Davao Celebrates Financial Freedom

As a fitting start to the new year, the “#LiveFreePH Freedom Tour” made a stop in Davao City to
continue its financial freedom rally. From January 24 to 30, Davaoenos were treated to educational
booths, exciting promos, and a free concert featuring Sun Life father-son ambassadors Piolo and Inigo
Pascual.

Beginning the journey

A string of activities guided participants to begin their own #LiveFreePH journey. In a bold move, they
declared their vision of financial freedom with the “Live Free Freedom Wall.” Then they looked at their
current situation, shared their outlook about the future, and pledged support to a community in need
through BLISS or “Brighter Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo,
they won free trips to their chosen destinations!

But what made the #LiveFreePH Tour brighter were the Sun Life advisors ready to help those who want
to jumpstart their financial freedom journey. Some were so inspired that they chose to become financial
advisors themselves.

Pursuing the mission

In front of a jubilant and captivated crowd, the “Freedom Celebration” concert headlined by Piolo and
Inigo amplified the mission of financial independence for everyone. Aside from belting his signature hits,
Piolo serenaded the winners of the hugely popular “Selfie with Papa P” - where longtime fans get to
meet their idol and take home a photo souvenir. Inigo also showed off his dance moves and energized
the night with today's popular hits.

“We want Filipinos to believe that a brighter future is possible. We want them to be inspired to take on
their own path towards financial freedom. And that they can start this meaningful journey with the help
of our financial advisors,” said Sun Life Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom
Tour kicked off last year with stops in Pampanga and Iloilo.

About Sun Life Financial

Sun Life Philippines is a member of the Sun Life Financial group of companies, a leading
international financial services organization providing a diverse range of protection and
wealth products and services to individuals and corporate customers. Sun Life Financial and
its partners have operations in a number of markets worldwide, including Canada, the
United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia,
India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30,
2015, the Sun Life Financial group of companies had total assets under management of
$846 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE)
stock exchanges under the ticker symbol SLF.


*This is Press Release

Crowdsource the BLISS of a #LiveFreePH

How do you feel about the future? Is your family doing okay? Are the people around you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselvesto our loved ones and to the community where we live.

BLISS is a Facebook application thataims to get the pulse of Filipinos abouttheir current financial situation as well as their outlook for the future.

“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areasthat are in need of a bit more sunshine,”explained Sun Life of Canada(Philippines), Inc. Chief MarketingOfficer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”

How BLISS happens

Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collectedprimarily via Facebook.

The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real time, with different aggregations available for viewing.

BLISS will also radiate warmth in real life, as the Sun Life Foundation pledgesto match survey responses with a donation to help localities with bleakoutlooks, as indicated by the stormyicons in the results map. Inspired by the practice of bayanihan (communal work),the initiative translates insight to action, via the information that will be shared by online users.

“Sun Life Foundation believes in actionthat is powered by insight, and we’rebringing that to the social mediaplatform through BLISS,” said Sun LifeFoundation Executive Director AnneZillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”

BLISS to #LiveFreePH

From the present to the future, BLISS narrates the changing story of Filipinosfrom multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition andfinancial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.

“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”

Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go tohttp://bit.ly/1hDBxhn to begin.

About Sun Life Financial

Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit www.sunlife.com.