Solaire Resort and Casino Unveils its New Plane Livery

Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia unveils a breakthrough branding project in the Philippines.

Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July.  Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements.  The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.



About Solaire Resort and Casino:

Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com

Ayosdito.ph iBall

It was a fabulous night! All vibes are positive and there were lots of familiar faces I saw in AyosDito.ph, the internationally affiliated internet buy and sell portal with counterpart websites in more than 30 countries, hosted iBALL, an appreciation party for media including online journalists affiliated with news sites and blogsites as well as social media on Thursday, June 19, 2014 at The Alpha Tent, Alphaland Southgate Tower, Makati City.

Pick-up game and gues the Amount of the item

There were fun activities as well that Ayosdito.ph iball prepared for the participants, like Pick-up Line game and Guess the Amount of the item to name a few.

Ramon Bautista with DJ Sam YG, Slick Rick and Tony Toni of Boys Night Out

Rebecca Ricalde, Marketing Manager of AyosDito.ph, said the occasion was an opportunity to share with media friends its various activities reaching out to consumers through various events in recent months.

"iBALL was an initiative of AyosDito.ph to stay in contact with stakeholders, especially media, consistent with its commitment to be a part of the daily lives of its community of consumers who come together to buy and sell on the site," Jon Santico, Director for Strategic Initiatives said.

Beatbox Gor that put up some beats on the floor.

All Went Well Last National Wellness Day

Your health is important wherever you go. And now that many people are spending most of their day sitting at a desk or inside an office,implementing health programs inside the workplace has become a vital piece of the healthy lifestyle puzzle.

As workplace wellness programs are becoming more widespread throughout the country. PMAP holds a nationwide event called National Wellness Day. And Healthway Medical value employees health and well-being. "Over the years, Healthway Medical has been an active partner of PMAP. We are proud that our effort to communicate the message of wellness in the workplace is coming into fruition." says Joven Alcala, Marketing Manager. "We are fortunate that PMAP saw the value of Working with Wellness which was formally introduced two years ago in their annual convention. Now, our partnership with PMAP takes a healthier turn through the National Wellness Day. We strongly support this initiative and expect more companies to join us in this path to wellness as we celebrate this special day," he added.

The welfare of the employee has a direct impact on the success of the company. "Ever since we started our partnership with PMAP. Heathway has constantly worked with them in advocating wellness through various initiatives that includes lectures on executive health posture and ergonomics, stress management, weight management and dental and aesthetic care," adds Carmie De Leon, Chairman for Fellowship and Wellness Committee.

Sneak peak of Zumba Session

After the Zumba is the promise of each participants for Wellness.

Healthway Medical is located in Greenbelt 5, SM North EDSA The Block, Festival Mall, Market! Market!, Ayala Town Center, Robinsons Place in Manila and Shangri-La Plaza Mall. For more information, call thieir customer care hotline at (02) 751-4929 or visit www.healthway.com.ph