Complete Your OOTD Look with These Stylish Yet Comfy Shoes from Skechers at Shopee’s 8.8 Fashion Sale

MANILA, JULY 29, 2020 - Calling all shoe-fanatics! Trying to find the perfect pair of shoes? Look no further as Skechers is having their end of season sale on Shopee. On July 29, shoppers can enjoy up to 70% off on selected pairs of shoes at Shopee’s 8.8 Fashion Sale. Here are eight pairs of kicks shoppers can indulge in:

Skechers Women’s Footwear You Ambiance

Make walks comfier with Skechers Women’s You Ambiance. It’s lightweight and has a high-rebound cushioning feature that’s ideal for casual walks.

Skechers Women Moda Perswayed

Rock the suede look with Skechers Women Moda Perswayed. It’s designed with a stitching accent and memory foam cushion, perfectly mixing style and comfort.

Skechers Women Double Up - Duvet

Strut the streets in retro style with Skechers Women Double-up Duvet. It’s a classic platform-soled sneaker that matches with every look.

Skechers Women You Footwear

Make every step count with Skechers Women You. It is a slip-on-footwear with a soft woven mesh providing breathability and comfort.

Skechers Women You - Transcend

Combine lifestyle and wellness with Skechers You Transcend. Its soft-woven mesh fabric is stretchable making it easier and comfier for walking.

Skechers Women Hi-Lites Medal Toes

Style meets comfort with Skechers Women Hi-Lites. It’s designed with air-cooled memory foam inside for a more comfortable and leisurely walk.

Skechers Men Go Run 600

Make morning jogs fun and comfier with Skechers Men Go Run 600. It’s well-cushioned and lightweight that’s ideal for easy to mid-level workouts.

Skechers Men Go Walk Revolution

Shape up with Skechers Men Go Walk Revolution. It’s made with comfortable and breathable materials making afternoon strolls and jogs more enjoyable.

Shopee 8.8 Fashion Sale

The Shopee 8.8 Fashion Sale is happening from July 23 to August 8. Shoppers can look forward to free shipping for selected stores, deals as low as ₱8, mix-and-match bundle deals, and ShopeePay fashion vouchers. Users can also enjoy exclusive offers from leading brands such as Silver Kingdom, Hanford, Maybelline, Primer Group, Penshoppe, and iTrends.

Visit the Skechers’ official Shopee page via this link https://shopee.ph/skechersph. For more information about the Shopee 8.8 Fashion Sale, visit https://shopee.ph/m/double-double.

Download the Shopee app for free on Apple App Store or Google Play Store.

Animation, Virtual Production can be the Future in Content Production

Creative industry leaders suggested the use of technology in animation and virtual production as a means of shooting movies and producing content in the new normal. Virtual production is the technology used in Hollywood movies like The Lion King, Avatar, and the Marvel movies, as well as in local production via green screens.

Creative industry experts gathered last 8 July 2020 in a webinar on “Technology and Content Production Under the New Normal” co-organized by the DTI Export Marketing Bureau (DTI-EMB) and the Film Development Council of the Philippines (FDCP).

“Solid government support is clearly defined in the 10-point agenda of the administration and all the complementing bills that are underway to assuage the current needs of the industry,” said DTI Undersecretary for Trade Promotions Abdulgani M. Macatoman.

The creative services and intellectual property assets are priority segments of the creative industry that are being promoted globally by the Export Marketing Bureau in cooperation with the intellectual Property Office (IPOPHIL). Those are sectors of the Philippine economy where the Philippines has a competitive and comparative advantage.

Creative services that involve original content such as animation, software development, and game development are also included in the Board of Investments’ Investment Priorities Plan, which entitles investors to incentives if they locate in the Philippines.

DTI Undersecretary for Competitiveness and Innovation Rafaelita M. Aldaba said that demand for creative content increased because of Covid-19 and the resulting quarantines. In the Philippines, Google searches for movies, Netflix, anime, and KDrama spiked in March, 2020.

Moreover, FDCP Chair Liza Diño-Seguerra sees the increasing demand as both a challenge and an opportunity: “Despite the increase in demand, the audiovisual industry is facing two direct side effects: on the one hand, a shutdown in production all over the world, our country included, in terms of limitations and restrictions. And on the other, the temporary closure of cinemas, the usual window for new releases and our local films as well."

“With Netflix, Amazon Prime, Youtube, Apple, Disney, and multiple other streaming services, there is an opportunity for the country to start creating content for these platforms. While we are continuing to connect with big streamers to pitch audiovisual content that we already have, we must also find ways to still produce during the Covid-19 pandemic that we are living in," she continued.

Animation Council of the Philippines President Miguel del Rosario said that the animation industry has experienced a similar boom: “animations have become one of the hottest trends in content marketing…because of this, the animation industry has relatively few layoffs and surging demand for new content,"

Del Rosario is also the CEO of Toon City, a local animation company that has done work for Rick and Mortyand Big Hero 6, among others.

Meanwhile, Game Developers Association of the Philippines (GDAP) President Alvin Juban shared that they are launching a Computer Graphics Arts Industry Certification Program in cooperation with the CG Arts Society of Japan this year. In a sample video, he demonstrated how green screens and CG Art can be used in shooting movies or TV series.

Marla Rausch, CEO of Animation Vertigo said that Filipinos are already capable of animation and virtual production since local companies offer these services to foreign clients. For this to translate to local content, she emphasized that animators should be compensated properly for their work.

“What I’ve learned in the entertainment industry in the Philippines is we’re so stuck in the fact that we have a budget and budget for VFX, animation, is smaller than I’ve ever heard of. And the quality that comes out reflects that. So, it doesn’t portray that Filipinos are good at these types of technologies, which we really are,” said Rausch.

“We have to invest in technology. We need to have a strong infrastructure to run our videos without buffer. To have access to hardware and software. These things are what we need to become a part of what is already blossoming in the world," she continued.

DTI Bagsakan goes to Greenhills

The DTI-Bureau of Domestic Trade Promotion (BDTP), in keeping with its mandate to promote the efficient marketing of local products, will mount its 16th Bagsakan on July 30, from 7 a.m. to 2 p.m. at G-Strip Parking Area, Greenhills Mall, Brgy. Greenhills, San Juan City. Featuring 21 MSMEs from the National Capital Region and the provinces of Laguna, Rizal, Palawan and Oriental Mindoro, the one-day activity will showcase food, wearables, fashion accessories, and health and wellness products.

The BDTP initiated the Bagsakan Project at the DTI Main Building on March 16 to help Guimaras mango growers sell their mangoes from the cancelled National Food Fair. Since then, the Bagsakan became a regular marketing event to help the MSMEs as well as fruit and vegetable farmers sell their products and support the economy during the COVID-19 pandemic. To date, 15 Bagsakan events have generated over Five Million Pesos in sales (Php 5,000,000.00) and assisted 65 MSMEs, farmers, fruit growers and cooperatives in regions CAR 1, 2, 3, 4A and 5.

Place your orders with the following MSMEs who will participate in the Bagsakan at Greenhills:

• SALLY’S AUTHENTIC BICOL EXPRESS - Salvacion R. Dalawampu - 09266590101  

✓bottled Bicol express, jams  

• MOONLIGHT HANDICRAFTS - Franco Rañeses - 09996757977/09369083739  

✓ washable face masks, tote bags, fans  

• QUEEN B APIARIES - Betty Sy – 09338153039 

✓ fermented bee pollen, propolis honey comb lotion w/ argan oil, honey cider, honey 

soap  

• MARC DANIELS FOOD PRODUCTS - Liza V. Zafra – 09178243027  

✓ soya milk and chocolate, tofu, chilled taho  

• BLESSED-HARVEST MARKETING - Allen Javellana -09175422999/09175671888  

✓ tablea  

• VCF CONDIMENTS INT’L CORP - Jesus P. Perillo – 09257423095  

✓ kalamansi/dalandan extract with honey  

• ZACHY SHOES - Marylinda Magbag – 09772108410  

✓ Marikina ladies’ shoes  

• PRINCESS LLONA LADIES SHOES AND BAGS - Corazon Lejano – 09989733423  

✓ Marikina men and ladies’ shoes  

• N.C. HERNANDEZ FOOD PRODUCTS - Noli Hernandez – 09998832737 

✓ snack food, crispy boneless chicken feet, crackling salmon fish skin  

• PAPAPINGS BAKED BONELESS BANGUS - Genita Sta.Juana - 09228360773  

✓ baked boneless bangus, crispy belly chon  

• CAPELLAN DELI FOOD PRODUCTS - Ronald Capellan – 09174643350  

✓ wild honey, calamansi concentrate  

• LMOR FOOD PRODUCTS - Luisito Rene M. De Boda – 09176228854  

✓ gourmet peanuts and crispy anchovies  

• AMAZING FOODS CORPORATION - Jessica R. Gutierrez – 09209074063  

✓ virgin coconut oil, herbal soap  

• BLUE MACAY CORPORATION - Katy Kinoo – 09171879025  

✓ 3-in-1 coffee mix, milk choco powder  

• ESSOILS, INC. - Endri Songcuya, Jr. – 09164128337 

✓ lemon grass iced tea with calamansi and dalandan in can  

• MOOLK CREAMERY CORP - Marilyn Duclayan – 09093081168  

✓ fresh and choco milk, yogurt, pastillas  

• PIDONG’S HOUSE OF CASHEW NUTS’ - Divina Gracia Mallanao – 09773421344  

✓ crunchy and creamy cashew butter, cashew nuts  

• EXOTIC FOOD PRODUCTS - Anna May So – 09175226363  

✓ dried fish and seafood  

• BAHAGHARI GLOBAL FOOD CORP - Anna May So – 09175226363  

✓ banana chips  

• MERL’S NATIVE DELICACIES - Anna May So – 09175226363  

✓ suman sa lihiya, coco jam  

• REAL’S FOOD PRODUCTS - Anna May So – 09175226363  

✓ coconut chips, taro and banana chips  

Payments may be made via GCASH and bank transfer for added convenience. Pick up your confirmed orders at G-Strip Parking Area, Greenhills Mall, Brgy. Greenhills, San Juan City on July 30, from 7:00 a.m. to 2:00 p.m.

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