Shopee Celebrates Record-Breaking 12.12 with 12 million Items Sold within the first 24 Minutes

MANILA, DECEMBER 14, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end shopping season with a record-breaking 12.12. On December 12, 12 million items were sold in the first 24 minutes and at its peak, one million items were bought in a single minute.

Martin Yu, Director at Shopee Philippines, said, “We are humbled to end the year on a high note with a groundbreaking 12.12 Big Christmas Sale. Given the unprecedented year that 2020 has been, we wanted this to be a special day not just for Shopee, but for the people we serve. E-commerce has become of increasing importance in our lives. It has evolved beyond a platform to access basic needs to one that connects people and businesses. We are glad to celebrate the past five years with our users, sellers, and brand partners and are truly excited about what’s to come."

Shopee ushered in the festive season with fun and convenience

Users joined Shopee every day for four weeks of fun and entertainment leading up to December 12, where they shopped for over 2 billion products. Consumers also spent more time on Shopee’s in-app games and features.

 

• 450 million views were recorded on Shopee Live across the entire 12.12

• Shopee’s in-app games were played a record of 2.7 billion times

• Two of Shopee’s newest games, Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played

The surge in shopping activity was also met with the increasing adoption of digital payments. Users enjoyed the convenience of ShopeePay, with orders paid via the mobile wallet surging 18 times.

12.12 Big Christmas Sale in the Philippines:

In the Philippines, Filipinos enjoyed a constant stream of deals on December 12, supported by Shopee’s robust ecosystem. 

Filipinos shopped for their home and entertainment needs with Home & Living, Mobile Accessories, and Fashion emerging as the best-selling product categories. 

• Home & Living: Consumers took the time to revamp their homes, with 1.5 million home decor products such as curtains, wallpapers, and 3D wall stickers sold.

• Mobile Accessories: Smartphone accessories were a big priority as people geared up for the festive season. A total of one million smartphone accessories were sold, with phone cases, phone covers, and power banks being the most popular. 

• Fashion: There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold.

Powered by the surge in shopping activity, sales peaked for local businesses on Shopee. One top seller recorded more than 75,000 orders within 24 hours on December 12.

Yu closed, “We are extremely grateful for the unwavering support that our users, sellers, and brand partners have shown us. As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region. We look forward to continuing creating new experiences and value for everyone in 2021.”

Shop from the 12.12 Thank You Sale at https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, and popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Get a Chance to Win Over ₱12 Million Worth of Prizes by Tuning in to Shopee’s 12.12 Big Christmas TV Special

 

MANILA, DECEMBER 11, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites everyone to tune in to the Shopee 12.12 Big Christmas TV Special on GMA this December 12 for a chance to win over ₱12 million worth of prizes. From 10:00 am to 11:30 am, viewers can anticipate games, flash deals, and up to 50% off on leading brands. 

Host Willie Revillame will be joined by celebrity co-hosts Michele Gumabao, Hipon Girl, and Winwyn Marquez. Viewers can also look forward to performances from Glaiza de Castro, Rita Daniela, Nina, Bugoy Drilon, Michael Pangilinan, Kris Lawrence, and The Company.

Key Highlights of the Shopee 12.12 Big Christmas TV Special:

On December 12, viewers can enjoy flash deals, star-studded performances, big cash prizes, and more. Key highlights include: 

• Shopee Shake: Two Shopee Shake winners get ₱250,000 each, while the top winner gets ₱500,000 and a house and lot. Viewers should tune in at 10:15 am, 10:30 am, and 11:15 am to participate. 

• Watch & Win: Two lucky viewers can win ₱50,000 in cash and ₱10,000 worth of ShopeePay credits each during the Watch & Win segment. 

• Spin-A-Wil: One contestant spins a prize roulette for a chance to win up to ₱300,000. To enter, users can log on to Shopee and claim their raffle code. They get additional entries per draw when they purchase mobile load or data via the Shopee app. 

• Shopee Milyonaryo: One contestant can win ₱1 million in cash on Shopee Milyonaryo. Interested users can also claim their raffle code on the app and get additional entries by purchasing mobile load or data. 

• Top Up & Win with ShopeePay: One viewer stands a chance to win ₱50,000 when they top-up at least ₱300 during the 12.12 Big Christmas TV Special on GMA. 

• Big brand promos: Viewers can also look forward to flash deals on their favorite products such as personal hygiene items and vitamins from GSK, skincare essentials from Garnier, makeup from Maybelline, baby products from Reckitt Benckiser Enfagrow, and gadgets from realme and Huawei. 

• #MyShopeeWish TikTok Challenge: Until December 30, users can join the #MyShopeeWish TikTok Challenge to win prizes. Winners will be announced on January 15, 2021, on all Shopee’s official social media accounts.

Shopee 12.12 Big Christmas Sale
Shopee 12.12 Big Christmas Sale will run until December 12, 2020. Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, Reckitt Benckiser Enfagrow, and Infinix. 

Shoppers can enjoy free shipping with ₱0 minimum spend, 20% cashback, and  ₱1 deals. From December 3 to 12, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.

For more information on the Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. 

Download the Shopee app for free via the App Store or Google Play.

About Shopee

 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region

MANILA, DECEMBER 4, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration. 

Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”  

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

1. Social: Bringing the human touch to online shopping

Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

2. Personalization: Catering to the ‘Me’ economy

Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs. 

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee's in-app advertisements generate 65% more sales activity than those that do not. This is powered by Shopee's own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

3. Integration: Creating a seamless customer journey

As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

• Delivering an experiential home shopping experience with P&G: Together with P&G, Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store. 

Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

12.12 Big Christmas Sale 

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale. 

Key highlights of Shopee 12.12 Big Christmas Sale: 

• Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping,  discount vouchers, and a chance to win cash prizes.

• #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.

• Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts. 

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. 

Download Shopee for free on the App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Gift an Anker: Anker Joins the Biggest Christmas Sale of the Year, the Shopee 12.12 Big Christmas Sale

Anker, the global leader in smart charging and smart, connected consumer devices, joins Shopee in providing buyers the best deals and hassle-free shopping.  Christmas shopping just got easier as Anker is partnering with the leading e-commerce platform Shopee for the biggest online Christmas sale of the year, the Shopee 12.12 Big Christmas Sale - the Final Christmas Rush. Anker will be rolling out amazing deals and discounts for Filipino shoppers this holiday season. From December 5 to December 12, users can enjoy up to 40% off on Anker items as well as free shipping on their orders.

“At the core of what we do is the desire to make people live seamless and always connected - most especially to their loved ones during Christmas!  This is why we created the world’s most innovative tech essentials that almost anybody would need.” said Anker Philippines (NAVCO Inc.) President, Ryan Tan.

“Ankers make the perfect gift because of their unquestioned quality, backed up by a hefty 18-month warranty.  That means reliability and functionality for the Yuletide season and beyond!  So, if you’re thinking of giving gadgets and tech essentials as a meaningful and at the same time useful gift to your family and friends this Christmas, Anker is the way to go.”

“Anker has emerged as the world’s best tech essentials brand delivering ways of keeping you and your devices fueled, entertained and enabled.  We believe in efficiency and strength. We want to help give Filipinos the most reliable products for a truly worry-free on-the-go lifestyle.” Tan adds.

There’s an array of Anker products to choose from!

POWERCORE:  ADVANCED FAST CHARGING POWER BANKS

Anker’s selection of power banks are equipped with PowerIQ™ and PowerIQ 2.0™ technology. This allows Anker chargers to dynamically detect and adapt to your device’s unique charging protocol enabling it to offer universal fast charging to all phones and devices (even those that are non-Qualcomm Quickcharge compatible).  PowerIQ 2.0 ™ technology is capable of charging with the same speeds or faster than Qualcomm Quickcharge 3.0 chargers and has more universal compatibility.

Anker’s MultiProtect technology combines surge protection, short circuit prevention, auto shut off when batteries are fully charged and other advanced safety features to keep you and your devices safe so you can charge with ease.  The Powercore line are well armed with up to dual input ports and high energy output for simultaneous charging.

Power Delivery technology, the latest in universal charging supplies up to 20 times the power of a standard charger.  Now you can use the same charger for your phones, tablets and laptops, and charge them all faster than ever before.  It is available in more and more Powercore models that can serve as an all-in-one power bank for your smartphones, tablets and even laptops such as the latest Windows and Mac laptops.

POWERLINE:  THE WORLD’S FASTEST AND MOST RELIABLE CABLES

Of course, Anker also has a collection of power cables both for Apple and Android users. A cable’s toughness is typically measured by its “bend lifespan” or the number of times its tip will be bent before it breaks.  Typical power cables only have 1,000 to 3,000 bend lifespans. Anker PowerLine cables such as the Powerline II Dura, take it to the next level as it can withstand being bent up to 12,000+ times along with any knocks, drops, twists, or yanks you can throw at it.
Anker cables are fully Apple MFi certified! The PowerLine II completely Apple authorized designed to work flawlessly with iPhone, iPad, iPod, or any device with a Lightning port.

POWERPORT

Now what about wall charging? Of course, we have products for that! Exclusive to Anker, PowerIQ™ technology and VoltageBoost merge to guarantee the fastest possible recharge, whatever device you need to power. Each port pumps out sufficient power so you don’t just charge fast, you can also charge multiple devices at full speed!

The Powerport line also has MultiProtect technology for surge protection, temperature control, and more innovative safety features so you can charge with ease.

SOUNDCORE
There are secrets in the audio industry.  Listeners are told that incredible sound quality is only available from a few special places.  Perhaps from a brand with decades of audio heritage or maybe from a speaker that costs more than most people can afford.
At Soundcore, we break this illusion.  We use innovation, experience, and pioneering listener analysis to create products that revolutionize expectations for audio quality.
Our ‘Play’ buttons don’t just start incredible music, they also reveal the truth: Breathtaking sound that moves, touches, and thrills is no longer an exclusive privilege.
Soundcore is a brand under Anker Innovations.

The Shopee 12.12 Big Christmas Sale is the final wave of the Shopee 11.11 - 12.12 Big Christmas Sale offering deals up to 99% off from leading brands including P&G, Maybelline, Vivo, SM Store, Silverworks, Unilever, Lactum, and Platinum Karaoke. Shopee has also partnered with Viber, Mini Stop, and Smart to give users exclusive promotions this holiday season. The Shopee 12.12 Big Christmas Sale will also feature daily free shipping promotions, flash sales as low as ₱12, and over 12 million Shopee coins to be given away from the iconic Shopee Shake game.

For more information on the Anker Products at the Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/ankerphilippines

Download the Shopee app for free via the App Store or Google Play.