CST Tires introduces Kuya Kim Atienza as Brand Ambassador; Launches “Know Your Tire Campaign”

Road accidents are still the leading cause of death and injuries, especially among younger people, according to the Department of Health.

Vehicular crashes continue to rise as motor vehicle usage and ownership increase.

Luckily, the consistent upward trend is reversible and road safety can be achieved with proper road safety education. The goal, says the DOTr, is to prevent accidents from happening. The prevention approach can reduce road accidents in the country by at least 35% by year 2028. 

CST Tires, the largest manufacturer of tires in the world with products like tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks and forklifts, including agricultural and lawn and garden equipment, has always been an advocate of road safety and the need to understand why tires play an important role in transportation integrity.

Now CST Tire takes its mission to educate people about tires and road safety to a new level. Knowing the importance of having a credible and relatable source to share information about how to keep safe on the road, the Taiwan-origin brand has entered into a partnership with television personality Kuya Kim Atienza, a known fact-teller and avid motorcycle enthusiast.

CST Tires’ latest brand ambassador and the tire brand are reaching out to automotive enthusiasts, professional and amateur racing communities, and everyday drivers and riders to convince them to prioritize vehicle performance and safety.

“We proudly welcome Kuya Kim Atienza as our new brand ambassador, exemplifying our commitment to performance and safety. He has always been an advocate of road safety, truth and educating the public. Tires are a technical product and he has a knack for simplifying technical information and making it relatable to the market. Furthermore, when he talks, every one listens. Kuya Kim will help push CST Tire’s advocacy to raise awareness about using the right tire for your needs, tire care and quality. We share a common goal and that is to help keep more riders and drivers safe in all types of roads,” said Christine Roque, Marketing Manager of AP Bluewhale Corporation.

As brand ambassador, Kuya Kim will be at the forefront of CST Tire’s newly-launched Know Your Tire Campaign, a series of fascinating, lesser-known facts and essential tips about tires.  

“Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road and they affect safety, braking, handling, steering and ride quality”, Kuya Kim said.

Quality tires are safe because they grip the road, turn safely and stop when needed, Atienza added. CST Tire’s operations ensure world-class manufacturing equipment, innovative technology and a strong emphasis on quality, delivery and customer satisfaction. The brand has a seven-year warranty program that provides affordability while also ensuring tire quality and safety. CST Tires appeals to automotive enthusiasts who look for innovations in tire manufacturing and seek long-term value and reliability. CST Tires meet consumer demands while encouraging a shift towards more informed and safety-conscious purchasing decisions.

“Whether you’re riding a motorcycle, driving a car or exploring the outdoors with an off-road vehicle, CST will open your eyes to a wide range of tire options designed to meet the specific needs of the market,” Ms. Roque shared.

In the Philippines, AP Blue Whale Corporation is the duly authorized and exclusive distributor of CST Tires. The company started the distribution of various tires categories from motorcycle, passenger car, sports utility vehicle, commercial vehicle, truck and bus tires in 2001.

Sun Life Bags No. 1 Spot in Philippines' MDRT, Sole PH Firm in Global Top 50

Sun Life of Canada (Philippines), Inc. (Sun Life) once again bags the number one spot in the Million Dollar Round Table (MDRT) for having the highest number of financial advisors in this exclusive and prestigious organization. Having 540 financial advisors as members of the MDRT last 2023, Sun Life bested the competition, eclipsing the closest contender by 172 members.

 

MDRT is an association of life insurance agents and financial advisors that aims to promote ethical standards, best practices, and the promotion of the sales profession for life insurance as well as the health and long-term care industry. To become a member, a financial advisor must pass stringent membership requirements. With this, MDRT has become a hallmark of excellence in the life insurance industry and the financial services sector.

 

As the only Philippine-based company to land among the top 50 MDRT companies around the world, Sun Life ranks number one in the Philippines and the 41^st globally for having the most MDRT financial advisor-members in the life insurance industry.

 

“Excellence is a cornerstone of Sun Life’s commitment to its clients and the Filipino nation as a whole,” says Alfonso Quitangon, Chief Distribution Officer of Sun Life. “This recognition from such a prestigious and exclusive association inspires us to further outdo ourselves in offering exemplary service and care to our dear Clients.”

 

Sun Life Philippines CEO & Country Head Benedict Sison likewise lauded the Sun Life advisors who have achieved MDRT status. “They not only bring to life our purpose but do so with such passion and dedication," he said. “They make us proud and remind us that going the extra mile to help Clients secure their future will always be a rewarding pursuit.”

SM’s Operation Tulong Express (OPTE) Brings Relief to Typhoon Carina Victims

As Typhoon Carina and the enhanced southwest monsoon unleashed torrential rains and widespread flooding across Metro Manila and nearby provinces, SM opened their doors to thousands of displaced residents. Serving as vital lifelines during this crisis, not only shelter was provided but also essential relief and support through the efforts of SM Supermalls and SM Foundation’s Operation Tulong Express (OPTE). 

More than 4,000 Kalinga Packs filled with essential supplies were delivered to hard-hit communities in Rizal province, Manila City, and Quezon City. SM Supermalls employees have been instrumental in packing and distributing these relief packs.

To provide immediate assistance to those affected, SM have opened their doors to evacuees, offering temporary shelter, comfort, and basic necessities such as free overnight parking, WiFi, and phone charging stations. Help desks have been set up to assist those in need, while ample supplies of water, food, and essential items have been made available. Beyond providing physical shelter, SM is committed to supporting the emotional well-being of evacuees. By creating a safe and comfortable environment, SM aims to alleviate the hardships faced by those affected by the floods.

OPTE, a social good initiative of SM Foundation in partnership with SM Supermalls and SM Markets, is designed to quickly deliver essential supplies to communities affected by calamities and crises. With a focus on vulnerable populations, the program ensures critical aid reaches those who need it most. 

SM is dedicated to expanding its relief efforts to reach more communities in need as the situation evolves.