FIND YOUR Fave Street Style at SM City Valenzuela

Street style has long outgrown the runway. Today, sidewalks, campuses, cafés, and city streets have become the real stage for personal fashion, shaped by comfort, confidence, and everyday practicality. For many Filipinos, getting dressed is no longer about chasing every trend. It is about creating a wardrobe filled with versatile pieces that can move seamlessly from morning errands to after-work meetups while reflecting personal style.

This shift toward effortless dressing has also fueled the lasting popularity of local fashion brands that understand how Filipinos live, move, and express themselves. Relaxed silhouettes, quality denim, graphic tees, and versatile separates have become modern wardrobe essentials, proving that the best style investments are often the ones worn again and again.

At SM City Valenzuela, these fashion favorites come together in one convenient destination. Home to some of the country's most trusted casual wear brands, the mall makes it easy to refresh your wardrobe with pieces that combine style, comfort, and everyday functionality. Whether you're updating your closet staples or discovering new go-to looks, these homegrown labels continue to define modern Filipino street style.

Make a Statement with OXGN 

Bold, expressive, and effortlessly cool, OXGN captures the spirit of today's streetwear culture. From oversized graphic tees and utility-inspired bottoms to pop culture collaborations and relaxed co-ed silhouettes, every collection celebrates individuality and self-expression. Designed for everyday movement, OXGN offers easy-to-style pieces that quickly become wardrobe favorites.

Build Your Wardrobe with Denim Hub

Every great outfit starts with dependable basics, and Denim Hub delivers just that. Bringing together trusted brands such as RRJ, Bobson, Petrol, and Stylistic Mr. Lee, it offers timeless denim, classic jeans, and everyday essentials that make mixing and matching effortless. These versatile staples remain stylish season after season, making them smart additions to any wardrobe.

Everyday Style with BNY

Youthful, comfortable, and effortlessly stylish, BNY creates fashion made for life on the go. From relaxed denim and graphic shirts to casual separates, the brand offers easy-to-wear pieces perfect for students, young professionals, and anyone who values comfort without sacrificing style.

Elevate Everyday Looks with JAG

Known as one of the country's iconic denim brands, JAG continues to earn its place in Filipino wardrobes through quality craftsmanship and timeless design. Signature denim washes, structured jackets, and well-tailored jeans offer versatile pieces that elevate everyday outfits while remaining wardrobe staples for years to come.

Stand Out with Tribal

For those who prefer fashion with character, Tribal brings authentic street culture to everyday wear. Drawing inspiration from skateboarding, hip-hop, graffiti, and underground art, the brand is recognized for bold graphics, rugged denim, and statement pieces that celebrate confidence and individuality.

Great style begins with dependable pieces that reflect who you are. From classic denim to contemporary streetwear, these trusted favorite local brands continue to shape the everyday wardrobes of Filipinos.

Discover these street style staples and more at your most loved SM City Valenzuela, where timeless fashion favorites come together in one convenient destination. After all, all your faves are here.

SM City Baliwag Launches Art for Everyone 2026, Bringing Bulacan’s Vibrant Art Scene to the Public

SM City Baliwag has transformed its mall atrium into a vibrant celebration of Filipino artistry with the launch of Art for Everyone, a week-long exhibit that makes visual art more accessible and collectible. 

Running until July 17, the exhibit reimagines the typical gallery experience by transforming a public space into a dynamic hub where shoppers, art aficionados, cultural advocates, and collectors may discover, appreciate, and acquire original works created by at least 115 talented visual artists from Bulacan. More than just an exhibition, Art for Everyone is a platform that empowers local artists, including young and emerging ones, while also building significant cultural ties with the community.  

Officially opened on July 4, the exhibit showcases a total of 310 artworks that consist of paintings, mixed-media pieces, and digital art that reflects the province's rich artistic heritage and contemporary creative expression. The exhibit is mounted in partnership with the Provincial History, Arts, Culture, and Tourism Office (PHACTO), Baliwag Tourism Office, Alumni of Bulacan State University College of Architecture & Fine Arts, the JEFARCA Arts and Historical Society Inc., Bahaghari ng Malolos, Sibul, Katha, Lumina Art Group, Ugnayang Sining Tomasino, San Rafael Art Colektiv, and Lunday Hagonoy Art Group. 

Art for Everyone 2026 builds on its award-winning success as a flagship, advocacy-led initiative that champions accessibility, inclusivity, and community-driven creativity. Recognized globally with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, the program continues to redefine how art is experienced—transforming SM malls into vibrant cultural marketplaces where art is not only showcased but lived, shared, and made accessible to all.

Rodora Tolentino, Mall Manager of SM City Baliwag Mall, stated that Art for Everyone is more than just an exhibit; it is also a platform. "We envision our mall as a place where creativity thrives, artists may grow, and people from all walks of life can discover and bring home a piece of Filipino art."

Everyone is welcome to experience Art for Everyone 2026 at your most loved SM City Baliwag and 25 other participating SM malls nationwide. Visitors can discover and collect original works by talented local artists, immerse themselves in inspiring exhibits, and celebrate Filipino creativity while supporting the country's vibrant art scene.

SM Bulacan Malls Roll Out End of Season Sale with Up to 70% Off Until July 5

Hard to believe we’re already wrapping up the first half of 2026—but here we are, and your most loved SM malls in Marilao, Baliwag, and Pulilan have plenty lined up to celebrate. Their End of Season Sale runs until July 5, and the deals are wild: you can grab items across the mall for up to 70% off.

Thinking about updating your style? Now’s the time. The SM Store, Surplus, Simply Shoes, and Sports Central are rolling out the latest trends, and you’ll find markdowns popping up at beauty and wellness spots like Watsons. If you need a little something from Miniso, their shelves are full and their prices are low.

Maybe organizing your home is on your list. Swing by Our Home and Ace Hardware for discounted finds that’ll help you tidy up, or drop by SM Appliance Center for fresh pieces that’ll pull your DIY project together.

So—whether you call it bargain hunting, treating yourself to a maxed-out shopping experience, or just smart timing—don't miss the End of Season Sale at SM City Marilao, SM City Baliwag, and SM Center Pulilan until July 5. For more updates and events, check out their social media pages.

SM PRIDE TAKEOVER: Your Main-Character Moment Starts Here

This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. From June 22 to 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression.

Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are.

Strike a pose at Rainbow Pride Photospots

Bring your Pride story to life at vibrant Rainbow Pride Photospots across participating SM malls. Designed to celebrate individuality and self-expression, these colorful installations provide the perfect backdrop for photos, videos, and memorable moments with friends, family, and fellow allies.

Whether you're capturing your best angle or creating content with your community, every photospot is a reminder that your story deserves to be seen and celebrated.

Shine at the Rainbow Drag Show and Pride Parade

Get ready for a spectacular celebration of talent, creativity, and confidence as select SM malls host the Rainbow Drag Show and Pride Parade.

Featuring dazzling drag performers, entertainers, and Pride icons, the festivities bring color, energy, and culture to the heart of the mall. Cheer for your favorite performers, celebrate diverse voices, and join the parade as it marches in support of love, identity, and self-expression.

It's a vibrant community celebration where everyone is encouraged to take center stage and shine.

Play With Pride: Pickleball Rally

The celebration continues on the court with the Play With Pride: Pickleball Rally.

Hosted at participating SM malls with pickleball facilities, the event brings together LGBTQIA+ communities and allies for a day of friendly competition, connection, and fun. Rainbow-themed court elements and colorful attire add to the festive atmosphere, creating an inclusive space where everyone can play, compete, and celebrate together.

Celebrate Pride at SM

More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a sense of belonging.

This June, discover colorful experiences, celebrate diverse communities, and create unforgettable main-character moments at your most-loved SM Supermalls.

For updates and schedules of Pride Month activities, visit SM City Grand Central, SM City Valenzuela and SM Center Sangandaan's official social media pages and join the celebration through #RainbowPrideAtSM.

Gladking Brings Pro-Level Beauty Essentials to SM City Baliwag

Gladking just opened its doors at your most-loved SM City Baliwag, and it's honestly great news for anyone who's serious about makeup—whether a seasoned pro, a student, or someone who just loves experimenting with new looks.

The brand's pretty well-known for its lineup of professional makeup kits, handy cosmetic tools, and all sorts of beauty accessories. Shoppers may find quality essentials here—things that work for both daily routines and when there is a need for something more professional for clients or events.

The store is set up for everyone: makeup artists, beauty students, salon owners, and anyone who loves good tools. Need new brushes? Organizers? Maybe a few pro-level accessories? It’s all available under one roof.

With Gladking now open, SM City Baliwag keeps raising the bar when it comes to beauty shopping—All for You. Mallgoers can explore Gladking's extensive collection of makeup essentials and beauty tools, making it easy to find new additions to their personal or professional kits.

Score Big Back-to-School Deals at SM Store Marilao and Baliwag

The SM Store Marilao and Baliwag have something to offer for those prepping for back-to-school! Discover all the best items that will surely be handy when the school season starts.

Shoppers can look forward to noteworthy deals and promos from May 23 to 27. Grab 10% OFF on all items with a minimum ₱3,000 single-receipt spend. SMAC members can enjoy up to a ₱1,000 discount, while non-SMAC members can receive up to a ₱500 discount.

Additionally, shoppers can also take advantage of special deals from banks and digital payment options, including up to 10% OFF when using participating Mastercard and BDO Credit Cards, plus extra cashback of up to 5% via BDO Pay.

There’s more! For bigger back-to-school purchases, shoppers may also avail themselves of 0% interest on Buy Now, Pay Later options for up to three months on participating credit cards with a minimum spend of ₱5,000.

Count on SM Store Marilao and Baliwag to provide a convenient one-stop shopping experience for students and parents preparing for the upcoming school year.

Make back-to-school shopping smarter and more rewarding at SM Store—Your Every Day Store.

Discover the Purple Craze with Ube Nation at SM

There’s no denying it: ube is having a major moment. From café counters and bakery displays to halo-halo specials and creamy iced drinks, the beloved purple yam has evolved far beyond a nostalgic Filipino favorite into a full-blown culinary phenomenon. This summer, SM is putting the spotlight on the iconic Pinoy flavor through a delicious lineup of ube-inspired creations at SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan.

Whether you’re an ube purist or a trend-chasing dessert lover, SM’s “Ube Nation” offers a vibrant mix of comforting classics and inventive new treats that prove one thing: ube truly hits different. Proudly Pinoy and undeniably crave-worthy, these purple delights are turning every mall visit into a flavor adventure.

SM City Grand Central: A Full Spectrum of Purple Indulgence

At SM City Grand Central, the ube craze is in full swing with an impressive spread of desserts, beverages, and merienda staples. Cake lovers can indulge in the rich and velvety Ube Crème Brulee Cake from Max's Restaurant, the crowd-favorite Restaurant Ube Custard Cake from Conti’s Bakeshop & Restaurant, and the decadent Classic Ube Cake from Caramia. For those craving something cold and refreshing, the Presidential Halo-Halo from Bebang Halo-Halo and the Extra Creamy Halo-Halo from Mang Inasal are perfect ways to beat the heat.

Meanwhile, café-goers can sip on purple perfection through the Iced Ube Milk from PICKUP Coffee or the trendy Ube Matcha Latte from CoCo Fresh Tea & Juice. There’s also the nostalgic charm of Ube Ensaymada from Muhlach Ensaymada and the comforting richness of Ube Champorado from Mom’s Ube & Triple Chocolate Champorado, proving that ube can be both innovative and deeply familiar at the same time.

For dessert lovers, Famous Belgian Waffles elevates snacking with its Ube Waffle. Dairy Queen joins the celebration with Ube Cheesecake Ice Cream, a creamy fusion that melts nostalgia and indulgence in every scoop.

SM City Valenzuela: Comfort Classics with a Purple Twist

Over at SM City Valenzuela, the purple craze continues with a curated lineup of refreshing and indulgent treats. Halo-halo lovers can choose between the Super Sangkap Halo-Halo from Chowking, the Cheesy Ube Espesyal Halo-Halo from Kuya J Restaurant, and Bebang Halo-Halo’s signature Presidential Halo-Halo. Dessert fans can revisit the well-loved Ube Dream Cake from Goldilocks, while coffee enthusiasts can explore modern ube pairings with the Ube Latte and Ube Cake offerings from ZUS Coffee.

SM Center Sangandaan: A Cozy Hub of Ube Comforts

At SM Center Sangandaan, ube takes on a more comforting and traditional flair. The Ube Halaya Cake from Red Ribbon delivers familiar Filipino sweetness, while Althea’s Bakeshop & Goodies offers its indulgent Royal Ube Supreme for those who love their desserts extra rich and creamy. For merienda seekers, the Ube Keso Latte paired with Ube Keso Bibingka from Bibingkinitan blends cheesy and earthy flavors into one satisfying treat.

From baked classics to icy refreshers and café innovations, ube proves once again why it remains a Filipino favorite with endless possibilities. Whether you are exploring SM City Grand Central, SM City Valenzuela, or SM Center Sangandaan, there is always a purple-hued treat waiting to be discovered.

So, if you’re looking for your next dessert obsession or simply craving a taste of home with a modern twist, now’s the perfect time to join the Ube Nation. From creamy cakes and halo-halo overloads to iced lattes and cheesy pastries, your next ube fix is waiting at your most loved SM malls this summer.

SM Celebrates 40 SUPER YEARS with Over 3,500 Amazing Deals!

To mark its 40th anniversary, SM Supermalls is treating you to a massive celebration with 3,500+ deals from your favorite brands and stores nationwide! 

Shop, Swipe, and Redeem via the SM Malls Online app from August 1 to September 9, 2025.

Get ready for exclusive promos, epic finds, and surprises you won’t want to miss—happening across 88 SM malls! 

Celebrate with us and discover why everything’s better at SM.

Check out the complete list of deals here: https://gosm.link/SMMallsOnlineSuperDeals

It’s Christmas time at SM!

Christmas is almost here! Not even the pandemic can take away the beloved tradition of Filipino families to celebrate this joyous season at SM. Let the wonderful, magical and truly merry Christmas at SM drive away the blues! Sama sama tayo sa Pasko sa SM!

All throughout November and December, come and be dazzled by these exciting Holiday surprises that await you at SM:

1. Christmas Launches. On November 6, SM Supermalls treats everyone to a virtual, magical feast! Twelve different SM malls will light up their magnificent Christmas displays — from SM Mall of Asia and SM Megamall to SM Seaside City Cebu and SM CDO Downtown Premier! SM truly brings the magic of Christmas online through fireworks, orchestra, and whimsical characters! All the SM malls nationwide follow suit with their own magical Christmas light up on November 7 and 8. Mallgoers will be delighted with a special lighting ceremony for hope and inspiration amid the pandemic, as well as singing flash mobs, cute Christmas characters, and surprise gifts.

2. Christmas Chorale. What’s Christmas without some music? Feel the merriments of the season by watching Holiday choir performances at select SM malls this December. Meet up with your family and friends at SM and enjoy some Holiday tunes! It will surely be an awesome experience! No need to worry because strict safety protocols are in place at SM malls, so you can just focus on the magic of the celebration.

3. Christmas Markets. It’s the season of giving! Help MSMEs bounce back from the negative impact of the pandemic by buying your Holiday essentials and gifts at SM’s nationwide Christmas Markets from November 9 to January 3. As part of the Kasama Ng SM campaign and DTI’s Buy Local, Support Local, the Christmas Markets will feature unique local products and goods so shoppers can buy from small businesses and help them bounce forward and recover.

4. Selfie with Santa. Don't fret - SM has made sure you won't miss your annual selfie with Santa this year! You can pose with a virtual Santa Claus safely and via augmented reality at SM. Wanna give it a try? Simply scan the AR markers located in select areas in SM malls and have a photo with virtual Santa. Don’t forget to share your Holiday snaps online to your family and friends!

5. SM Bears of Joy. Starting November 4 until Christmas Day, SM Supermalls is giving back through its annual Bears of Joy campaign. This time around, shoppers can collect special medical frontliner Bears of Joy. Throughout the Christmas season, you can buy a pair of bears for P200.00 – one bear for you to keep and the other for charity.

6. TikTok Fam Contest. Have fun with your family and spread some Christmas joy by joining the TikTok Fam Contest. Simply showcase your dance moves to your favorite Christmas song in your favorite SM mall and you can get a chance to win exciting prizes!
   
   For more information, visit www.smsupermalls.com or follow @smsupermalls on all social media platforms.

SM Supermalls 100 days to Christmas Day of SM Supermalls in Virtual Launch Party

SM Supermalls kicks off the 100-day countdown to Christmas in its 74 malls nationwide via a virtual media launch, announcing omnichannel ways to experience a season of giving and sharing that are sure to bring holiday cheers to mallgoers nationwide!

For rundown of activities, visit smsupermalls.com/togethersapaskoatSM or follow them @smsupermalls on all social media accounts. #TogetherSaPaskoAtSM

WATCH: https://www.facebook.com/watch/?v=626995084874572

Celebrate Pinoy SMiles at SM Supermalls

Pinoys traditionally celebrate community events in town centers and marketplaces but now, festivities have found a home in modern-day community plazas – the malls. SM Supermalls has long been a witness of different Pinoy milestones, family bonding moments, and national celebrations brimming with Pinoy SMiles!

This June 12, SM Supermalls pays tribute to Pinoy pride with Pinoy SMiles at SM, a one-of-a-kind celebration of Independence Day, through fun happenings and promos in 70 malls nationwide.

“SM continues to serve as a place to celebrate victories, and there is no bigger triumph for our country than our independence. We’ve prepared exciting events and deals as we join hands in honor of the Philippine Independence Day,” said Jonjon Agustin, SM Supermalls senior vice president for marketing.

From June 1 to 12, customers can experience their favorite local street food at Eats Pinoy! – a food fair and culinary feast showcasing Filipino treats and delicacies.

Mallgoers can also catch Pinoy Fashion event on June 8 to 12, where style gurus infuse a modern twist in traditional Pinoy fashion pieces. They can also indulge in best-loved hits of their favorite Pinoy music icons at the P-Pop Fest music sessions.

Everyone is also invited to join the #PinoySMileChallenge from June 5 to 12 via the SM Supermalls Mobile app to win exciting prizes.

As a bonus treat, SM shoppers can get up to 70% off on fab finds at the Pinoy SMile Sale on June 12, where SM Advantage Card holders can avail more discounts during the two-hour SMAC specials.

Celebrate Pinoy SMile with pride this Independence Day at SM Supermalls!

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

SM Supermalls wins in The International VM Awards 2018

SM Supermalls scored two awards in The International Visual Merchandising (VM) Awards by Retail Design Expo for SM Aura Premier’s A Christmas Under the Sea, winning in two categories – ‘Most Outstanding Feature or Prop’ and ‘Shopping Centres, Town Centres, and Airports’ – at the awarding ceremonies last May 3, in Olympia, London.

SM is the sole shopping mall brand to receive a VM Award, while completing the shortlist for the ‘Shopping Centres, Town Centres, and Airports’ category were SM South Luzon’s Dinos in the Mall and The Podium's Wintery Christmas.

“These global accomplishments continue to drive our passion for innovation as we develop exciting and meaningful visual display exhibits and executions to elevate customer experiences in SM malls,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Retail Design Expo’s International VM Awards recognize the most outstanding visual merchandising executions and examples of point-of-purchase, window dressing, and displays across all seasons and sectors. On its second year, the Awards garnered over 140 entries worldwide.

In 2017, SM Supermalls won in the VM Christmas Awards for the 2016 SM Malls of Asia Christmas Wonderland mall display, under the ‘Shopping Centres, Town Centres and Airports’ category. SM is the only Philippine shopping mall brand to receive a VM Christmas Award, and was the only Philippine brand shortlisted in the categories, along with Selfridges, QIC Grand Central and Victoria Garden.

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your fun memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

*This is Press Release

Work Fun Day at SM Supermalls this May 1!

Lauding the dedication of hardworking Filipinos, SM Supermalls brings to customers the first Work Fun Day at SM celebration, delighting mallgoers with fun-filled activities, surprises and deals in 68 malls happening this May 1!

You can take your friends and the whole family to a fun day at the mall and begin the excitement by indulging in delicious dishes. From best-loved restaurants to discovering new flavors, gastronomic experiences await customers across the malls nationwide.

Looking for more mall adventures? You can invite loved ones to go bowling, ice skating, and even catch the latest movies at your favorite SM mall. These indoor activities are great ways to be entertained away from the summer heat.

There is also the Work Fun Bonus at The SM Store on May 1, where shopper can get a free P100 gift coupon with a minimum single-receipt purchase worth P3,000, and SM Advantage card holders get twice the fun with a P200 gift coupon.

Ongoing summer-themed #LetsPlayNowAtSM events are also set to treat everyone with interactive games and digital attractions for instant discounts and giveaways.

Don’t forget to spend time with your loved ones on May 1 and celebrate Work Fun Day at SM!

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. #EverythingsHereAtSM.

SM Little Stars 2018 Search

Over 9.5 million worth of prizes at 2018 SM Little Stars 2 brand new Chevrolet Trax, trips to China for 2, and college scholarships at stake!  On its 12th year of celebrating talented Filipino kids, SM Supermalls unwraps a bigger and more exciting SM Little Stars as the kiddie-talent search gives away over PhP9.5 million worth of prizes, which include 2 brand new Chevrolet Trax, trips to China for 2, college scholarships from the National University, and PhP200,000 worth of cash and SM gift certificates \u2013 announced at a media launch on February 28 in SM Megamall.   SM Little Stars continues to be a platform for kids to share talents, enhance their personalities, and develop their confidence. The competition not only recognizes the shining and brightest kids, but it also celebrates the start of their journey in becoming stars in the future as they inspire more children to discover their innate talents.  The kids will also have the chance to be guided by celebrity mentors and a series of workshops to help develop their talents and boost self-confidence, as well as to encourage them to have fun and make new friends!  SM Little Stars achievers who are now making big names on showbiz include 2014 Girl Grand Winner Fil-Korean Chun Sa Angella Jung, who continue to win fans with her acting prowess and is a mainstay of a kiddie sketch comedy show on mainstream TV. Joining the celebrated kids is 2013 Boy Grand Winner Nhikzy Vheench Calma who was awarded as WCOPA 2017\u2019s Junior GrandChampion Performer of the World last July 8 in Long Beach, California. Also not to be missed is 2016 Girl Grand Winner turned commercial model Sheena Kirtsten Bentoy who is all set to play a well-loved role in Disney\u2019s The Lion King The Musical in March.  Don\u2019t forget that auditions begin on April 7 in participating SM malls nationwide! For more details about SM Little Stars, check out www.smlittlestars.com.ph.

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM\u2019s official socialmedia accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM\u2019s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

Colorful, Lovable Giants Welcome 2018 at SM Mall of Asia

All roads led to SM Mall of Asia (MOA) for the Grand Mascot Parade to celebrate and welcome the New Year!

Thousands of kids and kids-at-heart trooped to SM MOA for the spectacular procession of giant adorable mascots, the first time the mall mounted such an event as a highlight of its much-awaited annual New Year celebration.

Since 2008, SM MOA has been treating kids and their families with a holiday spectacle through its Grand Festival of Lights Parade. Last December, the float parade featured Santa, MOA’s magical friends, and an array of holiday characters, dancing to well-loved holiday tunes atop six floats lined with LED lights.
Unwrapping the first day of 2018, SM pumped up the celebration by adding giant inflatables to the delight of spectators. Held at the North and South Arcades of the mall, the Grand Mascot Parade featured SM’s very own Leo, the lion; Hannah, the panda; Gerry, the Giraffe; Macky, the monkey; Benny, the bunny; Cyril, the squirrel; Ellie, the elephant and Hailey, the Hippo as well as The Powerpuff Girls, Doraemon’s friends, Darth Vader and the Storm Troopers among others.

A special meet and greet with the characters was held at the Seaside Boulevard. Families had the chance to enjoy taking pictures with their favorite characters. The event was made grander by an impressive fireworks display.

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.


*This is Press Release