Manila, Philippines (August 7, 2026) — HUAWEI has once again raised the bar for flagship smartphones with the new “King of Imaging,” the HUAWEI Pura 90s Series, available starting at PHP 54,999, and now open for pre-order in the Philippines.
Bringing together trendsetting aesthetics, next-generation imaging, reliable 5G connectivity, and advanced AI-powered features, the HUAWEI Pura 90s Series ushers a new era of intelligent mobile experiences.
King of Imaging Brings Your Vision to Focus
The HUAWEI Pura Series is renowned for seamlessly blending groundbreaking imaging innovation with fashion-forward design, empowering users to capture life’s beauty while expressing their individuality through a device that is as remarkable as the moments it preserves. Reinforcing its position as the “King of Imaging,” the HUAWEI Pura 90s Series introduces a new range of imaging innovation to take the mobile photography experience to greater heights, enabling users to preserve their best moments exactly how they experienced it.
Built to be an absolute Zoom Beast, the HUAWEI Pura 90s Series lets users capture extraordinary detail from near or far. The HUAWEI Pura 90s Pro Max redefines flagship smartphone imaging with its industry-leading 200MP Ultra Large Sensor Telephoto Camera with a 1/1.28-inch sensor and the first-ever 200MP RYYB Sensor. The advanced Telephoto Camera system enables users to capture details with stunning clarity, bringing distant subjects into sharp focus with exceptional clarity. Its powerful Telephoto Zoom brings users closer to every unforgettable moment, whether it’s a live performance of their favorite artists, elusive wildlife in their natural habitat, or intricate, microscopic details. Combined with the industry-leading image stabilization of CIPA 7.0, the HUAWEI Pura 90s Pro Max keeps handheld zoom shots sharp and steady, ensuring every distant scene is preserved with impressive clarity.
Even in complex lighting conditions, the HUAWEI Pura 90s Pro Max captures brilliant highlights without overexposure, and reveals rich detail in darker shadows. Its 50MP Ultra Lighting HDR Camera, powered by a 3-in-1 Ultra Lighting Prism and an industry-leading dynamic range of up to 16 EV, captures more light information than ever before to render brighter highlights and deeper, more detailed shadows. This results in naturally balanced, richly textured photos that faithfully recreate the atmosphere of every moment no matter the lighting contrast.
Colour precision is key to render true-to-life photos that are true to what you see. The HUAWEI Pura 90s Series introduces the 2nd Gen True-to-Colour Camera, which renders a wider breadth of colour range with improved accuracy and an expanded colour gamut processing. When shooting vivid landscapes to everyday portraits, the imaging system delivers naturally balanced, lifelike colours with exceptional precision to ensure every photo reflects the scene just as users see it.
Boundless Possibilities for Creativity, Powered by AI
Beyond its advanced camera hardware, the HUAWEI Pura 90s Series unlocks limitless creative potential for mobile imaging through the power of AI. By intelligently assisting with composition and image enhancement, the series empowers users to turn everyday moments into compelling visual stories.
The upgraded AI Composition feature assists users by quickly identifying photo subjects and providing intelligent framing references. It analyzes scenes in real time and offers on-screen composition suggestions and visual guides according to professional photography principles, helping users adjust their position and find the optimal angle for taking photos. This allows users to take professional-looking photos of landscapes, portraits, food, or architecture.
Making photos look perfect is just as effortless with AI-powered editing tools on the HUAWEI Pura 90s Series. Among these, the AI De-Glare feature easily eliminates distracting glass reflections, window glare, and screen interference from captured images. With a single tap, it removes these visual obstacles and restores the underlying details of every photo. The AI Move tool makes the mundane look magical. It allows users to isolate, move, resize, or duplicate subjects or objects within a photo. When an object is relocated, it instantly “heals” the vacant space and keeps it looking seamless. It also allows users to paste isolated objects onto completely different photos, with AI aligning the lighting, the shadow, and the edges of the object to the new background.
Evocative, Rhythm of Colour Design That Suits Your Style
Staying true to its legacy of combining powerful imaging with fashion-forward design, the HUAWEI Pura 90s Series introduces the Rhythm of Colour, a new design philosophy inspired by the fluid interplay of light, form, and movement. Featuring sleek flat-edged lines and richly layered colour palettes, the lineup carries refined elegance with vacation-inspired vibrance. Leading the series, the HUAWEI Pura 90s Pro Max debuts the industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean, inspired by sunlight shimmering in coastal waters during golden hour, alongside Blazing Purple that reflects the transition from dusk to night. These expressive hues are meticulously crafted to create smooth, gradient transitions that give off exceptional visual depth and a premium, sophisticated finish. The Blush Gold and Graphite Black finishes are just as evocative and elegant as they are timeless.
Meanwhile, the HUAWEI Pura 90s Pro comes in vibrant, beverage-inspired tones reminiscent of a lighter, more playful rhythm of holiday living. In Orange Soda, the device bears a crisp citrus shade that captures the sparkling rhythm of sunlit moments, while Guava Soda has a lively pink tone balancing brightness and softness. The HUAWEI Pura 90s Pro also looks effortlessly elegant in Coconut White and Mulberry Black.
Reliable Connection and Intuitive Experience to Put You One Step Ahead
As HUAWEI’s latest flagship lineup, the HUAWEI Pura 90s Series is engineered to set new standards for smartphone performance in the industry. Powered by 5G, the series delivers consistently smooth and reliable connections with smoother signal recovery, stronger performance in weak-coverage areas, and faster upload and download speeds. This keeps users connected wherever life takes them.
Transferring files is just as effortless with the HUAWEI Pura 90s Series, which now supports cross-OS sharing with iOS devices. Whether transferring photos, work documents, or videos, users can easily share files quickly across device ecosystems without interrupting their workflow.
Powerful Performance and Durable Design You Can Count On
The HUAWEI Pura 90s Series’ flagship performance is powered by a 6,000mAh large-capacity battery, which supports all-day use. The HUAWEI Pura 90s Pro Max supports 100W HUAWEI SuperCharge which can recharge the battery back to 85% in just 30 minutes and 80W Wireless HUAWEI SuperCharge. Meanwhile, the HUAWEI Pura 90s Pro supports 66W Wired HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge for ultra-fast, convenient charging whenever, wherever.
The HUAWEI Pura 90s Series pairs its massive battery with an ultra-durable build. The HUAWEI Pura 90s Pro Max adopts a new Anti-Reflection and Scratch-Resistant Kunlun Glass, engineered with nano-level precision technology to reduce glare, resist scratches and fingerprints, and keep the display clear even under bright sunlight. It also offers enhanced drop resistance, giving users confidence for everyday use.
To further enhance the everyday smartphone experience, the HUAWEI Pura 90s Series gives users access to the apps they rely on daily through the HUAWEI AppGallery. From productivity tools like Google Workspace and digital banking apps like BDO, BPI, and GCash, to ride-hailing apps like Grab or Angkas and social media platforms like Facebook, Youtube, and Instagram, the HUAWEI Pura 90s Series ensures the services users’ need to keep their daily routines going are always within reach.
Bring Your Best Moments to Life with the HUAWEI Pura 90s Series
Discover a whole new smartphone experience with the "King of Imaging," the HUAWEI Pura 90s Series, now available for pre-order online and at HUAWEI Experience Stores nationwide. The HUAWEI Pura 90s Pro Max 512GB retails for PHP 79,999. Meanwhile, the HUAWEI Pura 90s Pro is available in 256GB at PHP 54,999 and 512GB at PHP 64,999.
Pre-order the HUAWEI Pura 90s Series from August 7 to August 19 to enjoy up to PHP 5,000 off via selected bank credit or debit cards, along with exclusive freebies including a HUAWEI WATCH FIT 4 (worth PHP 3,999), a HUAWEI Pura exclusive gift box (worth PHP 3,999), and premium services (worth up to PHP 6,499).
Starting 8:00PM on August 7 until 12:00PM on August 20, you can avail vouchers worth PHP 4,000 exclusively through the HUAWEI Online Store. Vouchers worth PHP 2,000 will be available from August 7 on Shopee, Lazada, TikTok. Vouchers are limited only, so get yours fast.
Capture your best moments and show the world your vision by joining the HUAWEI XMAGE Awards 2026. Interested participants may submit their entries through the official HUAWEI XMAGE Awards website: https://consumer.huawei.com/en/campaign/xmage/ for a chance to win the Grand Prize worth USD 10,000. Submissions are open until August 16, 2026.
To learn more, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).
