Why Running Crews Are Becoming the New Social Circles for Young Filipinos

“See you tonight” can mean something different when your friends are part of a running crew. The meeting spot is a starting point, the plan is a few kilometers together, and catching up happens along the route. It could be a quick run after work or a late-night race that keeps the group out well past its usual bedtime.

For some Gen Zs and Millennials, running is becoming part of their social life, not just their fitness routine. It gives them a reason to step away from their desks, see familiar faces, and experience the city after dark with people who make showing up easier. And when the run is over, there is still time to linger, talk about how it went, and make plans for the next one.

Running crews are becoming a place to build friendships around a shared routine. The run itself might be a chance to chase a personal best or clear your head after a long day. Just as often, the reason to show up is knowing someone will be there to run alongside you.

That mix of movement and connection is at the heart of HOKA Midnight Run which brings runners and crews together at night, offering a different kind of social experience of where the energy of an evening out carries through every kilometer.

When Running Becomes Part of the Nightlife

A night run gives people more to look forward to than the distance ahead as crews meet up before the start, encourage one another along the route, and linger afterward to cool down and trade stories. Someone might be chasing a faster time; someone else might simply be glad they made it after a long day. Both have a place in the group.

HOKA Midnight Run brings that social side of running into the city after dark. Music and the energy of fellow runners make the evening feel like a night out, while the run gives everyone something to experience together. Friends can push one another toward the finish line, then stay to celebrate the effort whether it was a personal best or a first race.

It is those moments around the run that make people want to come back. The distance gives them a goal for the night and everyone they share it with gives them a reason to show up for the next one.For HOKA, the race is one part of a larger running culture shaped by crews, recovery routines, and the friendships that keep people showing up. HOKA Midnight Run celebrates those everyday connections alongside the excitement of race night.

That spirit reflects HOKA’s Fly Everyday philosophy: movement can help people feel connected and balanced in their daily lives, whatever their pace or goal. As running communities grow, they offer a social circle where people can pursue their own progress while moving alongside others.

Keep Moving Through the Night

HOKA Midnight Run continues in Cebu, Iloilo, and Clark, inviting more runners to experience the city after dark with a crew beside them. Whether you are chasing a personal goal, bringing a friend to their first race, or looking for people to run with, each leg offers a chance to take part.

For a growing number of young Filipinos, a night run is becoming a way to make plans, build friendships, and find a place to belong. That is what makes the next run worth showing up for: the distance you cover together, and the people you look forward to seeing again.

For more information on HOKA Midnight Run and race day gear, visit HOKA.com and/or drop by HOKA Metro Manila stores at Ayala Manila Bay, SM Aura, One Ayala, Greenhills and Trinoma, and regional stores at Ayala Cebu, SM Iloilo and Ayala Abreeza Davao.

HOKA® INTRODUCES THE CLIFTON PRO: A NEXT-GEN, PACE-PUSHING PERFORMANCE TRAINER

HOKA®, a division of Deckers Brands (NYSE: DECK), launches the Clifton PRO, a performance trainer engineered for maximum control. A more progressive version of the beloved Clifton, the Clifton PRO pushes performance to the max with a streamlined silhouette and the debut of new PROGLIDE + technology.

Building on Legacy 

First introduced in 2014, Clifton redefined how runners experience everyday miles – pairing maximal cushioning with a responsive, lightweight ride in a way the industry hadn’t seen before. What began as a bold experiment quickly became a category defining franchise, beloved by runners who prioritize comfort, consistency and smooth turnover. Over a decade of updates, the Clifton has continuously evolved alongside the needs of runners and remains a staple in the modern running rotation.

Clifton PRO moves the franchise’s legacy into a new chapter with a more progressive build designed for runners focused on performance outcomes. Reengineered for greater efficiency and smoother transitions, the Clifton PRO is a powerful performance tool, making daily training not just about logging miles, but unlocking measurable and repeatable gains – run after run.

Optimised for Breakthroughs

Built to optimize runners’ daily miles, the Clifton PRO is HOKA’s most dynamic Clifton to date, powered by PROGLIDE +, a next-generation system of performance foams and natural geometries that deliver an effortlessly smooth ride.

PROGLIDE + pairs resilient SCF foam with HOKA’s aggressive MetaRocker™ to create a fluid rolling sensation underfoot. The system is designed to absorb impact while actively guiding runners forward, supporting steadier cadence across daily miles.

Designed for runners focused on high-volume training, the Clifton PRO features durable construction and premium materials alongside an aggressive rocker profile resulting in a ride that feels both protected and propulsive. The streamlined silhouette and precision-tuned profile enhance turnover and control, supporting consistency over distance.

“Since the Clifton first launched, it has continually set the standard for what runners expect from a daily trainer,” said Colin Ingram, Global Vice President, Footwear, at HOKA. “With the Clifton PRO, we wanted to take that trusted foundation and push it further for athletes who are relentlessly chasing progress. Debuting with our new PROGLIDE + system for a smoother, more dynamic ride, we’ve optimized a trainer that helps serious runners have that competitive advantage that unlocks breakthroughs run after run.”

Run It Again

Clifton PRO launches alongside HOKA’s Run It Again campaign, anchored by a short film that captures the daily grind and determination of a runner’s drive to improve, the repetition behind progress, and the role of a dependable performance shoe in that routine. The creative frames Clifton PRO as the shoe for runners who treat consistency like a competitive edge.

Technical Details

Key features of the Clifton PRO include:

• PROGLIDE + series midsole made with SCF foam and an aggressive MetaRocker™

• Breathable engineered mesh upper

• Comfort collar

• Updated rocker geometry

• Durabrasion rubber outsole

• Reflective details geared for low light conditions

• Podular outsole design for a smooth ride

The Clifton PRO is available at HOKA stores in Ayala Malls Manila Bay, GH Mall, One Ayala, SM Aura, Trinoma, Ayala Abreeza Davao, Ayala Malls Cebu, and SM City Iloilo. It is also available at specialty running stores Runnr and The Athlete's Foot, as well as online at HOKA.com.

• MSRP: Php10,495

• Weight: M10 10.44oz/296g, W8 8.54oz/242g

• Stack Height: M10 42mm/34mm, W8 38mm/30mm

• Drop: 8mm

• Colorways:

o M: Cosmic Grey/Black, Antique Olive/River Rock Grey, Stellar Grey/Galactic Grey, Frost/Virtual Blue, Black/Cosmic Grey

o W: Cosmic Grey/Neon Yuzu, Stardust/Stellar Grey, Alabaster/Pink Opal

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