Monday, May 30, 2022

Clorox PH partners with Philippine Airlines to help enhance Travelers’ Health, Safety

CLOROX PHILIPPINE AIRLINES

Pasig City, Philippines – May 23, 2022 – As health and safety became a top concern amid the pandemic, especially for travelers, Clorox Philippines, one of the country’s leading providers of cleaning and disinfecting products, collaborated with the flag carrier Philippine Airlines (PAL). 

Clorox Philippines worked with PAL to enhance the safety of their customers by providing Clorox products in PAL’s airport hubs and ticket offices across the Philippines. PAL received Clorox Expert Disinfectant Sprays, Clorox Expert Disinfecting Wipes canisters, Clorox Clean-Up All-Purpose Cleaner, and Clorox Toilet Bowl Cleaners to disinfect its vital facilities and amenities. 

 

“The health and safety of our passengers are our top priorities. We are pleased to have partnered with Clorox Philippines, which shares our values in upholding the safety and welfare of consumers. As more people go back to flying, our partnership is significant and timely," said Ria Carrion-Domingo, Vice President for Marketing at PAL. 

 

 


Clorox Expert Disinfecting Wipes were also given to PAL’s arriving international and domestic passengers and customers of ticket offices nationwide from December 31, 2021, to March 2022, catering to almost 22,000 travelers. 

 

  

“We are always committed to making the lives of every Filipino better each day with our Clorox products amid these uncertain times. And with our collaboration with PAL, we are happy that we can assist in making their travelers safe,” said Monique Gonzales, Marketing Manager for Southeast Asia at Clorox International. 

Sunday, May 29, 2022

BingoPlus introduces Luis Manzano as Celebrity Endorser

BINGO PLUS LUIS MANZANO

BingoPlus, the country’s first licensed online bingo game provider, has appointed popular TV host and multimedia personality Luis “Lucky” Manzano as its first celebrity endorser.

Leisure and Resorts World Corporation (LRWC) president Andy Tsui formally introduced Manzano on May 27 during the brand’s press event.

“Today, we are indeed fortunate to have Luis Manzano, also called “Lucky”, as our first celebrity endorser. Luis has earned the love and respect of so many people because of his great personality and effortless ability to make people happy. He is also known for his compassion and willingness to help those who are in need.”

Since its launch in January 2022, BingoPlus has given away P 5.1 billion in total prizes to thousands of its patrons and they do not want to stop there.

“We will launch an online community for our users so that they can communicate their game experiences and share their ideas with others,” said AB Leisure Exponent Inc. (ABLE) president Jasper Vicencio. BingoPlus is an online bingo game brand under ABLE. “We will never stop exploring new games like sports betting, casino games, and every other entertainment possibility since we aim to bring a green and interesting user experience to all the users.”

“I am very happy to have been chosen as the first celebrity endorser of BingoPlus. The ability of the brand to bring happiness to people and keep them aspiring for greater things is exactly the reason why I am in the entertainment business. Bingo Plus and I both love to bring joy to people and show them that despite challenges brought about by problems such as the pandemic, we can always choose to be mentally active and positive in our thinking. We have so many projects in store for everyone,” said Manzano.

Treats from BingoPlus are just beginning as they are set to stage BingoPlus Day, a special online concert for bingo players and the community, in June.

Saturday, May 28, 2022

The importance of Community-based Disaster Risk Reduction and Management

SM DISASTER MANAGEMENT

A person's safety during calamities is mainly dependent on their community's disaster preparedness. No matter how ready they are for all possible catastrophic scenarios, every bit of preparation can go down the drain if their community cannot respond effectively to such events. 

 

It is why a community-based disaster risk reduction and management plan (CBDRRMP) is essential. It places the responsibility of being prepared for calamities and other emergencies on the community as a whole, ensuring that organizations, households and individuals can work together in making their community more resilient in the face of disaster.

CBDRRMP is important, especially for countries highly vulnerable to disasters, such as the Philippines. Situated within the Pacific Ring of Fire and typhoon belt, the Philippines is frequented by earthquakes and volcanic eruptions and typhoons respectively. The country ranked 9th in the world in terms of vulnerability to calamities in the 2020 World Risk Index. 

One of the most common events experienced by the Philippines is flooding, which underscores the importance of effective floodwater management. There are many ways that local government units are doing this. Efforts range from structural measures such as sizeable underground drainage systems, floodways, pumping stations, flood warning systems, and urban greening to non-structural measures such as minimizing plastic waste, a primary culprit in urban flooding.

With the country situated on five active fault lines, Filipinos must also prepare for earthquakes. It is why many buildings are equipped with earthquake-resistance features. Taking earthquake resilience in the country further are the periodic earthquake drills implemented at the national and organizational levels.

These are good examples of effective CBDRR, where both the authorities and the citizens work together to ensure the safety of life and property in their communities.

SM City Masinag has a rainwater collection tank that can store 17,681 cubic meters of water.

As a trusted and responsible developer of integrated properties, SM has always been committed to promoting Disaster Risk Reduction and Management (DRRM) in its communities, which is evident in many of its malls that employ infrastructure design centered on disaster resilience. SM allocates 10% of its capital expenditures to incorporate disaster-resilient features, of which installing water management design features is one of them. 

Artist's illustration of SM's rainwater collection facility in 22 SM Malls nationwide.

SM DISASTER MANAGEMENT ILLUSTRATION

A few examples of these are SM City Marikina, elevated by several rows of concrete stilts to protect tenants and mall-goers during extreme floods. SM Mall of Asia was built with a storm surge barrier for added protection during storm surges, and several malls employ catchment tanks for recycling rainwater.

Across the country, there are 22 SM Malls that have rainwater collection tanks under the mall. All these malls combined can catch and store 79,880 cubic meters of rainwater, equivalent to 32 Olympic-sized swimming pools. 

“Wherever SM is, we try to help our communities become resilient to changing weather patterns,” explains Arch. Fides Garcia-Hsu, Vice President of SM Engineering, Design and Development.  “Nationwide, we have 22 malls equipped with rainwater catchment facilities that help rain water management to avoid flash floods for surrounding communities.”

SM City Olongapo Central's rainwater collection tank can hold up to 14,580 cubic meters of water.

Supporting these are several initiatives focused capacity-building for its stakeholders. It includes workshops & learning sessions on Disaster Risk Resilience Management and regular participation in the quarterly national simultaneous earthquake drills for its employees, and the annual Emergency Preparedness Forum for persons with disabilities and the elderly, two of the most vulnerable sectors of society during disasters.

Similarly, in line with its multi-stakeholder approach, SM Prime has also continuously built long-term partnerships with organizations that advocate for a disaster-resilient Philippines. It includes collaborations with ARISE-Philippines, the National Resilience Council, the National Disaster Risk Reduction and Management Council, the Office of Civil Defense, and the Bureau of Fire Protection, to name a few.

SM City San Mateo's rainwater collection tank can collect 10,800 cubic meters of potential floodwater.

ABOUT SM PRIME HOLDINGS

SM Prime, one of the leading integrated property developers in Southeast Asia, remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. Sustainability and Disaster Risk Reduction and Resilience form part of SM Prime's core business strategies. It ensures that its risk-informed investments catalyze sustainable development and positive change in the communities where it operates.

For more information on SM Prime Holdings and its other programs towards disaster preparedness, visit their website at www.smprime.com.