixed seats, ensuring style and comfort for all 245 guests. Cinema 1 and 2 can accommodate 93 guests each, while Cinema 3 provides a delightful experience for 59 moviegoers. Among the luxurious seats, each cinema features two PWD seats, ensuring inclusivity and accessibility for all movie enthusiasts.

 

Retro Industrial-Inspired Ambiance

From the expansive lobby to the cozy booths, and through the hallways to the restrooms, every corner exudes refreshing vibes, creating a joyful and aesthetically pleasing environment. Each detail has been meticulously designed for an escapade, transforming your visit into a visual journey through the golden era of cinema.

Immerse yourself in nostalgia and capture timeless moments in a setting seamlessly blending classic aesthetics with contemporary flair. SM Cinema Pulilan invites you to step back in time while embracing the future of cinema. Don't miss the opportunity to be part of this cinematic journey at SM Cinema Pulilan. Book your tickets now and invite your friends for an unforgettable experience in a space tailored for cinema enthusiasts like you.

 

More Than Just a Terminal, It’s a Hub for the Family

MALOLOS CITY, Bulacan -- Getting around the streets of Malolos has just gotten a lot more convenient as the Malolos City Terminal Hub by Xentro Mall opened its doors at the heart of Bulacan.

In addition to providing accessible transport services to and from Malolos, the terminal also comes with a full-service mall offering the community a convenient place to celebrate family occasions, pampering with friends and discover great finds to fulfill one’s indulgence.

“The terminal is strategically located in a spot that is very accessible to students, employees of the local municipality of Malolos, as well as the residents of Barangay Bulihan and Malolos City. Its convenient location makes it easier for the residents of Malolos and nearby cities to go from one place to another using the Malolos City Transport Terminal,” said Alexander R. Cruz, Chairman and CEO of XRC Mall Developer, Inc.

The front-end of the Terminal features a two-storey mall developed by XentroMall which heavily features a Filipino heritage-inspired architectural design to complement the rich heritage of Malolos City.

Since opening its doors, the mall already houses a variety of established merchants such as SaveMore Supermarket, Black Scoop, Jollibee, Chowking, Mang Inasal, Golden Baboy, Daiso

Japan, Mr. DIY, Handyman, Bibo Shoes, El Torogi, along with a wide selection of food options available at the Xentro Food Hall.

Furthermore, the mall features XentroMall’s award-winning high-quality comfort rooms that guests and passersby can enjoy. Guests can also be rest assured that these rooms are regularly maintained and fully sanitized.

The Terminal Hub also houses the Consular Office of the Department of Foreign Affairs (DFA), giving the people of Bulacan and nearby towns readily available access to passport and other consular services.

Mayor Gilbert Gatchalian, together with top officials from Malolos City, and Alexander Cruz, Chairman and CEO of XRC Mall Developer, Inc. led the inauguration, which began with a Holy Mass officiated by Father Boyet Atienza and Father Cris Nombres.

The terminal is housed on the ground floor and offers routes in different modes of transportation such as jeepneys, tricycles, and UV Express units.

Tricycles conveniently bring the passengers to their destinations within the area, while jeepney routes can go as far as Muzon, Marilao, Malinta, Meycauayan, Hagonoy, among others. Meanwhile, the UV Express services offer routes as far as Trinoma, MRT North Terminal, and Dau and San Fernando, Pampanga.

Moreover, the Malolos City Terminal Hub is a project developed in partnership between the Malolos City local government and the community lifestyle mall developer, XentroMall. Providing the people of Bulacan a comfortable and accessible transportation terminal that can bring commuters to places conveniently that is highly prioritized in this collaboration.

The Malolos City Terminal Hub also accomplishes Mr. Alex Cruz’s advocacy as a company, which is to develop a community mall with excellent customer service, care for the community, and one that could provide more jobs in the future.

LOOK FOR NMIS CERTIFICATES WHEN BUYING MEAT FROM WET MARKETS - DTI

Trade Secretary Ramon Lopez led the price monitoring of pork, fish, and other agricultural products in three markets in Quezon City last 19 September in the midst of the African Swine Fever (ASF) affecting some areas of Bulacan and Rizal. Sec. Lopez said consumers should ask market vendors for their National Meat Inspection Service (NMIS) certificates. This ensures that the products they are buying are clean and safe for consumption. During the price monitoring, DTI found that pork prices are at PHP220/kilo, chicken is at PHP160/kilo and galunggong at PHP180/kilo. DTI monitors prices of agricultural products, as well as basic necessities and prime commodities, every day to check if prices are reasonable. Sec. Lopez encouraged consumers to raise price and consumer concerns to DTI through its 1-DTI (1-384) hotline. Also present at the monitoring trips were DTI Assistant Secretary Ann Claire Cabochan, DTI Director Ronnel Abrenica, DA Director Junibert De Sagun, and NFA Central District Manager Evelyn Medalla.

PRESS STATEMENT OF SECRETARY LOPEZ ON AFRICAN SWINE FEVER IN THE PHILIPPINES

The Department of Trade and Industry (DTI) joins the Department of Agriculture (DA), in assuring the public that raw pork with certifications from the National Meat Inspection Service (NMIS) and processed pork products from trusted brands are safe to consume and should not be banned in supermarkets and wet markets.

The DTI, along with the DA and the National Food Authority (NFA), monitored the prices of pork products in Farmers Market, Mega Q Mart, and Kamuning Public Market last 19 September. We found that the prevailing prices of pork are around PHP 200 to PHP 220, but vendors say that public fear of the ASF is affecting pork demand.

Meanwhile, Pork meat brands found in supermarkets and groceries certified by the Food and Drug Administration (FDA) are produced by the member-companies of the Philippine Association of Meat Processors Inc. (PAMPI). These only use raw materials certified by the Veterinary Quarantine Certification by NMIS. These meat products like canned goods and hotdogs are cooked. Therefore, these products are safe to consume and must not be banned.

We also advise the consumers who shop in wet markets to ask vendors to present their NMIS certificates, issued everyday by NMIS. These certificates are proof that these pork products have been tested and found free of ASF.

According to DA Secretary William Dar, there is no national outbreak of ASF. The virus is contained in select areas in Rizal and Bulacan and the DA is currently containing the situation. Hence, we call on the local government units to ease on the total ban of pork products in their areas and allow certified pork products except those from identified areas in Rizal and Bulacan.

ASF is a virus that is contagious to pigs but is not communicable to humans. But we advise the public to thoroughly cook their pork and other meat products to ensure that all bacteria and viruses are eliminated. The DTI-Consumer Protection Group is working closely with the DA to monitor the situation to ensure that consumers always have safe and affordable food options.