InLife Shows Filipinos What Real Love is All About

InLife, the country’s first and largest Filipino life insurance company recently launched Love In Life, a heartfelt brand expression that reflects its steadfast commitment to caring for Filipinos with real love, understanding, and protection.

 

“Love In Life is our love letter to the Filipino people. It is a tribute to those who have put their trust in the Company throughout our 115 years in the industry. Life may be tough, but our love is tougher. Through Love In Life, we are letting our customers know that no matter what happens, we will be here for them,” said InLife’s Chief Marketing Officer and Chief Bancassurance Officer Gae L. Martinez.

 

A love rooted in Filipino values

Filipinos are known for expressing love through quiet strength and unwavering support especially in difficult times. Filipino families are uniquely special for their deep-rooted, intergenerational connections and a vibrant bayanihan spirit. As a company deeply rooted in these values, InLife has long stood for more than just insurance. For more than a century, InLife has been a trusted companion to generations of Filipinos providing security, stability and peace of mind through

life’s uncertainties.

 

“Love In Life is a powerful reminder that real, enduring love is built on protection, security, and peace of mind. InLife delivers this message with the warmth and sincerity of a love letter, signed meaningfully: Love, InLife,” Martinez said.

 

Encouraging financial independence

Recognizing that most Filipinos hesitate to discuss money matters even while earning well, Love In Life encourages open conversations towards financial security. It redefines love as both an emotion and action: confronting financial fears, breaking generational traumas and cycles such as belonging to the Sandwich Generation, facing one’s fears and pursuing one’s dreams. Through it all, InLife promises to be there always.

 

These come alive in the catchy Love In Life jingle that celebrates steadfast love in its many forms: from mothers who love their children unconditionally to Overseas Filipino Workers who endure years of separation to secure their families: “Happy life, Good life Here you belong, Sure kang maaalagaan. Kasama mo, kakampi mo, kakalinga sa’yo. Love ko sayo’y buong-buo” to young Filipinos breaking the cycle of financial dependence through smart planning: “Whatever and wherever and whenever you want, ‘Wag kakabahan, ako’y nandito lang; Sasamahan sa tawanan sayawan kantahan, Love ko sa’yo’y buong-buo” to elders who ensure their legacy is protected: “Kami ang bahala sayo, Ikaw at ikaw, Aalagaan ko; Araw-araw, Gabi-gabi, Forever, Iingatan at sasamahan ka.”

More than a brand message and expression, InLife’s Love in Life is an invitation for every Filipino to reflect on what it truly means to love and take meaningful steps to protect the people who matter most to them.

 

Learn more about how InLife can help you build the foundations of real love through financial security and protection by visiting https://www.inlife.com.ph/. 

You can check out the Love In Life jingle here: https://www.youtube.com/watch?v=uyjvX1pwCnI&t=31s

MAPFRE INSURANCE Raises Capital to P900M; Takes the Lead in Non-Life Insurance

MAPFRE INSURANCE, formerly MAPFRE INSULAR, recently announced in a media launch that it has raised capital to P900 million, having complied with the minimum net worth requirement set for 2019 by the Insurance Commission, according to the New Insurance Code of the Philippines (RA 10607).

Amended in 2013, the law states that a domestic life or non-life insurance company should have at least a net worth of P250M by June 30, 2013, P550M by December 31, 2016, and reached P900M by December 31, 2019.

At the helm of MAPFRE Insurance is Mr. Tirso Abad, President & CEO, who shared the company breakthrough during the said event held on November 26, 2019. “This development shows the strengthened presence of MAPFRE Insurance in the Philippines, with a significant investment that will contribute to the industry and most especially improve the lives of Filipinos,” he said.

Marking its 85 years in the business, the company is anchored on three main objectives: to offer non-life solutions with relevant products, to be efficient in claims service, and to better serve the Filipino people.

Owned by MAPFRE Sociedad Anonima Spain at 75% majority, and Insular Life at 25%, MAFPRE INSURANCE is one of the non-life insurance companies with the highest capital and solvency in the Philippines.

In 2018, it introduced digital services and innovations such as the: MAPFRE INSULAR Virtual Office, centralized policy services and claims, QR code for verifying policies, 24/7 claim reporting, and expanded payment channels. The MAPFRE Insular Virtual Office is the first digital office portal for use of non-life insurance intermediaries – where partners can access accounts for renewal, draft quotations instantly, and make online payments.

“As we leap towards the digital future, we are presented with more choices to connect with people. This is a great opportunity to be more efficient and agile to serve our client’s unique needs. Since our launch last year, we have been continuously developing our channels and we look forward to be a digital leader as well for the insurance industry,” Mr. Abad added.

MAPFRE INSURANCE offers general insurance for optimum financial protection and risk management covering fire and allied lines, motor vehicles, personal accident, casualty, liability, engineering, marine cargo, and surety. The company has developed a wide network nationwide expanding from 10 branches to 16 sales offices in NCR, Isabela, Lipa, Iloilo, Cebu, Cagayan de Oro, and Davao, among many others.

For more information about the MAPFRE INSURANCE, you may visit http://mapfre.com.ph or email info@mapfreinsular.com