Healthy blood for a better Philippines: Sangobion launches new campaign

Everyone gets tired, feels weak, and becomes restless once in a while. But, for people with anemia, these are more or less what they experience every day. When one suffers from anemia, he or she gets tired easily from working, feels dizzy for no reason, and is generally overcome by fatigue.

Sangobion IRON+ (Ferrous Gluconate+Vitamins & Minerals) has always been serious about fighting iron deficiency anemia.

To accomplish this, Sangobion is launching a new campaign, Sulong Dugong Pinoy, and kicked it off with a media launch held recently.

The event featured speakers like the University of Sto. Tomas Hospital’s Department of Obstetrics and Gynecology chairman, Dr. Corazon Zaida N. Gamilla, who discussed the importance of healthy blood in supporting the functions of the body, the prevalence of anemia, its symptoms, and ways to prevent and treat it. Also present was Dr. Christie Monina Nalupta – Director of the Philippine Red Cross - National Blood Services, who graced the event to support Sangobion’s vision of a healthy blood nation.

Meanwhile, it was Ming Arroyo-Cunanan, Marketing Director of Merck (makers of Sangobion IRON+), who focused on the brand’s relevance and big plans.

“We have been helping men and women from across the country fight anemia with Sangobion, and I’m happy to say that we’ve been successful. That’s why we think that now is the time to start elevating the brand’s purpose. It’s more than just treating anemia, it’s about maintaining healthy blood to empower every Filipino. Our vision is a blood-healthy Philippines.” Cunanan said of Sangobion’s plans this year.

The launch’s biggest guest was none other than singer Sarah Geronimo, who has been part of the Sangobion family for two years now. A teaser for the new Sangobion TVC (Watch the teaser on Facebook: http://bit.ly/Teaser1FB  or YouTube: http://bit.ly/Teaser1YT) was also screened for the first time to a public audience, which got everyone even more excited.

“There really are a lot of amazing things coming for Sangobion.” Sarah enthusiastically told the crowd. “I’m inviting everyone to join us sa Saturday, April 8 po, at the SM Mall of Asia Music Hall for the Sulong Dugong Pinoy Blood Health Event sponsored by Sangobion of course, and supported po ng Philippine Red Cross.” Major activities like the official TVC premiere will take place, all to kickstart the Sangobion Sulong Dugong Pinoy campaign.

For more information about the Sangobion Sulong Dugong Pinoy Blood Health Event, go to: (http://bit.ly/SDPEvent)

#SulongDugongPinoy

Celebrating 50 Years of Music with Florence LaRue & THE 5th DIMENSION

“Classy” is the word used over and over to describe THE 5TH DIMENSION. With over 20 million record sold worldwide, 22 TOP 40 Hits, 5 No. 1 hits and 6 GRAMMYS, THE LEGENDARY 5th DIMENSION continues to awe sold out audiences with their amazing harmonies, immaculate showmanship,and exciting energy wherever they perform. Their classic songs include: “Up, Up, and Away,””One Less Bell to Answer,” “Last Night I Didn’t Get to Sleep At All,” “Wedding Bell blues”, “Stoned
Soul Picnic,” and the iconic “Aquarius/Let the Sun Shine In.”

THE 5th DIMENSION’S impressive resume includes memorable performances on some of the world’s most prestigious stages, including the Royal Albert Hall in London, England, the Hollywood Bowl, the Greek Theatre, Radio City Music Hall and multiple stages in casinos in Las Vegas, Atlantic City and Canada. The group also boasts many television appearances over the past decades including the Ed Sullivan Show, PBS performances, Good Morning America, The Grammy Awards show, and the Frank Sinatra Special (after a European tour with Mr. Sinatra).

The 5th DIMENSION has received many accolades for their performances, including, induction into the Vocal Group Hall of Fame, citations from cities across the nation, induction of “Up, Up and Way” and “Aquarius/Let the Sunshine In” in to the Grammy Hall of Fame, and a star on the Hollywood Walk of Fame.

Original member and lead vocalist, Florence LaRue is celebrating 50 years with the group. With Willie Williams, Leonard Tucker, Patrice Morris and Floyd Smith, she has put together a show with more vocal range than ever and material that is fresh and varied. Much to the audience’s delight, she workshard to remain true to the sound of THE 5th DIMENSION’s original recordings, and performs their hits in their entirety. It’s no wonder THE 5th DIMENSION continues to appeal to audiences of all ages and nationalities. Reviewer David Spats of the Atlantic City

Press said it best with his critique: “Personal changes have done little to affect the overall quality of THE 5th DIMENSION’S sound. The blend of voices is giving THE 5th DIMENSION a well – deserved reputation for producing some of the cleanest sounding music of this era. The group consists of five very different personalities and contrasting voices that have set a standard for musical quality few groups could ever hope to match.”

Celebrate 50 years of music as Ms. Florence LaRue & The 5th Dimensionas they perform in Smart Araneta Coliseum on May 24, 2016.

Tickets are available at Ticketnet – 911-5555 or log on to www.ticketnet.com.ph. Buy your tickets now!

*This is Press Release