PRecious Philippines Marks First Anniversary, Forecasts Over 40% Growth in 2023 on the Back of Strong Client Wins

SINGAPORE/MANILA, PHILIPPINES, 24 July 2023 - PRecious Communications, an award-winning multi-market integrated communications agency, celebrates the first anniversary of PRecious Philippines. Its local team posted incredible growth over the past year, driven by successful partnerships in the Philippine startup and tech spaces alongside major players in the B2B and corporate sectors.

“With its continued economic growth pegged at 6% this 2023, a digital economy that has recently passed the P2 trillion mark, and thriving business ecosystem, the Philippines is one of the most important markets for PRecious as it remains an attractive destination for companies seeking business opportunities, investment potential, and market expansion,” said Lars Voedisch, PRecious Communications’ Managing Director. “As PRecious Philippines celebrates its first anniversary, we are happy to grow along–and be a part of–the continued growth story of the country’s dynamic economy.” 

Since its entry in 2022, PRecious Philippines has built a strong client base across various industries, including venture builders, insurtechs, digital lenders, and more. The growing client list includes the Philippines’ largest venture builder 917Ventures, the world's largest visa outsourcing and technology services specialist for governments and diplomatic missions, VFS Global, regional insurtech Igloo, and the digital banking arm of Union Bank of the Philippines, UnionDigital Bank.

“PRecious Philippines has achieved remarkable growth in just one year, which proves just how its success is a testament to the talent and dedication of the team to consistently go above and beyond to deliver outstanding results for our partners,” said Prayaank Gupta, PRecious Communications’ Vice President for Growth and Innovation. “The Philippines was one of the fastest-growing market entries we’ve had. Its growth greatly contributed to the agency’s 40% growth year-on-year in 2022, particularly in tech, startups, and fincomms. We are optimistic that this will continue as we build stronger relationships with local and international brands.”

Looking Forward to More Success Stories

From a one-person team in June 2022 to now a team of close to ten consultants, PRecious Philippines was able to prove its mastery of the local and regional media landscape and provide strategic counseling that has helped local brands and players get regional traction and establish them as thought leaders not only within the country but across Southeast Asia.

“We established PRecious Communications in the Philippines a year ago be a catalyst and help sustain the growth of the Philippine economy. Seeing the positive impact we've had on the success of our parters, we're proud to say that we've been able to fulfill that mission. As the team embedded itself in our country's thriving startup ecosystem, we were able to support various industries as well,” said Paolo Alba, PRecious Communications’ Philippine Country Lead and Regional Business Director. “This year, we expect to continue growing the business by more than 40% and grow our team by another 50%.”

Bringing Solutions and Services Tailored to Evolving Brand Needs

As companies continue to grow and expand, so do their brand needs and communication requirements. This is why PRecious Philippines is building its capabilities to extend the agency’s Content, Strategy, and Insights (CSI) services alongside its marketing solutions into the market. These content and digital services will help partners strengthen their thought leadership and brand awareness through bylines, white papers, and social media content for owned media, among others.

“As we continue to leverage the team's expertise and capabilities, we aim to replicate our in-market successes and best practices across the region to better serve our partners and offer services that align with their evolving needs and achieve their strategic objectives,” Paolo explained.

As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships. The team looks forward to achieving even greater milestones and providing impactful integrated communications solutions for its clients in the Philippines and across the region.

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About PRecious Communications:

PRecious Communications is an award-winning PR agency specializing in go-to-market strategies and integrated communications for clients across Southeast Asia, including Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, with partners in Asia Pacific. With over 10 years of experience, the agency has delivered impactful results for diverse industries, such as tech, finance, healthcare, and consumer goods. In 2019, PRecious Communications joined the GlobalCom PR Network as its Southeast Asia representative, an association of 80 independent PR agencies in over 100 countries worldwide. Most recently, PRecious Communications bagged Gold for “PR Team of the Year” at the Marketing Interactive PR Awards 2022, and Gold at the 2023 APAC Stevie Awards for "Most Innovative PR Agency of the Year." 

For more information, visit https://www.preciouscomms.com/ or email us at marketing@preciouscomms.com.

Globe Group’s 917Ventures, Ayala Corp and Gogoro introduce new era of sustainable transport in PH

Globe Group’s 917Ventures, Ayala Corporation, and Gogoro Inc. on Monday made history as they launched Gogoro Smartscooters® and battery-swapping in the Philippines. The companies are introducing a new era in sustainable transportation that brings together smart, convenient and accessible electric two-wheelers to customers.

The announcement was made at a ceremony at the Globe headquarters in Bonifacio Global City where the three companies also announced the commercial public release of Gogoro Smartscooters® and battery-swapping stations in Metro Manila in Q4 2023.

“We in the Globe Group are very proud to bring Gogoro Smartscooters® and battery-swapping to the Philippines, a transport ecosystem that marries mobility innovation and sustainability. This year, Filipinos will have access to these electric two wheelers and Gogoro’s convenient and cost-efficient battery-swapping technology, another first in the Philippines,” said Globe Group President and CEO Ernest Cu at the launch.

Gogoro’s launch is the Globe Group’s debut in the climate tech space, as it continues to deliver innovations that address Filipinos’ daily pain points. As a better transportation alternative, Gogoro aims to address commuter woes on expensive gas prices while helping curb carbon emissions, in line with the partners’ shared commitment to sustainability, and the Philippine government's sustainable development agenda.

It also marks the Philippine entry of Gogoro, a brand that has transformed two-wheel mobility in Taiwan and fostered a new smart mobility industry with a network of eco-friendly businesses and end-users. In addition to Taiwan and the Philippines, Gogoro is also operating in China, India, Japan, Indonesia, Korea and Israel.

Horace Luke, Founder and CEO of Gogoro, said the company is excited to bring the Gogoro ecosystem to the Philippines and is committed to replicating its success in Taiwan, where Gogoro has 540,000 riders and has deployed more than one million smart batteries at 12,000 battery-swapping stations. Gogoro riders have swapped more than 450 million total swaps, 400,000 per day, and Gogoro has saved more than 627,000 tons of CO2 since it launched.

“Our partnership with the Globe Group and Ayala Corporation in the Philippines is a major milestone in our mission to transform urban transportation and provide an accessible path for riders to adopt sustainable urban mobility and play a key role in battling climate change and making the world better for all. We look forward to working together to deliver a sustainable transport system that will improve air quality, reduce carbon emissions, and provide a superior riding experience for consumers in the Philippines,” Luke said.

At the event, the partners unveiled the first Gogoro battery-swapping station at The Globe Tower – the start of a network of Gogoro battery-swapping stations planned to be established initially in Metro Manila and eventually across the country.

They also announced the Gogoro pilot in Globe, where 70 employees will be the first to try out the Gogoro Smartscooters® and battery-swapping. They will test the system for two months starting in May and share insights on their experience to ensure an even better customer experience once the e-bikes become available to the public later this year.

"The Gogoro ecosystem is very convenient as its swap-and-go technology allows riders to swap out depleted batteries for charged ones in just seconds and go on their way. With the current traffic situation in the metro, these Smartscooters® will serve as an eco-friendly alternative to ease congestion while at the same time reducing carbon emissions,” said Bernie Llamzon, Globe Capital Venture Holdings Inc. Director.

917Ventures Managing Director Vince Yamat, meanwhile, thanked the government’s support for the shift to EVs as he cited the importance of enabling policy for electric vehicles to succeed in the country.

“The shift to EVs, particularly deploying Gogoro’s battery-swapping system, will go a long way with sustained government support that will allow private sector initiatives to prosper. Sustainable transportation projects are, after all, aligned with the government’s long-term agenda to promote environment-friendly transport options and foster digitalization as mobility needs of Filipino individuals and businesses rise,” Yamat said.

The Globe Group, 917Ventures and Ayala Corporation consistently lead the way in utilizing technology to enhance the lives of Filipinos and safeguard the environment through their innovative change-making initiatives.

To learn more about Globe, visit www.globe.com.ph.

EdVenture Partners with Knowledge Channel for “Wikaharian”

EdVenture, the edutech startup of Globe's corporate venture builder 917Ventures, has partnered with the Knowledge Channel to produce entertaining and educational episodes of "Wikaharian," an animated series of Filipino lessons.

The partnership seeks to teach Filipino students through reading with the Marungko method. This approach is designed to improve students’ reading skills by introducing letters based on sound instead of the traditional arrangement. The letters are then used in localized and contextualized songs and poems for the students to remember and learn them better.

 

EdVenture tutor Lara Flores, an experienced public school teacher majoring in Filipino, will be the guest storyteller on Wikaharian Online World for four episodes.

 

The series, to be hosted by Ate Michelle, started airing on September 19, with the rest of the episodes slated to come out on September 26, October 3 and 10 from 11 a.m. to 12 noon on Knowledge Channel’s Facebook, and the FYE channel on Kumu. It will also be aired on Knowledge Channel TV every Friday with replays every Saturday and Sunday at 6:40 a.m. and 6:40 p.m.

 

“Wikaharian” is a project of the Knowledge Channel to promote reading and numeracy through arts and culture. Knowledge Channel is the first and only curriculum-based educational television channel in the Philippines owned and operated by Knowledge Channel Foundation, Inc.

 

“EdVenture’s collaboration with Knowledge Channel is part of our advocacy to provide 21st-century quality education to Filipino learners while increasing the quality of life of Filipino teachers. Through Wikaharian, we hope to help develop an interest in reading among children and make learning fun for them,” said Cristina Gervasio, EdVenture Entrepreneur-in-Residence.

 

The platform continues to integrate technology into the teaching-learning process of students and equip parents with what they need to catalyze educational transformation.  At the same time, it provides additional income to hundreds of Filipino teachers.

 

EdVenture offers high-quality, affordable, and inclusive one-on-one tutorials in Math, Science, English, Filipino, Reading, and Araling Panlipunan to students in preschool to Grade 10. It has packages that provide intensive tutoring sessions and access to free and exclusive learning materials.

 

Learn more about EdVenture by visiting https://edventure.ph/.