Showing posts with label #ColorOS. Show all posts
Showing posts with label #ColorOS. Show all posts

Friday, October 23, 2026

OPPO Advances Global Premium Breakthrough with Find X10 Series, with a Clear Focus on the New Generation

OPPO  unveiled the Find X10 Series, signaling a key step in its ongoing premiumization strategy and a focused effort to address the needs of the new generation. 

"Our premiumization strategy centers on the dynamic needs of the new generation," said Ling Liu, Overseas CMO of OPPO, “By listening closely to these global users, we are dedicated to creating greater value through differentiated technology and premium experiences that empower them to capture inspiration and make every moment extraordinary”.

Find X10 Series Strengthening OPPO's Competitive Edges in the Premium Smartphone Market

2026 marks 18 years of OPPO's global expansion, with the ColorOS user base now exceeding 770 million across more than 90 countries and regions. Throughout this journey, OPPO has remained committed to delivering high-quality products and services that create meaningful value for users.

Today, the company is sharpening its strategic focus on the premium segment, building differentiated competitiveness through imaging while delivering elevated user experiences to drive its next stage of global growth, and bring new vitality to the market.

The premium consumers have delivered a resounding response to OPPO's flagship products this year. According to the latest Omdia report, OPPO Find Series shipments grew more than 500% year-on-year in 1H 2026, accompanied by a significant increase in OPPO's shipment share in the USD $600+ price segment. Over the past two years, the share of premium smartphones within OPPO's overall smartphone shipments has doubled year on year, underscoring the growing importance of the premium segment to OPPO's business. 

Looking ahead, OPPO will continue to strengthen its premium offering and drive further growth in the segment.

Building Around the New Generation's Needs in Imaging, AI and Well-being

To deliver a differentiated premium experience, OPPO will concentrate its investment in three key dimensions that matter the most for the new generation: imaging, AI, and well-being.

Driven by its true-to-life imaging experiences, OPPO aims to empower the new generation to hold onto what they have seen, felt, and lived. With the self-developed OPPO LUMO True Image Engine, the Find X10 Series is designed to provide true-to-life detail, color, and tone in every life moment captured. The Find X10 Pro Max takes this further with a Triple 200MP Camera System, providing greater flexibility for zooming, cropping, and reframing, turning the feeling behind the shot into personalized expression.

OPPO's personalized proactive AI and professional well-being monitoring innovations empower the new generation to find their own rhythm in an increasingly demanding world. In AI, the Find X10 Series helps users accomplish complex tasks by understanding their intent, with user authorization and privacy safeguards in place. In well-being, OPPO combines professional sensors and algorithm innovation across physical activity, sleep, and emotional wellness to help users maintain a healthy balance of life.

Inspiring Young Creators to "Make Your Moment"

Beyond product design, OPPO brings its "Make Your Moment" brand slogan to life through global initiatives, making creative expression more accessible to creators worldwide.

In April, OPPO and Discovery launched the Filmmaker Accelerator as the centerpiece of their third-year collaboration. The program provides tailored mentorship across the entire creative journey, supporting creators from 6 countries in filming the cultural stories in their hearts through the advanced video capabilities of the Find X10 Series.

The OPPO Global Photography Awards 2026 continues to empower the new generation of creators to express themselves on a global stage. Since its launch, the competition has received millions of entries from nearly 90 countries and regions, capturing vibrant moments of love, celebration, and creativity through the unique lenses of users worldwide.

Moving forward, OPPO will continue to advance its global presence in the premium segment, and to innovate in imaging, AI, and well-being, empowering the new generation with seamless creative expression and a self-paced lifestyle.

Tuesday, June 30, 2026

OPPO 2025 Sustainability Report Highlights Major Advances in Green Practices and Inclusive Innovation


OPPO today released its 2025 Sustainability Report, highlighting the company’s progress in embedding sustainability across its corporate strategy, products, and operations as its business expanded to more than 90 countries and regions worldwide. Through a five-pillar sustainability framework centered on Operations and Compliance, Environmental Protection, Caring for Employees, Virtuous Innovation, and Ecosystem Engagement, OPPO continues to foster a healthy and sustainable ecosystem.

Advancing Green Products and Low-Carbon Operations

OPPO integrate green development into the entire process of technological innovation, product R&D, production operations, and supply chain collaboration.

As part of its commitment to green and low-carbon operations, OPPO conducts product life cycle assessments (LCAs) for smartphones to measure environmental impacts across sourcing, manufacturing, logistics, use, and end-of-life recycling. In 2025, OPPO completed LCAs for 23 smartphone models, supporting the development of more eco- and carbon-friendly product designs. 

OPPO also continues to advance greener packaging by increasing the use of recycled and reduced-plastic materials. In 2025, recycled wastepaper materials were used in packaging for all OPPO products, accounting for approximately 43% of smartphone packaging materials. Starting from Europe, the company also began replacing traditional plastics with paper-plastic materials made from plant fibers and waste paper. In 2025, these alternatives accounted for approximately 14% of smartphone packaging materials used in the region.

Beyond products, OPPO continues to reduce emissions across its operations and value chain while accelerating the adoption of renewable energy. Over the past three years, carbon emissions from OPPO’s own operations have declined year-on-year, falling by a further 1.22% in 2025. OPPO also completed a comprehensive Scope 3 emissions inventory across eleven key categories, with a 2.57% year-on-year drop in Scope 3 emissions. Meanwhile, renewable electricity uses across OPPO manufacturing bases increased by nearly 70%, further supporting the company’s carbon reduction efforts.

Virtuous Innovation for Digital Inclusion and Healthier Lifestyles

Guided by its mission, “Technology for Mankind, Kindness for the World,” OPPO continues to turn technological innovation into practical solutions that advance digital inclusion and healthier lifestyles. This is supported by an extensive portfolio of patents that stood at 118,000 patent applications and 66,000 patent grants as of the end of 2025. 

To improve digital inclusion, OPPO has integrated accessibility design into ColorOS to make smartphones easier to use for those with visual, hearing, and motor impairments. In 2025, OPPO further optimized more than 30 core ColorOS apps to enhance accessibility across everyday user scenarios. For users with visual impairments, ColorOS helps convert on-screen content into audio through features such as TalkBack and Image Description, while tools such as magnification, color correction and color inversion help improve screen readability. For users with hearing impairments, ColorOS provides visual aids such as speech-to-text transcription and flash alerts. 

OPPO also continues to integrate intelligent technology across its products to support healthier lifestyles. In 2025, the OPPO Fitness Health Laboratory in Binhaiwan officially began operation as the company’s largest sports health research base worldwide, focusing on areas such as exercise, cardiovascular health, sleep health, and lifestyle management. Through both internal research capabilities and partnerships with leading medical and academic institutions, the lab advances smart health innovation across cognitive health, weight management, blood pressure management, and AI health management, turning research into accessible features that make everyday health management more personalized, convenient, and proactive.

Driving Cultural Sustainability with Global Partnerships 

In 2025, OPPO contributed more than 37 million RMB to public welfare initiatives and continued working with a range of partners to support education, cultural preservation, and community resilience worldwide.

For the second consecutive year, OPPO collaborated with the Discovery Channel on the “Culture in a Shot” initiative, promoting cultural diversity and cross-cultural understanding through mobile photography. Under the theme “Celebrate the Moment”, the initiative spotlights diverse festivals and traditions across fifteen countries, while encouraging users worldwide to capture and share cultural diversity through their own lenses, bringing traditional culture to life in contemporary ways.

2025 also saw OPPO deepen its collaboration with UNESCO to empower educational equity and digital inclusion. Through the collaboration, OPPO donated 1,000 tablets to support education in information technology for young people in five countries across Asia and Africa. In Thailand, these tablets are being used by teachers and students to study and practice computer programming, while across Africa, where hardware shortages have long hindered digital education, the tablets are helping expand access to technology and create new opportunities for young people. 


Through its long-term partnership with UEFA, OPPO also continues to support the development of sport culture and sporting talent worldwide. In 2025, the company launched multiple sports charity projects across Europe, the Middle East, and Latin America, supporting local communities and local talent development initiatives. 

In the future, OPPO will continue to invest in innovation and organizational capabilities that enable it to bring exceptional products to people worldwide while helping to create a more sustainable future for all. To learn more about OPPO's sustainability efforts, download the 2025 OPPO Sustainability Report. 

Tuesday, February 6, 2024

OPPO's Journey to Ultimate Smoothness

OPPO's Journey to Ultimate Smoothness

As the landscape of computing evolves, so does the definition of performance. In recent years, there has been a shift in the way that people have come to perceive what truly defines top computing performance. Whereas speed was previously seen as the be-all and end-all of computing capabilities, the question of stability and smoothness has steadily moved into the spotlight too. Only by delivering consistent and fluid operations across all types of applications and scenarios is it possible for users to enjoy a real sense of fluency and efficiency. This is a principle that OPPO has embraced and exemplified through a decade of development with ColorOS.

Over the past ten years, OPPO has been working to perfect the balance between rapid responsiveness, rock-steady stability, and silky smoothness with each iteration of ColorOS. By constantly finding new ways to blend the best hardware with the most comprehensive and in-depth optimization of the underlying software, we have elevated the concept of smoothness, and even entire perceptions of performance on Android smartphones, to ensure seamless user experiences in any situation. 


‘Visible’ and ‘invisible’ smoothness

One of OPPO’s first breakthroughs in delivering the ultimate smooth user experience came with the release of UI First in early 2020. By prioritizing active applications, UI First prevents background applications from over consuming system resources causing the drag down towards the overall performance. The result is a significant reduction in noticeable lag and the enhancement of what we call “visible smoothness.”


However, as computing resources were directed into supporting active applications, apps running in the background were being starved of resources and effectively killed. This in turn caused delays when switching between those apps. Meanwhile, The widespread adoption of 5G increased the consumption of high-data media, entering the so-called “rich media” era, has placed additional processing pressure on the system. To address this 'invisible’ smoothness issues, OPPO began optimizing ColorOS for better temperature control, stable battery life, and a more continuous and uninterrupted experience.


Our large team of chip engineers has conducted enormous volumes of in-depth analysis into the computing power distribution of each task on different processing units on the chip. We then established mathematical models to predict performance and power consumption and optimize the computing power distribution for each task to guarantee a better battery life without sacrificing performance capabilities.


At the same time, we utilized improved memory compression technology to save more memory space for users, and breakpoint reading technology to ensure a more continuous and uninterrupted experience. Now, on ColorOS 14, the system’s latest release, upgraded technologies in the OS’s Trinity Engine make it possible for the phone to run as many as 28 applications on the back end for up to 72 hours.


These innovations enable ColorOS to make the most of any given smartphone hardware and deliver the best results when it comes to traditional stats used for measuring smooth performance, such as app launch speeds, game frame rates, and more. Thanks to hardware scheduling capabilities like these, ColorOS now consistently ranks among the top performers in major industry benchmarks.


More human, more consistent

As OPPO’s engineers continued to push the boundaries of smoothness and ColorOS received increasing recognition from tech authorities with its top benchmark scores, the team gradually came to realize that high performance and ultimate speed do not necessarily translate into a more comfortable and “smoother” user experience in all scenarios. 


“As a software developer, my instinct was to always make everything as fast as possible. It’s easy for us to fall into the habit of pushing to deliver the best results from a numbers perspective,” said Hansheng Hong, Director of Software Technology Planning, OPPO. 


“For example, we are capable of doubling the current speed of our animations, but when the user actually sees them, they appear too abrupt. Realizing this has completely changed my point of view and taught me that it's pointless to compete on data alone.” 


The brand-new Aquamorphic Effects in ColorOS 14 showcase how this insight has been put into practice. Contrary to what might be expected, the animations of these new effects have actually been optimized by reducing the speed from 380 milliseconds to a more user-friendly 750 milliseconds. By refining the dynamic effect logic in ColorOS 14, every interaction has been made more intuitive and fluid. 


This is just one example of how OPPO has introduced Human Factors Analysis into the design of the OS. This is a discipline that specializes in the study of human interaction with machines and environments in order to make machines or systems more adaptable to human physiological and psychological characteristics. Through Human Factor Analysis, Hong learned that the human eye can only detect changes at intervals of about 100-150 milliseconds or more. If changes occur in less than 100 milliseconds, most people simply cannot tell the difference. This means that, even if the hardware is capable of doing so, there is no reason to engineer system response times as low as 50 milliseconds. 


At the same time, Hong also became aware of a concept in psychology known as ‘negative bias’, in which people tend to remember only specific negative moments, even if the overall experience is positive. For example, if you only encounter a single delay once in every one hundred times you start an application, you are still more likely to remember this one negative moment and perceive the overall experience as being negative on the whole. The implications of this are that it is stability and consistency, rather than occasional bursts of speed, that determine how smooth the user experience is perceived. 



In order to provide this level of consistently smooth experience throughout the operating life of our mobile devices, OPPO has introduced Human Factors Analysis into multiple aspects of ColorOS. One of the decisions that came from this was to set the response speed of application launches to 135 milliseconds. Through millions of repeated tests, we also identified and solved extremely low-likelihood consistency issues in areas like touch feedback, software concurrency, display delay, and more. The result is a consistent response time in the 100-150 millisecond range for all aspects of the UI with no perceivable fluctuations. 



Embracing the possibilities of AI-generated content

Looking towards the future of smartphone and operating system experiences, the ColorOS team is mindful that the integration of AIGC (AI-generated content) is likely to place a high demand on mobile system resources, covering everything from memory and processing capabilities to battery life. Right now, OPPO is exploring and experimenting in related capabilities, for instance, on how to optimize memory use and power management techniques to cope with such high demands. 


ColorOS 14's Trinity Engine exemplifies this forward-thinking approach with its advanced solutions for optimizing system smoothness and stability through fine-tuned management and scheduling of computing resources, memory, and storage at the microarchitecture instruction level. 



The upgraded Trinity Engine contains three core technologies: ROM Vitalization, RAM Vitalization, and CPU Vitalization. ROM Vitalization frees up more memory space by compressing app data and merging duplicated files to address performance degradation issues caused by memory filling up over the long term. RAM Vitalization works by reconstructing Android's underlying RAM mechanism and employing specialized techniques to accelerate app launch speeds and improve the level of fluidity when switching between apps. Finally, CPU Vitalization uses a sophisticated computing power model that can precisely schedule power resources while determining the best balance between performance and power consumption. 



In addition to the Trinity Engine, OPPO’s Instantaneous Bandwidth Technology set to be included in the forthcoming ColorOS 14 update is another example of how the memory management system has been rewritten to improve operating smoothness. OPPO developed the technology more than 18 months ahead of the release of the Google Linux open-source design by modifying more than 50 thousand lines of code in the original kernel. With Instantaneous Bandwidth Technology, memory access performance is dynamically adjusted according to smartphone usage, enabling up to 16-times faster speeds (i.e. from 4K to 64K during the transfer process from DDRAM to CPU). As the data transfer bandwidth increases, the loss of read data falls significantly, which in turn helps to improve memory utilization and reduce latency while using the phone. 


By further deepening the synergy between hardware and software, ColorOS 14 brings users an ultra-smooth experience across all scenarios that’s guaranteed to stay smooth for up to 48 months. Drawing on the insights of over 600 million active monthly ColorOS users, OPPO continues to use its unique position to identify global user trends and unmet needs in order to further optimize the smooth and stable experience on OPPO devices.