Find Your Pace Together: PUMA Kicks Off 2026 PH Half Marathon Series and Unveils the Deviate Route in Bridgetowne

Manila, Philippines (May 25, 2026) — PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new "Deviate Route" in Bridgetowne through a special 5K community run. Designed as an optimized running track, the route will be available for an entire month and is tied to an official Strava route challenge. All month long, runners can head to Bridgetowne to conquer the course at their own pace and log their miles to compete in the online challenge with the rest of the running community.

Runners from all over the city, including members of the PUMA Nitro Run Club, had the exclusive opportunity to experience the Deviate Route and lace up with the all-new Deviate NITRO™ 4. Attendees got to connect with fellow runners, share training tips, and feel the difference that elite cushioning brings to every run.

The launch of the “Deviate Route” is part of the 2026 PH Half Marathon Series kickoff event. Bringing the thrill of premier racing to more athletes across the country, the series will expand across Luzon, Visayas, and Mindanao, hosting events in Manila, Clark, Iloilo, Cebu, Davao, and Cagayan de Oro.

Experience Responsive Bounce with the Deviate NITRO™ 4

By combining the plush, cloud-like comfort of nitrogen-injected NITROFOAM™ with the gentle, forward-propelling spring of a carbon PWRPLATE, the Deviate NITRO™ 4 (PHP 10,500) equips every run with fun, comfort, and unparalleled support. 

The silhouette is specifically engineered to reduce leg fatigue and deliver responsive energy return to your stride, making it an incredibly accessible choice for everyday joggers who want to enjoy a smoother, more energized run.

Whether you are aiming for your first Half Marathon Series or gunning for a podium spot, this event gave the community a firsthand look at how PUMA’s top-tier running shoes can elevate their race-day performance. The Deviate NITRO™ 4 provides exactly the propulsion you need to ace the race.

A Nationwide Celebration of the Running Community 

The PUMA Philippine Half Marathon Series is more than a competition—it is also a celebration of the country’s diverse landscapes, rich culture, and vibrant running community. Organized in partnership with RUNRIO, the series guarantees a world-class racing standard that challenges runners while fully immersing them in the distinct charm of each host destination. Every leg of the series promises a unique running experience. 

Hosted in six different cities, participants will conquer diverse routes ranging from mountainous terrain to scenic coastal roads and bustling urban streets:

Race Leg

Host City

Official Date

Leg 1

Iloilo

July 12, 2026

Leg 2

Davao

July 19, 2026

Leg 3

Cebu

August 2, 2026

Leg 4

Clark

August 23, 2026

Leg 5

Cagayan de Oro

September 6, 2026

Leg 6

Manila

October 11, 2026

Similar to last year’s race, runners who complete all six cities in the circuit will be rewarded with the exclusive All-City Finisher Medal. Serving as a cultural showcase, the events will also feature post-race festivities showcasing local cuisine, music, and arts, allowing runners to refuel and celebrate alongside the community.

From the First 5K to the Finish Line, We Run Together

Built for speed, comfort, and every kind of runner with PUMA Deviate Nitro™ 4

Whether squeezing in a quick morning 5K with friends or gradually building up your endurance for longer weekend distances, the right footwear ensures every step feels effortless. By bringing the community together to test out the Deviate NITRO™ 4, PUMA invites every runner to set their sights on bold new fitness goals this year. 

With the support of a growing nationwide running community, a dedicated Strava route to train on, and the right shoes on your feet, conquering a half-marathon has never been more achievable.

Ready to join Philippine runners from around the country? Secure your spot at the starting line and register for the 2026 PH Half Marathon Series today. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.

SEA Creators Meet Homegrown F1 Star Oscar Piastri at PUMA x McLaren Ignition Beach

Philippines, March 9, 2026 — PUMA and the McLaren Mastercard Formula 1 Team revved up excitement ahead of the Formula 1 season opener with Ignition Beach, a high-energy pre-race fan experience at St Kilda, Melbourne. Just in time before the Formula 1 Australian Grand Prix, the race that kicks off the F1 season, the exclusive event brought the thrill of race week beyond the track and onto the shore.

On Tuesday, March 4, F1 content creator Marti Pecache from the Philippines was invited to join fellow creators from Southeast Asia and Oceania for an exclusive regional experience at Ignition Beach at St. Kilda, Melbourne.

The event featured an exclusive meet-and-greet with McLaren Racing driver Oscar Piastri, with the latter celebrating his home race as the Australian driver returned to Melbourne. The day culminated in a private evening launch celebration marking the official start of the PUMA x McLaren Racing partnership that blends speed, sport, and style in true race-week fashion.

"Melbourne is where the season’s energy truly comes to life, and with Ignition Beach, we wanted to create a space that brings fans right into the heart of it. Together with McLaren Racing, we’re turning one of the city’s most iconic beach locations into a vibrant, open-to-all experience where people can connect with the team, discover the latest PUMA x McLaren gear, and feel the excitement of race week up close,” said Thomas Josnik, PUMA's Vice President Motorsport.

“We are committed to bringing fans closer to the team and offering immersive experiences away from the track, so I’m absolutely thrilled to add Ignition Beach St Kilda to the roster of free events we’ve been offering around the globe, including last year’s McLaren Racing Live experiences in London and Austin. It’s fantastic to partner with PUMA and Mastercard to create a family-friendly fan event as we get ready for the first race of the season,” shared Louise McEwen, Chief Marketing Officer, McLaren Racing.

PUMA x McLaren Racing: Engineered for Performance, Designed to Race Louder

PUMA and McLaren Racing’s global partnership brings together two performance-driven brands united by innovation and community. As official team kit partner, PUMA will outfit the entire McLaren Racing portfolio, strengthening its long-standing legacy in motorsport while bringing fans closer to the energy of race week.

Designed around McLaren Racing’s iconic papaya color, the partnership’s Replica Collection mirrors the official apparel worn by drivers and team members during race weekends. It is built for fans who want to show up, stand out, and ‘Race Louder’ wherever they are.

Complementing this is the Lifestyle Collection, created for those who carry the spirit of speed beyond the circuit. Drawing inspiration from McLaren Racing’s storied heritage, the collection reimagines motorsport classics into contemporary streetwear silhouettes, blending legacy with modern edge.

The latest PUMA x McLaren Racing Collection is now available at select PUMA stores, select official retailers, and online at puma.com and mclarenstore.com. Stay tuned for more updates on PUMA Philippines’ official website, Facebook, Instagram, and TikTok.

[FLASH NEWS] PUMA Showcases PUMA x McLaren Racing Collection at Global MCL40 Unveiling in Jakarta!

PUMA Philippines joined the global reveal of the McLaren Mastercard Formula 1 Team’s 2026 livery (MCL40) by showcasing the latest PUMA x McLaren Racing Collection in Jakarta, Indonesia. As one of only four cities worldwide — alongside Las Vegas, London, and Bahrain — Jakarta represented Southeast Asia in this landmark moment that brought together motorsport, fashion, and street culture on a global stage.

During the unveiling, PUMA highlighted the PUMA x McLaren Lifestyle Collection in its iconic papaya color, drawing inspiration from McLaren Racing’s legacy of speed and innovation. Designed for fans who live and breathe motorsport culture, the collection blends bold design elements with everyday wearability. Complementing this is the PUMA x McLaren Racing Replica Collection, mirroring the official race-day apparel worn by McLaren drivers and team members, offering fans an authentic connection to the team.

Representing PUMA Philippines at the Jakarta unveiling was actress and style icon Julia Barretto, joined by Filipino creators and F1 enthusiasts, further amplifying the region’s growing influence in the global motorsport and lifestyle scene.

The PUMA x McLaren Racing Lifestyle and Replica Collections are now available in select PUMA stores, official retailers, online at PUMA.com, and at McLarenStore.com. Follow PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok for more updates.

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PUMA Philippine Half Marathon Series 2025 Kicks Off Nationwide with Strong Start at SM MOA in Manila

Manila, Philippines (October 6, 2025) — The PUMA Philippines Half Marathon Series 2025 officially kicked off in the Philippines with a thrilling start, uniting Filipino runners from across the country for its Manila leg at the scenic bayside SM MOA Complex in Pasay City. In collaboration with RUNRIO, the PUMA Philippines Half Marathon Series is a six-stage race spanning Luzon, Visayas, and Mindanao.

Celebrating the spirit of athleticism in every stride, PUMA Philippines Half Marathon Series rallies Filipino runners to unleash their energy and passion for long-distance running. Each leg showcases unique local locations while uniting the running community. The 21KM races are sold out in all cities, while slots for 10KM and 5KM are selling fast! Runners can choose their challenge and earn exclusive PUMA merch upon crossing the finish line for the upcoming legs:

Choose Your Distance, Claim Your Rewards

Runners can select from three distances, each offering official and exclusive PUMA merchandise to celebrate their achievement and participation in the multi-stage series. Whether you take on the 21K challenge, the 10K, or the 5K run, all finishers will receive a medal, a sleek race singlet, a personalized bib, and a packed loot bag. In addition, 21K finishers will earn a special finisher’s T-shirt to commemorate their accomplishment.

The All-City Legacy Challenge

A special highlight of the series is the All-City Legacy Medal, awarded exclusively to runners who complete all six races. This prestigious recognition honors dedication, consistency, and the determination to conquer every course in the nationwide series, cementing each finisher’s legacy in this historic movement.

Athletes Who Set the Pace

The Manila leg showcased an impressive lineup of PUMA signed athletes which included Christine Hallasgo, Junel Gobotia, and Jonna Abutas, who all served as inspiration to fellow runners throughout the race. Leading the charge was 2019 SEA Games women’s marathon gold medalist Christine Hallasgo, whose trademark determination lit up the course with a standout performance, finishing the 10KM category with an impressive time of 38:32. She shared her thoughts on how the unique PUMA Half Marathon Series impacts runners, “Each location brings different routes and climates, so if you're unfamiliar with the area, it takes time to adjust. That unfamiliarity can sometimes create pressure and affect performance, for better or worse. What’s truly rewarding is the chance to explore new places, experience different cultures, and build connections with fellow runners from across the country.” Grateful to be supported by a global brand like PUMA, she hopes that through this partnership, other athletes, especially the youth, will be inspired to keep working hard, so they too can be recognized and supported.

Junel Gobotia, an esteemed Filipino steeplechase athlete, who clocked a strong 17:21 in the 5KM category — once again proved his dominance in the local distance running scene. Both Hallasgo and Gobotia are now shifting focus to their preparations for the upcoming Southeast Asian (SEA) Games, where they aim to once again make the country proud. Rising star Jonna Abutas also impressed with a solid 42:54 finish in the 10KM category, showcasing her steady form and reinforcing her reputation as a consistent podium contender. Her consistent form and competitive drive continue to make her one to watch as she gears up to join the Grand Finale at Clark this December.

Celebrate Strong Run Finish for 2025

The PUMA Philippines Half Marathon Series is a vibrant celebration of resilience and unity, uniting Filipino runners everywhere in a shared passion for sport as they conquer personal and collective milestones. Keep up with the PUMA Half Marathon Series 2025. Follow PUMA Philippines’ Instagram and Facebook account for the latest updates and releases.

For more information, please visit www.puma.com

PUMA and Indiana Pacers All-Star Tyrese Haliburton Confirm the Hali 1: His First Ever Signature Basketball Shoe

Manila, Philippines (September 26, 2025) – PUMA Hoops and Indiana Pacers All-Star Tyrese Haliburton have unveiled the Hali 1: Opal, the debut colorway of his first-ever signature basketball shoe. A groundbreaking collaboration with renowned designer Salehe Bembury, the Hali 1 in the striking blue colorway seamlessly blends premium design with elite performance, creating a masterclass in form and function for a player who embodies style, confidence, and unstoppable performance.

Driven by the mind of a playmaker and the eye of a trendsetter, Tyrese Haliburton envisioned the Hali 1 as the epitome of "luxe performance." This vision has been brought to life through Salehe Bembury’s signature futuristic aesthetic, by merging advanced NITROTM performance technology with premium craftsmanship.

The silhouette of the Hali 1 draws direct inspiration from the smoothness of Haliburton’s playstyle. Bembury’s design language introduces unexpected lines, amplified PUMA Cat branding, Tyrese’s signature logo on the tongue, and Salehe’s signature textures, creating a visually dynamic shoe that stands out both on and off the court. It’s a testament to the fusion of eye-catching design and uncompromising technology, crafted to elevate your game.

To complement the launch, Bembury’s creative vision reimagines the consumer experience through bold storytelling. The campaign introduces Hali Mart — a surreal, immersive grocery-themed world that reflects Haliburton’s vibrant personality and playful style of play. In partnership with Foot Locker, the Hali Mart pop-up opened for one day only on September 25 in Indianapolis, offering fans an exclusive first look, with both Tyrese and Salehe in attendance.

A total of 317 pairs of the Hali 1 "Opal" were available at the pop-up — an intentional nod to Indy’s iconic area code — ahead of the wider global release.

The Hali 1 is now available at PUMA stores for ₱7,900, and will soon be available at Foot Locker. Elevate your game and express your unique style with the shoe that embodies Tyrese Haliburton’s fearless spirit

Follow PUMA Philippines’ Instagram and Facebook account for the latest news and updates. 

For more information, please visit www.puma.com