GINEBRA SAN MIGUEL LAUNCHES 2018 LIMITED EDITION GINEBRA AKO JERSEY COLLECTION

The uniform makes the player – it is a known fact that in basketball, wearing the jersey exhibits more than just tools for recognition against the opposing team. From the colors to the sewn patches, the jersey serves as the representation of the team and all it stands for. This is the philosophy practiced by Barangay Ginebra San Miguel.

For the past four decades, the jerseys of Barangay Ginebra San Miguel have become the embodiment of the team – from its decorated history to its virtues.

Last year, the Ganado Classics: 3 Decade Jersey Collection celebrated the historical moments of Ginebra. Every jersey in the collection showcased remarkable Ginebra stories behind it like winning its first PBA title in the 1986 PBA Open Conference and bagging the PBA Governors’ Cup Championship in 2016 after an eight-year title drought.
Unlike last year where the jerseys were used to recount the past, Ginebra San Miguel Inc. (GSMI) has launched the 2018 Limited Edition Ginebra Ako Jersey Collection to make the present more meaningful. It also pays homage to the “Never Say Die” spirit the whole Ginebra San Miguel community is truly proud of.
The term “Ginebra Ako” signifies the team’s resilience, determination, and perseverance throughout the four decades of playing in the PBA. During these times, it is hard to miss that the fans have also embodied the aforementioned qualities. Exhibiting sheer dedication and true value to teamwork has essentially fleshed out a new and deeper meaning to being ganado, thus making them “more Ginebra”.

Aside from the “Ginebra Ako” statement, some of the notable designs embedded on the jersey are the four stars, which represent Barangay Ginebra San Miguel’s four-decade stay in the PBA; and the crown, which depicts the team’s domination in both realms of basketball and the hard liquor industry (being the undisputed no. 1 selling gin in the world).

There are also three marks that verify the jersey’s authenticity. First, the Ginebra San Miguel Label Tag, the iconic Ginebra San Miguel label featured as the tag of every jersey embodies the long-standing heritage and culture the basketball team represents via the product. Second, the Patch of Authenticity with an embroidered signature of none other than the winningest coach in PBA history, Tim Cone, confirms the jersey is 100% authentic. Third, the ‘Never Say Die’ Patch located on the backside of the jersey features the team’s mantra and represents the team’s resilience, which they are popularly known for.

These limited edition jerseys will be worn by the team in the upcoming 2018 PBA Commissioner’s Cup starting April 2018.
To avail of the 2018 Limited Edition Ginebra Ako Jersey Collection, purchase and collect either six (6) seals of Ginebra San Miguel or Vino Kulafu; or four (4) caps of GSM Blue or GSM Blue Flavors, Primera Light Brandy, or GSM Premium Gin. Just add 100 pesos and claim your own “Ginebra Ako” jersey from any partner redemption outlets nationwide. Promo duration is from May 1 to June 15, 2018.

There are five collectible jersey designs to choose from: Japeth Aguilar 25, Scottie Thompson 6, L.A. Tenorio 5, Greg Slaughter 20, and Mark Caguioa 47.
Meanwhile, participants of the upcoming Ginebra San Miguel 3-on-3 Tournament will also be wearing the new jerseys, wherein 16 teams from 16 different areas play against each other to become the next Ginebra San Miguel 3-on-3 Grand Champions. The top two finalists will get to live their dreams and play at the Araneta Coliseum for the championship. The winning team gets to take home P50,000.

Sports advocate Mike Swift also known as “Mr. Pinoy Hoops” and his team will be painting murals depicting “Ginebra Ako” on every court that will be visited in the 3-on-3 tournaments. The 3rd Ginebra San Miguel 3-on-3 Tournament will be done in partnership with the Philippine Basketball Association (PBA).

The 2018 Limited Edition Ginebra Ako Jersey Collection and 3-on-3 tournaments are proof that after 40 years, Barangay Ginebra and their “Never Say Die” spirit is very much alive.
For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 632-2564.

GSMI is the producer of the world’s no. 1 selling gin Ginebra San Miguel and other quality liquor products including Vino Kulafu, Ginebra San Miguel Premium Gin, GSM Blue, GSM Blue Flavors, Antonov Vodka and Primera Light Brandy.

GSM BLUE: Embrace the New

As the leader in the gin category, we are much aware that the market landscape is changing. Today, more and more youths are interested in exploring their spirit of adventure and fueling their #YOLO attitudes. Ginebra San Miguel aims to be part of that notion, which is why we have changed the look and reformulated GSM Blue. The contemporary look has been updated to capture the curiosity of the young. Its fresh citrus aroma invigorates the sense of smell and a sip of the enhanced GSM Blue will leave you speechless because of its distinct smoothness and light taste. Straight up or mixed, the new GSM Blue is the ideal drink to bring life to all your explorations wherever you are and whoever you are with.

GSM Blue will be part of your summer adventure because we will be invading the favorite destinations of our millennial target market. From La Union, Baler, Zambales, Laguna and all the way to Boracay, expect to find GSM Blue’s unique activations. From sampling booths, special lounges where you can hang with your friends under the sun, to being creative with our Ink for Drinks activity where you get free drinks for every henna tattoo, GSM Blue will give you an experience worth sharing on your social media feed. #YOLO #GSMBlue and #Adventure are the few themes you will see this summer from our brand. It's time to go on an adventure with GSM Blue, the spirit that is easy to drink and easy to mix.

To further hype up #YOLO and #Adventure, GSM Blue will fly 5 friends for free to the hottest summer destination, Boracay. Participants should post a photo of your tropa adventures with the new GSM Blue on Facebook and Instagram. Use the hashtag #GSMBlueSummerAdventure. The post with the most number of likes wins a 3D&2N Boracay Trip for 5. Winners will get to experience exhilarating activities such as zorb, ATV, cliff diving, parasailing, helmet diving and party all night on the labor day weekend.

In line with mixing, GSMI will also be holding its annual Blueniversity Bar Mixing event where Hotel and Restaurant Management students from different universities can participate to show off their mixing and bartending skills. Students from different schools will face off on March 7, 2016 and the winner will be given a chance to represent the country in an international competition. This is another activity that proves the brand’s close ties with the younger market. GSM Blue can truly take you places.

*This is Press Release

‘Gindependence Day’ Invites All to Join the Revolution to a New Philippine Gin Culture

Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.

As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole. 


2016 KEY MESSAGE

Ginebra San Miguel is making new waves in the market with activations that will level up its image and brand perception for the market. From that gin brand known as for the old and mass market, GSMI is opening a new chapter for something more hip, fun and upscale. GSMI is not afraid to embrace change and create a revolution in the gin market. It’s time for the new. The time for gin is now!

GINEBRA SAN MIGUEL GIN: Feel the change

1. GANADO SA BUHAY THEMATIC CAMPAIGN

Our flagship brand Ginebra San Miguel is going through some interesting changes. After years of championing the hardworking Filipino working class, our brand of gin, which stands for The Filipino Fighting Spirit or “Ganado” will be talking to a younger market with its activations. This is to solidify our positioning for our future “Ganado” Filipinos.

In the past year, we created ads that showed a father passing the baton to his son who was looking for a job and keeping his spirits high amidst the disappointing reality of rejection. This year, we take on another journey with our market as we highlight a special segment in society, the Young Filipino OFW and his family. Our next TVC will showcase a story of a son and his father as they go through the real life drama that families encounter when someone is leaving. No matter how good the opportunity is, family members will still be affected when someone leaves. This became our inspiration in kicking off our advertising campaign for 2016. Our TVC called “Sepanx” or Separation Anxiety will surely melt your hearts and spark the flame of being “Ganado sa Buhay” anywhere you may be in the world. Ginebra San Miguel plays an integral role in the “Ganado” life of our core market.

2. GIN NATION CARAVAN

The “Ganado” spirit, which the brand espouses will be pushed to a more elevated experience, breathing new life to the brand. The Gin Nation Roving Caravan was created to guide and inspire people about the various ways that Ginebra San Miguel can be consumed. Participating in various university events and food festivals, the Gin Nation Roving Caravan is changing the way people drink Ginebra San Miguel from the ground up, one location at a time. We want to introduce Ginebra San Miguel to more and more Filipinos of all sectors, age and demographic.

Get ready to take the party on the road with our Gin Nation Roving Caravan. Our Gin Nation truck will be partnering with the metro’s hottest events and destinations like Mercato Centrale, Maginhawa Food Street, school events and concerts.  Together with the truck, Ginebra San Miguel also formulated five mixes that everyone can enjoy: Manila Sunrise, Blue Fizz, Mojito Slush, Sweet Lemony Martini and All Nighter. Each mix is tailor-fit for everyone’s taste. Apart from these unique mixes, we want to complete the drinking experience by adding acoustic performers that will give entertainment to our “Ganado” market. As we move on to the summer of 2016, we invite everyone to watch out for our Gin Nation Roving Caravan and join us in building a bigger and better Ginebra San Miguel. Like the “Ginebra San Miguel” Facebook page (www.facebook.com/barangayginebra) for details and schedules.

3. GINUMANFEST CONCERT SERIES

Summer is one of our favorite times of the year, when there are many festivities happening around the country. Ginebra San Miguel has been part of these celebrations for the past four years with the Ginumanfest Concert Series.

This is a concert series that tours the different regions of the Philippines, bringing top bands and performers to share their passion and the spirit of “Ganado sa Buhay” with everyone. Giving people samples of well-loved gin drinks, Ginumanfest is the biggest festival road show in the category covering destinations from Luzon to Mindanao. This is another festive year for the country and we are excited to again be part of the fun with our “Ganado” family.

4. GINEBRA SAN MIGUEL 3 ON 3 TOURNAMENT

Our Barangay Ginebra team plays a big role in the success of our brand, which is why we always have something in store for our fans. This summer, we will be going around different barangays to host a three-on-three competition where anyone above the age of 18 can participate. All they need to do is collect GSM Blue caps or Ginebra San Miguel seals to join with three of their friends.

These Barangay teams will battle it off to be their area’s representative for the national championships. The top 16 teams from the identified areas will face-off against one another in a championship tournament that will determine this year’s three-on-three national champion.

The inaugural qualifier will happen on March 12 at Santolan, Pasig City. Teams from Pampanga, Tarlac, Pangasinan Laguna, Quezon Province, Cavite, Bulacan, Quezon City, Mandaluyong, Paranaque, Rizal, Pasay City, Cebu, Davao and Bacolod will have their respective qualifiers until May 7. The winning team from each area will get P3,000 plus GSMI products and a once in a lifetime chance to play for the national championships. Like the “Ginebra San Miguel” Facebook page, for more exciting news on this event.


*This is Press Release