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GCash Pioneers Access to Investment, Savings for Millions of First-Time Users

The introduction of stock investment and savings accounts as in-app features of GCash, the country’s leading e-wallet, has rapidly democratized access to these wealth-building digital finance tools for millions of first-time users.

In just less than a year since its launch, GStocks PH, powered by AB Capital Securities Inc. has made a significant impact in the lives of Filipinos, with over 800,000 registered users. This number grows daily, reflecting increasing interest in stock market engagement.

“This milestone underscores GCash’s commitment to making investment opportunities more accessible to Filipinos across the country. In addition, through GStocks PH, GCash has helped boost the number of Philippine Investors where 1 in 5 PSE accounts trade via the app,” said Winsley Bangit, GCash vice president and group head of wealth management and new businesses.

With GStocks PH simplifying stock investments, users can easily buy shares from companies listed on the Philippine Stock Exchange (PSE) for less than PHP 1000.00, as well as navigate the stock market with ease. They can invest in over 280 local companies directly through the GCash app.

Recently, the GCash organized the first-ever GStocks PH Connect, gathering users of the feature for its first anniversary to build a supportive network of traders. On top of the freebies, games, and good food, the invited users had access to exclusive market insights and stock investment tips from AB Capital’s head of research Hazel Tan. There, the GStocks PH team also revealed that the service has enabled users to create wealth of about P12 million in gains as of the end of July 2024.

GCash’s commitment to financial inclusion extends beyond stock investments. Recently, the GSave Tab within the app’s dashboard has streamlined savings management for 10.9 million users.

“GCash has been known for championing financial inclusion, especially for the unbanked and underbanked. Together with our current GSave partners, namely, BPI, CIMB, UNO Digital Bank, and Maybank, we want to enable more Filipinos to build their wealth and achieve their financial goals,” Bangit said.

For more information, visit https://new.gcash.com/services/gstocks-ph and https://new.gcash.com/services/gsave.

DoubleVerify Launches ‘The Power of Media Quality’ Guide to Help Advertisers Amplify Advertising Performance in APAC’s Digital Landscape

MANILA, PHILIPPINES – DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification.

Key highlights from The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI include:

1. Navigating today’s digital media landscape: With the proliferation of digital channels such as social, streaming, gaming and shopping platforms, advertisers are presented with unprecedented opportunities to engage their customers. However, ensuring media quality amidst this growth is essential for campaign success.

2. Charting your territory: The guide outlines the four pillars of media quality: brand safety and suitability, viewability, fraud and intended geography. Understanding and addressing these pillars is crucial for enhancing campaign effectiveness and mitigating risks.  

3. Achieving quality in any environment: DV offers a comprehensive suite of solutions tailored to APAC advertisers, spanning social, retail media, CTV, gaming and mobile platforms. These solutions enable advertisers to verify media placements everywhere, ensuring consistent measurement standards and transparency across digital investments.

“Our guide serves as a definitive framework to maximize advertising performance in the APAC region,” said Conrad Tallariti, Managing Director and Senior Vice President, APAC, 

DoubleVerify. “As technology is expanding rapidly, so is the landscape of digital media with opportunities emerging across new social, streaming, gaming, CTV and more, making digital media protection of vital importance.”

To learn more, visit DV’s website and download the guide today.