Showing posts with label #NikeFlyknitAirForce1. Show all posts
Showing posts with label #NikeFlyknitAirForce1. Show all posts
Friday, March 18, 2016
Nike Air Zoom KD9 Reflects Basketball's Progression
Just as its namesake personifies a progressive style of play, the Nike Air Zoom KD9 represents the evolution of basketball footwear. In response to Kevin Durant’s trademark versatility and impressive court coverage (approximately four miles a game and 15 marathons a season), it offers support, comfort and responsiveness via the most advanced construction of Nike Flyknit and Zoom Air technologies to date, adapted to basketball’s specifications.
This aerial view of Durant’s in-game motion shows his versatility and sweeping range expanding the entire basketball court, which equates to approximately 15 marathons in a season.
Designed by Leo Chang, the low-cut shoe features a Flyknit upper engineered down to the pixel for maximum containment. Specifically, it features a pattern with a distinct honeycomb structure precisely knit for the multidimensional movement of basketball and Durant’s lateral quickness. Flyknit technology engineering locks down the forefoot while still allowing the foot to move naturally. Flyknit’s efficient material use also ensures the upper is lightweight, without compromising strength.
A visible, tapered Zoom Air unit runs from heel to toe, marking the evolved Air bag’s debut in basketball. Developed over three years of advanced wear testing, the new Zoom Air unit — filled with fibers that compress upon each step, then spring back for unmatched response — is 16 millimeters thick at the heel and progressively narrows to 10 millimeters at the forefoot. This architecture is tuned to provide maximum impact protection while amplifying the bouncy feel of the Zoom Air unit.
Moreover, the midsole is minimized to enhance the responsive sensation produced by the Zoom Air unit. It also is articulated with anatomical flex groove strategically placed in the forefoot to maximize natural transitions, whereas heel notches add stability to lateral movements.
The KD9 is available globally for athletes of all ages, from toddler to adult, beginning June 20.
To become a Nike+ member and sign up for notifications about the Nike Air Zoom KD9, go to Nike.com.
*This is Press Release
Thursday, January 28, 2016
The Story Behind Air Force 1 Ultra Flyknit, The Lightest Air Force 1 Ever
Thirty-four years after its launch and 2,000 iterations later, the Air Force 1 — an iconic shoe with roots in basketball and legend status in street culture — remains one of Nike’s most recognizable silhouettes. As a foundational design, it also presents an opportunity to reimagine new visions of classics.
To usher the icon into the future, while taking its legacy, use and symbolism into consideration, Nike designers tasked themselves with marrying the original silhouette and Nike’s breathable, lightweight Flyknit material. But the application process wasn’t wholly intuitive.
It started with Nike Sportswear designers taking steamy 12-hour inspiration strolls around Paris in the summer, which led to the conviction that they could make the shoe lighter and more flexible while enhancing fit and reducing creasing on the toe vamp.
The designers knew that they needed a solution that preserved the essence of the original Air Force 1. Taking a hands-on approach, Nike Footwear Design Director Jonathan Johnsongriffin bonded a dark grey Flyknit upper to a 3D-printed prototype of an Air Force 1 sole, then used a black marker to color in the Swoosh and eye soles.
Johnsongriffin’s frankensteined model instantly clicked, as it maintained the integrity of the traditional shoe, with the added comfort of the Nike Roshe One. The design team next made a sample using multicolor Flyknit material. The development of the lightest Air Force 1 ever was officially underway, shepherded by a collaborative team of footwear engineers, developers, last engineers, Flyknit programmers, 3D designers and product line managers.
From the beginning, the team insisted on keeping the concentric circles of the archetype sole’s shoe pivots, in addition to its AIR lettering and tooling. They decided to deboss instead of emboss the lettering and use injected unit rubber tooling instead of polyurethane tooling to make the shoe even lighter. They also insisted on keeping the 52 stars on the rubber toe piece.
When applying Flyknit, the teams collaborated to engineer the exact structures and textures necessary to maintain the shape and paneling of the original Air Force 1. They focused on keeping the original stance of the tip, saddle, foxing and vamp, as well as the perforations in the vamp, by programming thicker, firmer yarn on the raised tip and undulating eye stay. Flyknit technology enabled the design team to precisely micro-engineer every stitch to create the featherweight upper for maximum comfort and minimal weight, while it also reduced manufacturing waste and the amount of material used. The shoe became not only the lightest Air Force 1 ever made, approximately half the weight of the original, but also the first Flyknit shoe to include a leather Swoosh logo.
Half the weight of the original Air Force 1
The Air Force 1 Ultra Flyknit debuts in Flyknit favorite, multicolor, and University Red for Nike Sportswear, plus a classic all-white Air Force 1 colorway for NikeLab. The Air Force 1 Ultra Flyknit is available now on www.Nike.com/Techbook, Nike's interactive and shoppable lookbook, and January 28 on Nike.com and retailers worldwide.
*This is Press Release
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