People of every race, culture, nation, religion, political belief, socio-economic status believe that special times should always be worthy of celebrating.
More than five decades on, Goya keeps the tradition of making life sweeter for every Filipino.
Josenilo Chincuanco Jr., General Manager of Goya, attributes the sweet success of the popular chocolate brand to innovations by making the confectionery brand more exciting in terms of taste and packaging.
"Innovation is key. From three to four Goya brands, we have increased the brands and kept on introducing new and more innovative products that will attract the interest of chocolate-loving Filipinos," says Chincuanco.
Goya, the nation's preferred chocolate brand, shows the way in celebrating life's simple pleasures and events as it held "Celebrate Everyday with Goya" last Feb. 20 2014 which was an evening filled with fun and where everyone enjoyed. People celebrating accomplishments in the company of friends, colleagues and of course, the taste of delicious chocolate-y treats that Goya prepared for everybody.
The event featured lots of games, fun, prizes and surprises. It also marks the special appearance of Goya's celebrity brand ambassador, actress and TV host Kim Chiu, who actively participated in all the games and other activities that where lined up.
The event also marks the special appearance of Goya’s celebrity brand ambassador, actress and TV host Kim Chiu, who is going to actively participate in all the games and other activities that are already lined up for this momentous occasion.
Chincuanco also recognizes the fact that Kim Chiu was very much instrumental in elevating the awareness level on Goya, particularly among the younger set who may have not known that there is a fully homegrown chocolate brand that is as tasty as the other imported brands but not as expensive.
" We strive to become better every day and we hope that in Filipinos' celebrations, holiday or not, they could make Goya a significant part of their celebration," he adds.
Goya now offers wide-array of products from chocolates bars, to chocolate covered -pretzel twists, chocolate wafers and even chocolate spreads. All manufactured using Swiss chocolate-making technology.
For certified chocolate aficionados out there. Visit the Goya Chocoholics Facebook fan page at http://www.facebook.com/GoyaChocoholics.