What Does Social Responsibility Look Like in the Reproductive Health Space?

MANILA, October 23, 2025 — Social responsibility often brings to mind environmental causes, education drives, or community clean-ups. These are classic ways organizations give back to their communities, and they’ve long been seen as markers of doing something good. While these initiatives make a visible impact, one crucial area rarely gets the spotlight — reproductive health.

Despite being an important aspect of a community’s well-being, it often takes the backseat, ending up being a taboo topic for campaigns or confined to specific advocacy groups, largely due to cultural sensitivities.

Social Responsibility and Reproductive Health
When it comes to social responsibility, it’s not just about doing something good, but also addressing what communities actually need — and reproductive health fits right in. In the Philippines, the rising cases of HIV infections and adolescent pregnancy among Filipino youth are just a few pressing concerns that need strong, collaborative action from both the public and private sectors.   

Many aspects of social, economic, and cultural concerns are tied with reproductive health and directly affect community life. When individuals have access to family planning options and quality healthcare, they’re more empowered to pursue education, sustain livelihoods, and contribute meaningfully to society. This ripple effect indicates that supporting reproductive health initiatives not only ensures wellness but also social progress.

This is where social enterprises truly stand out. Unlike most corporate social responsibility (CSR) programs that focus on short-term outreach, social enterprises are built for sustained impact. Long-term commitment enables them to make a more meaningful difference in advancing the reproductive health space and empowering communities.

Why Social Enterprises Matter
Social enterprises are businesses made for the purpose of achieving a core positive social objective. They do so by selling goods and services to generate revenue, then reinvest their earnings into programs that advance their cause. This model separates them from traditional businesses focused solely on profit and charities dependent on external funding.

In the reproductive health space, this model is especially beneficial as it allows social enterprises to deliver scalable solutions to reach more people, from affordable reproductive health products to free consultations and outreach services.

TRUST Leading the Charge in Social Responsibility
For many Filipinos, sexual and reproductive health (SRH) still carries misconceptions that limit open discussion. This calls for campaigns that address the problem head-on, normalizing conversations about sexual wellness and challenging misconceptions. 

One example is TRUST’s ongoing “Ang Normal Mo, Normal ‘Yan!” campaign launched on September 25, 2025. The initiative reminds the public that taking care of one’s sexual and reproductive health is not shameful, but a normal, responsible, and important commitment.

TRUST is the commercial master brand of DKT Health, Inc., a social enterprise that reinvests proceeds from its sales into programs of DKT Philippines Foundation that deliver free reproductive health services nationwide, especially in far-flung areas. Through this initiative, each purchase translates to tangible and measurable support for communities.

The brand measures “Couple-Years of Protection” (CYP) to gauge its overall impact beyond generating revenue. CYPs are an important metric used by donors, demographers, and public health practitioners to evaluate the success of contraceptive social marketing programs. In 2024 alone, TRUST successfully protected a total of 3.6 million couples or 7.2 million individuals in the Philippines through its commercial and free services, highlighting the brand’s reliability, experience, and long-standing dedication for over three decades.

“We as a social enterprise put impact over profit,” shared Denise R. van Dijk, President and CEO of DKT Health, Inc. ”These profits are just a means of increasing our impact. We take what we generate and put it back into our foundation so it can focus on last-mile distributions.

A Collective Mission for Change
In a time when consumers are more conscious of the values behind the brands they support, social enterprises like TRUST show how purpose-driven business can drive meaningful change. By investing in social progress, these entities help build stronger, more empowered communities that value health, choice, and well-being.

TRUST Wants More for Every Filipino, Unveils New Campaign and Bold Repositioning

MANILA, September 25, 2025 —  TRUST, the commercial brand of DKT Health, Inc., celebrated over three decades of empowering Filipinos with a transformative brand repositioning event at Monarch Manila last September 25, 2025. 

The gathering introduced a reimagined brand identity and TRUST’s latest mass media campaign that underscores the brand’s evolution into a more progressive, inclusive, and socially driven brand.

The program opened with remarks from Denise R. van Dijk, President and CEO of DKT Health, Inc., who spoke about TRUST’s journey over the last three decades and its bold step into this new chapter. “For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further. Our new identity shows not just a change in look, but a deeper commitment to normalize conversations and ensure that every choice is respected,” van Dijk said.

“Ang Normal Mo, Normal ‘Yan!” Campaign Takes Center Stage

Anchored on the idea “Ang Normal Mo, Normal ‘Yan!,” this campaign confronts taboos and empowers individuals to embrace their own choices, whether it means pursuing a fulfilling sex life, choosing parenthood on their own terms, or exploring non-traditional relationships. The campaign aims to normalize diverse experiences and break cycles of silence and shame.

To amplify this message, TRUST has also rolled out its nationwide billboards, print, and train ads, as well as radio and TV commercials, now airing and available on the brand’s official YouTube and other social media channels. 

During the event, the refreshed logo, social enterprise seal, and brand manifesto were also unveiled. The manifesto serves as a declaration of TRUST’s vision for the future, affirming the brand and every Filipino’s desire to want more — more freedom, more knowledge, more security, and more care when it comes to sexual health choices.

The program also celebrated creativity and inclusivity with a spirited performance by Maxie Andreison, brand ambassador and winner of Drag Race Philippines Season 3. She performed her song “Halika Na Lika Na,” which also served as the main track of TRUST’s latest TV commercial, followed by a toast and photo opportunity with executives and guests.

TRUST and DKT as a Social Enterprise
Afterwards, a casual fireside chat and Q&A session was held, which spotlighted insights from Denise R. van Dijk, Maxie Andreison, and Gil Cadiz, Director of Marketing at DKT Health, Inc. Cadiz highlighted TRUST’s role as a social enterprise, explaining how each purchase not only provides protection but also funds free reproductive health products and services for underserved communities. “Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life. With TRUST as a social enterprise, we go beyond being a commercial brand and carry out our advocacy by extending resources and services to fellow Filipinos who need them most,” Cadiz shared.

Guests were invited to take part in an interactive photowall where they wrote down what sexual and reproductive health choices they believe should be normalized in society. This activity, kicked off by Denise R. van Dijk and Maxie Andreison, reinforced the campaign’s message and created space for shared expression.

A Collective Call to Normalize Sexual and Reproductive Health Conversations
As the event closed, TRUST reaffirmed its mission to provide access, education, and protection for all. The brand invites Filipinos to join this shared movement and normalize conversations on sexual and reproductive health.

To learn more about TRUST’s mission, explore product guides, and find clinics near you, visit TRUST.ph. Stay up to date with the latest campaigns, health tips, and initiatives by following TRUST on Facebook.