Sunday, September 13, 2015
Lamudi Philippines Reports 2015 Growth
Data shows that the Lamudi PH website is now the most visited real estate platform in the Philippines.
MANILA, September 3, 2015: Lamudi Philippines (www.lamudi.com.ph) is now officially the most visited real estate website in the Philippines. Citing its own data and that from web analytics platform SimilarWeb, Lamudi reported that visits to its platform for the first six months of 2015 is 34 percent higher than those recorded for the entire 2014. In addition, at 320,000 monthly visits, Lamudi’s site visits via desktop are now at least 28 percent higher than its nearest competitor.
2015 was also a year of milestones for Lamudi. In February, the company secured $18 million in funding to boost its operations in Asia and Latin America. In May, Lamudi acquired competitor MyProperty.ph to further cement its position as the Philippines’ number one property website.
A first in Philippine real estate, Lamudi Philippines is also harnessing its massive online and listings data to generate reports and other content for Filipino homebuyers and property investors. For example, Lamudi analyzes data from its listings and regularly publishes content on condo, house, and commercial property price data.
The company’s onsite search data also provides a picture of online property-hunters’ behaviors and preferences. Lamudi found that most Filipino homebuyers still prefer houses over condos, despite Metro Manila’s condo boom, and that Quezon City is the most searched city in the Philippines for properties. Furthermore, Lamudi found that U.S.-based house-hunters are looking for houses more than half of the time (57.8 percent) and that after Quezon City, Makati, and Manila, Tagaytay and Baguio are the fourth and fifth most searched cities by Filipino-Americans.
According to Lamudi Philippines managing director Jacqueline van den Ende, these reports generated from the platform’s data provide sellers, brokers, and property developers much-needed insight to inform their marketing strategies.
“For a while, we’ve known that Filipinos are rapidly moving online to inform their purchase—from clothes, gadgets, and even real estate. But most sellers of real estate still have no idea as to how homebuyers behave online. Our data provides these sellers with data on buyers’ preferences, from location, price range, size, type, and even amenities.”
To tap into mobile-first consumers, the Lamudi Philippines app is now available for both iOS and Android devices, while the website itself has a mobile version. van den Ende said the importance of being available on mobile cannot be overemphasized. In the first half of 2015 alone, 32 and 15 percent of Lamudi’s traffic came from mobile and tablet users. Swedish ICT provider Ericsson also reported in June that mobile penetration in the Philippines will reach 40 percent by the end of this year, thanks to the popularity of more affordable smartphones.
Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 32 countries in Asia, the Middle East, Africa and Latin America, with more than 900,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit http://www.lamudi.com.ph
Established in September 2010, MyProperty.ph is one of the leading Philippine real estate online and print brand that brings property buyers and sellers together. The website’s main offerings are listings of pre-selling properties and properties for sale and for rent. Both website and magazine also provide relevant and updated industry news and information for its clients and consumers. And with the release of its mobile version, finding or selling a home is made even easier. Visit www.property.ph