AXA Gives Kids Jr. NBA Head Start

AXA, the official insurance partner of the NBA in the Philippines, supported young Filipino basketball players as they participated in the Jr. NBA Philippines presented by Alaska Regional Selection Camp in Metro Manila. AXA backed Johnrey Catalan, Jamir Baldomar, Christian Jaojoco, Dexter Lugmay, Razel de Torres, John Greg Gawat, and Jam Lachica, who joined over 800 young players ages 10-14 at the tryouts held in Don Bosco Technical Institute, Makati City. AXA supports the NBA’s global youth basketball participation program, which teaches the fundamental skills and core values of basketball. For more information, visit www.axa.com.ph/nba. Photo shows AXA chief customer officer Amor Balagtas (fourth from left) and coach Dick Gawat (leftmost) with the AXA-sponsored kids.

AXA Philippines Helps Rehabilitate a Community in Zambales

Employees of leading global insurer AXA Philippines recently visited a community of indigenous peoples in San Felipe, Zambales to help rehabilitate the area by planting more than one thousand seedlings. With the help of MAD Travel, the volunteers also conducted art and reading activities with the youth of the Yangil tribe. In return, the volunteers were taught archery by the elders, which is their method of hunting for food. AXA Philippines, through its corporate social responsibility initiative AXA Hearts in Action, continuously participates in similar development activities to help empower communities to live better lives, as well as foster awareness of environmental protection and sustainability, and promote community interaction.

AXA bags finals spot in the Efma-Accenture Innovation in Insurance Awards 2018

The Efma-Accenture Innovation in Insurance Awards is a global competition which has served as a catalyst for innovation in the insurance sector and has helped insurers develop better disruptive strategies. Nine innovations have been shortlisted by the Awards Committee out of the more than 300 entries for each of the award categories.

AXA Philippines, one of the top insurance companies in the country, has been chosen as a finalist in the prestigious Efma-Accenture Innovation in Insurance Awards for 2018 for its MyAXA Café, an online insight community. MyAXA Café provides secure, ongoing, and real-time feedback from AXA Philippines’ customers.

The recognition follows last year’s win where AXA France was awarded for AXA Sure (an app that allows information on household contents to be digitized and stored). MyAXA Café is nominated under the Customer Experience and Engagement category, which recognizes innovations that create customer and consumer value by radically enhancing the way companies engage customers.

MyAXA Café was developed in order to generate faster research-driven insight to help AXA créate better products for its customers, improve their experience, and enhance the customers’ satisfaction and loyalty.

“We aimed to cultivate a deeper understanding of our valued customers’ perceptions and attitudes toward insurance. By understanding our customers better through MyAXA Cafe, we are then able to design even better products and solutions and enhance the AXA customer experience,” said Rahul Hora, AXA Philippines president and CEO.

To date, MyAXA Café has 1,200 members with a cross-sectional representation of various customer profiles.

For more information, visit www.axa.com.ph.


The Efma-Accenture Innovation in Insurance Awards is a global competition which has served as a catalyst for innovation in the insurance sector and has helped insurers develop better disruptive strategies. Nine innovations have been shortlisted by the Awards Committee out of the more than 300 entries for each of the award categories.

Efma members and non-members may vote until May 11 at https://www.efma.com/innovationininsurance.