Celebrate Pocky Day 11.11 with this fun TikTok challenge!

MANILA, Philippines, (November 10, 2023) – As Glico Philippines celebrate Pocky Day on 11.11, the company is bringing the Pocky Cha11enge to TikTok, an online space that Gen-Zers love, in order to create an opportunity for them to build more in-person connections offline.

Pinoy Gen-Zers (Filipinos born between 1996 and 2010) are digitally native and passionate about issues that affect our world.  

However, when it comes to building real-world connections, life can get a little complicated. Connecting offline has become harder ever since the pandemic all but killed off opportunities for socializing in real life. After all, many social events — such as proms and soirees — which other generations may have taken for granted while growing up, have been replaced with Zoom or Discord for these Gen-Zers.

With Pocky Cha11enge, get ready to get social, in the true sense of the word!

So what’s the Pocky Cha11enge?

Simply fit as many friends on screen in 11 seconds. Participants could get as creative as they want with their friends!  

Step 1: Hold your palm up.
Step 2: Wait for the virtual Pocky Box to ‘appear’ on your palm.
Step 3: Watch for the timer to start.

Step 4: Fit as many friends creatively, on-screen within 11 seconds.  

Step 3: Share it on TikTok with the hashtag
      #PockyCha11enge #ShareHappiness and tag @glico_philippines!

This challenge will start on November 8, 2023, and run until November 25, 2023. All you need is Pocky and your friends!

Happiness awaits at Pocky’s LIFE FOUR CUTS Selfie Booths!

Another thing that Gen-Zers love? Selfie booths! Every hang-out with friends is not complete unless capped with a trip to the nearest selfie booth. That’s why Pocky partnered with LIFE FOUR CUTS, a famous selfie booth chain in the Philippines, to share even more happiness with the Gen Z!

Curious how it will work? Just follow these steps: 

1. Collect Pocky-themed props and enter the selfie booth.

2. Select the Pocky 11:11 frame. 

3. Take your photo prints.

4. Open TikTok and activate the Pocky Cha11enge Branded Effect.

5. Share your photo booth session using the Pocky Cha11enge effect.

6. Show staff at the booth for a chance to get a free Pocky product!

These Pocky booths will be active from November 8, 2023, to November 25, 2023, at the following LIFE FOUR CUTS stores:

• SM Mega Mall Robinsons Galleria AYALA Mall Circuit

• SM City Grand Central Robinsons Manila AYALA Mall Trinoma

• SM City Fairview Uptown Mall BGC Glorietta 1

• Venice Grand Canal Mall SM City North EDSA

Limited edition flavour: Festive Delight coming up!

In celebration of Pocky Day on 11.11, Glico Philippines will also be releasing a delicious, limited edition flavor, the Pocky Festive Delight! Get ready to taste this delightful mix of berries and macaron. This will be available starting from the end of November until December. Make sure to get one and share happiness with Pocky!

■ Communication 

Official Facebook　https://www.facebook.com/PockyPhilippines

Official Instagram　https://www.instagram.com/glico_ph/

Glico Brand Store (Shopalyst)  https://shop-ph-glico.com/brandstore/glico

Glico Asia Pacific website https://www.glico.com/sg/

Pocky and PICKUP COFFEE team up for Father’s Day #PickMeUpChallenge

MANILA, Philippines, (June 15, 2023) – Bond with dad this Father’s Day with the Pocky X PICKUP COFFEE #PickMeUpChallenge. One of the most memorable ways dads bond with their children is by carrying them. It helps build a loving connection between them and creates an environment of warmth and security for the child.

It’s a simple bonding activity, yet it plays an important part in the child’s development. That’s why this Father’s Day, Pocky — in partnership with PICKUP COFFEE— will celebrate this loving act of dads carrying their child with the #PickMeUpChallenge.

Starting from June 11 to 24, 2023, you and your dad can go to select PICKUP COFFEE branches and get a free Pocky when you buy a Babyccino and take a photo of your dad carrying you or vice versa.

To get a free Pocky with your Babyccino, head over to these PICKUP COFFEE branches:

• Lucky Chinatown Mall

• Festival Supermall, Filinvest

• Ayala Mall Vertis North

• UP Town 

• Robinsons Magnolia

• 2 Torre Taft

• Market! Market! 

• Glorietta 4 Park

• Cloverleaf Ayala Mall

• Alabang Town Center SYKES

You can also join the online promotion on Jim Bacarro’s Instagram page (@jimbacarro). All you need to do is to upload your photo on Instagram or Facebook and be one of the 10 winners to walk away with our exclusive Pocky x PICKUP COFFEE Father’s Day Gift, which includes 2 free regular beverages and Php 500 worth of gift certificates from PICKUP COFFEE, and a special Pocky Heart Kit. 

To join the online promotion, just upload a photo of your dad carrying you or vice versa with the hashtags #PickMeUpChallenge #ShareHappiness #GLICOxPICKUPCOFFEE and tag @pickupcoffeeph @glico_ph and @PockyPH on Facebook or Instagram. You must also follow @pickupcoffeeph @glico_ph and @PockyPH to join our promotion. Father-child duos of all ages are welcome to join! 

What are you waiting for? Time to tell your dad to come with you to PICKUP COFFEE and bond like old times by letting him carry you! Join the #PickMeUpChallenge and share happiness this Father’s Day with Pocky and PICKUP COFFEE.