Smashburger® Appoints Denise Nelsen As Chief Executive Officer

COLORADO, USA. – Smashburger®, one of the leading fast-casual better burger brands, has recently announced the appointment of Denise Nelsen as its new Chief Executive Officer.  Nelsen brings with her more than 30 years of food and beverage industry experience, 25 of which were at Starbucks. This primes Smashburger to further drive culinary innovation, enhance the guest experience, while expanding its industry footprint. 

 "We are thrilled to welcome Denise Nelsen as Smashburger's CEO. With her extensive experience and proven leadership in the food and beverage industry, she is set to propel the Smashburger brand into a new era of growth. Her appointment signifies the Jollibee Group’s commitment to excellence and diversity, and with all her capabilities and energy, we are confident that she will drive success for Smashburger, thereby contributing to the growth of the Jollibee Group as a whole," said Jollibee Group President & CEO Ernesto Tanmantiong. 

Smashburger is one of Jollibee Group’s four global brands in its portfolio, serving as the Company’s flagship brand for the better burger category. With her appointment, Nelsen becomes the first female CEO of the brand, which embodies the Jollibee Group’s strong belief in women as excellent leaders, with 52% of the Company’s key roles being held by women. This conviction is further exemplified by the Company being cited in the World's Top Female-Friendly Companies by Forbes.

As of end 2023, Smashburger has presence in eight countries with a store network of 236 locations, 210 of which are in the U.S. The brand will continue expanding in new locations as part of its strategic growth plans.

Proven Track Record

Nelsen joined the Company as CEO in January 2024. Prior to joining Smashburger, Nelsen served as the Senior Vice President of U.S. Operations at Starbucks, most recently leading the brand’s U.S. business for nearly five years, and before that holding various operations and support roles within the company for over two decades. 

Her tenure in these previous roles has set Nelsen up with a solid foundation as she steps into the role of CEO. Within Smashburger, she will cultivate and lead teams, integrate streamlined business processes, and aim to deliver an impactful influence on all Smashburger’s employees, locations, and the communities they serve.

Strategic Growth Plans 

“I’m excited and energized to officially step into the position of Chief Executive Officer at Smashburger. With an unmatched dedication to guest satisfaction, Smashburger has consistently set the standard across the fast-casual industry and I’m looking forward to working with the executive team to continue the brand’s legacy,” said Denise Nelsen, Chief Executive Officer of Smashburger. “As we embark on various new brand ventures in 2024, I’m eager to support our continuous efforts to stay at the forefront of taste innovation in the industry, while collaborating with our international expansion teams to bring the joys of Smashburger to more guests worldwide.”

For more information about Smashburger please visit www.smashburger.com. You can also visit www.jollibeegroup.com to learn more about the Jollibee Group.

Smashburger uses 100% Certified Angus Beef Burgers that are smashed to the grill, searing in the juice. 

Complete Your OPPO Ecosystem with the New OPPO Pad Neo and Enco Buds 2 Pro

OPPO unveils two IoT devices that complement an ecosystem of innovative, user-friendly, and high–quality technology. The OPPO Pad Neo and Enco Buds 2 Pro are crafted  to cater to consumers’ everyday needs and are now available to purchase nationwide. 

Pair the latest Reno11 Series 5G smartphones with these two devices and enhance the way you experience media, work on-the-go, or stay connected with your friends and loved ones.

Pad Neo: Improved Screen, More Immersive sound, Longer Battery Life

The OPPO Pad Neo boasts an 11.4-inch 2.4K ReadFit screen with Dolby Atmos and quad-speakers that allow you to have an immersive audio-visual experience with stunning clarity and vibrancy. Its 7:5 aspect ratio provides enhanced comfort and versatility, while still protecting your eyesight with its hardware-level low blue light technology that can filter out and reduce the proportion of harmful blue light under 40% right from the source. Compared to ordinary LCD screens, the Pad Neo reduces potential blue light damage by as much as half, so that you can continue binging and streaming or pull an all-nighter while doing your work without any eye strain. 

This is complemented with a massive 8,000 mAh battery with a 33W SUPERVOOC fast charging feature that allows you non-stop and all-day entertainment. You can spend 14.5 hours streaming and watching or just doing your regular tasks.  

Seamlessly integrating work and entertainment, the OPPO Pad Neo features smart cross-device connectivity, allowing effortless sharing of content and tasks between compatible devices. It is also powered by the MediaTek Helio G99 processor and equipped with dual 8MP cameras, allowing it to deliver a smooth performance and versatile functionality for all-day usage.

Enco Buds 2 Pro: Better Bass and Overall Sound, Clearer Calls, and More Durable Build

The OPPO Enco Buds 2 Pro offers an exceptional blend of premium sound quality, durability, and sleek design. It is designed with 12.4mm Extra Large Drivers that will deliver a superior bass quality. It also has the  Enco Master Equalizer that allows the  earbuds to deliver superb sound immersion and clarity. Not only that, the OPPO Enco Buds 2 allows the users to customize their listening experience with three sound profiles - Balanced, Bass, and Bold. This ensures an audio experience that is tailored to their preferences.

The OPPO Enco Buds 2 Pro is also Equipped with Dual Mics and AI Clear Call Algorithm that ensures crystal-clear conversations and audio listening by eliminating background noise and enhancing voice clarity. 

Its fresh and lightweight design along with its IP55 dust and water resistance make it the perfect companion for any activity whether you are outdoors or not. Furthermore, its extended battery life of up to 38 hours ensures uninterrupted enjoyment throughout the day, or even jam non-stop listening to your favorite tunes in Spotify. 

Enjoy the smooth and seamless connectivity of the OPPO ecosystem today!

OPPO’s new IoT devices shine because of their key improvements that prove why they’re worth the upgrade or why they should be your top-of-mind next purchase. They’re made even better when connected to the latest from OPPO’s line of Portrait Experts, the Reno11 Series 5G. Find the right OPPO device for you and make the most of its features and innovations today.

The OPPO Pad Neo sells for PHP 15,999 while the OPPO Enco Buds 2 Pro is priced at PHP 2,499. Get yours at all OPPO authorized stores nationwide and on OPPO’s official Shopee, Lazada, and TikTok Shop pages.

For more information about the OPPO Pad Neo and OPPO Enco Buds 2 Pro, visit OPPO Philippines’ official website at www.oppo.com.ph/ and Facebook page.

ArenaPlus Joins Locals as they Celebrate 26th Kadalag-an Festival

ArenaPlus, your 24/7 sports betting app, maintains its roles as a champion of the local entertainment scene by bringing entertainment and fun-filled the 26th Kadalag-an Festival in Victorias City, Negros Occidental.

Held last March 21 to 24, 2024, the 26th Kadalag-an Festival received ArenaPlus’ full support as a platinum sponsor in bringing quality entertainment to the Negrenses. The brand provided several avenues for festival-goers to enjoy the weekend and create memorable experiences.

ArenaPlus installed an interactive booth at Sidlak Victorias Global City, where booth-visitors received premium merchandise and had the chance to win prizes from playing Spin the Wheel and Roll the Dice. To add more fun and entertainment, ArenaPlus also brought Tony Labrusca and Elyson De Dios to perform for an audience. Similarly, the audience was invited to play games and win prizes on stage.

In addition, ArenaPlus made sure to take part in one of the festival’s main events: the Miss Kadalag-an Queen 2024. The brand joined the coronation night last March 22 and awarded Ammeline Alegarbes, one of the pageant’s overall Top 5 candidates, Php 20,000 for winning the Miss ArenaPlus Kadalag-an Queen 2024 title. Jasper Vicencio, President of ArenaPlus’ personally congratulated Alegarbes as he handed the prize.

ArenaPlus continues to work with local organizers to bring more entertainment to various parts of the Philippines, regardless of how far the event and their communities are from the Metro. This effort extends to Visayas-based celebrations like the 26th Kadalag-an Festival in Negros Occidental, solidifying ArenaPlus’ dedication to developing entertainment all over the country.

BingoPlus and ArenaPlus proudly stand as flagship brands under Digiplus Interactive Corp., solidifying its position as a leading gaming and leisure provider in the country. For more updates, visit www.bingoplus.com and www.arenaplus.net or download the apps now via the App Store and Google Play.