Daily Fantasy, the Philippines’ first licensed fantasy sports provider, is strengthening its connection with Filipino basketball fans by announcing the launch of its newest campaign, “Tius Your Play,” featuring popular basketball figures Chris and Charles Tiu as its ambassadors.
The Tiu brothers will serve as the new faces of fantasy basketball gaming in the Philippines, leveraging their extensive experience to promote the platform’s latest campaign. It allows fans to get an insider experience through the Tiu brothers' expertise. By learning from Chris and Charles Tiu, both known for their basketball IQ and strategic mindset, fans can sharpen their skills and make smarter decisions in fantasy basketball.
The "Tius Your Play" campaign stems from Daily Fantasy's core message, "Build Your Play," which encourages participants to make strategic, skill-based decisions using real-time player performance data. This campaign gives the passionate sports community a thrilling opportunity to test their basketball IQ and knowledge of the country’s basketball landscape.
"Our latest campaign reinforces Daily Fantasy's core belief in skill-based play that is brought to life through Chris and Charles Tiu, who perfectly embody that mindset. They are known for their basketball intelligence, strategic thinking, and discipline — the same qualities that define success in Daily Fantasy," said Jeff Chao, Business Development Manager at Daily Fantasy.
Aside from the opportunity to compete with or against the Tiu brothers by drafting their own teams on the platform, fans will be treated with upcoming exclusive content, including 'Tiu-torials,' 'Tiu-Nament,' and 'Fantasy with a Heart,' all designed to bring fans closer to how the Tiu Brothers think, play, and approach the court with Daily Fantasy.
Chris Tiu, a former professional basketball player and current TV host, is best remembered as the heart and leader of the Ateneo Blue Eagles, guiding the team to the 2008 UAAP championship. His professional success continued with the Rain or Shine Elasto Painters in the PBA, where his sharp shooting and discipline helped secure the 2016 Commissioner’s Cup championship.
“Charles and I are really excited for this new experience as ambassadors for Daily Fantasy. We've seen how the platform continues to elevate the basketball experience for fans through its innovative and exciting features, as well as community events. Fantasy sports, after all, are about strategy and decision-making; it’s where players get to think like a coach and put their basketball knowledge into action,” said Chris Tiu.
Meanwhile, Charles Tiu has made his mark in Philippine basketball as both a successful coach and respected sports analyst. He recently served as head coach of the Strong Group Athletics (SGA) team and the College of Saint Benilde Blazers, famously leading the Blazers to their first NCAA Finals appearance in over two decades. Beyond the sidelines, Charles is an established voice in basketball commentary and player development, continuing to shape and contribute to the sport’s growth.
“Just as Chris said, we're really excited for this new opportunity as we get to put our experiences on display. Fantasy sports are different because you’re the one calling the shots, building your team, studying the matchups, and deciding who to put in. It’s not about luck; it’s about using your basketball IQ to make the right moves," Charles Tiu added.
To further share the excitement, basketball fans can now invite friends to join the thrill of fantasy sports through Daily Fantasy’s new Referral Program. When a player successfully invites a friend, both the inviter and the invitee receive 100 coins, providing extra entry credits to join upcoming contests and start competing alongside Chris and Charles right away.
For more information on joining the Daily Fantasy community and creating one’s own fantasy team, fans may visit https://laki.playdailyfantasy.
