Globe Introduces New Mobile Game to Encourage Sustainable Practices One Gameplay at a Time

Metro Manila, Philippines 28 September 2022 — In line with its commitments to climate action, Globe today launched Climate Champions, a new mobile game that aims to encourage the company’s millions of customers to make sustainable choices in their consumption of goods and services.

As a leader in sustainability and environmental, social, and governance (ESG) practices, Globe continues to push for climate education and action. Through the Globe Climate Champions mobile game, the company utilizes gaming as a platform to promote climate action.

 

Globe Climate Champions is a mobile running game that equips Filipinos with practical tips on how they can reduce their carbon emissions in their everyday activities. It challenges players to run to the finish line at the shortest possible time, with the chance to receive speed boosts by picking up trash along the way.

 

Players can further shorten their run time if they select eco-friendly choices at the lifestyle quiz at the end of each round. They’ll also learn trivia on how to better care for the environment. More rounds played will unlock assorted prizes that encourage people to live a more eco-friendly lifestyle by shifting to digital transactions.

 

The launch of Climate Champions is part of Globe’s commitment to the United Nations Sustainable Development Goals (UN SDGs), specifically SDG 13 on Climate Action, the United Nations Global Compact (UNGC) Principles, the Science Based Targets Initiative (SBTi) Business Ambition for 1.5°C, and the United Nations Framework Convention on Climate Change (UNFCCC) Race to Zero campaign. The Globe Group is also an early participant in the Race to Zero campaign, which drives its Net Zero ambitions.

“Responding to the risks and effects of climate change is a shared responsibility. This game aims to raise awareness on what actions contribute to caring for the environment,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.

 

Meanwhile, as esports continues to grow in the Philippines, Globe ensures that gaming becomes purposeful by matching games and gamers with relevant causes to support.

 

“We have always believed that gaming in the Philippines goes beyond gameplay. Globe Climate Champions empowers Filipinos to live sustainably by breaking down the long-term aspiration into short-term actions, all through a gamified experience that encourages conscious daily life changes,” said Ralph Aligada, Head of Globe Gamers and Esports.

 

The new Globe Climate Champions mobile game can be accessed through the New GlobeOne, GCash, and the KonsultaMD apps. Team Globe of Good brand ambassadors June Mar Fajardo and Kuya Kim Atienza are some of the first advocates to invite the public to play the Globe Climate Champions mobile game.

 

Encouraging the community to commit to sustainability

 

Coinciding with the Globe Climate Champions’ launch is Globe’s launch of the nationwide search for Globe Kali 'Kada, which aims to look for citizens championing sustainable practice

 

“As we launch our nationwide search for Kali ‘Kada, we are sending the message that anyone with a true heart for the environment can be a champion for change. We are excited to help uncover a new breed of changemakers who will inspire others to commit to a more sustainable lifestyle,” said RG Orense, Globe Digital and Social Channel Strategy Head.

 

Globe has deployed more than 8,500 Green Network Solutions nationwide to reduce its operational emissions and has shifted 14 key facilities to renewable energy through Retail Electricity Supply Agreements (RESA) with renewable energy suppliers. It also invests in climate tech solutions to enable employees and customers with innovations that can help them contribute to climate action.

 

“As we continue to operationalize our climate action strategies and aggressively move towards our goal of Net Zero by 2050, we encourage our customers to contribute to caring for the environment in their own way. As part of our commitment to uplift Filipino lives, the Globe Group has committed to operate responsibly and help make the Philippines a livable and sustainable nation for generations to come,” adds Crisanto.

 

To learn more about Globe, visit www.globe.com.ph.

AIA LAUNCHES AIA ONE BILLION TO ENGAGE A BILLION PEOPLE TO LIVE HEALTHIER, LONGER, BETTER LIVES BY 2030

Manila, Philippines – AIA Group Limited (“AIA” or the “Company”; stock code: 1299) today announced the launch of AIA One Billion, a bold ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.

Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our immediate customer base. AIA One Billion underscores AIA’s commitment to engage, educate and inspire communities across Asia to improve physical, mental and environmental wellness while championing financial inclusion. 

The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths1. The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia2. It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues.” 

Kelvin Ang, AIA Philippines CEO, said, “AIA Philippines is proud to commit to AIA One Billion. Our Save Lives initiative tracks the number of lives saved through our protection products. In addition, our Healthy Outcomes initiative monitors the health improvements of our Vitality members, and our ESG program is leading our transition to sustainable operations. AIA Philippines is joining the journey!”

Through partnerships, events, community programs and campaigns AIA One Billion will encompass all our interactions across our communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet. As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioral change.

AIA has the ambition to become a global leader in Environmental, Social and Governance (ESG). AIA One Billion builds on our long-term strategy to make a difference to the sustainable development of our communities, and setting clear goals in line with our ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives.

Find out more about AIA One Billion: aia.com/aiaonebillion

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About AIA 

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR6, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR7, and a 49 per cent joint venture in India. 

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$330 billion as of 30 June 2021. 

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 39 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).