FUJIFILM Philippines launches Ultra-Portable X-ray System - FDR Xair

FUJIFILM Philippines Inc. (FFPH), a subsidiary of the globally renowned imaging and healthcare leader Fujifilm Corporation, proudly announced the official launch of the FDR Xair, an innovative and highly portable digital X-ray system, during a special event held at Makati City Hall.

Mr. Masahiro Uehara, President of FUJIFILM Philippines, highlighted that this significant milestone comes after the company received the Food and Drug Administration (FDA) Certificate of Medical Device Notification, authorizing FFPH to commercially distribute the product for Tuberculosis (TB) screening.

"We are excited to introduce the FDR Xair to the Philippine market. Securing this certification is a major leap forward in our mission to enhance healthcare delivery across the country. With the FDR Xair’s portability and superior imaging capabilities, we are confident it will open new avenues for TB screening, especially in remote and underserved areas," Uehara stated.

The product launch at Makati City Hall is part of a broader initiative to improve healthcare accessibility in both urban and rural settings. FUJIFILM Philippines has been working closely with the Makati City government since April, offering free ultrasound services through the weekly Lingkod Bayan Caravan in various barangays.

"The FDR Xair addresses the need for portable, reliable, and cost-effective imaging solutions in the Philippines. We are eager to see how this product will enhance medical practice and patient care across the country," Uehara added.

He also expressed gratitude to Makati Mayor Abby Binay for her support in bringing advanced healthcare technology to the local community.

"We are thankful to Mayor Abby for allowing us to participate in the Makati Lingkod Bayan Caravan and for her dedication to improving healthcare access for both residents and non-residents of Makati. With the FDR Xair, we aim to make high-quality diagnostic services more accessible, ultimately enhancing the lives of Filipinos nationwide," he said.

The FDR Xair is designed to meet the growing demand for mobile healthcare solutions, especially in regions with limited access to medical facilities. Its lightweight and compact design makes it ideal for healthcare providers operating in remote or resource-limited settings, enabling them to deliver high-quality diagnostic care anytime, anywhere.

FUJIFILM remains committed to addressing the country's healthcare challenges by leveraging its expertise in imaging technology. The company's extensive research and development efforts have culminated in a product that not only meets international standards but is also tailored to the specific needs of the local healthcare sector.

In recent years, FUJIFILM has prioritized efforts to combat TB, and the upcoming rollout of the FDR Xair underscores its dedication to excellence and its vision of a healthier, more accessible future for all Filipinos. The effectiveness and utility of this device in TB screening were recognized by the Stop TB Partnership, which recommended it as a new TB screening tool in 2021.

Founded in 1934 as a photographic film manufacturer in Japan, Fujifilm has evolved into a global innovator, utilizing its deep roots in photography to develop groundbreaking proprietary technologies. From revolutionizing healthcare with cutting-edge medical systems, bio-CDMO, and life sciences solutions to leading in electronics with semiconductor and display materials, Fujifilm’s influence is far-reaching. Its Business Innovation division is redefining work with smart business solutions, office solutions, and dynamic graphic communications, while its Imaging division continues to captivate both everyday consumers and seasoned professionals.

This year, Fujifilm celebrates 90 years of innovation. To commemorate this milestone, the company introduced a new global purpose: "Giving our world more smiles." This vision reflects Fujifilm's commitment to creating a healthier future for all by leveraging its expertise in healthcare, technology, and imaging. Through continuous innovation, Fujifilm aims to enhance quality of life, promote wellness, and contribute to a more sustainable and equitable world. Today, Fujifilm continues to focus on developing solutions that bring joy and well-being to people everywhere.

For more information about FUJIFILM Philippines and its products, visit www.fujifilm.com/ph.

All-new HONOR X6b with Magic Notification Capsule, SGS 5-Star Drop-Resistant Rating to officially launch on Shopee 9.9 Super Shopping Day!

Manila, Philippines, September 3, 2024 – Leading global smart devices provider, HONOR, is definitely on a roll as they just announced a new smartphone launching exclusively on Shopee Super Shopping Day this September 9 – the HONOR X6b. Stay tuned via Facebook Live on September 6 to know more: https://bit.ly/X6bLaunch_FB.

“We warned you. We are not stopping until we provide all the needs of every Filipino when it comes to smartphones. That said, we are unveiling another powerful smartphone this September and HONOR fans, tech enthusiasts, and alike should watch out,” said HONOR Philippines Vice President Stephen Cheng.

The HONOR X6b was said to combine long-lasting battery life, large storage, advanced AI camera features, and high-performance display to enable users to unlock their eXtra power, redefining expectations in the mid-range category.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

SM City Baguio's Rainwater Treatment Facility: A Model for Water Sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use. 

This initiative supplements the mall's water supply from the Baguio Water District and significantly contributes to the city's water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.      

"There is a critical need for reliable and safe water sources," said Baguio City Mayor Benjamin Magalong. "And SM City Baguio's rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources."

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

"This facility is a testament to SM Prime Holdings' commitment to sustainable operations and to the well-being of the communities we serve," said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. "By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city's water supply but also contributing to a healthier and more resilient Baguio City."

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city's water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio's rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future.