Beauty Lane brings Milan’s hair master in the PH

Italy’s most sought after master educator in hair and coloring, is in the Philippines to conduct a series of trainings for local hair stylists and colorists, courtesy of Elgon Professional Hair Color.
The Milan-based brand is exclusively distributed in the country by Beauty Lane Philippines, Incorporated, headed by its President and CEO, Dina de Villa-Tobojka. 

Through the trainings, local salon specialists will learn the ever-evolving science and art of hair color, get a deeper insight into the brand, Elgon, and learn how to maximize its products.

“The trainings will be more on using Elgon products in new ways. It’s something we can pass on to our customers here because stylists are constantly looking for something new,” Tobojka said.
Just recently, Tobojka, along with Beauty Lane Philippines, Inc. General Manager Rebecca Lopez and Jude Hipolito and Rose Velasco of JURO Salon Exclusif, the brand’s Philippine ambassadors had recently undergone the same training under Cavazzini in Milan. 

“Whatever we learned, we will show in these demonstrations. Alessandro is here to train our educators, and let them experience what have experienced in Milan. Apart from this, we’re also planning to conduct look-and-learn seminars in Cebu and Davao which will be done by Jude and Rose as Elgon ambassadors,” Lopez said.
Elgon is one of the most preferred brands of hair color solutions in Italy as it is well known for its reputation as leaders and experts of innovation when it comes to hair color. 

In its 45 years in business, Elgon was able to create products that can serve and treat different needs of various salon owners and goers. It’s a brand that guarantees quality, and is dedicated in putting the health and safety of its customers first, before anything else.

“A testament to their dedication towards health and safety is their Elgon Color Remover, because you can remove color safely, without bleach. Elgon is a brand that is very conscious about health and safety, absolutely, it’s one of the things I absolutely loved about them. It’s just not, sell, sell, sell. It’s selling with a heart. Selling with concern. Selling with a soul. You can see what the company stands for just by looking at the product line. Elgon’s products have characteristics directed to health, safety, and the environment as well, which says a lot about the company.”
To prove its dedication and concern towards its customers, Elgon has a solution for people who want a certain look, but don’t have all day to spend in a salon to achieve it.

“Salons don’t have to turn-down customers who are in a hurry. There are people who come to salons and say, ‘I only have thirty minutes, can you dye my gray hair?’” Lopez said.

“Actually, if you answer a salon asking for that kind of service and tell them you only have ten minutes, the stylists will probably laugh at you. With Elgon’s 10 Minute Color, time won’t be an issue. Not only will you be able to make a hurrying customer satisfied, but you can also service more customers in less time. This significantly increases your salon’s performance.” Tobojka said.

Now, a product like this has to come at a high price, right? The good news is it doesn’t! It’s actually cheaper compared to the Philippine’s current leading brand of hair color. To many salon owners, Elgon products are competitively priced considering that it is better performing compared to many brands out in the market.
Businesswise, all these characteristics in Elgon products can definitely help boost the productivity of salons.
Beauty Lane Philippines, Incorporated, the premier salon and beauty solutions provider in the country, is the exclusive Philippine distributor of Elgon Professional Hair Color. The company is also known for its success in bringing world-renowned brands of salon and beauty products in the country, including Brazilian Blowout, China Glaze, Gigi Wax, and Ardell, to name a few.  

To know more about Elgon, visit www.elgon.ph, or follow their social media pages, ElgonPH on Facebook, Twitter, and Instagram.

Philippines Sets Stage for Annual International Museum Council Summit

The Philippines is set to welcome more than 200 culture and museum leaders and experts of the Asia Pacific region this first week of December for the International Council of Museum- Asia Pacific 2015 Conference and General Assembly dubbed as ICOM ASPAC 2015. The event is slated on December 3 to 7 at the newly opened Iloilo Convention Center, Iloilo City.

ICOM is a global network of more than 35,000 culture and museum institutions and professionals that work together to achieve its mission of conserving, continuing, and communicating to society the world’s natural and cultural heritage. Its Philippine National Committee, the ICOM-Philippines headed by its Chair, Gina V. Barte is tasked to host this year’s annual event. The ICOM President, Hans-Martin HInz, will address the event together with the ICOM-ASPAC Chair, Dr. Song Xinchao, Chair of ICOM-China and Deputy Director of the Directorate of State Cultural Heritage of the Peoples’ Republic of China. This year’s theme, ‘Pathways for Museums for a Sustainable Society,’ promotes ICOM’s response to changes in today’s social environment and represents ICOM’s contribution to societal development, particularly in the domain of culture and museum building. This is part of ICOM’s response to the global call of uniting its partners in culture and development to create the greatest impact in becoming a cultural driving force towards sustainable development.

The link between sustainable development issues and the core function of museums to safeguard and promote and educate the public about their cultural heritage is becoming more pronounced in recent years. The world is increasingly torn by conflicts and violence, where museums and cultural heritage sites have become targets of destruction or end up as collateral damage, in situations of terrorism and war. Calamities and disasters resulting from extreme weather conditions continue to endanger museums and collections that represent irreplaceable culture and heritage. Poverty and growing population have led to neglect in some countries, making museums and cultural objects to pillage and theft.

In this event, the ICOM-ASPAC will be able to gather the key leaders of culture and museums in the region as well as other countries outside of it as one community in an effort to recognize its role in defining, promoting, and implementing sustainable practices. It will explore take off points that will bring forth significant and new knowledge about the framework and best practices of each of the 24 ICOM-ASPAC member countries. The goal is to create pathways that puts culture and museums at the core of sustainable development in the countries/regions where the ICOM-ASPAC is present, including Australia, Azerbaijan, Afghanistan, Bangladesh, Brunei Darussalam (observer), China, Cambodia, Canada, India, Indonesia, Japan, Khyrghyztan, Korea, Malaysia, Mongolia, Nepal, Pakistan, Philippines, Russia, Singapore, Shri Lanka, Taiwan, Thailand, Vietnam, New Zealand. They will be joined by Palau representing the Pacific rim countries and middle east countries, the Republic of Iran.

“As the country host, the ICOM-Philippines is looking forward to having our colleagues and our sustainable development allies, learn from the plenary discussions and workshop sessions but most of all, discover our own cultural treasures through the study tours of significant cultural sites, museums, and exhibits and other activities lined up for the event,” enthuses Barte.

She also added that the Philippine hosting of this year’s ICOM event comes at an opportune time as the government, through the Department of Tourism, has identified the role of cultural tourism as one of the driving forces in the development of Philippine tourism. The event is also a testament that the country, and especially Iloilo, is now ready to be globally competitive in hosting international events like ICOM.

DOT follows the National Tourism Development Plan (NTDP), which also supports the direction of the United Nations World Tourism Organization (UNTWO), as its strategic framework in the development of the tourism section. Under the NTDP, opportunities for the country to develop and market competitive destinations and products has been identified. Part of this is cultural tourism as well as promoting the Philippines as a competitive venue for global Meetings, Incentives, Conferences, and Exhibitions (MICE) activities.

ICOM ASPAC 2015 event will be attended by museums and culture professionals, culture and tourism planners, entrepreneurs, policy makers, advocates, academics, partners from the business sectors and civil societies, other stakeholders from the Philippines and members from the global ICOM network. If you want to know more about ICOM,visit http://icom.museum/. To know more about the event, visit http://network.icom.museum/icom-philippines/. For additional queries, contact the Secretariat at icomph.secretariat@gmail.com, +632550-2218 or +63927-812-2335

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