Superbod Movement Goes Beyond the Stage: Century Tuna kicks off ‘Superbod Life’ Community

On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Your Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community! 

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at  https://www.facebook.com/centurytuna

Summer, Unscripted: Sprite Brings a Refreshing Take on the Filipino Summer

Summer in the Philippines has always carried a distinct rhythm, longer days, relentless heat, and daily moments shaped as much by the streets as by the destination. This season, Sprite is showing up where those moments happen most, bringing refreshment to everyday summer experiences as Filipino youth redefine how they live the season.

While summer was once synonymous with beach trips and long vacations, today’s generation is meaning in moments in between: everyday experiences that feel real, familiar and worth sharing. In these settings, Sprite has remained a natural presence, offering an ice-cold break from the heat during moments that unfold unscripted.

Sprite has long shown up where young Filipinos actually are—from the convenience store across the dorm to the cooler at the local fiesta to a quick stop along a hot commute. It is a steady refreshing companion in the middle of summer’s unpredictability, cutting through the heat and the noise with every sip.

This summer, the brand brought that presence closer to where people already are through on-ground and live experiences across Metro Manila and key destinations nationwide.

At selected transport hubs including One Ayala, LRT Legarda, PITX, and LRT Marikina-Pasig, Sprite set up vending machines that offered commuters a refreshing pause during peak summer heat. The brand also brought its cooling presence to open community spaces such as Marikina Riverbanks and Luneta Park, adding moments of refreshment to everyday routines.

Building on this, Sprite marked the season with large-scale community moments, including a summer event at the SM Mall of Asia By the Bay that brought together music lovers and the youth. The event featured a lineup of local artists like P-POP group BGYO, Fitterkarma, Shanti Dope, Illest Morena and Drag Race Philippines Season 3 winner Maxie Andreison and highlighted how music, shared spaces, and refreshments come together during the Filipino summer. Beyond the city, Sprite extended its summer presence to beach destinations such as La Union, Bolinao, and Boracay, creating spaces for friends to gather, cool down, and enjoy the season by the shore.

These local experiences reflect a broader shift in how summer is being experienced, not just as a destination, but as a series of everyday moments shaped by spontaneity, connection, and choice. And when plans don’t always go as expected, when budgets are tighter or trips don’t push through, Sprite  continues to be a familiar constant, offering a refreshment in the moments that matter most, whether during a barkada hangout, a shared meal, or a quick stop to cool down from the heat.

 

Globally, Sprite’s It’s That Fresh platform celebrates cutting through summer’s noise. In the Philippines, introduced locally as “Yan ang Refreshing,” that idea comes to life through moments that are real, accessible, and rooted in everyday life.

As Filipino youth continue to shape what summer means to them, Sprite remains present, bringing a fresh take to the moments that make the season feel real.

 

Stay chill, stay cool, and redefine your own idea of summer with Sprite— ‘yan ang refreshing!