TECNO Unveils Shot On CAMON Contest 2026 Jointly with Lonely Planet in Philippines

Manila, May 15, 2026 – TECNO, the AI-driven innovative technology brand, and Lonely Planet, the globally recognized travel guidance leader, today jointly announced the co-hosted Shot On CAMON Contest 2026, the third edition of TECNO's annual global photography competition. Rooted in a shared spirit of exploration and expression, the collaboration expands the contest beyond technology alone to celebrate the people, places and stories behind every image. Through expert co-judging, co-branded content, and photo-essay-style storytelling, TECNO and Lonely Planet aim to inspire users around the world to see more, feel more and tell richer visual stories. Three Lonely Planet photographers will contribute original imagery shot on the CAMON 50 Series, while one Lonely Planet photographer will serve on the final-round jury panel alongside TECNO’s imaging team.

“Great photos are not just about equipment – they are about how deeply the photographer can immerse themselves in a destination,” said Melissa Killian, Vice President of Integrated Marketing at Lonely Planet. “TECNO’s technology makes that immersion easier, helping users stay present, observe more closely and capture meaningful moments as they happen. We are excited to partner on Shot On CAMON Contest 2026 and look forward to seeing how photographers around the world bring their journeys to life.”

Under the theme “Seeing is Believing,” this year's contest runs from May 15 to October 11, 2026, inviting smartphone photographers worldwide to capture real, beautiful and unrepeatable moments using the TECNO CAMON 50 Series. In a year increasingly shaped by AI, the theme is TECNO’s call to celebrate the authenticity of real life through photography, honoring diverse skin tones, fleeting emotions, and real-world observations. Even the contest’s AI category starts with a real photograph, encouraging users to start from authentic observation and personal expression.

TECNO Philippines Welcomes Kelvinmarkulit as CAMON Photography Ambassador

To further ignite local passion for authentic mobile photography, TECNO Philippines has appointed Kelvinmarkulit  – a highly respected Filipino visual storyteller known for his raw, unfiltered depictions of everyday Filipino life – as the official CAMON Photography Ambassador for the Philippine leg of the contest. Kelvin will play a multi-faceted role: from co-creating a call-out video that rallies Filipino creators to join the competition, to serving as a regional judge in selecting the country's most compelling entries, and joining the exclusive winner's journey. His partnership with TECNO goes beyond a celebrity endorsement; it is a powerful signal to Filipino photography enthusiasts that local stories, captured with honesty and heart, can stand on a global stage. Kelvin’s own journey – from shooting candid street moments to earning international recognition – inspires a new generation to believe that with observation, emotion, and the right tool, anyone can transform the ordinary into the unforgettable.

Five Creative Categories That Celebrate New Ways of Seeing

The five categories of Shot On CAMON Contest 2026 are designed to inspire different ways of seeing, encouraging participants to capture real moments, emotions and perspectives from everyday life and travel.

Faces·Unfiltered – This category celebrates authentic portraits that reflect people as they really are, capturing diverse skin tones and individuality in a quiet close-up, a candid street portrait, or a moment shared between friends.

Night·Unveiled – This category invites participants to capture the atmosphere, mystery and emotion that emerge after dark, from neon-lit streets and reflections after rain to still moonlit scenes and late-night city life. 

Culture·Unscripted – This category focuses on capturing the rhythm of a place as it naturally unfolds, whether through festivals, crafts, food moments or unplanned interactions between people.

Snapshot·Unspotted (Telephoto Special) – Participants are invited to capture distant details that reveal something surprising, intimate or easily overlooked, from textures on far-off peaks to a fleeting expression within a crowd.

AI·Unimagined (AI Gallery Special) – First capture a real-world photo with a TECNO phone, then transform it into an artistic style using TECNO’s AI Gallery. Both the original photograph and the AI-styled image must be submitted together. This category is designed to explore how AI can extend creative expression while keeping real-world photography as the starting point. 

“‘Seeing is Believing’ is both a creative brief for our contestants and a reminder that the most powerful images begin with real life,” said Jack Guo, General Manager of TECNO. “Through Shot On CAMON Contest 2026, we hope to inspire users around the world to observe more closely, express themselves more freely and celebrate the beauty of authentic moments through photography.”

Awards, Honors and How to Enter

To recognize exceptional creativity, Shot On CAMON Contest 2026 will reward outstanding work across its major award tiers with both cash prizes and exclusive travel prizes sponsored by Lonely Planet. Selected winners will embark on a curated journey to explore the wonders —  to experience is to believe, and only by witnessing can miracles truly be seen.

As rewards for the competition, one outstanding photographer will be awarded the TECNO Photography Master prize ($8,000). Additionally, there will be five winners for the Gold Prize ($3,000), five winners for the Silver Prize ($2,000), and five winners for the Bronze Prize ($1,000). Ten participants will also be selected as a TECNO Friend and will receive a CAMON 50 Series Smartphone. As an exclusive bonus, the TECNO Photography Master and the five Gold Prize winners will also be invited to a bespoke trip to the Philippines.

Special "Filipino Special Award" – Exclusive for Philippine Participants

In addition to the global prizes, TECNO Philippines is introducing the Filipino Special Award to recognize and reward local creative talent. Philippine users may submit either images (standard entry) or videos (via Instagram/Facebook Reels, and TikTok). While video submissions are considered informal entries and are not eligible for global awards, they will automatically be considered for the Filipino Special Award. A total of six additional winners will be chosen as CAMON Photography Endorsers in Philippines, each receiving a Lonely Planet Bespoke Trip and a CAMON 50 Series Smartphone. The breakdown is as follows: five winners from image submissions (across any of the five contest categories) and one winner from video submissions. This special award underscores TECNO Philippines' commitment to celebrating homegrown visual storytellers, whether they freeze a moment in time or bring it to life through motion.

How to Enter

To enter, participants should post photos with a visible TECNO device watermark on Instagram using the hashtags #ShotOnCAMON2026 #TECNOCAMON50Series and #TECNOPhilippines, then submit high-resolution versions via email at shotoncamon@tecnomobile.com or through the ShotOnCAMON Gallery on TECNO’s Philippines official website. All entries must be original content and duplicate submissions will be disqualified. Winning works will be showcased in global media exhibitions, the TECNO annual photo book, and across TECNO’s official platforms.

For full contest rules and details, visit Shot On CAMON Contest 2026 or follow @tecnomobileph on Instagram.

TECNO CAMON 50 Series Powers a Massive Earth Day Run Manila with Over 15,000 Participants and Sarah Geronimo

Manila, Philippines, April 19, 2026 — TECNO brought major launch-week energy to the Manila leg of Earth Day Run 2026 organized by RUNRIO at the Mall of Asia Concert Grounds, as the CAMON 50 Series took center stage at one of the most high-profile public events of the season, drawing more than 15,000 participants and creating a major moment for the brand in the Philippines. The Manila leg — the largest of the three-city series — marked a powerful convergence of TECNO’s flagship smartphone launch and RUNRIO’s nationwide green movement.

As thousands of runners, families, communities, and fitness enthusiasts gathered in Manila, TECNO transformed the event into a live showcase for the CAMON 50 Series — highlighting how the device is built for movement, expression, and real-life moments that happen fast.

One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.

Sarah Geronimo Leads the program and Experiences CAMON 50 Series

The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.

Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.

Wearables Make Their Mark

Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.

TECNO’s Commitment to the Planet and the Filipino Community

More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.

“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”

Following the strong response in Manila, TECNO will continue the momentum of its Earth Day Run participation in Cebu on April 26 at the SM Seaside, extending the CAMON 50 Series story through more community-driven, high-visibility experiences in the market.

TECNO CAMON 50 Series Opens Its First E-commerce Selling Window in the Philippines with TikTok Shop and Shopee Exclusives

April 12, MANILA, Philippines — TECNO is officially opening the first e-commerce selling window for the new CAMON 50 Series in the Philippines, giving Filipino consumers an early chance to get the brand’s latest AI imaging smartphones through exclusive offers on TikTok Shop and Shopee from April 10 to April 16.

The online selling period spotlights the CAMON 50 Series as a new-generation imaging and AI smartphone line designed for users who want stronger content creation, more expressive mobile photography, and a smarter everyday device that feels like a worthy lifestyle and side-hustle upgrade.

PlatformExclusive Offers

During the campaign period, TikTok Shop will exclusively offer the TECNO CAMON 50 Ultra 5G 8GB + 256GB variant at a promo price of PHP 15,999. TikTok Shop will also carry the CAMON 50 8GB + 256GB at PHP 10,999 and the CAMON 50 Ultra 5G 12GB + 512GB at PHP 21,999.

Shopee, meanwhile, will exclusively offer the TECNO CAMON 50 Ultra 5G 12GB + 256GB variant at a promo price of PHP 17,999. Shoppers can also purchase the CAMON 50 Ultra 5G 12GB + 512GB and CAMON 50 8GB + 256GB on Shopee.

Across both platforms, buyers will also receive a strong package of launch inclusions designed to make the purchase feel even more rewarding. These include a CAMON 50 Series Exclusive Gift Box - an air conduction headphone and a charging lanyard cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement and 2-Year Warranty, 3 Years of 50GB Free Cloud Storage, and a 1-Year MovieBox Premium Membership.

Stack More Savings with Wearable Bundles

TECNO is also extending bundle savings for users who want to build a more complete smart lifestyle setup around the CAMON 50 Series. During the campaign, buyers can save PHP 1,000 on the Watch NEO (SRP PHP3,499), save PHP 1,000 on the FreeHear 2 (SRP PHP2,999).

Why the CAMON 50 Series?

Designed for content creators and mobile photography lovers, the CAMON 50 Series combines flagship Sony sensors with a dedicated AI computing architecture. Key breakthroughs include:

Super-Zoom FlashSnap – AIpowered zeroshutter lag for highspeed action

AI Auto Zoom – Intelligently frames portraits like a pro director

100x Zoom Telephoto – Capture stunning detail from impossibly far away

IP69K|IP69|IP68 Water and Dust Resistance – Built to withstand dust, high pressure water, and the toughest environments

How to buy:

Visit TECNO Official Store on Shopee or TECNO Official TikTok Shop from April 10–16. Add your preferred CAMON 50 model, apply the flash sale price (automatically reflected), and check out. Freebies are automatically included with every unit.