Eastern Champions Sustainability with First Gen Partnership to Power Makati HQ and Key Tech Sites with Renewable Energy

Renewable energy (RE) utilization of Eastern Communications (Eastern Comms) across its offices and operations centers increases from 2% to 10%, marking a significant and measurable milestone in environmental performance and operational reliability.

The boost in RE use comes as Eastern Comms completes its transition to geothermal energy, following a strategic partnership with First Gen Corporation (First Gen).

Through this partnership, First Gen will supply geothermal energy to power the telco provider’s Makati headquarters and key Technical Operations Centers (TOCs), reinforcing the Eastern Comms’ view that future-ready digital infrastructure must be supported by clean, resilient energy.

“This partnership represents a clear step forward in how we power our operations,” said Atty. Aileen Regio, Co-coordinator of Eastern Comms. “By integrating geothermal energy into key facilities, we are reinforcing the resilience of our core infrastructure. Sustainability, for us, is directly linked to service continuity and long-term performance.”

The geothermal energy is sourced from facilities in Leyte, reinforcing the role of indigenous renewable resources in securing the country’s energy future. For Eastern Comms, the partnership ensures that critical network facilities—those that keep enterprises connected—are backed by stable, dependable power while also lowering carbon emissions.

The transition is enabled by the government’s Retail Competition Open Access (RCOA) program, which allows large electricity consumers to directly contract with power suppliers. Through RCOA, Eastern Comms is able to make deliberate energy choices that align with its long-term sustainability strategy while strengthening efficiency across its facilities.

“Increasing our renewable utilization is a concrete milestone. Together with the 222 kW solar capacity already supporting our Makati HQ and TOCs, our adoption of renewable geothermal energy strengthens our ability to operate efficiently while aligning with national climate priorities and the broader shift toward a circular economy,” said Jaeson Evangelista, Co-coordinator of Eastern Comms.

The renewable energy shift forms part of the telco provider’s ongoing infrastructure modernization initiatives, which include intelligent automation upgrades, energy-efficient systems, and phased disaster resilience projects designed to fortify its facilities and core network. These investments reflect the company’s 2026 direction, “Dare To Soar,” anchored on innovation, reliability, and responsible growth.

As Eastern Communications advances its “Dare To Soar” direction, the partnership with First Gen demonstrates how digital innovation and sustainability are becoming increasingly interconnected. Powering critical facilities with renewable energy is a strategic move to build a more resilient, future-ready network.

To learn more about Eastern Communications and their upcoming partnerships, contact 5300-7000 or visit www.eastern.com.ph.

Paradise Connected: Eastern Communications and Shangri-La Mactan, Cebu Forge Strategic Partnership to Deliver Next-Generation Connectivity

Eastern Communications and Shangri-La Mactan, Cebu have formalized a strategic partnership through a high-level contract signing, naming Eastern as the resort’s official internet and ICT service provider. The collaboration marks a significant milestone in strengthening digital infrastructure at one of Cebu’s most iconic island destinations, underscoring how world-class hospitality today is powered by equally premium digital connectivity.

Beginning January 2026, Eastern Communications will provide Shangri-La Mactan with 1000 Mbps of its Internet Direct Service (IDS), supporting both guest-facing digital experiences and the resort’s internal operations. Designed for large enterprise environments, Eastern IDS is a premium, dedicated internet solution with a 1:1 contention ratio that ensures stable, consistent, and reliable connectivity even during peak usage periods.

In the hospitality sector, especially in regional and island destinations, dependable high-speed internet is a necessity in daily operations. From seamless guest check-ins and uninterrupted in-room connectivity to operational systems that support service excellence, safety, and efficiency, connectivity plays a central role in shaping the modern resort experience. Through this partnership, Shangri-La Mactan enhances its ability to deliver a smooth, digitally enabled stay that meets the expectations of today’s always-connected travelers. According to the Department of Tourism (DoT), Cebu is listed among the top travel destinations in the country and its capital city drew in 102,124 visitors during the holiday break. This surge was just ahead of Lapu-Lapu City hosting the 45th Association of Southeast Asian Nations (ASEAN) Tourism Forum this January.

“Providing an exceptional guest experience means ensuring that connectivity is effortless and reliable throughout the resort,” said Dave Junker, General Manager of Shangri-La Mactan. “By working with Eastern Communications, we are strengthening our digital capabilities in a way that supports both our guests and our teams, allowing us to consistently deliver the exceptional service Shangri-La is known for.”

The collaboration reinforces Eastern Communications' position as a trusted connectivity partner for enterprises that require robust infrastructure and dependable, personalized support. Bringing enterprise-grade connectivity to a premier island resort demonstrates the telco provider’s commitment to enabling businesses to operate at their best—regardless of location.

“Connectivity is fundamental to how businesses serve their customers and how guests experience a destination,” said Anthony Co, Head of Sales - Regional Operations Groupof Eastern Communications. “Our partnership with Shangri-La Mactan reflects our commitment to ensure reliable, high-quality internet and digital services to businesses in areas that have high growth potential.”

The partnership reflects a shared vision of helping organizations reach beyond boundaries. As businesses across the country continue to evolve, Eastern Communications remains committed to empowering its partners to move forward with confidence and to dare to soar by building on strong digital foundations supported by responsive, human-centered service.

As Eastern Communications expands its footprint across the Philippines, its partnership with Shangri-La Mactan highlights the company’s continued investment in supporting world-class enterprises with future-ready connectivity solutions—proving that even in island destinations, digital excellence can thrive.

To learn more about Eastern Communications and their upcoming partnerships, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications Leads PH Market as a Cisco Preferred Networking Partner Under Cisco 360 Partner Program Framework

Eastern Communications has been officially recognized by Cisco as a Cisco Preferred Networking Partner, placing the Philippines’ pioneer telecommunications and ICT solutions provider among the first in the Philippines to earn the designation ahead of the global rollout of the Cisco 360 Partner Program in January 2026. The designation is given to partners that demonstrate advanced technical capability, strong lifecycle practices, and deep customer engagement. This recognition marks a strategic milestone for Eastern Communications as it strengthens its role in the country’s rapidly evolving, AI-enabled digital economy.

The Cisco 360 Partner Program, considered the company’s most significant partner transformation in 25 years, introduces new specializations, incentives, and bonuses that place greater weight on value delivery and specialized expertise. 

With the needs of customers evolving in the AI era, the program’s evolution connects partner success to how they meet customer needs and ambitions, rewarding partners for driving profitable growth through lifecycle value creation, managed services, software adoption, and renewals.  Cisco partners that have achieved advanced technical expertise, invested deeply in customer engagement, and built foundational practices are designated as Cisco Preferred Partners.

“On behalf of Eastern, we are incredibly proud of our entire team's relentless drive for innovation. This recognition and new designation as Cisco’s Preferred Networking Partner signifies a validation of the quality and strategic relevance of our product roadmap, positioning us to deliver even more advanced, high-impact solutions to our customers,” said Edsel Paglinawan, Eastern Communications Chief Revenue and Innovation Officer.

By achieving this distinction ahead of the formal rollout, Eastern Communications signals that it is not only prepared for the next era of enterprise technology, it is already operating in it.

Strengthened capabilities, long-standing collaboration

Eastern Communications’ early elevation is an outcome of its continuous investment in its technical workforce, lifecycle service maturity, and innovation-led solutions across cybersecurity, cloud, networking, and managed connectivity. For customers, this means faster deployment, stronger security outcomes, and more consistent end-to-end service delivery supported by deeper access to Cisco expertise and AI-ready architectures. These efforts have also shaped its long-standing relationship with Cisco, which began in 2020 and has since yielded industry recognition such as Top Small Business Partner of the Year (2021) and Breakthrough Partner of the Year (2024).

Beyond commercial success, Eastern Communications, in its role as a Cisco Partner, has supported the local business community through Eastern Communications’ thought leadership program — Access Eastern — which equips organizations with insights to navigate digital transformation, AI integration, and security challenges.   

Raising the bar as businesses adopt AI

As enterprises accelerate their shift toward AI-enabled operations, the Cisco 360 Partner Program emphasizes partners capable of delivering bundled, high-impact solutions that match emerging customer needs. Eastern Communications’ Preferred Networking Partner status affirms its ability to support organizations through these shifts, both with advanced technical skill and a service philosophy rooted in “High Tech” and “High Touch.”

The recognition directly supports Eastern Communications’ 2025 commitment to exceeding expectations, reinforcing its direction to offer secure, future-proof solutions while maintaining the personalized support that sets it apart in the industry.

With more than 145 years of service, the telco provider continues to expand its role as a trusted technology partner for businesses nationwide as it empowers organizations with the expertise, infrastructure, and guidance needed to thrive in a fast-changing digital landscape.

To learn more about Eastern Communications’ solutions, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications and Nexusguard Forge Strategic Collaboration to Strengthen Cybersecurity in the Philippines

Manila, Philippines – 25 September 2025 – Nexusguard, a global leader in Distributed Denial of Service (DDoS) mitigation and cybersecurity solutions, today announced a strategic collaboration with Eastern Communications, the Philippines’ premier telecommunications provider. The partnership was officially launched at an exclusive event held at Manila House, bringing together industry leaders, partners, and stakeholders to mark a new era in cybersecurity resilience across the country.

This collaboration leverages Nexusguard’s cutting-edge expertise in cloud-based DDoS protection and managed security services with Eastern Communications’ robust infrastructure and local market reach. Together, the two companies will deliver comprehensive, scalable, and highly reliable cybersecurity solutions tailored to the needs of Philippine enterprises, government agencies, and service providers.

“We are proud to partner with Eastern Communications to extend our mission of safeguarding businesses from evolving cyber threats,” said Andy Ng, CEO of Nexusguard. “With Nexusguard Bastions Technology, organizations in the Philippines can now access world-class protection against sophisticated attacks, ensuring business continuity and peace of mind.”

In a joint statement, Eastern Communications Co-Coordinators Atty. Aileen Regio and Jaeson Evangelista emphasized, “By joining forces with Nexusguard, we are reinforcing our commitment to provide our clients not only with reliable connectivity, but also with the world-class security solutions designed to help them thrive in today’s digital-first world.” 

The product launch complements Eastern’s connectivity solution, DDoS-Protected Eastern IDS (Internet Direct Service), which delivers a premium, dedicated, high-speed internet built for today’s business demands. Powered by fiber-leased line technology and fortified with advanced DDoS (Distributed Denial of Service) protection, Eastern IDS ensures 24/7 reliable connectivity with symmetrical upload and download speeds of up to 10 Gbps. Backed by resilient global internet backbone access, this solution not only drives workforce productivity but also shields businesses from costly cyber disruptions.

The launch event at Manila House celebrated the partnership with a symbolic awards presentation, industry networking, and the unveiling of the joint service portfolio. Guests included key leaders from the tech, telecom, and enterprise sectors, underscoring the growing importance of cybersecurity in the Philippines’ digital transformation journey. This collaboration comes just in time to fortify businesses as the local Cybersecurity Month celebration is observed throughout October.

To learn more about Eastern Communications’ DDoS-Protected Eastern IDS and other cybersecurity solutions, visit www.eastern.com.ph.

Connecting the Unconnected: Eastern Advances Inclusive Education Through Connectivity and Digital Literacy Efforts

Eastern Communications, the Philippines' pioneering telecommunications company and ICT solutions provider, continues to exceed expectations in championing digital equity and inclusive progress through its sustained community and digital literacy efforts. The company's initiatives, led by its digital enablement program, Project Maaasahan, are advancing access to connectivity and digital literacy for underserved communities, ensuring that every Filipino has the tools to thrive in a digital-first world.

Bringing connectivity where it matters

The Philippines continues to face a significant digital divide. According to the World Bank, the access gap in broadband internet between social classes is rapidly expanding, with fixed broadband penetration in the top wealth quintile being significantly higher than in the bottom quintile.

This disparity is further highlighted in a study by the Department of Information and Communications Technology (DICT), which shows that while 92% of barangays have access to a cellular signal, only about 12% have access to free Wi-Fi, and about 29% have access to fiber optic cable. These statistics underscore the urgent need for initiatives that directly address connectivity and infrastructure gaps, particularly in geographically isolated and disadvantaged areas (GIDA).

Eastern Communications is tackling this challenge head-on with Project Maaasahan, a multi-year initiative in partnership with unconnected.org and the Department of Education (DepEd). The program aims to bring vital internet connectivity to 10 GIDA schools across Luzon, Visayas, and Mindanao. Through this initiative, Eastern will provide free internet access and digital literacy programs to students, teachers, and their communities. To date, 4 out of 10 target sites have been successfully connected, with satellite devices fully functional and official turnovers completed.

“Our mission is to help close the digital divide by connecting the unconnected,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “We believe in the power of connectivity to transform lives. By providing these schools with the right tools, we are not just giving them internet access; we are opening up a world of information and opportunity, and helping to secure a brighter future for our young learners.”

Internet access reaches more learners

The impact is already being felt on the ground, with over 805 students and 30 teaching staff from the connected sites now having access to the internet. Among the first beneficiaries are Panicuason Elementary School in Naga City, San Jose Elementary School in Dipolog City, Namabbalan Integrated School in Tuguegarao City, and Pao-Pao High School in General Santos City.

For Panicuason Elementary School Principal Winnife Urot, Project Maaasahan represents more than just a CSR effort. "This is a partnership with purpose, anchored in love for Filipino learners and belief that education is the greatest equalizer," she said.

In General Santos City, the access to connectivity is a game-changer for Pao-Pao High School's 340 students, many of whom are from indigenous communities and travel up to four hours a day to attend classes.

"Ang dating pangarap lamang na magkaroon ng maayos, mabilis at maaasahang internet connection, ay isa nang katuparan ngayon," shared Mr. Dexter Tejedor, Principal of Pao-Pao High School. "Ang Project Maaasahan ay hindi lamang koneksyon sa internet. Ito ay tulay ng pag-asa, pag-unlad, at pagbabago. Patunay ito na kahit nasa tuktok ng bundok, ang kaalaman at oportunidad, ay maaaring umabot sa bawat batang mag-aaral."

(Translation: "What was once just a dream of having a good, fast and reliable internet connection is now a reality. Project Maaasahan is not just about providing connectivity. It is a bridge of hope, progress, and change.It is proof that even at the top of a mountain, knowledge and opportunity can still reach every student.")

Nurturing the next generation of innovators

Furthering its advocacy for Science, Technology, Engineering, and Mathematics (STEM) education, Eastern Communications continues to foster digital literacy through its partnerships with organizations like TeamAsia and the Payatas Orione Foundation Inc. (PAOFI).

The company once again collaborated with the My Dream in a Shoebox (MDIAS) program, providing 100 public school student beneficiaries from PAOFI with an immersive visit to The Mind Museum in Bonifacio Global City, Taguig. The activity included a Tech Career Talk from Eastern’s own employees to inspire students to pursue opportunities in the technology sector, culminating in the gift-giving of Dream Kits filled with essential learning materials.

With its sustained investments in Project Maaasahan and other education-focused partnerships, Eastern Communications reaffirms its belief that education is the greatest equalizer. By delivering both “High Tech” solutions and a “High Touch” approach, the company remains committed to building a digitally empowered Philippines where every learner has the chance to connect, learn, and succeed.

To learn more about Eastern Communications and its commitment to social responsibility, please call 5300-7000 or visit www.eastern.com.ph. For more information on how to support the My Dream in a Shoebox initiative, visit www.shoeboxcampaign.teamasia.com.

Eastern Communications Backs Government Agenda for a Digital-First PH

MANILA, PHILIPPINES — Eastern Communications upholds its support for the Philippine government’s digital-first agenda, rolling out initiatives that enhance connectivity, promote digital literacy, and expand access to quality education.  From supporting the May 2025 electoral count and bringing internet access to remote schools to expanding its regional footprint, Eastern Communications is exceeding expectations in strengthening the country’s digital foundations.

“As a trusted technology partner, Eastern Communications is proud to stand alongside the government and like-minded private organizations in advancing digital transformation across the country,” said Atty. Aileen Regio, Co-Coordinator of Eastern Communications. “Through our efforts in connectivity, digital education, and regional expansion, we remain focused on enabling progress and inclusive growth for Filipinos everywhere.”

With a strong commitment to nation-building, Eastern Communications reinforces its mission of making technology more accessible for every Filipino by empowering institutions, communities, and individuals in today’s increasingly digital society.

Reliable connection for 2025 elections and remote classrooms

Eastern Communications played a vital role in supporting the May 2025 electoral process by providing stable and secure connectivity during the official vote count held at The Manila Hotel in Ermita, Manila. The telco provider’s reliable services enabled seamless real-time reporting and operations throughout the high-stakes national event.

“[Eastern’s] provision of reliable and high-quality connectivity services played a crucial role in ensuring the smooth and uninterrupted transmission of data and communications throughout the entire electoral process,” said Atty. Joey Lina, President of The Manila Hotel, expressed his gratitude in a formal letter for Eastern Communications’ support during the official vote count.

“In moments when precision, efficiency, and transparency were paramount, [Eastern’s] commitment to service excellence significantly contributed to the integrity and success of this important national event,” Lina added.

Eastern Communications also strengthened its advocacy for inclusive digital access through its reaffirmed partnership with global non-profit Unconnected.org and the Department of Education (DepEd) to connect remote and underserved schools across the country. The initiative aims to bring internet connectivity to learners and educators in far-flung areas, providing them with the tools and opportunities to thrive in an evolving digital world.

Under this partnership, Eastern Communications has begun delivering internet connectivity to several schools this year, including Panicuason Elementary School in Naga on July 15, San Jose Elementary School in Dipolog on July 22, and Namabbalan Integrated School in Tuguegarao on July 24.

Additional schools slated for turnover in August are Paopao High School in General Santos, Capisan Elementary School in Zamboanga, Patrocino A. Lachica Integrated School in Aklan, and Alambre Elementary School in Davao. These schools represent a significant step in the initial phase of the program, with three more schools to follow in the coming months.

Growing presence in Mindanao, educating local IT talent

Eastern Communications is accelerating its regional expansion, with a particular focus on Mindanao. The telco provider is set to officially launch its services in Dipolog City, Zamboanga del Norte on July 22, 2025, followed by General Santos City in the third quarter. These launches are part of the company’s broader effort to strengthen its presence in emerging business centers and help stimulate local economies through improved digital infrastructure.

To provide a secure and robust infrastructure, Eastern expands its reach through an ultra high capacity backbone transmission Dense Wavelength-Division Multiplexing (DWDM) Network. This cutting-edge technology delivers Terabits per second (TBPS) bandwidth, ensuring highly reliable and scalable connectivity across the country. Its capacity can also be replicated or expanded based on the demand, with spare fibers connecting various islands.

Alongside its connectivity rollouts, Eastern Communications continues to drive awareness and skills-building through its educational campaigns. Programs like “Access Eastern” and “Brown Bag Sessions” offer hands-on workshops, panel discussions, and learning opportunities for local IT professionals and community leaders, arming them with essential tools to participate meaningfully in the digital economy.

“These initiatives are about more than connectivity, they’re about empowerment,” said Eastern Communications Co-Coordinator Jaeson Evangelista. “We believe that every Filipino deserves a seat at the digital table, and we’re doing our part to ensure that nobody is left behind.”

With over 145 years of service, Eastern Communications remains committed to its “High Tech” and “High Touch” promise, combining cutting-edge technology with personalized service that builds trust and drives impact. By working hand in hand with public and private stakeholders, Eastern Communications continues to be a trusted partner in driving forward vital initiatives to build a digitally empowered Philippines. 

To learn more about Eastern Communications and its initiatives, contact (02) 5300-7000 or visit www.eastern.com.ph.

Eastern Communications Ramps Up Activities for 2025 National ICT Month

In alignment with the Philippines’ nationwide push for digital transformation, Eastern Communications extended its full support to the Chief Information Officers Forum Foundation, Inc. (CIOFF) for this year’s National ICT Summit 2025 (NICT2025) — the culminating event of National ICT Month.

This year’s NICT2025 took place last June 19-20, 2025, at The Manila Hotel, with the theme: “Transforming Together: Building an Inclusive Digital Nation.”

As the official connectivity partner of the summit, Eastern Communications provided a seamless, reliable internet connection for the event, making it more accessible for its online participants. Through this collaboration, the company actively supports initiatives that promote innovation, digital inclusion, and greater ICT awareness across the country. 

“At Eastern Communications, we continuously seek opportunities to support the country’s digital advancement by way of strategic partnerships, digital education programs, and by empowering communities with reliable and accessible connectivity,” said Eastern Communications Chief Revenue and Innovation Officer Edsel Paglinawan.

The telco provider will also roll out its latest “Brown Bag Session” and “Access Eastern” tech workshops across Metro Manila and the new videos of its "Thoughts on Tech" video podcast as part of its ICT month initiatives.

Driving Nation-Building Through NICT Summit 2025

Supported by the Department of Information and Communications Technology (DICT), the NICT2025 brought together national leaders, private sector innovators, and global ICT experts to present strategies and technologies that advance inclusive digital development.

The summit was joined by around 400 in-person delegates and 200–500 online participants, including representatives from the academe, IT associations, private industry, and government bodies. The event previewed the upcoming ASEAN CIO Association (ACIOA) 9th Forum in Singapore this September, featuring thought leadership on digital transformation, AI, cybersecurity, sustainability, and emerging tech trends shaping ASEAN’s future.

Furthering its mission to support nation-building and empower Filipino communities through technology, Eastern Communications is proud to be part of the annual National ICT Month celebrations, observed every June under Presidential Proclamation No. 1521, s. 2008.

Empowering Businesses Through Tech Workshops.

Eastern Communications announces the return of its award-winning thought leadership events with its annual “Access Eastern” tech workshops, and its new learning series, the Eastern “Brown Bag Session.” These series of workshops will gather key opinion leaders in the technology sector to build collaboration and drive digital transformation among businesses in the Philippines. The dynamic lineup of sessions include:

- Future-Proofing Philippine Retail Industry for next Gen Connectivity in partnership with Huawei

- Accelerating Innovation Through Next Gen/Emerging Technologies in partnership with Cisco

- Resilient IT-BPM Delivery Using Hybrid Cloud in partnership with CloudSigma

- Empowering Governance Through Emerging Technologies in partnership with Nexusguard

- Securing Distributed Teams with Zero Trust and SASE in partnership with CATO Networks

- Access Eastern: Solutions That Power Your Business with workshop runs in Clark & Laguna

These industry-focused tech workshops will provide valuable insights and actionable strategies for businesses looking to leverage the latest technological advancements

"Thoughts on Tech" Podcast Returns with Ai & Digital Literacy Focus

Eastern Communications also launched the third series of its official video podcast, "Thoughts on Tech," hosted by renowned news anchor and event host Danie Laurel. This series features insightful conversations with industry leaders, focusing on ICT as a crucial enabler of progress and why digital transformation is now a fundamental necessity for all businesses.

The series will address the need for greater AI and ICT awareness among Philippine businesses. Research from the Philippine Institute for Development Studies (PIDS) indicates that despite national efforts for AI integration, local businesses, especially MSMEs, face challenges in adoption due to barriers in infrastructure, awareness, and funding. As of 2021, only 14.9% of businesses were using AI technologies, highlighting the early stages of AI adoption in the country.

The "Thoughts on Tech" episodes are released weekly throughout June via Eastern’s official Facebook and Youtube channel:

- The Future of the Filipino Workforce in the Age of AI featuring Tonichi Parekh, Vice President of Concentrix.

- The Creator Economy, Its Challenges and Unique Trends with Marla De Castro Rausch, President of Creative Content Creators Association of the Philippines (SIKAP) and CEO of Animation Vertigo.

- From Classroom to Boardroom: Integrating Digital Skills in Education with Aurelien Chu, Co-Founder of Eskwelabs.

- Code Red to Code Ready: Managing Risks in Modern Enterprises with Alvin Harilla, Eastern Communications’ Enterprise Risk & Quality Management Head.

Through these various initiatives, Eastern Communications supports the Philippines' digital transformation journey by empowering businesses with knowledge and championing digital literacy during the National ICT Month.

Eastern Communications Extends Aid to Mt. Kanlaon Evacuees

In the wake of Mt. Kanlaon’s recent eruption in Canlaon City, Negros Oriental, Eastern Communications, through the help of its employees, quickly responded by extending vital support to affected communities, continuing its mission to stand by Filipinos in times of need.

The eruption displaced more than 4,000 individuals across eight evacuation centers in the city and over 2,000 others were temporarily sheltered by relatives in the city proper and nearby areas. In response, Eastern Communications immediately mobilized a donation drive to help support ongoing relief operations in coordination with the Canlaon City local government unit (LGU).

Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.

Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.

“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.

This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023. 

The telco has consistently maintained partnerships with LGUs and NGOs to address urgent needs beyond connectivity. These efforts reflect the company’s enduring mission to serve not only as a telecommunications provider, but as a partner in uplifting lives, especially during emergencies.

As Eastern continues to uphold its brand values of maaasahan and malasakit, its support to Mt. Kanlaon evacuees reaffirms its role as a trusted partner, ensuring not only connectivity but genuine care in times of need.

To learn more about Eastern’s corporate social responsibility efforts, visit www.eastern.com.ph or follow Eastern Communications on Facebook.