Heart Evangelista joins XTREME Appliances as the Face of Modern Filipino Lifestyle

Manila, Philippines (September 8, 2021) — XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face. 

With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household. She joins current XTREME Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration,” Heart said during her endorsement shoot.

As XTREME Appliances gears up to maintain its standing as the leading one-stop shop appliance brand — a milestone achieved in just three years — Heart becomes the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.

Just like any of us, Heart considers two factors before purchasing an appliance or any product — quality and affordability. As a brand that prioritizes quality and affordability, Heart is confident that she is endorsing the right brand.

“Quality and affordability make XTREME Appliances the perfect choice for every Filipino. You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much,” Heart explained.

In the past year, the global pandemic has changed so many things in our lives including our purchase behavior. As a matter of fact, this time of uncertainty has been a time of frugality for many Filipino, that’s why brands like XTREME Appliances has been really helpful in providing quality products at a very affordable price. 

She added, “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”

(From left: XTREME Appliances VP – Business Development Mark del Mundo, XTREME Appliances — President Adrian Lim, SGC CEO Richard Lim, SGC Vice President Kevin Richard Lim, and XTREME Appliances VP – Marketing Stephen Cheng)

Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is now ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.

“Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing, XTREME Appliances.

XTREME Appliances’ first-ever TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce

###

 

About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 5,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

WeTV Partners with XTREME Appliances to Bring Asian Premium Content to Every Filipino Household

Manila, Philippines (June 28, 2021) — In the past years, Asian content has risen in popularity, with its compelling stories and world-class executions in films and series. Many viewers familiar with Western content have started gravitating towards the unique and colorful stories that have emerged from around Asia, highlighting cultural values that may be unfamiliar to most of the viewers. One of the companies that have been providing premium Asian content is WeTV, a video streaming platform by Tencent Video. As of 2019, WeTV is now available in the Philippines, China, Thailand, Indonesia, Malaysia, India, and other neighboring countries.

In line with its commitment to bringing quality Chinese, Korean, Thai, and local content to the Filipino market, WeTV has launched its partnership with a certified local home appliance brand, XTREME Appliances — making it the first appliance brand (TV-Audio) to partner with the said video streaming company. These two brands will work together in promoting Asian content such as Korean dramas, Anime, Boys Love stories, and local films and TV shows to the Filipino market.

“XTREME Appliances has always been committed to serving every Filipino household with quality products and excellent services. This time, in partnership with WeTV, we are aiming to bring quality Asian films and series to all Filipinos. I’ve always believed in the power of Asian content and artistry, that’s why I am confident that we can leave an impact on global pop culture,” says Stephen Cheng, Vice President for Marketing of XTREME Appliances.

Throughout the past years, WeTV has built its diverse portfolio of content from different genres to cater to a variety of fans across the Asian region. To ensure fresh and top-quality content perfect for binge-watching, WeTV has been constantly adding new content that fits every taste and preference.

“As a streaming service, WeTV is constantly looking for ways to do two things – first, is to deliver the best and the widest selection of Asian premium content to its audience, and second, to give them the best viewing experience possible,” says Georgette Tengco, WeTV Philippines Country Manager.“This partnership with XTREME appliances allows us to accomplish both – especially now that we are still spending a lot of our time at home. WeTV and XTREME Appliances take family bonding over a few good shows to the next level, and at a great price point. It’s a perfect fit.”

In the said partnership, customers who purchase an XTREME Android TV in any XTREME Appliances concept stores and online platforms will receive a. FREE WeTV one (1) month VIP subscription. Current XTREME Android TV users will get a subscription code as well! To redeem the free subscription, customers can send a photo together with the downloaded WeTV app on XTREME Android TV to XTREME Appliances social media pages or send a message through our website www.xtreme.com.ph.

While many great titles on WeTV are available for streaming even without a VIP subscription, there are also premium titles that require you to purchase a VIP subscription in order to view advance or current episodes. These include the popular Chinese dramas Mysterious Love, and Smile, the massive hit The Untamed, as well as the BL series Be Loved In House, I Do, among many other binge-watch worthy series. The WeTV app can be downloaded for free via Google Play or the App Store.

In June 2020, in line with its plans to expand its own streaming platform, Tencent purchased the Southeast Asian streaming platform iflix to further expand the WeTV brand. The said acquisition broadened its audience reach to 13 countries across Asia including Malaysia, Indonesia, Bangladesh, Philippines, Thailand, and Brunei to name a few, leveraging on iflix’s wide range of content, technology, and resources to do so.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

XTREME Appliances Opens its 25th Concept Store

Manila, Philippines (May 24, 2021) — XTREME Appliances, the country’s leading one-stop shop home appliances brand, recently opened its 25th concept store in Tacloban, Leyte last May 13, 2021. The said grand opening, located at Justice Romualdo St. across Gaisano Central Mall, was jam-packed with customers who wanted to have first dibs on the affordable yet quality home appliances.

In line with the grand opening, XTREME Appliances - Tacloban City offered their PISO Sale to customers who came in early. The opening day became a total blockbuster as customers took time to visit to look for home appliances that they need for their homes.

Despite the influx of customers, the management made sure to strictly implement safety health protocols. Staff and customers maintained proper social distancing and wore face masks and face shields inside the store.

XTREME Appliances - Tacloban City branch is one of the biggest concept stores yet as it offers almost all the products under the three categories — XTREME, XTREME Cool, and XTREME Home.

Watch the full video here: 

https://www.facebook.com/571281989693164/videos/203476244923996

This 2021, XTREME Appliances is aiming to launch a total of 100 concept stores nationwide, bringing a wide range of appliances near every customer’s home across the country.
Take a look at some of the newly-opened XTREME Appliances concept stores nationwide.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.


About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that ranges from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide, including online stores like Lazada and Shopee.