SM Supermalls Brews Up the Country's Biggest Coffee Celebration with Coffee Fest 2026

Some of the best conversations don't happen around a dining table—they happen over coffee.

From catching up with friends after work and studying for hours to discovering a hidden café or simply taking a well-deserved break, coffee has become more than a daily ritual for Filipinos. Every cup tells a story, and every café becomes a space where people connect, create memories, and discover new experiences.

This July, SM Supermalls celebrates the country's thriving coffee culture through Coffee Fest 2026, bringing together coffee festivals, specialty cafés, local roasters, homegrown brands, and immersive experiences for coffee lovers nationwide.

Whether you're searching for your next favorite café, supporting local coffee entrepreneurs, or simply looking for a new place to unwind, Coffee Fest 2026 invites everyone to sip, discover, and Gala To The Max at your most-loved SM Supermalls.

Coffee N' Chill: Your Third Space for Coffee Stories

Choose from a variety of coffee selections with friends and loved ones at SM City Baliwag.

The celebration continues until August 2 as Coffee N' Chill transforms participating SM Supermalls into welcoming third spaces where every coffee break becomes a chance to slow down, connect, and discover something new.

Across participating malls, guests can look forward to:

Coffee N' Chill Bazaars featuring specialty cafés and local coffee brands

Coffee & Clicks Instagram-worthy photo spots

Exclusive coffee deals through SM Malls Online Swipe Deals

Coffee tasting sessions and pop-up experiences from participating coffee merchants

Special activities and promotions at select SM Supermalls, including SM Mall of Asia and other participating malls

Whether you're meeting friends, working remotely, or simply enjoying a quiet afternoon, Coffee N' Chill offers a maxed-out coffee experience at your most-loved SM Supermalls.

Discover the country's largest collection of cafés and coffee experiences

Whether you're café hopping with friends or searching for your next go-to brew, your most-loved SM Supermalls offer coffee experiences worth discovering.

SM City Marilao

SM City Baliwag

SM Center Pulilan

 

                    

The perfect blend of coffee, community, and culture

Visit your favorite coffee hangout spots at SM City Marilao.

This Coffee Fest 2026, discover why SM Supermalls has become the country's favorite third space for coffee lovers. From immersive festivals and specialty cafés to homegrown coffee brands and meaningful community experiences, every visit is an opportunity to discover new flavors, support Filipino coffee makers, and create memories over every cup.

Whether you're a seasoned coffee enthusiast or simply searching for your next favorite café, enjoy a maxed-out coffee experience and Gala To The Max—only at your most-loved SM Supermalls.

SM Bulacan Malls Roll Out End of Season Sale with Up to 70% Off Until July 5

Hard to believe we’re already wrapping up the first half of 2026—but here we are, and your most loved SM malls in Marilao, Baliwag, and Pulilan have plenty lined up to celebrate. Their End of Season Sale runs until July 5, and the deals are wild: you can grab items across the mall for up to 70% off.

Thinking about updating your style? Now’s the time. The SM Store, Surplus, Simply Shoes, and Sports Central are rolling out the latest trends, and you’ll find markdowns popping up at beauty and wellness spots like Watsons. If you need a little something from Miniso, their shelves are full and their prices are low.

Maybe organizing your home is on your list. Swing by Our Home and Ace Hardware for discounted finds that’ll help you tidy up, or drop by SM Appliance Center for fresh pieces that’ll pull your DIY project together.

So—whether you call it bargain hunting, treating yourself to a maxed-out shopping experience, or just smart timing—don't miss the End of Season Sale at SM City Marilao, SM City Baliwag, and SM Center Pulilan until July 5. For more updates and events, check out their social media pages.

Score Big Back-to-School Deals at SM Store Marilao and Baliwag

The SM Store Marilao and Baliwag have something to offer for those prepping for back-to-school! Discover all the best items that will surely be handy when the school season starts.

Shoppers can look forward to noteworthy deals and promos from May 23 to 27. Grab 10% OFF on all items with a minimum ₱3,000 single-receipt spend. SMAC members can enjoy up to a ₱1,000 discount, while non-SMAC members can receive up to a ₱500 discount.

Additionally, shoppers can also take advantage of special deals from banks and digital payment options, including up to 10% OFF when using participating Mastercard and BDO Credit Cards, plus extra cashback of up to 5% via BDO Pay.

There’s more! For bigger back-to-school purchases, shoppers may also avail themselves of 0% interest on Buy Now, Pay Later options for up to three months on participating credit cards with a minimum spend of ₱5,000.

Count on SM Store Marilao and Baliwag to provide a convenient one-stop shopping experience for students and parents preparing for the upcoming school year.

Make back-to-school shopping smarter and more rewarding at SM Store—Your Every Day Store.

All Roads Lead to Fun at SM Bulacan Malls’ Summer Play

SM Supermalls brings a new flavor to summer as SM City Marilao, SM City Baliwag, and SM Center Pulilan turn into colorful play havens where shoppers can enjoy engaging activities, vibrant installations, and cool indoor and outdoor comfort all in one place—for a certified Gala To the Max getaway.

Introducing "Summer Play," SM Bulacan malls welcome shoppers into lively, sports-themed spaces that encourage movement and creativity. These spaces allow guests to discover, relax, and capture fun moments with friends and family.

Beyond being an attraction, "Summer Play" is designed to allow families to find time to bond, while groups of friends enjoy spontaneous hangout spots, proving that even a quick trip to the mall can transform into an unforgettable Gala To The Max experience.

For both indoor and outdoor fun, places like SM City Marilao, SM City Baliwag, and SM Center Pulilan offer the best of both worlds—sunny photo spots outside plus refreshing play areas inside!

With engaging spaces and a lively atmosphere, SM Bulacan malls remain a go-to destination for fun, connection, and remarkable Gala To the Max moments.

Founders Donuts and Nanyang Briing Fresh Flavors to SM City Marilao

Sweeten up the day and bring comfort to your palate as SM City Marilao officially welcomes Founders Donuts and Nanyang.

Founders Donuts serves customers with fresh donuts of different flavors, coffee, and artisan tea, making it an ideal place for those looking to satisfy a sweet tooth, grab something to take home, or just indulge while shopping.

Nanyang, on the other hand, serves authentic yet affordable Singapore cuisine right on the spot. From the comforting classics and signature dishes and drinks, it offers an inviting ambiance for shoppers who wish to unwind and recharge.

Together, Founders Donuts and Nanyang add more exciting dining options to SM City Marilao, giving more reasons for mallgoers not only to come back but also to enjoy every single visit!

Food Cravings, Comfort, and Everything in Between

It’s been said time and time again that “food is the ultimate equalizer; it can comfort, heal, spark memories, or bring people together.” Honestly, it’s hard to argue with that. There are definitely days—if not every day—when you just need to find the right taste to match your mood or moment. Some days it’s something savory, other days something saucy, fried, or just familiar enough to really make your day.

Now, where do you go to eat, whatever kind of day you’re having or whatever mood you’re in? At your most loved mall, SM, here are four reliable spots at SM Foodcourt in SM City Marilao and SM City Baliwag that get it right—matching your craving and your mood to max out your experience.

1. Salo: Where Every Bite Feels Like Home

Sometimes, what you really crave is more than just food, it’s the cozy warmth of home sweet home. Salo delivers exactly that. With branches in most SM Foodcourts, it’s a favorite among balikbayans and locals craving for authentic local flavors. Every mouthful of Salo’s dishes is a heartwarming reminder of family gatherings, holidays, and celebrations. The lechon belly is not to be missed! Crispy on the outside and succulent on the inside, it’s the kind of dish that takes you instantly back home.

2. Sizzling Plate: Hot Plates, Every Time You Need It

Some days call for a little heat and a lot of fun, and the aromatic, sizzling plate comes through like a true friend, always there for you in both good times and bad. A familiar favorite that’s been around for ages, and can be found in most SM Foodcourt branches, Sizzling Plate is where you’ll find a piping-hot plate every time. Perfectly seasoned meat smothered in rich, savory gravy, with fragrant rice and vegetables on the side, make for a satisfying sizzling meal that’s a feast of flavor and memories.

3. Takoyadon: Japanese Flavors, No Passport Required

When you’re in the mood for Japanese and good company, Takoyadon is a solid pick that won’t give you jetlag. Found in select SM Food Hall branches, it offers bite-sized Japanese eats that are flavor-packed, and easy on the wallet. From takoyaki and yakisoba to donburi and udon, you and your friends can enjoy a casual bite while catching up. And the bonus? Zero-airfare.

4. Mr. Kimbob: Bibimbap For The Soul

Sometimes comfort comes in a warm, hearty meal of bibimbap, like the beloved Bibimbob from Mr. Kimbob that hits all the right notes. Warm rice, fresh vegetables, savory chicken, beef or pork, and rich sauce all stirred together make a bowl that’s pure comfort. It’s the kind of food that feels like a warm hug. Mr. Kimbob has branches in most SM Foodcourt.

​Hot Deals Arrive at SM Store Marilao and Baliwag This April

Shoppers can look forward to exciting deals as SM Store Marilao and Baliwag bring on the Smart Savings, Hot Sale! from April 24 to 26, giving loads of discounts on essential items and lifestyle finds.

With up to 50% off on a wide range of selections, it is a great time to shop for fashion, home needs, and everyday must-haves. Mallgoers who spend ₱1,000 to ₱2,999 in a single receipt get a chance to avail themselves of FREE SMAC Start membership.

Bigger discounts are up for grabs with as much as ₱1,000 off on all items: ₱200 off for a minimum ₱3,000 spend, ₱400 off for ₱5,000, and ₱1,000 off for ₱10,000 single-receipt purchases.

Catch these hot deals only at SM Store Marilao and Baliwag—Your Everyday Store!

Central Luzon’s First JCO Reserve Opens at SM City Marilao—and It’s Worth the Sip

Coffee and dessert lovers now have something to be excited about as JCO Reserve opens its first Central Luzon branch at SM City Marilao, bringing a more upscale and enhanced café experience to the north.

This new concept presents a modern and cozy space that is perfect for leisurely meals, casual meet-ups, or everyday indulgences. Besides its signature donuts, JCO Reserve offers a carefully selected range of premium coffee blends and handcrafted drinks, all-day dining options, pastries, and cookies—an elevation of the brand’s signature items. 

The arrival of JCO Reserve adds to SM City Marilao's expanding lifestyle venues, giving shoppers more reasons to dine, unwind, and reconnect.

JCO Reserve at SM City Marilao isn’t just another café—everything here, from the flavors to the vibe, encourages everyone to slow down and savor the moment. Visit today at the ground level and experience coffee rituals, redefined.

Dive into Summer-Ready Deals at SM Store Marilao and Baliwag

Summer savings are heating up at SM Store Marilao and SM Store Baliwag.

From April 9 to 12, shoppers can find great deals to refresh their summer essentials with up to 70% off on a wide selection of must-have items, as well as great finds available at up to 50% off. 

Adding more value to every purchase, SMAC and Prestige cardholders can get an extra 10% discount with a minimum spend of ₱3,000—no discount cap required. Meanwhile, shoppers with Atome Mastercard can also avail of an additional 10% off, capped at ₱500, with the same minimum spend.

Whether planning a beach getaway, stocking up on daily essentials, or simply refreshing a wardrobe, shoppers can find exciting deals to make sunny days even more enjoyable with SM Store Marilao and SM Store Baliwag's summer-ready deals.

A Colorful Easter to Remember at SM Supermalls in Bulacan

Families and shoppers came together at SM City Marilao, SM City Baliwag, and SM Center Pulilan to celebrate Easter with lots of creativity, colors, and festive cheer.

One of the highlights of the event was the Art Lab, where kids enjoyed coloring activities. Each child left with a colorful piece they made themselves as a meaningful reminder of their happy Easter.

The fun didn't stop as Easter Costume Contest showed off a range of fun and creative outfits. Kids wore bunny costumes and spring-themed ensembles, bringing smiles and adding to the festive atmosphere.

Through these activities, the SM malls in Marilao, Baliwag, and Pulilan—home of everyday celebrations—offered families moments worth remembering, making Easter a truly enjoyable time.

Day in a Life of a Certified Gala Guru in Luzon—SM Supermalls Edition

IYKYK: Documenting your daily life is a kind of magic in itself. Whether it’s capturing short clips of small moments at a coffee shop or going full production with your food dump at one of your newly discovered restos, being your own content creator is an adventure you wouldn’t want to miss out on.

Another day, another vlog. Who would have thought that saving memories of your seemingly ordinary day-to-day life could make your everyday routine feel more fun and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes

It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

Yakiniku Like

Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

Wangfu 

Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

Insta360

Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

Blk Cosmetics 

Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!

 

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