XTREME Appliances Continues to Soar with 148% Increase in 2021 Sales

Manila, Philippines (September 20, 2021) — XTREME Appliances, the country’s leading one-stop shop appliance brand, continues to strengthen its standing in the local appliance market. Despite the economic challenges brought by the COVID-19 pandemic, the brand managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, aircons, washing machines, and refrigerators.

According to XTREME Appliances Vice President for Marketing, Stephen Cheng, the exponential growth of sales was fueled by the increasing demand of home improvement and the desire for household upgrades. 

XTREME Appliance Vice President for Marketing, Stephen Cheng

“Some Filipinos are looking for ways to make their quarantine bearable and worthwhile. The surge in home improvements including appliances upgrade has been really impactful to the local appliance market, most especially to our brand. The fact of the matter is, these home projects and lifestyle upgrades cater to the lifestyle changes in this new normal world.”

Since the first quarter of 2021, the growth of sales in XTREME televisions, most specifically Android TVs, has reached 52% growth in sales compared to 2020 and it is expected to continue in the last quarter to support the overall sales at the end of the year. Meanwhile, XTREME Cool products including air conditioning units, refrigerators, and washing machines showed a high demand with an average of 30% increase. The brand also noted that a good number of Filipino households have been investing in premium quality kitchen products hence the rapid increase of sales of gas range, and other kitchen appliances in both offline and online platforms. This year’s impressive sales performance of hero products solidified XTREME Appliances’ growing market share in the local appliance landscape.

True to its commitment in bringing premium quality yet affordable appliances to the Filipino market, XTREME Appliances launched new products that are designed to help every Filipino adapt to the new normal setting. These products include portable aircon, electric oven, large-capacity air fryer, twin tub washing machines, inverter double-door refrigerator, deep fryer, and a variety of gas stoves. Collectively, these new additions to the ever-growing product lines have contributed an immense increase in sales — a clear evidence that the brand’s effective product pipeline has been focused on adapting to lifestyle and economic changes.

On the other hand, XTREME Appliances continues to expand its reach across the country through its 40 concept stores as of September 2021. A total of concept stores are expected to be launched by the end of the year. Aside from Lazada and Shopee, the brand has been partnering with various online platforms including Ayala Malls Zing, Linkshop, MetroMart, Nest Genie, and GLife-Gcash. Earlier this year, the brand established partnerships with most trusted retail stores like Abenson, Ansons, SNR, All Homes, and Puregold.

As part of the brand’s efforts in maintaining its standing as the leading one-stop shop appliance brand, XTREME Appliances just launched its newest endorser, actress and fashion icon Heart Evangelista-Escudero. According to Mr. Cheng, the brand is gearing up for a new chapter as it is now ready to leverage their brand visibility through aggressive marketing efforts.

“XTREME Appliances is a brand for Filipinos. We always make sure to cater every Filipino’s needs and preferences. That's why we are continuously developing new product lines, and building better relationships with our customers, dealers, media, and everyone in between. We are 101% ready!”

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

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About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 5,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

Heart Evangelista joins XTREME Appliances as the Face of Modern Filipino Lifestyle

Manila, Philippines (September 8, 2021) — XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face. 

With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household. She joins current XTREME Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration,” Heart said during her endorsement shoot.

As XTREME Appliances gears up to maintain its standing as the leading one-stop shop appliance brand — a milestone achieved in just three years — Heart becomes the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.

Just like any of us, Heart considers two factors before purchasing an appliance or any product — quality and affordability. As a brand that prioritizes quality and affordability, Heart is confident that she is endorsing the right brand.

“Quality and affordability make XTREME Appliances the perfect choice for every Filipino. You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much,” Heart explained.

In the past year, the global pandemic has changed so many things in our lives including our purchase behavior. As a matter of fact, this time of uncertainty has been a time of frugality for many Filipino, that’s why brands like XTREME Appliances has been really helpful in providing quality products at a very affordable price. 

She added, “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”

(From left: XTREME Appliances VP – Business Development Mark del Mundo, XTREME Appliances — President Adrian Lim, SGC CEO Richard Lim, SGC Vice President Kevin Richard Lim, and XTREME Appliances VP – Marketing Stephen Cheng)

Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is now ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.

“Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing, XTREME Appliances.

XTREME Appliances’ first-ever TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce

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About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 5,000 stores and business partners nationwide, including online stores like Lazada and Shopee.