SM City Valenzuela receives VALENZUELA CITY Go Green Award

VALENZUELA CITY, Philippines — SM City Valenzuela received a Go Green Award from the City Government of Valenzuela during the 2nd Valenzuela International Progress Summit (VIPS), recognizing the mall’s contribution to the city’s economic development and sustainability efforts.

Mall Manager Engr. Christian Bryan Umali accepted the award on behalf of SM City Valenzuela from Mayor Wes Gatchalian during the ceremony at the ALERT Multi-Purpose Hall.

The award was presented as the City Government of Valenzuela brought together business and industry stakeholders for discussions on sustainable growth, investment, innovation, and economic resilience. This year’s summit carried the theme, “Sustainable Cities, Inclusive Economies: Driving Innovation, Investment, and Resilience for Future-Ready Economies.”

The Go Green Award is part of the city government’s recognition of business and industry partners contributing to Valenzuela’s growth, development, and sustainability initiatives.

For SM City Valenzuela, the recognition highlights its participation in the city’s broader sustainability efforts and underscores the role of public-private partnerships in building a greener and more resilient urban community.

Unwrap Your 'Ber' Month Glow: Discover Your New Fave Skincare & Wellness Spots at SM City Valenzuela

The “Ber” months are here, and you know what that means. More parties, more reunions, more photos, and definitely more reasons to look and feel your best.

Good news: your next glow-up is just a few steps away.

Head to the 3rd Level of SM City Valenzuela and discover beauty and wellness spots that can take you from tired to totally refreshed. Whether you need a skin reset, fresh brows, smooth skin, pampered nails, a relaxing massage, or a brand-new hairstyle, consider this your sign to book that self-care day.

Glow Starts with Good Skin

For a complexion that says “I slept eight hours” even when you did not, start with Dermcare. Its menu goes beyond the usual facial, with options such as the Hydra Oxygen Facial, 4-Step Basic Diamond Peel, 8-Step Diamond Power Peel, acne treatments, brightening facials, and anti-aging therapies. It is a great pick when your skin needs a little extra polish before the holiday calendar gets busy.

For more targeted skin concerns, Dermstrata brings a variety of treatments that include 4D WAVE and DIODE+ laser hair removal, along with specialized programs for acne, anti-aging, brightening, and other skin concerns. It is worth considering if you want a more personalized approach to your skincare routine.

Meanwhile, Let’s Face It is your easy, no-fuss facial stop for a quick skin reset. It is perfect when your face needs a little pick-me-up between errands and holiday prep.

Smooth Skin & Precision Brows

Nothing says fresh like smooth skin and perfectly groomed brows. Lay Bare Waxing Salon offers its signature private-suite waxing experience, making it an easy pre-event stop when you want to be bare ready. Its aftercare products also help keep freshly waxed skin feeling smooth.

Luxewax, on the other hand, takes your beauty routine up a notch with waxing, facial services, lashes, brows, laser treatments, brightening services, and massage. Basically, it is a convenient beauty stop when you want to get more done in one visit.

Then there is Happy Brows, because sometimes all you really need is a good brow day. Get your brows shaped and tinted, or try their eyelash services for a more polished look without spending too much time getting ready.

Nailing it

Because no glow-up is complete without fresh nails. Nail-a-holic is a go-to for some well-deserved nail and foot-care downtime, while Nailworks offers a dedicated nail salon experience for your manicure and pedicure needs.

For another pampering option, Nails Glow Essence brings the focus back to hands and feet care. It is an easy stop when you want your fingertips and toes looking celebration-ready.

Pause, Breathe, Repeat

Sometimes the most effective beauty routine isn’t a product at all; it is simply giving yourself permission to pause. At 2 Hands Massage & Wellness, a tailored massage or wellness session offers the perfect opportunity to melt away accumulated stress. As the holiday rush begins to pick up, making time for a quick reset is one of the most rewarding stops you can add to a busy schedule.

New Season, New Hair

Thinking of switching up your look before the festivities begin? Drop by David’s Salon for a fresh cut, color, treatment, or blowout. Whether you are going for a subtle refresh or a totally new look, a salon day is always a good idea when you want to start the season feeling brand new.

And gentlemen, GQ Barbershop has your grooming game covered. Get a clean, polished cut and walk out looking fresh for those upcoming gatherings, celebrations, and holiday photos.

Your Glow-Up Starts at your most loved SM City Valenzuela

From skin and brows to nails, hair, waxing, and wellness, the 3rd Level of SM City Valenzuela has everything you need to make self-care part of your “Ber” month plans.So go ahead. Book the facial. Fix the brows. Get the mani-pedi. Take the massage. Try the new hairstyle. You have made it through the year. You deserve a little glow-up.

This “Ber” season, make time for you. Gala to the max and visit your most loved SM City Valenzuela!

FITS ON POINT, RAIN OR SHINE AT SM

For students rushing to class and young professionals navigating the daily commute, getting dressed in the Philippines can sometimes feel like a weather forecast guessing game.

One minute, the sky is gray and rain is pouring. A few hours later, the sun is out and the heat is back. Then, just when you think the day is clear, another shower arrives.

The answer is not to overhaul your wardrobe every time the weather changes. Instead, build outfits around easy, lightweight and versatile pieces that can keep up with a rainy-to-sunny-to-rainy kind of day.

Whether you are heading to class, meeting friends after lectures or going straight from the office to dinner, these five styling tips can help keep your fits comfortable and on point, whatever the weather brings.

1. Keep It Light with an Easy Shirt

Start with a lightweight shirt that lets you breathe when temperatures rise but can still work as a base layer when the weather cools down.

Think relaxed-fit tees, lightweight polos or casual button-downs that can be worn on their own under the sun or layered when rain and cooler air arrive. Choose breathable fabrics and uncomplicated silhouettes so you can move comfortably from the classroom to the commute.

For everyday staples, check out Penshoppe at SM Center Sangandaan for easy pieces that can become the foundation of your school or work wardrobe.

Style move: Pick neutral or easy-to-match shades so one shirt can work with several bottoms throughout the week.

2. Choose Lightweight Bottoms

Rainy days are not the time for clothes that feel heavy, restrictive or take forever to dry.

Go for lightweight trousers, relaxed pants, chinos or other easy bottoms that give you room to move. For students, this means going from one class to another without feeling weighed down. For young professionals, it means staying polished without sacrificing comfort during the commute.

Style move: Keep the silhouette relaxed but intentional. A clean, straight or slightly loose cut can look put-together without feeling too formal.

Look to Bench at SM Center Sangandaan for versatile everyday styles that can easily transition from campus hours to after-work plans.

3. Make Comfortable Shoes Your Everyday MVP

A great outfit can quickly become a bad day when your shoes are uncomfortable or soaked.

For unpredictable weather, choose footwear that is comfortable enough for walking, commuting and long days on your feet. Sneakers and other practical everyday styles can work with both casual and slightly dressed-up outfits, making them a reliable choice whether the forecast calls for rain or sunshine.

Style move: Keep a pair of easy-to-clean shoes in your rotation, especially for days when rain is likely. The goal is simple. Look good, but make sure your feet can keep up.

4. Layer Smart, Not Heavy

The trick to dressing for unpredictable weather is having a layer you can actually remove when the sun comes out.

A lightweight overshirt, casual jacket or breathable outer layer can instantly change the look of an outfit while giving you an extra barrier against cool air, sudden showers or heavily air-conditioned classrooms and offices.

For a more relaxed, youthful look, wear the layer open over a simple shirt. When the temperature rises, simply take it off and carry it instead of letting the heat dictate your entire outfit. For more fashion finds, BNY at SM City Valenzuela offers pieces that can easily fit into a young, everyday wardrobe.

Style move: Choose lightweight layers that fold easily into a tote or backpack. The best extra layer is one you will not mind carrying.

5. Do Not Forget What Is Underneath

Good style starts with comfort, and that includes the pieces no one sees.

When the weather swings between humid heat and sudden rain, breathable, comfortable basics can make a noticeable difference. Choose everyday essentials that feel good against the skin and help you stay comfortable through long hours away from home.

Jockey at SM Center Sangandaan offers everyday essentials that can complement a practical, weather-ready wardrobe.

Style move: Build your basics first. When the foundation is comfortable, everything else you wear becomes easier to style.

Dress for the Day You Actually Have

The best rainy-day outfit is not necessarily the one designed exclusively for rain. It is the one that can handle whatever happens next.

A lightweight shirt can survive the heat. Easy bottoms can take you from class to coffee. Comfortable shoes can handle a long commute. A removable layer can come off when the sun appears. Reliable basics can keep you comfortable from morning until the last stop of the day.

Through Styleverse, SM Supermalls brings together fashion finds that let everyone express their own take on style. Because personal style is not about dressing for a perfect forecast. It is about finding what works for you and making it your own.

Because when the Philippine weather refuses to stick to one forecast, your outfit should not have to either.

Rain or shine, keep your fit stay on point with your most-loved SM Center Sangandaan and SM City Valenzuela.

A Taste of Home: Top 8 Filipino Favorites to Snack On at SM

There is no better way to celebrate what makes us proudly Filipino than by enjoying the flavors that have always brought us home.

Long before food trends filled our feeds, Filipino snacks were already part of our everyday stories. They were merienda after school, afternoon treats shared with family, street food enjoyed with friends, and simple bites that somehow made an ordinary day feel special.

From classic kakanin to creative twists on beloved favorites, these familiar flavors continue to remind us of our roots. And for shoppers looking for a taste of home, SM City Valenzuela and SM Center Sangandaan have plenty of Pinoy favorites worth discovering.

Here are eight Filipino favorites worth savoring, not just on National Heroes Day, but any day you feel like having a taste of home.

1. Turon: The Ultimate Pinoy Favorite

Few snacks say Pinoy merienda quite like turon. Crispy on the outside, sweet and satisfying inside, this humble banana snack has earned its place among Filipino favorites. At SM Supermarket in SM Center Sangandaan as well as SM City Grand Central and SM Hypermarket in SM City Valenzuela, shoppers can discover delicious twists on the classic, including turon with Choc Nut, langka, and ube. It is a familiar favorite with just enough surprise to keep every bite exciting.

2. Cheesy Ensaymada: A Favorite Worth Sharing

Soft, buttery, sweet, and generously topped with cheese, ensaymada is the kind of pastry that needs little introduction. Enjoy this well-loved Filipino bakery classic with a freshly brewed coffee or a comforting cup of hot chocolate. Shoppers can pick up perfectly moist and cheesy ensaymada from Red Ribbon at SM Center Sangandaan and Classic Ensaymada from Mary Grace at SM City Valenzuela. It is the kind of merienda that feels right whether enjoyed on your own or shared with family.

3. Binatog: A Sweet-and-Salty Trip Down Memory Lane

For many Filipinos, binatog is more than a snack. It is a delicious trip down memory lane. Made with tender corn and enjoyed with a combination of sweet and salty flavors, this familiar street food brings back childhood memories with every spoonful. Mang Binatog at SM City Valenzuela and SM Center Sangandaan serves up this classic Filipino favorite for shoppers craving a simple but satisfying merienda. Sometimes, the best snacks are the ones that remind us where we came from.

4. Bibingka: A Classic with Filipino Soul

Bibingka is deeply woven into Filipino food culture, traditionally associated with Christmas mornings and family gatherings, but its comforting flavors are worth enjoying any time of year. At BBK Bibingka & Coffee in SM City Valenzuela and SM Center Sangandaan as well as SM City Grand Central, shoppers can savor this Filipino favorite topped with cheese and salted egg. Soft, fragrant, and unmistakably Pinoy, bibingka is a delicious reminder of how food can carry traditions from one generation to the next.

5. Kakanin: Filipino Comfort in Every Bite

Filipino rice cakes have always had a place at the Filipino table, and Kuya J Restaurant gives these traditional favorites a delicious modern touch.

At Kuya J Restaurant in SM City Valenzuela, shoppers can enjoy a variety of kakanin, including sapin-sapin topped with coconut and milky kutsinta drizzled with ube and caramel sauce. The Kakanin Trio is a must-try for anyone who wants to sample several Filipino favorites in one go. Kuya J also gives maja blanca a flavorful twist, with its rich and creamy coconut pudding topped with cheese and sweet corn kernels. It is a comforting Filipino dessert that makes a perfect merienda or sweet ending to a family meal.

6. Taho: The Taste of Filipino Childhood

Few Filipino snacks bring back childhood memories quite like taho. Traditionally served warm with silky-soft tofu, sweet arnibal, and chewy sago, it remains a beloved merienda across generations. At Hap Chan in SM City Valenzuela, shoppers can enjoy chilled taho with sago, perfect for those looking for a cool and comforting Pinoy treat. For a more playful take on the classic, Taho Story at the SM Foodcourt of SM City Grand Central gives this childhood favorite a modern makeover. From the comforting Ube de Leche and indulgent Oreo-holic to the fruity Mango Graham, each cup puts a fresh spin on a familiar Filipino favorite. Taho Story offers taho hot or chilled, with creative toppings and even ice cream for an extra indulgent treat. 

7. Ginataang Bilo-Bilo: A Bowl of Filipino Comfort

Chewy ube bilo-bilo, sweetened saba, tender sweet potatoes, sago, langka, and pinipig come together in this comforting Filipino classic. Available at Kuya J Restaurant in SM City Valenzuela, ginataang bilo-bilo brings the familiar flavors of coconut milk and Filipino root crops into one warm, satisfying treat. It is the kind of dessert that feels homemade even when enjoyed during a mall day with family.

8. Halo-Halo: A Favorite Filipino Celebration in a Glass

No list of Filipino favorites would be complete without halo-halo. At Bebang Halo-Halo in SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan, this classic gets a delicious twist with creamy leche flan hidden at the bottom and layers of sago, ube, pandan jelly, nata, corn, and more. Try the bestselling Presidential, or enjoy refreshing flavors like Mango, Melon, Buck Pandan, and Ube.

National Heroes Day is a time to remember the Filipinos who helped shape our nation, but it is also an opportunity to celebrate the everyday things that continue to make us proudly Pinoy. Our food is one of them.

From the humble turon and binatog to the colorful halo-halo, these snacks tell stories of family, tradition, creativity, and home. They remind us that being Filipino can be found not only in history books and monuments, but also in the flavors we grew up loving and continue to share with the next generation.

This August 31, celebrate National Heroes Day with a taste of home. Discover your favorite Filipino snacks at your most loved SM City Valenzuela and SM Center Sangandaan, where familiar Pinoy flavors are always worth coming back to.

PUBLIC SERVICE ADVISORY: SM Supermalls in Grand Central, Sangandaan, and Valenzuela Open Their Doors to Communities Affected by the Southwest Monsoon

SM Supermalls in Grand Central, Sangandaan, and Valenzuela are extending assistance to customers and nearby residents affected by the Southwest Monsoon by providing a safe and accessible place where they can seek temporary shelter.

As part of the malls’ public service efforts, SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela are making the following services available to communities in need:

Shelter for customers and nearby residents seeking a safe place during inclement weather

Free WiFi to help communities stay connected

Charging stations for mobile phones and other essential devices

Help desks ready to provide assistance and information

Waived overnight parking charges for those who need to leave their vehicles safely while seeking shelter

The public is encouraged to prioritize their safety and follow the latest advisories from local authorities. For the latest updates, information, and other public service announcements, please visit the official social media pages of the respective malls:

SM City Grand Central
https://www.facebook.com/smgrandcentral

SM Center Sangandaan
https://www.facebook.com/smcentersangandaan

SM City Valenzuela
https://www.facebook.com/smcityvalenzuela

SM City Valenzuela Brings Family Favorites Under One Roof

Every family has its own list of favorites. The shoes that never fail, the bag that's always ready for the next adventure, the restaurant everyone agrees on, and the dessert that's become a tradition after every shopping trip. These familiar choices often become part of the moments families look forward to most.

At SM City Valenzuela, those everyday favorites come together in one convenient destination, making it easier for families to shop, dine, and spend quality time without traveling from one place to another. It's where trusted brands, familiar flavors, and meaningful family moments naturally come together.

TIMELESS FINDS FOR EVERY GENERATION

A family shopping day often begins with the essentials, and SM City Valenzuela brings together brands that have earned the trust of Filipino families through the years.

For dependable footwear that keeps pace with busy lifestyles, Hush Puppies remains a favorite among parents who value comfort, durability, and timeless style. Whether it's for work, school, or weekend outings, it's a brand many families continue to rely on.

Adding a creative touch to everyday fashion is Artwork, the proudly Filipino lifestyle brand known for its expressive graphic tees and playful designs. Its collections appeal to teens, young professionals, and parents alike, making it easy for every family member to find something that reflects their personality.

For families always on the move, Anello has become a practical favorite. Its stylish and functional bags make everyday errands, school days, and weekend getaways more organized while complementing modern lifestyles.

No family shopping trip feels complete without a visit to The SM Store, where fashion, beauty, home essentials, and everyday essentials are conveniently found in one place. From wardrobe updates for parents to new outfits for growing kids, families can accomplish more in a single stop. Beauty lovers also have something special to look forward to as SM Beauty celebrates International Lipstick Day with its Kissable Deals from July 24 to 31, featuring up to 50% off and Buy 1, Take 1 offers on favorite lipstick brands. It's the perfect opportunity to add a new shade to your collection or find a beauty treat while completing your family's shopping list.

Familiar Flavors Worth Coming Back For

Every successful shopping trip deserves a satisfying meal, and SM City Valenzuela offers dining destinations that many families happily return to.

Kuya J continues to serve Filipino comfort food that brings generations together around the table. Alongside its signature dishes, guests can cool down with its newest Biscoff Halo-Halo Creations, featuring the indulgent Majalo-Halo, fruity Mango-Halo, and creamy AvoHalo-Halo, each finished with a satisfying Biscoff crunch.

For those who believe every family outing should end on a sweet note, Bebang Halo-Halo has become a must-visit stop. Its rich, creamy halo-halo creations have quickly become a favorite merienda shared among family and friends.

A Destination Filled with Family Favorites

For today's millennial families, convenience matters just as much as quality. Having trusted fashion brands, practical lifestyle essentials, and well-loved dining destinations in one place means spending less time traveling and more time creating meaningful moments together.

Whether it is finding trusted fashion brands, picking up everyday essentials, enjoying comforting meals, or treating the family to dessert, SM City Valenzuela continues to bring together the brands and experiences that families already know and love. It is where everyday errands become enjoyable family outings and where familiar favorites are always within reach.

Mid-Year Home Upgrades Start with Big Savings at SM Home

Refreshing a home does not always require a major renovation or a significant budget. Sometimes, a few carefully selected pieces can transform a space into one that feels more comfortable, stylish, and functional.

This July, SM Home is making home makeovers more accessible through The Big Mid-Year Sale, offering shoppers up to 70% OFF on select home essentials until July 31 at SM City Valenzuela and SM City Grand Central.

The seasonal sale features a wide selection of home essentials designed to suit every lifestyle and budget. Whether replacing everyday kitchenware, upgrading bedroom linens, organizing living spaces, or adding decorative accents, shoppers can find practical and stylish pieces that help create a refreshed home without overspending.

From quality cookware and dining essentials to storage solutions, home décor, and furniture accents, SM Home offers an extensive collection that caters to homeowners, young professionals, and growing families looking to elevate their living spaces.

At SM City Grand Central, shoppers can make their purchases even more convenient through SM Home's Buy Now, Pay Later offer. Customers may enjoy 0% interest every three months on a minimum ₱5,000 single-receipt purchase using participating credit cards until December 31. The flexible payment option allows customers to bring home essentials and stylish upgrades while managing their expenses more comfortably.

The combination of exciting discounts and flexible payment options makes this season an ideal time to shop for long-awaited home upgrades, practical everyday purchases, or thoughtful gifts for loved ones.

Whether you are furnishing your first home, updating your favorite spaces, or simply looking for everyday essentials at great value, SM Home at SM City Valenzuela and SM City Grand Central offers plenty of reasons to make every visit worthwhile.

Visit SM Home at your most loved SM City Grand Central and SM City Valenzuela and enjoy The Big Mid-Year Sale until July 31. Customers may also shop through the SM Home Personal Shopper service, the SMAC & Shop app, or online at www.smhome.ph

FILIPINO COMFORT FOOD AT SM

When the rain starts pouring, nothing satisfies quite like a warm, comforting Filipino meal. Whether you're craving a hearty bowl of soup, a rich rice porridge, or a nostalgic sweet treat, SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela bring together some of the country's most beloved comfort food favorites, all under one roof.

This rainy season, gather your family and friends and discover these must-try Filipino dishes that are sure to warm both body and soul.

ARROZCALDO 

Simple yet deeply satisfying, arroz caldo has long been a rainy-day staple in Filipino homes. Made with tender chicken, fragrant ginger, and garlic simmered in creamy rice porridge, it is traditionally finished with scallions, chili garlic oil, and a hard-boiled egg for an extra burst of flavor. Enjoy this timeless favorite at Goldilocks, where every bowl offers the familiar taste of home.

SINIGANG

Few dishes capture the essence of Filipino comfort food better than sinigang. Known for its signature tangy tamarind broth, this well-loved classic is served with your choice of pork, beef, fish, or shrimp and a generous helping of fresh vegetables. Every spoonful delivers a perfect balance of savory and sour flavors, making it an ideal companion on a chilly, rainy day. Enjoy an authentic serving of this Filipino favorite at Gerry's Grill in SM City Grand Central.

LOMI

If you're looking for something hearty and filling, a steaming bowl of lomi never disappoints. Its thick, flavorful broth is packed with egg noodles and generous toppings such as meat, vegetables, liver, squid balls, and egg, creating a satisfying meal that is perfect for gloomy weather. Head to Classic Savory at SM Center Sangandaan for a comforting bowl that is sure to hit the spot.

CHAMPORADO 

Whether enjoyed for breakfast or merienda, champorado is a comforting classic that never goes out of season. This rich chocolate rice porridge, topped with creamy milk and traditionally paired with salty tuyo, delivers the perfect balance of sweet and savory flavors. For a delightful twist, indulge in Max's Triple Chocolate Champorado, available at SM City Grand Central, for an extra chocolatey take on this beloved Filipino favorite.

GINATAANG BILO-BILO

End your comfort food journey on a sweet note with ginataang bilo-bilo. Simmered in rich coconut milk, this beloved Filipino dessert combines chewy glutinous rice balls with saba bananas, sweet potatoes, jackfruit, and tapioca pearls, creating a warm and satisfying treat that is perfect for rainy afternoons. Experience this nostalgic dessert at Kuya J in SM City Valenzuela.

Rainy days become even more memorable with comforting meals shared with the people who matter most. Whether you're dining in after a day of shopping or taking home your favorite Filipino dishes to enjoy with the family, SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela offer comforting flavors that make every rainy day something to look forward to.

From savory classics to sweet local favorites, there is always a delicious reason to stay warm, slow down, and savor the season at your most loved SM Supermalls.

SM PRIDE TAKEOVER: Your Main-Character Moment Starts Here

This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. From June 22 to 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression.

Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are.

Strike a pose at Rainbow Pride Photospots

Bring your Pride story to life at vibrant Rainbow Pride Photospots across participating SM malls. Designed to celebrate individuality and self-expression, these colorful installations provide the perfect backdrop for photos, videos, and memorable moments with friends, family, and fellow allies.

Whether you're capturing your best angle or creating content with your community, every photospot is a reminder that your story deserves to be seen and celebrated.

Shine at the Rainbow Drag Show and Pride Parade

Get ready for a spectacular celebration of talent, creativity, and confidence as select SM malls host the Rainbow Drag Show and Pride Parade.

Featuring dazzling drag performers, entertainers, and Pride icons, the festivities bring color, energy, and culture to the heart of the mall. Cheer for your favorite performers, celebrate diverse voices, and join the parade as it marches in support of love, identity, and self-expression.

It's a vibrant community celebration where everyone is encouraged to take center stage and shine.

Play With Pride: Pickleball Rally

The celebration continues on the court with the Play With Pride: Pickleball Rally.

Hosted at participating SM malls with pickleball facilities, the event brings together LGBTQIA+ communities and allies for a day of friendly competition, connection, and fun. Rainbow-themed court elements and colorful attire add to the festive atmosphere, creating an inclusive space where everyone can play, compete, and celebrate together.

Celebrate Pride at SM

More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a sense of belonging.

This June, discover colorful experiences, celebrate diverse communities, and create unforgettable main-character moments at your most-loved SM Supermalls.

For updates and schedules of Pride Month activities, visit SM City Grand Central, SM City Valenzuela and SM Center Sangandaan's official social media pages and join the celebration through #RainbowPrideAtSM.

SM PRIDE TAKEOVER: Your Main-Character Moment Starts Here

This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. From June 22 to 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression.

Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are.

Strike a pose at Rainbow Pride Photospots

Bring your Pride story to life at vibrant Rainbow Pride Photospots across participating SM malls. Designed to celebrate individuality and self-expression, these colorful installations provide the perfect backdrop for photos, videos, and memorable moments with friends, family, and fellow allies.

Whether you're capturing your best angle or creating content with your community, every photospot is a reminder that your story deserves to be seen and celebrated.

Shine at the Rainbow Drag Show and Pride Parade

Get ready for a spectacular celebration of talent, creativity, and confidence as select SM malls host the Rainbow Drag Show and Pride Parade.

Featuring dazzling drag performers, entertainers, and Pride icons, the festivities bring color, energy, and culture to the heart of the mall. Cheer for your favorite performers, celebrate diverse voices, and join the parade as it marches in support of love, identity, and self-expression.

It's a vibrant community celebration where everyone is encouraged to take center stage and shine.

Play With Pride: Pickleball Rally

The celebration continues on the court with the Play With Pride: Pickleball Rally.

Hosted at participating SM malls with pickleball facilities, the event brings together LGBTQIA+ communities and allies for a day of friendly competition, connection, and fun. Rainbow-themed court elements and colorful attire add to the festive atmosphere, creating an inclusive space where everyone can play, compete, and celebrate together.

Celebrate Pride at SM

More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a sense of belonging.

This June, discover colorful experiences, celebrate diverse communities, and create unforgettable main-character moments at your most-loved SM Supermalls.

For updates and schedules of Pride Month activities, visit SM City Grand Central, SM City Valenzuela and SM Center Sangandaan's official social media pages and join the celebration through #RainbowPrideAtSM.

SCORE EXCLUSIVE REWARDS WITH SM FOODCOURT’S EAT & STAMP

Every meal becomes more rewarding as SM Foodcourt launches its Eat & Stamp promo at SM City Grand Central and SM City Valenzuela.

Dining at SM Foodcourt is now even more rewarding, giving customers the chance to enjoy their favorite meals while collecting exclusive merchandise rewards.

Running from June 1 to August 31, 2026, the promo invites diners to collect stamps with every qualifying purchase at participating SM Foodcourt branches, including SM City Grand Central and SM City Valenzuela. Customers will receive one stamp for every minimum single-receipt food purchase of ₱299, inclusive of any Coca-Cola product.

As stamps accumulate, customers move closer to redeeming exclusive SM Foodcourt merchandise, turning every dining experience into a rewarding one.

Designed for students, families, office workers, and mallgoers alike, Eat & Stamp adds excitement to everyday meals. Whether enjoying comfort food favorites or exploring a diverse selection of food stalls, diners can look forward to more reasons to visit SM Foodcourt.

Gather your family and friends, discover a variety of delicious food choices, and Eat & Stamp to the Max. Because great food becomes even better when paired with exciting rewards.

Visit SM Foodcourt at SM City Grand Central and SM City Valenzuela today and start collecting stamps. For complete promo mechanics, simply scan the official QR code found on promotional materials.

7 Fun Ways to Celebrate Father’s Day at SM

Dads are our everyday heroes, the ones who quietly fix what’s broken, cheer us on from the sidelines, and always know how to make us smile. This Father’s Day, skip the usual gifts and create moments that truly matter. After all, the best present you can give Dad is not just something wrapped in a box. It is quality time, relaxation, and experiences he will cherish.

Whether your dad is a tech enthusiast, a fitness buff, a self-proclaimed handyman, or simply someone who deserves a well-earned break, SM Supermalls offers plenty of exciting ways to make his special day one to remember. Here are seven fun ways to celebrate Dad at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela.

1. Treat Dad to a Well-Deserved Day of Relaxation

After countless days of hard work and taking care of the family, Dad deserves a chance to slow down and recharge. Let him indulge in a soothing massage at Nuat Thai in SM City Grand Central or Vibes Massage in SM City Valenzuela, where relaxing treatments help ease muscle tension and melt away stress. For dads who enjoy self-care, Skin Station at SM Center Sangandaan offers refreshing facial treatments that leave him feeling rejuvenated and ready for another great day.

2. Give Dad a Fresh New Look

Nothing boosts confidence like a fresh haircut. Whether he prefers a classic trim, a modern pompadour, or a clean and dapper style, treat Dad to a premium grooming experience at GQ Barbershop in SM City Grand Central and SM City Valenzuela. It is a simple yet thoughtful way to give him extra "pogi" points this Father’s Day. Also, don't miss out on The SM Store’s Men’s Month! Enjoy up to 50% off on selected items until June 30 to complete his fresh new look.

3. Support His Active Lifestyle with Sports Finds

For the dad who loves to stay active, gear him up with the latest sportswear and equipment from Decathlon and Sports Central at SM City Grand Central. From workout essentials to outdoor adventure must-haves, discover gifts that inspire him to keep moving and pursuing the activities he loves.

4. Surprise the Family’s Favorite Mr. Fix-It

Every household has someone who can repair almost anything, and more often than not, it is Dad. Celebrate his handy skills with practical and reliable tools from Ace Hardware. A new tool kit or home improvement essential is sure to bring a smile to his face and support his next DIY project.

5. Upgrade Dad’s Tech Collection

Is your dad always looking out for the newest gadgets and innovations? Explore the latest devices, accessories, and digital essentials at Cyberzone, SM’s ultimate destination for technology finds. For premium gadgets, visit Digital Walker at SM City Grand Central, where Dad can discover everything from wireless earphones and smartphones to cameras and smart accessories.

6. Make Memories with a Movie Date and Family Fun

Nothing says quality time like watching a great movie together. Treat Dad to the latest blockbuster films at SM Cinema and enjoy a memorable family movie date. Families can also enjoy exciting Father’s Day activities such as the RC Crawler event happening at SM City Grand Central on June 21, perfect for dads and kids who love adventure and action-packed fun. 

 7. Raise a Toast to Dad with Thoughtful Treats

Celebrate Dad with a well-deserved toast and meaningful gifts. Discover Father’s Day hampers featuring unique craft beers at SM Hypermarket and SM Supermarkets, or shop for curated gift boxes from The SM Store featuring special glasses, delicious food treats, and personalized keepsakes. For dads who prefer non-alcoholic options, SM Supermarket also offers a selection of premium beverages and celebratory treats that make every Father’s Day gathering more memorable.

This Father’s Day, go beyond the usual and celebrate the man who has always been there with moments filled with joy, appreciation, and togetherness. From exciting discoveries and relaxing treats to memorable family experiences, there is no better place to make Dad feel loved than at your most loved SM malls in Grand Central, Sangandaan, and Valenzuela.

Celebrate Father’s Day the SM way and Gala to the Max with the whole family this June 21.

Super Pinoy Vibes Brings Filipino Pride to Life at SM Malls

This Independence Month, SM Supermalls transforms everyday shopping destinations into vibrant celebrations of Filipino culture through Super Pinoy Vibes, a nationwide campaign that highlights local creativity, heritage, food, music, and community engagement.

At SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, shoppers can immerse themselves in interactive experiences that showcase the richness of Filipino identity in fun and accessible ways.

Mallgoers can explore colorful Pinoy-inspired installations and photo spots designed to celebrate Filipino pride and provide shareable moments for families and friends. Complementing these are the Sari-Sari Bazaar spaces, where local entrepreneurs and artisans showcase proudly Filipino products, including fashion, accessories, crafts, and specialty finds.

The campaign also celebrates Filipino culinary heritage through popular dining destinations across SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela. At Giligan’s in SM Center Sangandaan, diners can enjoy well-loved Filipino comfort food, while Mesa and Mangan in SM City Grand Central serve both classic favorites and modern interpretations of local cuisine. For dessert, shoppers can cool down with Bebang Halo-Halo in SM City Valenzuela, known for its indulgent take on the iconic Filipino treat.

The celebration culminates on June 12 with flag-raising ceremonies at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, honoring the country’s history and shared sense of nationhood. From June 12 to 14, shoppers can also enjoy special offers during the Super Pinoy Sale.

Adding to the festive atmosphere are live cultural showcases, including the Pinoy Cosplay Parade: Super Havey, featuring creative interpretations of Filipino heroes and characters, and Pinoy Jam: Viral Ang Tunog, which brings homegrown musical talent to mall audiences.

Through immersive installations, local markets, cultural performances, and Filipino flavors, Super Pinoy Vibes turns mall spaces into dynamic venues where culture is not only celebrated but experienced, reinforcing SM Supermalls’ role as a gathering place for communities to connect, create memories, and express Filipino pride.