Femme Brings Campus-Inspired Praktikal U to Market! Market! with Shuvee Etrata on November 7

Taguig City, Philippines – Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials, is bringing Praktikal U, a campus-inspired experience for young Filipinas, to the Market! Market! Activity Center in Taguig City on November 7, 2026. Centered on practical everyday choices and experiences that shape womanhood, the event will feature learning sessions, interactive booths, and a special appearance by celebrity and Femme brand ambassador Shuvee Etrata.

Styled after campus life, Praktikal U invites the public to take part in activities that reflect the experiences of Filipinas as they navigate different stages of growing up. Attendees can explore interactive booths, learn more about Femme products, and engage in segments that highlight practical everyday choices.

A key component of the program is PodClass, a series of discussions on self-confidence, personal growth, women's health, and other experiences that shape womanhood. The “Podfessors” for the sessions are influencers Kevin Montillano, Sela Guia, Aira Lopez, Dani Buenvenida, Eryka Lucas, and Jy Marie, who will share their insights and perspectives, providing an accessible space for participants to exchange ideas and engage with subjects relevant to their everyday lives.

Shuvee will share personal experiences and advice in an onstage segment. She will also spend time with the day’s batch of classmates through fun activities and a meet-and-greet. The program will also feature classroom-inspired games, including Pop Quiz and Girl Math.

The event builds on Femme’s “Your Bes Femme” positioning, which presents the brand as a companion to women in their daily routines and personal care. Femme defines being practical as understanding personal needs, weighing available choices, and choosing what works best for each lifestyle.

“We recognize that growing up comes with different experiences, questions, and decisions, and we believe young Filipinas deserve spaces where they can learn, share, and feel understood. Through Praktikal U, we want to bring practical tips closer to them, while making the experience enjoyable through activities and opportunities to connect with others,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.

“Comfort and confidence are part of how women approach their daily routines. We hope Praktikal U  brings these perspectives into conversations about personal care and the choices women make for themselves,” she added.

Students, young professionals, and other interested Filipinas are invited to take part in Praktikal U and its discussions and activities. Through its combination of learning sessions and interactive segments, the event aims to bring young women together around topics and experiences relevant to their everyday lives.

Femme Praktikal U runs on November 7, 2026, from 10:00 AM to 10:00 PM, at the Market! Market! Activity Center in Taguig City. Participants can enjoy full access to the event by purchasing the exclusive product bundle, which includes a Praktikal U passport and ID. Selected areas, such as the pouch and patch booth, will be accessible without a bundle purchase.

For more information, interested participants may visit Femme's official social media accounts on Facebook, Instagram, and TikTok.

Shuvee Etrata Enters Her ‘Femme Era’ as Brand Ambassador for Practical, Everyday Hygiene

19 August 2025, Philippines – Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials for both men and women, has officially introduced rising star Shuvee Etrata as its newest brand ambassador.

The Pinoy Big Brother: Celebrity Collab Edition alum now leads the “Femme Era” campaign, which emphasizes the importance of smart spending and practical hygiene choices for modern Filipinas amid rising costs and endless product options.

Femme has long celebrated the confident, driven Filipinas who are constantly on the move.  From Raketera queens managing busy lives to young professionals balancing multiple roles, the brand’s products deliver comfort, practicality, and reliability for everyday use.

“As a brand that resonates strongly with young professionals, homemakers, and students alike, Femme recognizes that practicality is not just about affordability–it’s about making thoughtful choices that balance quality, reliability, and convenience. With Shuvee on board, Femme aims to further strengthen this connection with its consumers by inspiring them to embrace confidence and practicality in their daily routines,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.

"We are excited to welcome her as our newest brand ambassador. Her values align closely with what Femme stands for, and we hope her journey with us inspires other women to make intentional choices every day," Ramos Yeo added. 

Shuvee’s journey from TikTok creator and reality TV contestant to recognized public figure is a testament to her relatable charm and resilience. She embodies the qualities of a modern Filipina who navigates life’s challenges with confidence while balancing ambition and authenticity, a trait that mirrors Femme’s mission to support women in leading dynamic lives while staying true to themselves.

"I’m excited to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day," said Shuvee. "Femme’s commitment to quality, comfort, and purposeful living resonates with how I approach my own life and career. I’m proud to represent a brand that supports women in making choices that truly matter. Indeed, now is the ‘bes’ time to choose Femme!" she added.

A household name for over 20 years, Femme offers a complete range of affordable and proudly local hygiene products that empower consumers to make smart choices. Known for its bright pink branding and strong connection to its customers, the brand delivers reliable products across multiple categories, including tissues, cotton, and feminine care products. Drawing on its deep understanding of the local market, Femme has expanded its range in recent years to include feminine care essentials such as sanitary napkins, pantyliners, and menstrual pants, helping women to confidently move with ease and confidence.

"This partnership with Shuvee is a statement. In a world where trends shift quickly, Femme believes in the lasting value of practical choices, quality products, and relatable role models. By working with Shuvee, we reinforce that practicality is not about settling for less, but about choosing well and living well," Ramos Yeo added.

The partnership was formally sealed through a contract signing held at the SCPA Main Office in Taguig City.

Femme continues to encourage Filipinos to embrace smart spending by choosing products that combine comfort, quality, and everyday practicality. To follow Shuvee’s Femme Era journey and explore the full range of Femme hygiene care essentials, visit https://scpa.com.ph/.