ASUS Philippines Celebrates 10th Year Anniversary by Opening First ASUS Concept Store in D’ Mall Boracay

From left to right: Mr. Paul Benedict Tinsay (PlayTelecom CEO and President), Mr. George Su (ASUS Philippines Systems Group Country Manager), and Ms. Jacqueline Wong Tinsay (PlayTelecom General Manager), pre-ribbon cutting at the Boracay D’Mall Concept Store ASUS Philippines recently opened its first ASUS concept store in D’ Mall Boracay last 24th of May 2017, bringing its latest products and innovation much closer to the locals of Western Visayas, and to tourists from all across the world alike. The opening of the first ASUS concept store in Boracay was made possible through the collaboration with the renowned dealer, PlayTelecom – a well-trusted partner of ASUS Philippines in ensuring that all business growth set is properly achieved and sustained. “ASUS Philippines is driven by its vision to bring technology closer to people to meet their evolving demands – and opening the first ASUS concept store in Boracay is a testament of our commitment to this promise,” said ASUS Philippines Systems Group Country Manager, George Su. “Our fans can expect more Zenfone and ASUS concept stores will open in the next few months, and this will come with exciting activities so everyone can continue to celebrate these milestones with us.” Su concludes. An incredible effort to bring ASUS closer to fans and end-users People enjoy the latest products of ASUS in the Zenfone Live Experience Area in Boracay In line with the opening of the Concept Store, ASUS also marked Boracay as the 4th pit stop of its year-long Zenfone Caravan, by which making ASUS Philippines the only tech brand present to engage fans during the popular LaBoracay weekend festivities. These Zenfone Caravans were designed to deliver community-specific activities and events wherein fans and end-users can have first-hand interactions with brand and its latest Zenfone models. Beach-goers try to form the BeautyLive App logo as they are being livestreamed by the Zenfone Live Aside from partnering with the Boracay Music Festival (BMF), ASUS Philippines also collaborated with The Red Whistle, an organization whose main thrust is to raise awareness on the rising cases of HIV in the country, and the need to know one’s status through testing. Hand-in-hand with the organization’s advocates, ambassadors and celebrity partners, ASUS Philippines joined the group’s #SaveSexy campaign in Boracay, ultimately showing that one can still have fun in the island while supporting a noble cause.   Representatives from The Red Whistle with Mike Santos (rightmost), Product Marketer of Zenfone "Being part of this advocacy was an amazing experience for everyone in the island, but the partnership between ASUS Philippines and The Red Whistle does not just stop in Boracay. We truly believe that supporting these kinds of activity will definitely empower our fans as well”, shares Mike Santos, Product Marketer for Smartphones. Tune in to ASUS Philippines’ Official Facebook Page for more information about the latest opening of ASUS concept stores, incredible activities and as well as key products available in the market.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.

*This is Press Release

DTI Pushes Innovation-driven Entrepreneurship, Industrial Development

“Innovation is at the heart of our industrialization strategy in achieving an entrepreneurship-driven economy,” said Department of Trade and Industry (DTI) Secretary Ramon Lopez at the Inclusive Innovation Congress 2017 on 31 May. 

According to the trade chief, entrepreneurship enables Filipinos to develop innovation mindset that will lead them to be value creators. He underlined the importance of value creation in products and services as it empowers micro, small and medium enterprises (MSMEs) to be more differentiated, competitive, and more progressive.

“It will be our way to address the wide income gap and alleviate poverty,” he added.

Ecosystem of entrepreneurship

In his address, Sec. Lopez highlighted the role of inclusive innovation in fostering an ecosystem of entrepreneurship in the country.

“The creation of new business ventures and the push for innovation in existing MSMEs are critical parts of an inclusive innovation process,” he said, highlighting DTI’s thrust towards MSME development and the sector’s integration to the global value chains.

He also stressed the importance of inclusivity in sustaining the growth trajectory of the Philippine economy, with current government projects implemented to improve the quality of life of Filipinos, reaching those at the bottom of the pyramid.

Said projects are aligned with the efforts of the administration of President Rodrigo Duterte to give particular attention to the marginalized sectors.

Enabling business

Sec. Lopez highlighted the role of the government in ensuring an enabling environment for businesses to thrive efficiently.

He cited some of the projects under DTI including Slingshot Philippines, research and development incentives for the manufacturing sector, QBO Innovation Hub, and DTI & Ideaspace Foundation, all of which were created to educate and inspire entrepreneurs to welcome creative ways of doing business.

According to him, DTI also forwards strategies to endorse inclusive global value chains, reduce cost of doing business, and supporttechnopreneurs and innovators, who play critical roles in sustaining the economy’s growth momentum through innovation.

Inclusive innovation

“We would like to underline the need for proper coordination and collaboration between and among government, industry, academe and other stakeholders to build this inclusive innovation and entrepreneurship ecosystem,” said Sec. Lopez.

DTI and the Department of Science and Technology (DOST) will sign on 1 June a Memorandum of Understanding (MOU) to strengthen collaboration on initiatives that promote inclusive innovation and entrepreneurship.

Likewise, DTI will also tap other agencies such as the Commission on Higher Education (CHED), the Department of Information and Communications and Technology (DICT) and concerned stakeholders in formulating an Inclusive Innovation Roadmap.

“Doing this would support our goal of creating globally competitive and innovative industries, attract investments, create more and better jobs, and generate shared prosperity for all,”’ he concluded.

"Apprentice Asia" Winner Graces Sun Life's Live Brighter Session

The first winner of the hit reality show "Apprentice Asia," Jonathan Yabut, graced Sun Life Financial's "Live Brighter Session," a gathering for bloggers and aspiring financial advisors, to share the story of how he rose from humble beginnings to become a successful businessman and in-demand motivational speaker.

Yabut, who served as a chief of Staff for AirAsia for a year after winning in the reality show hosted by Malaysian business mogul Tony Fernandex, now runs his very own JY Consultancy & Ventures, which operates in Manila, Kuala Lumpur, and Singapore. Addressing the bloggers and aspiring advisors, he talked about the work principles that has brought him to where he is now, and also emphasized the importance of serving a social purpose. According to Yabut, the latter is what will keep one inspired to keep improving his work.

Apart from Yabut, Sun Life Financial advisor JP Cruz also spoke, giving the bloggers an inside look at his own career, as well as his personal journey. He spoke about how he reached rock bottom in both his finances and his love life, and what he did to overcome the struggle. Now a successful Sun Life advisor, Cruz interestingly stressed a thought akin to what Yabut emphasized: that is to have a deeper reason for the work one pursues. In his case, Cruz finds it by helping people achieve lifetime financial security.

“There's so much inspiration to be had in this Live Brighter Session, between Jonathan's and JP's stories. I'm sure that the bloggers who joined us in the venue and even those who tuned in via Facebook Live found motivation to continue pursuing their dreams and finding a purpose to serve,” Sun Life Financial Advisor Recruitment Manager Fin Bernardo said. “We hope that this also opens to them opportunities that they can enjoy if they become a financial advisor. It's a career that's definitely meaningful, and at the same time financially rewarding.”

“Live Brighter Sessions” are set to be held in Cebu and Davao. For more details, follow @sunlifeph on Facebook, Instagram, and Twitter. Interested to become a Sun Life advisor? Visit bitly.com/sunlifeadvisor to learn more.