Metro Manila Billboards Transform into Messages of Strength for Superhero Frontliners

Leading media and creative agency Havas Ortega transformed digital billboards all over Metro Manila otherwise idled by the lockdown into empowering messages of strength for Filipino frontliners. Turning billboards once filled with ads into digital comic books featuring frontliners as superheroes, the agency’s “Frontline Heroes” is a tribute to the Filipinos who brave the dangers of the outside world so the rest of the country can survive inside their homes.

Jos Ortega, CEO of Havas Ortega explained, “Every day our frontliners answer the call of duty, risking their health to take on extraordinary burdens brought about by these extraordinary times. But with the rest of the country in quarantine, they may feel left behind and alone outside. Frontline Heroes is our way of directly expressing our message of strength to the frontliners, cheering them on as they go to work and lifting their spirits as they go home.”

Characters from Frontline Heroes like Commander Doctor (doctors), Power Packners (cashier and supermarket baggers), Kidlat Rider (delivery drivers), Incredible Guard (security guards), Super Nurse (nurses) and Truth Twins (journalists and cameramen) are now being displayed along Metro Manila’s main thoroughfares, raising the morale of our already tired and weary COVID-19 fighters in Alabang, Makati, Mandaluyong, Marikina, Pasig, and Quezon City.
“Hopefully, the empty roads become less a reminder of isolation, more a source of energy and inspiration,” Ortega added.

Havas Ortega urges the public to join the campaign by using #TuloyAngLaban online and tagging frontliners in their personal messages of encouragement and gratitude. Through this, Frontline Heroes can reach frontliners all over the country.

“With the physical, emotional, and mental strength required to do what they do, our frontliners are not just heroes, they are superheroes. But they need our help to keep them going! #TuloyAngLaban is the reaffirmation of support needed to renew our Frontline Heroes’ strength as they continue to fight a long and tiring battle against the pandemic,” emphasized Griffey de Guzman, Associate Creative Director of Havas Creatives.

Frontline Heroes also include Johnny Tor (janitors), Pharma Sis (pharmacists), Kalye Ranger (uniformed personnel), Kusina Titan (restaurant workers), COVID Hunter (lab technicians), Virus Blasters (disinfect crew), Pera Sentinel (bank clerks), Boom Bero (firefighters), and Metro Manong (garbage collectors).

This campaign was developed by Havas Ortega in partnership with billboard companies HDI Admix, Inc., United Neon Advertising, Inc., Summit Outdoor Media, Luneta Advertising, Inc., Full Linkage (FULITECH) Philippines, Inc., the Out Of Home Advertising Association Of the Philippines (OHAAP) and the Outdoor Media Advocacy Group (OMAG).

Follow the Frontline Heroes story on Havas Ortega’s Facebook Page. Join the campaign by using #TuloyAngLaban and #FrontlineHeroesPH on social media.

About Havas Ortega Group

A fully integrated media & communications group that is committed to create a meaningful difference for brands, businesses, and people. Established in 2012, Havas Ortega provides the most comprehensive marketing services and offerings across media, creative, digital, PR and healthcare & wellness disciplines. A village model housed under one roof, while boasting a unique and unparalleled entertainment offering through its partnership with Vivendi. (www.havasortega.com).

FIGHTING MAROONS STAY FIGHTING AMIDST COVID-19

The whole world of sports has come to a halt because of the COVID-19 pandemic, but the University of the Philippines Fighting Maroons Men’s Basketball Team (UP MBT) stay fighting.

Every member of the team is optimistic that Filipinos and the Philippines will get through the difficult challenges they are facing and are staying positive in words and deeds.

Fighting Maroons head coach Bo Perasol has reminded his players to put in the same heart and passion they show in the game into their response to the pandemic, encouraging them to practice teamwork and find ways to help those who are affected by the scourge of the coronavirus.

“During these trying times, our “never give up” attitude on court should be evident in how we battle this pandemic together as a team. We are optimistic that we can bounce back and come out stronger. While we face our own personal battles, let’s not forget our fellow Filipinos who are greatly affected by this virus. Let’s do our share, no matter how big or small,” said Perasol.

The ongoing Enhanced Community Quarantine (ECQ) and the General Community Quarantine (GCQ) have prohibited sports-related mass gatherings like training, competitions and tournaments. Holed up in their respective homes, the Maroons still find ways to stay competitive and in shape, both physically and mentally.

UAAP Season 82 team captain Noah Webb says they “try our best to stay in shape by doing our workouts at home since we can't go to the gym. Our coaches are always guiding us and giving us programs to follow. It’s also very important for us to stay mentally tough since this is a different opponent we are facing.”

UP MBT team manager Atty. Agaton Uvero said it is also important for the team and the players to be resilient since a lot of things will change and new protocols will be implemented even after the ECQ is lifted.

“Our primary concern will always be the safety of each and every one. But we will stay committed to keeping the team intact so we can still give our best performance with or without games in the near future,” Atty. Uvero said.

He reiterated his gratitude to all the team’s fans, supporters, and sponsors who continue to support the Fighting Maroons and their various initiatives.

“We will always stay thankful to our fans who never tire of supporting us whether we are in active competition or not. And we will always be indebted to our partners and sponsors -- Robinsons Retail Group, STATS Performance Apparel, Palawan Express Pera Padala, and PayMaya -- for remaining committed to the team despite difficult times like these. Their support and their various efforts to provide assistance and relief to the frontliners and those most affected by the ECQ inspire us and buoy up our spirits,” Atty. Uvero added.

UPMBT players and alumni along with various UP teams and organizations sprang to action soon after the ECQ was declared. They initiated efforts to provide frontliners with necessary items like personal protective equipment (PPEs) and meals. They also reached out to affected communities with rice and other daily necessities.

Among those who raised funds and donated in kind are Fighting Maroons Paul Desiderio, Jett Manuel, Ricci Rivero, Diego Dario, Kyles Lao, Jarrell Lim, Ibrahim Ouattara, Jaybie Mantilla, and the Gomez de Liaño brothers, Joe, Javi, and Juan. NowheretogobutUP Foundation, the UP College of Human Kinetics (CHK), and the Salamat PH Healthcare Heroes also conducted fundraisers to help the frontliners, stranded UP students and staff, and various communities.

“There is so much uncertainty right now and these are extremely difficult times for many Filipinos. That’s why this is the time to be one with our people as we all go through these hardships together. Let’s all do our share in helping one another. Resilience is all about being able to overcome the unexpected. The goal of resilience is to thrive,” said NowheretogobutUP Foundation founding chairman Renan Dalisay.

ROG ZEPHYRUS G15 WITH THE LATEST AMD RYZEN™ PROCESSORS ANNOUNCED – PRE-ORDERS OPEN MAY 1, 2020

PASIG CITY, Philippines (May 1, 2020) – It’s finally here! After being one of the first in the country to announce the arrival of their new Renoir AMD, ASUS Republic of Gamers (ROG) is ecstatic to announce today the pre-orders for its new-and-improved ROG Zephyrus G15!

Still showcasing its iconic thin-and-light Zephyrus form factor, the ROG Zephyrus G15 will be sporting the highly anticipated AMD Ryzen™ 4^th Generation processors in combination with up to GeForce RTX™ 2060 GPU, 16 GB of RAM, and 1TB of SSD storage. Additionally, the new Zephyrus G15 will still be packed with more than 10 hours of active battery life (15 hrs in idle mode), Type-C Power Delivery Charging option, and the latest Wi-Fi 6 Connectivity to make sure users will have long uninterrupted gaming hours.

ROG Zephyrus G15 will boast a hugely improved display. Its sleek 15” narrow-bezel IPS display now comes with a very fast 240Hz refresh rate, 3ms response time with 100% sRGB panel color coverage capability, Adaptive Sync, and a Pantone ® Validated panel ensuring crisp details with accurate color reproduction. The ROG Zephyrus G15 will come in its classic Brushed Black finish that gamers have known and loved.

The ROG Zephyrus G15 will come in two models, both having AMD’s latest 4^th Generation of R7 processors. The GA502IU-AZ077T with a GTX 1660Ti GPU will be available for only PHP 79,995 while its much more powerful brother—the GA502IV-AZ023T is equipped with an RTX 2060 GPU at PHP 94,995. Both units will come complete with an ROG 15” Backpack and ROG Strix Impact Mouse bundled.

Pre-orders will start today, May 1, 2020, and will run until 11:59 PM of May 15, 2020 (Monday)*. Both models for the pre-order will come with extra freebies for a limited time only– an extended ROG Premium Care warranty for 1 year as well as a limited-edition ROG Bomber Jacket with a total value of more than PHP 10,000.

For more info on the pre-order mechanics, check this out: https://bit.ly/HowToPreOrder_ZephyrusG15

Ready to pre-order? You can head to this link to input your orders: https://bit.ly/PRE-ORDER_ZephyrusG15

CONQUER THE WORLD WITH ASUS IN MAY 2020

While ASUS Philippines unleashed their ROG Zephyrus G15, the two newcomers from the crowd-favorite series are only the prelude to an entire amazing series of AMD 4^th generation products from the company. ASUS will be introducing the entire line-up from the ASUS VivoBook S14s, ASUS TUF Gaming A15/A17s, and the ROG Zephyrus G14s in the coming weeks. 

For further information and update, ASUS advises staying tuned to the ASUS and ROG pages.

About ROG

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com.