Tuesday, January 28, 2014

Zoomer X" zooms out on Honda "Thanks Day

The future is here with the launch of Honda Philippines, Inc.'s (HPI) Zoomer X motorbikes at the SM Mall of Asia Music Hall in Pasay City.

A product concept that combines "future, trendy, economic, and steady model," the addition of the Zoomer X in Honda's innovative line of outstanding and performance-packed motorcycles further strengthens its motorbike line-up and will serve it in good stead as its expands its share in hte scooter category. The Honda Zoomer X is definitely for today's sensational breed of Pinoy riders: build for styling and performance to bring out that extreme riding experience, that unique thrill to take your lifestyle for a spin.

The Honda Zoomer X definitely made heads turn during its official launch last Sunday(Jan. 26, 2014), the highlight among all the fun and festive activities during Honda's "Thanks Day", a grand celebration of Honda's significant milestones in its existence.

Commemorating Honda's 40th anniversary and 4 millionth unit production milestones, "Thanks Day" is also Honda's way of thanking its loyal customers and their families and partner-dealers for putting their trust and confidence on Honda motorcycles, either for business or personal use.

The "Thanks Day" event also featured the arrival of more than 100 bikers who participated in the "Great Northern Tour", an epic ride from Manila to Baguio and back that will test the fuel efficiency, toughness and performance of Honda's various motorcycle units like the Honda CB110's, Honda XRMs, the BeAt and the Wave Dash. Upon arrival at the SM Mall of Asia, the riders will be welcomed by a throng of more than 1,000 riders, each waiting to see the faces of the riders after their triumphant journey.

It was a lot of fun, entertaining and an exciting "Thanks Day", they featured a "Timeline" booth, the first "Honda BeAt Open Motor show", 3-Point Shoot Out", and hte "Bike Simulator" areas. There were also activities held at Honda Photo Wall, Honda Mobile Casa, Test Ride Zone, E-Bike Learning, plus Seminar Tents and Club Cluster Tents for the various Honda rider clubs.

But among the other area, the "Guess the BeAt Fuel consumption" are was the most exciting. booth visitors had been asked to guess the exact fuel consumption for the Honda BeAt motorcycle, where the winning entry was able to bring home a brand new Honda Zoomer X.

"We're happy to launch the Honda Zoomer X during 'Thanks Day' because of this day's significance to Honda, and we would like to thank our motorcycle-riding public for choosing Honda as an important part of their daily lives. The Zoomer X will definitely be a game-changer in the scooter category and we're glad that we are at the forefront in this motorcycle revolution, as we have always been for the past 40 years," explains Lemuel Buenaflor, HPI Advertising Supervisor.

To know more about the Honda Zoomer X, visit www.hondaph.com

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